{"id":448,"date":"2009-02-18T19:01:48","date_gmt":"2009-02-19T00:01:48","guid":{"rendered":"https:\/\/www.insidepr.ca\/?p=448"},"modified":"2009-02-18T19:01:48","modified_gmt":"2009-02-19T00:01:48","slug":"inside-pr-151-wednesday-february-18-2009","status":"publish","type":"post","link":"https:\/\/www.insidepr.ca\/index.php\/2009\/02\/18\/inside-pr-151-wednesday-february-18-2009\/","title":{"rendered":"Inside PR #151 &#8211; Wednesday, February 18, 2009"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_7319\"><audio class=\"wp-audio-shortcode\" id=\"audio-448-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/media.libsyn.com\/media\/prworks\/IPR_151_FINAL.mp3?_=1\" \/><a href=\"http:\/\/media.libsyn.com\/media\/prworks\/IPR_151_FINAL.mp3\">http:\/\/media.libsyn.com\/media\/prworks\/IPR_151_FINAL.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/inside-pr\/id137886027?mt=2&amp;ls=1#episodeGuid=https%3A%2F%2Fwww.insidepr.ca%2F%3Fp%3D448\" class=\"powerpress_link_subscribe powerpress_link_subscribe_itunes\" target=\"_blank\" title=\"Subscribe on Apple Podcasts\" rel=\"nofollow\">Apple Podcasts<\/a> | <a href=\"https:\/\/www.insidepr.ca\/index.php\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p><p>[display_podcast]<\/p>\n<p>Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.<\/p>\n<p>This week on Inside PR <a href=\"http:\/\/terryfallis.com\/\">Terry Fallis<\/a>, <a href=\"http:\/\/www.prworks.ca\/\">David Jones<\/a> and <a href=\"http:\/\/martinspalette.blogspot.com\/\">Martin Waxman<\/a> discuss the notion of PR people becoming the story and how this relates to the online world and welcome comments from Al Croft, <a href=\"http:\/\/bargainista.blogspot.com\/\">Eden Spodek<\/a> and <a href=\"http:\/\/onthewritetrack-pr.blogspot.com\/\">Roger Christie<\/a>.<\/p>\n<p><strong>00:26 <\/strong>Dave opens the show.<\/p>\n<p><strong>01:41 <\/strong>Dave reminds us that Inside PR will be doing a live recording at <a href=\"http:\/\/podcamptoronto.pbwiki.com\/\">Podcamp Toronto<\/a> at <a href=\"http:\/\/www.rcc.ryerson.ca\/\">Ryerson University.<\/a><\/p>\n<p><strong>03:21 <\/strong>Dave gives a shout-out and congratulations to <a href=\"http:\/\/bloggingmebloggingyou.wordpress.com\/\">Ed Lee<\/a> who has<a href=\"http:\/\/bloggingmebloggingyou.wordpress.com\/2009\/02\/12\/leaving-istudio-and-causing-a-commotion\/\"> taken over for<\/a> <a href=\"http:\/\/keithmcarthur.ca\/\">Keith McArthur<\/a> at <a href=\"http:\/\/www.causeacommotion.com\/\">com.motion<\/a>.<\/p>\n<p><strong>03:58 <\/strong>Martin mentions that he was has started a Wiki called &#8220;<a href=\"http:\/\/twittionary.wetpaint.com\/\">Twittionary<\/a>&#8220;, an evolving dictionary on all things twitter, which was based on a <a href=\"http:\/\/www.sitemasher.com\/seed-the-web-blog\/my-twittonary--every-twitter-term-and-tool-i-can-find\">post <\/a>by <a href=\"http:\/\/www.sitemasher.com\/shannon-yelland-bio\">Shannon Yelland<\/a>.<\/p>\n<p><strong>04:33 <\/strong>Terry reads a comment form Al Croft.<\/p>\n<p><strong>06:09 <\/strong>Martin introduces an audio comment from <a href=\"http:\/\/www.blogger.com\/profile\/01192938722206095554\">Eden Spodek<\/a> of <a href=\"http:\/\/bargainista.blogspot.com\/\">Bargainista<\/a> and <a href=\"http:\/\/communitydivas.libsyn.com\/\">Community Divas<\/a>.<\/p>\n<p><strong>06:22 <\/strong>Eden Spodek leaves a comment asking Terry, Dave and Martin to define influencers.