{"id":4478,"date":"2016-04-10T09:47:48","date_gmt":"2016-04-10T13:47:48","guid":{"rendered":"https:\/\/www.insidepr.ca\/?p=4478"},"modified":"2016-04-10T09:47:48","modified_gmt":"2016-04-10T13:47:48","slug":"inside-pr-438-the-media-world-is-spiky-not-flat","status":"publish","type":"post","link":"https:\/\/www.insidepr.ca\/index.php\/2016\/04\/10\/inside-pr-438-the-media-world-is-spiky-not-flat\/","title":{"rendered":"Inside PR 438: The media world is spiky, not flat"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_4266\"><audio class=\"wp-audio-shortcode\" id=\"audio-4478-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/traffic.libsyn.com\/prworks\/IPR438.mp3?_=1\" \/><a href=\"http:\/\/traffic.libsyn.com\/prworks\/IPR438.mp3\">http:\/\/traffic.libsyn.com\/prworks\/IPR438.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/inside-pr\/id137886027?mt=2&amp;ls=1#episodeGuid=https%3A%2F%2Fwww.insidepr.ca%2F%3Fp%3D4478\" class=\"powerpress_link_subscribe powerpress_link_subscribe_itunes\" target=\"_blank\" title=\"Subscribe on Apple Podcasts\" rel=\"nofollow\">Apple Podcasts<\/a> | <a href=\"https:\/\/www.insidepr.ca\/index.php\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p><p>Martin here. And we\u2019re all back.<\/p>\n<p>We start this week with three #IPRMustKnows:<\/p>\n<p>Gini talks about <a href=\"http:\/\/www.momentsapp.com\/\" target=\"_blank\">Facebook\u2019s new mobile app, Moments<\/a>,\u00a0that searches your camera roll, groups photos together and asks if you want to send them privately to the people in the shots. You can also create Moments for events, vacations, etc. (Of course, it\u2019s not yet available in Canada \ud83d\ude41 .)<\/p>\n<p>Joe discusses\u00a0<a href=\"http:\/\/www.businessinsider.com\/facebook-media-control-2016-3\" target=\"_blank\">Facebook\u2019s Media Central studio in NYC<\/a>\u00a0that\u00a0coaches\u00a0celebrities on how to use the platform and live video. He says good enough video isn\u2019t good enough anymore and we should take video streaming seriously, not just wing it. Soon FB will up the ante when they let people broadcast high-quality live video that can be\u00a0integrated into\u00a0their own studio control room.<\/p>\n<p>I mention\u00a0PRSA Counselors Academy. This year, I\u2019m chair of the organization and our annual conference for independent PR agency owners and leaders is May 1 to 3 in San Juan, Puerto Rico. There\u2019s a fantastic program on the business of agency PR including a keynote on creativity from Disney\u2019s Duncan Wardle. Here\u2019s a <a href=\"https:\/\/www.prsa.org\/conferences\/counselorsacademy\/\" target=\"_blank\">link for more information or to register<\/a>.<\/p>\n<p>Our main topic this episode centres on the concentration of digital media and is based on <a href=\"http:\/\/www.niemanlab.org\/2016\/03\/the-game-of-concentration-the-internet-is-pushing-the-american-news-business-to-new-york-and-the-coasts\/\" target=\"_blank\">The Game of Concentration<\/a>\u00a0by Joshua Benton, a story we read in the Niemen Lab Blog.\u00a0The author makes the case that journalism used to be spread across North America because you needed a\u00a0local newsroom to cover local news. With digital, you\u2019d think that would create an even more distributed news world, but the high profile\u00a0new media companies seem to be clustering in major markets like New York, Washington, LA or Silicon Valley, or Toronto, if you\u2019re in Canada. Which means the media world is getting spikier and not flat. And that&#8217;s a challenge to both journalists and PR pros.<\/p>\n<p><strong>We\u2019d love to know what you think.\u00a0<\/strong><\/p>\n<ul>\n<li>What does\u00a0the future hold for local\u00a0media and PR practitioners?<\/li>\n<li>Will people&#8217;s interest in the immediate world around them\u00a0spark a\u00a0resurgence of\u00a0local stories and news?<\/li>\n<\/ul>\n<p>Leave a comment on the blog, send us an email or an audio comment to\u00a0<a href=\"mailto:insideprcomments@gmail.com\">insideprcomments@gmail.com<\/a>, join the\u00a0<a title=\"FIR Podcast Community\" href=\"https:\/\/plus.google.com\/u\/0\/communities\/112349929544876511942\" target=\"_blank\">FIR Google+ Community<\/a>, join the\u00a0<a href=\"http:\/\/www.facebook.com\/group.php?gid=101489863251163\" target=\"_blank\">Inside PR Facebook<\/a>\u00a0group, message us\u00a0<a href=\"http:\/\/twitter.com\/inside_pr\">@inside_pr<\/a>\u00a0on Twitter, or connect with\u00a0<a href=\"http:\/\/twitter.com\/ginidietrich\" target=\"_blank\">Gini Dietrich<\/a>,\u00a0<a href=\"http:\/\/twitter.com\/thornley\" target=\"_blank\">Joseph Thornley<\/a>, and\u00a0<a href=\"http:\/\/twitter.com\/martinwaxman\">Martin Waxman<\/a>\u00a0on Twitter. <strong>And we have a favor to ask: If you like this podcast, please\u00a0<a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/inside-pr\/id137886027?mt=2\" target=\"_blank\">rate us on iTunes<\/a>.<\/strong><\/p>\n<p class=\"p1\">******************************************************************<\/p>\n<p><strong>Thank you to the people behind Inside PR.<\/strong> Our theme music was created by\u00a0<a href=\"http:\/\/www.fortheloveofrecords.com\/\">Damon de Szegheo<\/a>;\u00a0<a href=\"http:\/\/www.rogerdey.com\/\">Roger Dey<\/a>\u00a0is our announcer. Inside PR is produced by\u00a0<a href=\"https:\/\/propr.ca\/\" target=\"_blank\">Joseph Thornley<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Martin here. And we\u2019re all back. We start this week with three #IPRMustKnows: Gini talks about Facebook\u2019s new mobile app, Moments,\u00a0that searches your camera roll, groups photos together and asks if you want to send &hellip;<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10,2],"tags":[323,496,387,950,149,988,987,27,238,947,946,952],"class_list":["post-4478","post","type-post","status-publish","format-standard","hentry","category-inside-pr","category-pr","tag-counselors-academy","tag-facebook","tag-gini-dietrich","tag-inside-pr","tag-joe-thornley","tag-livestream-video","tag-local-media","tag-martin-waxman","tag-media","tag-news","tag-pr","tag-social-media"],"_links":{"self":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/4478","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/comments?post=4478"}],"version-history":[{"count":7,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/4478\/revisions"}],"predecessor-version":[{"id":4485,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/4478\/revisions\/4485"}],"wp:attachment":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/media?parent=4478"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/categories?post=4478"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/tags?post=4478"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}