{"id":4449,"date":"2016-03-14T13:40:47","date_gmt":"2016-03-14T17:40:47","guid":{"rendered":"https:\/\/www.insidepr.ca\/?p=4449"},"modified":"2016-03-17T15:30:16","modified_gmt":"2016-03-17T19:30:16","slug":"inside-pr-435-advertising-equivalencies-pshaw","status":"publish","type":"post","link":"https:\/\/www.insidepr.ca\/index.php\/2016\/03\/14\/inside-pr-435-advertising-equivalencies-pshaw\/","title":{"rendered":"Inside PR 435: Advertising Equivalencies. Pshaw!"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_3419\"><audio class=\"wp-audio-shortcode\" id=\"audio-4449-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/traffic.libsyn.com\/prworks\/IPR_435_FINAL.mp3?_=1\" \/><a href=\"http:\/\/traffic.libsyn.com\/prworks\/IPR_435_FINAL.mp3\">http:\/\/traffic.libsyn.com\/prworks\/IPR_435_FINAL.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/inside-pr\/id137886027?mt=2&amp;ls=1#episodeGuid=https%3A%2F%2Fwww.insidepr.ca%2F%3Fp%3D4449\" class=\"powerpress_link_subscribe powerpress_link_subscribe_itunes\" target=\"_blank\" title=\"Subscribe on Apple Podcasts\" rel=\"nofollow\">Apple Podcasts<\/a> | <a href=\"https:\/\/www.insidepr.ca\/index.php\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p><p><a href=\"https:\/\/www.insidepr.ca\/wp-content\/uploads\/2015\/08\/FIR_itunes-cover_Inside_PR.jpg\" rel=\"attachment wp-att-4085\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-4085\" src=\"https:\/\/www.insidepr.ca\/wp-content\/uploads\/2015\/08\/FIR_itunes-cover_Inside_PR-300x300.jpg\" alt=\"FIR_itunes cover_Inside_PR\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.insidepr.ca\/wp-content\/uploads\/2015\/08\/FIR_itunes-cover_Inside_PR-300x300.jpg 300w, https:\/\/www.insidepr.ca\/wp-content\/uploads\/2015\/08\/FIR_itunes-cover_Inside_PR-150x150.jpg 150w, https:\/\/www.insidepr.ca\/wp-content\/uploads\/2015\/08\/FIR_itunes-cover_Inside_PR-1024x1024.jpg 1024w, https:\/\/www.insidepr.ca\/wp-content\/uploads\/2015\/08\/FIR_itunes-cover_Inside_PR-50x50.jpg 50w, https:\/\/www.insidepr.ca\/wp-content\/uploads\/2015\/08\/FIR_itunes-cover_Inside_PR-728x728.jpg 728w, https:\/\/www.insidepr.ca\/wp-content\/uploads\/2015\/08\/FIR_itunes-cover_Inside_PR-363x363.jpg 363w, https:\/\/www.insidepr.ca\/wp-content\/uploads\/2015\/08\/FIR_itunes-cover_Inside_PR-462x462.jpg 462w, https:\/\/www.insidepr.ca\/wp-content\/uploads\/2015\/08\/FIR_itunes-cover_Inside_PR.jpg 1400w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>This week, <a href=\"http:\/\/twitter.com\/ginidietrich\" target=\"_blank\">Gini Dietrich<\/a> and <a href=\"http:\/\/twitter.com\/martinwaxman\" target=\"_blank\">Martin Waxman<\/a> fly without Joseph Thornley &#8211; who has gone missing. (Drat that day job.)<\/p>\n<p>Martin leads off with a discussion of <a href=\"http:\/\/twitter.com\/jack\" target=\"_blank\">Jack Dorsey<\/a>&#8216;s attempt to shift perceptions in the ongoing\u00a0conversation about the future of Twitter. \u00a0Gini talks about the importance of managing crises by participating in conversations \u00a0where they are already taking place. As Gini points out, many people resist change to the applications they know and are accustomed to using. That resistance will only be overcome with clear explanations and allowing people time to consider and try the new and changed features. Here&#8217;s a\u00a0<a href=\"http:\/\/www.theverge.com\/2016\/2\/6\/10927874\/twitter-algorithmic-timeline\" target=\"_blank\">post from Verge<\/a> discussing what it will look like.<\/p>\n<p>Speaking of shifting perceptions,\u00a0Martin and Gini have a great discussion about ads featuring celebrities. And then they use this as a launching point to talk about advertising equivalencies (AVEs) and the importance of the PR industry to measure meaningful outcomes.<\/p>\n<p><strong>We\u2019d love to know what you think.\u00a0<\/strong><\/p>\n<p>Leave a comment on the blog, send us an email or an audio comment to\u00a0<a href=\"mailto:insideprcomments@gmail.com\">insideprcomments@gmail.com<\/a>, join the\u00a0<a title=\"FIR Podcast Community\" href=\"https:\/\/plus.google.com\/u\/0\/communities\/112349929544876511942\" target=\"_blank\">FIR Google+ Community<\/a>, join the\u00a0<a href=\"http:\/\/www.facebook.com\/group.php?gid=101489863251163\" target=\"_blank\">Inside PR Facebook<\/a>\u00a0group, message us\u00a0<a href=\"http:\/\/twitter.com\/inside_pr\">@inside_pr<\/a>\u00a0on Twitter, or connect with\u00a0<a href=\"http:\/\/twitter.com\/ginidietrich\" target=\"_blank\">Gini Dietrich<\/a>,\u00a0<a href=\"http:\/\/twitter.com\/thornley\" target=\"_blank\">Joseph Thornley<\/a>, and\u00a0<a href=\"http:\/\/twitter.com\/martinwaxman\">Martin Waxman<\/a>\u00a0on Twitter.<\/p>\n<p><strong>And we have a favor to ask: If you like this podcast, please\u00a0<a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/inside-pr\/id137886027?mt=2\" target=\"_blank\">rate us on iTunes<\/a>.<\/strong><\/p>\n<p class=\"p1\">******************************************************************<\/p>\n<p><strong>Thank you to the people behind Inside PR.<\/strong><\/p>\n<p>Our theme music was created by\u00a0<a href=\"http:\/\/www.fortheloveofrecords.com\/\">Damon de Szegheo<\/a>;\u00a0<a href=\"http:\/\/www.rogerdey.com\/\">Roger Dey<\/a>\u00a0is our announcer.<\/p>\n<p>Inside PR is produced by\u00a0<a href=\"https:\/\/propr.ca\/\" target=\"_blank\">Joseph Thornley<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This week, Gini Dietrich and Martin Waxman fly without Joseph Thornley &#8211; who has gone missing. (Drat that day job.) Martin leads off with a discussion of Jack Dorsey&#8216;s attempt to shift perceptions in the &hellip;<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-4449","post","type-post","status-publish","format-standard","hentry","category-pr"],"_links":{"self":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/4449","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/comments?post=4449"}],"version-history":[{"count":3,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/4449\/revisions"}],"predecessor-version":[{"id":4453,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/4449\/revisions\/4453"}],"wp:attachment":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/media?parent=4449"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/categories?post=4449"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/tags?post=4449"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}