{"id":4454,"date":"2016-03-20T17:54:29","date_gmt":"2016-03-20T21:54:29","guid":{"rendered":"https:\/\/www.insidepr.ca\/?p=4454"},"modified":"2016-03-20T17:57:27","modified_gmt":"2016-03-20T21:57:27","slug":"inside-pr-436-a-crowded-video-space-and-agency-fraud","status":"publish","type":"post","link":"https:\/\/www.insidepr.ca\/index.php\/2016\/03\/20\/inside-pr-436-a-crowded-video-space-and-agency-fraud\/","title":{"rendered":"Inside PR 436: A crowded video space and agency fraud"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_9127\"><audio class=\"wp-audio-shortcode\" id=\"audio-4454-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/traffic.libsyn.com\/prworks\/IPR436.mp3?_=1\" \/><a href=\"http:\/\/traffic.libsyn.com\/prworks\/IPR436.mp3\">http:\/\/traffic.libsyn.com\/prworks\/IPR436.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/inside-pr\/id137886027?mt=2&amp;ls=1#episodeGuid=https%3A%2F%2Fwww.insidepr.ca%2F%3Fp%3D4454\" class=\"powerpress_link_subscribe powerpress_link_subscribe_itunes\" target=\"_blank\" title=\"Subscribe on Apple Podcasts\" rel=\"nofollow\">Apple Podcasts<\/a> | <a href=\"https:\/\/www.insidepr.ca\/index.php\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p><p><a href=\"http:\/\/twitter.com\/ginidietrich\" target=\"_blank\">Gini Dietrich<\/a>, <a href=\"http:\/\/twitter.com\/martinwaxman\" target=\"_blank\">Martin Waxman<\/a> and <a href=\"http:\/\/twitter.com\/thornley\" target=\"_blank\">Joseph Thornley<\/a> are back together again for another Inside PR &#8211; the first in which all three of us are\u00a0together in over a month.<\/p>\n<h2>IPR MustKnows<\/h2>\n<p>In this episode&#8217;s\u00a0<a href=\"https:\/\/twitter.com\/hashtag\/iprmustknow\" target=\"_blank\">#IPRMust Know<\/a>\u00a0segment,\u00a0we talk about Meerkat&#8217;s pivot, Facebook Reactions and Snapchat&#8217;s big video view numbers.<\/p>\n<p><a href=\"http:\/\/recode.net\/2016\/03\/04\/meerkat-is-ditching-the-livestream-and-chasing-a-video-social-network-instead\/\" target=\"_blank\">Meerkat is moving away from live streaming<\/a> and attempting to pivot to become some type of video social network. Not surprising, given the tight <a href=\"https:\/\/blog.twitter.com\/2016\/periscope-broadcasts-live-on-twitter\" target=\"_blank\">integration of Periscope and Twitter<\/a> and the introduction of <a href=\"http:\/\/newsroom.fb.com\/news\/2016\/01\/expanding-live-video\/\" target=\"_blank\">Facebook live videos<\/a>. It would be tough to see how Meerkat could stand out with the two main realtime social networks offering their own live streaming platforms.<\/p>\n<p>Facebook Reactions have been with us for several weeks now. <a href=\"http:\/\/www.christopherspenn.com\/2016\/03\/do-facebook-reactions-increase-engagement\/\" target=\"_blank\">Chris Penn&#8217;s early look at the impact of Facebook Reactions<\/a>\u00a0suggested that &#8220;haven\u2019t statistically changed engagement yet. If you publish unengaging content, Reactions won\u2019t help you. If you already have a highly-engaged audience, you will likely continue to do so \u2013 Reactions don\u2019t appear to make it better or worse.&#8221; \u00a0We offer our own early reactions to\u00a0Reactions.<\/p>\n<p>If you didn&#8217;t have enough video in your life, take a look at Snapchat. Snapchat&#8217;s CEO Evan Spiegel says that <a href=\"http:\/\/recode.net\/2016\/02\/29\/snapchat-users-now-watch-eight-billion-videos-per-day\/\" target=\"_blank\">Snapchat users are watching more than 8 billion videos per day<\/a>. There&#8217;s clearly an audience for video. So, if you produce video as part of your initiatives, it&#8217;s worth checking out what works well on Snapchat.<\/p>\n<h2>Fake accounts. Could this happen to you?<\/h2>\n<p>We close out this episode with a discussion of the communications agency executive who faked over $250 million in contracts go gain advancement at this advertising agency. Sad but true.