<\/p>\n<p><strong>06:55 <\/strong>Martin give his perspective on how he defines an influencer.<\/p>\n<p><strong>07:52 <\/strong>Dave discusses how he defines an influencer.<\/p>\n<p><strong>14:08 <\/strong>Terry introduces a comment from <a href=\"http:\/\/onthewritetrack-pr.blogspot.com\/\">Roger Christie<\/a> on Online Reputation Management stemming from an online study by <a href=\"http:\/\/www.webershandwick.com\/Default.aspx\">Weber Shandwick<\/a>.<\/p>\n<p><strong>18:30 <\/strong>Terry mentions that Roger has also written a <a href=\"http:\/\/onthewritetrack-pr.blogspot.com\/2009\/02\/online-reputation-in-economic-downturn.html\">blog post<\/a> on this topic.<\/p>\n<p><strong>19:04 <\/strong>Dave introduces the show topic: The Notion of PR People Becoming the Story.<\/p>\n<p><strong>23:35 <\/strong>Dave brings up the topic of how this relates to the online world &#8211; he refers to a &#8220;fight&#8221; that occurred on Twitter recently.<\/p>\n<p><strong>25:32 <\/strong>Martin mentions that <a href=\"http:\/\/www.mediastyle.ca\/about\/bio-ian-capstick\/\">Ian Capstick<\/a> has a <a href=\"http:\/\/www.mediastyle.ca\/2009\/02\/national-post-reporter-has-total-twitter-melt-down\/\">post<\/a> encapsulating where things are in terms of this &#8220;fight&#8221;.<\/p>\n<p><strong>25:40 <\/strong>Martin mentions the ongoing battle between <a href=\"http:\/\/www.scottmonty.com\/\">Scott Monty<\/a> and <a href=\"http:\/\/jalopnik.com\/\">Jalopnik<\/a>.<\/p>\n<p><strong>36:21 <\/strong>Terry closes the show.<\/p>\n<p><!--[if gte mso 9]><xml> <w:WordDocument> <w:View>Normal<\/w:View> <w:Zoom>0<\/w:Zoom> <w:TrackMoves \/> <w:TrackFormatting \/> <w:PunctuationKerning \/> <w:ValidateAgainstSchemas \/> <w:SaveIfXMLInvalid>false<\/w:SaveIfXMLInvalid> <w:IgnoreMixedContent>false<\/w:IgnoreMixedContent> <w:AlwaysShowPlaceholderText>false<\/w:AlwaysShowPlaceholderText> <w:DoNotPromoteQF \/> <w:LidThemeOther>EN-US<\/w:LidThemeOther> <w:LidThemeAsian>X-NONE<\/w:LidThemeAsian> <w:LidThemeComplexScript>X-NONE<\/w:LidThemeComplexScript> <w:Compatibility> <w:BreakWrappedTables \/> <w:SnapToGridInCell \/> <w:WrapTextWithPunct \/> <w:UseAsianBreakRules \/> <w:DontGrowAutofit \/> <w:SplitPgBreakAndParaMark \/> <w:DontVertAlignCellWithSp \/> <w:DontBreakConstrainedForcedTables \/> <w:DontVertAlignInTxbx \/> <w:Word11KerningPairs \/> <w:CachedColBalance \/> <\/w:Compatibility> <w:BrowserLevel>MicrosoftInternetExplorer4<\/w:BrowserLevel> <m:mathPr> <m:mathFont m:val=\"Cambria Math\" \/> <m:brkBin m:val=\"before\" \/> <m:brkBinSub m:val=\" \" \/> <m:smallFrac m:val=\"off\" \/> <m:dispDef \/> <m:lMargin m:val=\"0\" \/> <m:rMargin m:val=\"0\" \/> <m:defJc m:val=\"centerGroup\" \/> <m:wrapIndent m:val=\"1440\" \/> <m:intLim m:val=\"subSup\" \/> <m:naryLim m:val=\"undOvr\" \/> <\/m:mathPr><\/w:WordDocument> <\/xml><![endif]--><!--[if gte mso 9]><xml> <w:LatentStyles DefLockedState=\"false\" DefUnhideWhenUsed=\"true\"   DefSemiHidden=\"true\" DefQFormat=\"false\" DefPriority=\"99\"   LatentStyleCount=\"267\"> <w:LsdException Locked=\"false\" Priority=\"0\" SemiHidden=\"false\"    UnhideWhenUsed=\"false\" QFormat=\"true\" Name=\"Normal\" \/> <w:LsdException Locked=\"false\" Priority=\"9\" SemiHidden=\"false\"    UnhideWhenUsed=\"false\" QFormat=\"true\" Name=\"heading 1\" \/> <w:LsdException Locked=\"false\" Priority=\"9\" QFormat=\"true\" Name=\"heading 