<\/p>\n<p>And a big thanks to <a href=\"https:\/\/ch.linkedin.com\/in\/suzychisholm\" target=\"_blank\">Suzy Chisholm<\/a>. Suzy, who heard Joe state a few episodes back that he preferred single purpose apps over those that take a &#8220;Swiss Army Knife&#8221; approach. Suzy, who lives in Switzerland, sent us three Swiss Army Knives, branded with the <a href=\"http:\/\/www.philips.com\/a-w\/about\/company\/introduction.html\" target=\"_blank\">Philips<\/a> logo (where Suzy works) and a very nice note. Thank you Suzy. You brought smiles to our faces and reminded us that there are times when you want to reach for that one thing that does it all. \ud83d\ude42<\/p>\n<h2><strong>We\u2019d love to know what you think. <\/strong><\/h2>\n<ul>\n<li>Are you\u00a0live streaming video for business? Are you using Periscope? Facebook Live Video? Meerkat or something else?<\/li>\n<li>Are you training your team to use video or do you call in video specialists to produce video?<\/li>\n<li>Are you seeing any impact from Facebook Reactions?<\/li>\n<li>Is Snapchat for you?<\/li>\n<li>Fake accounts. Could this happen to you? How do you make sure that you get paid for the work you do?<\/li>\n<li>How many Swiss Army Knives do you own?<\/li>\n<\/ul>\n<p>Leave a comment on the blog, send us an email or an audio comment to\u00a0<a href=\"mailto:insideprcomments@gmail.com\">insideprcomments@gmail.com<\/a>, join the\u00a0<a title=\"FIR Podcast Community\" href=\"https:\/\/plus.google.com\/u\/0\/communities\/112349929544876511942\" target=\"_blank\">FIR Google+ Community<\/a>, join the\u00a0<a href=\"http:\/\/www.facebook.com\/group.php?gid=101489863251163\" target=\"_blank\">Inside PR Facebook<\/a>\u00a0group, message us\u00a0<a href=\"http:\/\/twitter.com\/inside_pr\">@inside_pr<\/a>\u00a0on Twitter, or connect with\u00a0<a href=\"http:\/\/twitter.com\/ginidietrich\" target=\"_blank\">Gini Dietrich<\/a>,\u00a0<a href=\"http:\/\/twitter.com\/thornley\" target=\"_blank\">Joseph Thornley<\/a>, and\u00a0<a href=\"http:\/\/twitter.com\/martinwaxman\">Martin Waxman<\/a>\u00a0on Twitter.<\/p>\n<p><strong>And we have a favor to ask: If you like this podcast, please\u00a0<a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/inside-pr\/id137886027?mt=2\" target=\"_blank\">rate us on iTunes<\/a>.<\/strong><\/p>\n<p class=\"p1\">******************************************************************<\/p>\n<p><strong>Thank you to the people behind Inside PR.<\/strong><\/p>\n<p>Our theme music was created by\u00a0<a href=\"http:\/\/www.fortheloveofrecords.com\/\">Damon de Szegheo<\/a>;\u00a0<a href=\"http:\/\/www.rogerdey.com\/\">Roger Dey<\/a>\u00a0is our announcer.<\/p>\n<p>Inside PR is produced by\u00a0<a href=\"https:\/\/propr.ca\/\" target=\"_blank\">Joseph Thornley<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gini Dietrich, Martin Waxman and Joseph Thornley are back together again for another Inside PR &#8211; the first in which all three of us are\u00a0together in over a month. IPR MustKnows In this episode&#8217;s\u00a0#IPRMust Know\u00a0segment,\u00a0we &hellip;<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-4454","post","type-post","status-publish","format-standard","hentry","category-inside-pr"],"_links":{"self":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/4454","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/comments?post=4454"}],"version-history":[{"count":6,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/4454\/revisions"}],"predecessor-version":[{"id":4460,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/4454\/revisions\/4460"}],"wp:attachment":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/media?parent=4454"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/categories?post=4454"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/tags?post=4454"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}