2\" \/> <w:LsdException Locked=\"false\" Priority=\"9\" QFormat=\"true\" Name=\"heading 3\" \/> <w:LsdException Locked=\"false\" Priority=\"9\" QFormat=\"true\" Name=\"heading 4\" \/> <w:LsdException Locked=\"false\" Priority=\"9\" QFormat=\"true\" Name=\"heading 5\" \/> <w:LsdException Locked=\"false\" Priority=\"9\" QFormat=\"true\" Name=\"heading 6\" \/> <w:LsdException Locked=\"false\" Priority=\"9\" QFormat=\"true\" Name=\"heading 7\" \/> <w:LsdException Locked=\"false\" Priority=\"9\" QFormat=\"true\" Name=\"heading 8\" \/> <w:LsdException Locked=\"false\" Priority=\"9\" QFormat=\"true\" Name=\"heading 9\" \/> <w:LsdException Locked=\"false\" Priority=\"39\" Name=\"toc 1\" \/> <w:LsdException Locked=\"false\" Priority=\"39\" Name=\"toc 2\" \/> <w:LsdException Locked=\"false\" Priority=\"39\" Name=\"toc 3\" \/> <w:LsdException Locked=\"false\" Priority=\"39\" Name=\"toc 4\" \/> <w:LsdException Locked=\"false\" Priority=\"39\" Name=\"toc 5\" \/> <w:LsdException Locked=\"false\" Priority=\"39\" Name=\"toc 6\" \/> <w:LsdException Locked=\"false\" Priority=\"39\" Name=\"toc 7\" \/> <w:LsdException Locked=\"false\" Priority=\"39\" Name=\"toc 8\" \/> <w:LsdException Locked=\"false\" Priority=\"39\" Name=\"toc 9\" \/> <w:LsdException Locked=\"false\" Priority=\"35\" QFormat=\"true\" Name=\"caption\" \/> <w:LsdException Locked=\"false\" Priority=\"10\" SemiHidden=\"false\"    UnhideWhenUsed=\"false\" QFormat=\"true\" Name=\"Title\" \/> <w:LsdException Locked=\"false\" Priority=\"1\" Name=\"Default Paragraph Font\" \/> <w:LsdException Locked=\"false\" Priority=\"11\" SemiHidden=\"false\"    UnhideWhenUsed=\"false\" QFormat=\"true\" Name=\"Subtitle\" \/> <w:LsdException Locked=\"false\" Priority=\"22\" SemiHidden=\"false\"    UnhideWhenUsed=\"false\" QFormat=\"true\" Name=\"Strong\" \/> <w:LsdException Locked=\"false\" Priority=\"20\" SemiHidden=\"false\"    UnhideWhenUsed=\"false\" QFormat=\"true\" Name=\"Emphasis\" \/> <w:LsdException Locked=\"false\" Priority=\"59\" SemiHidden=\"false\"    UnhideWhenUsed=\"false\" Name=\"Table Grid\" \/> <w:LsdException Locked=\"false\" UnhideWhenUsed=\"false\" Name=\"Placeholder Text\" \/> <w:LsdException Locked=\"false\" Priority=\"1\" SemiHidden=\"false\"    UnhideWhenUsed=\"false\" QFormat=\"true\" Name=\"No Spacing\" \/> <w:LsdException Locked=\"false\" Priority=\"60\" SemiHidden=\"false\"    UnhideWhenUsed=\"false\" Name=\"Light Shading\" \/> <w:LsdException Locked=\"false\" Priority=\"61\" SemiHidden=\"false\"    UnhideWhenUsed=\"false\" Name=\"Light List\" \/> <w:LsdException Locked=\"false\" Priority=\"62\" SemiHidden=\"false\"    UnhideWhenUsed=\"false\" Name=\"Light Grid\" \/> <w:LsdException Locked=\"false\" Priority=\"63\" SemiHidden=\"false\"    UnhideWhenUsed=\"false\" Name=\"Medium Shading 1\" \/> <w:LsdException Locked=\"false\" Priority=\"64\" SemiHidden=\"false\"    UnhideWhenUsed=\"false\" Name=\"Medium Shading 2\" \/> <w:LsdException Locked=\"false\" Priority=\"65\" SemiHidden=\"false\"    UnhideWhenUsed=\"false\" Name=\"Medium List 1\" \/> <w:LsdException Locked=\"false\" Priority=\"66\" SemiHidden=\"false\"    UnhideWhenUsed=\"false\" Name=\"Medium List 2\" \/> <w:LsdException Locked=\"false\" Priority=\"67\" SemiHidden=\"false\"    UnhideWhenUsed=\"false\" Name=\"Medium Grid 1\" \/> <w:LsdException Locked=\"false\" Priority=\"68\" SemiHidden=\"false\"    UnhideWhenUsed=\"false\" Name=\"Medium Grid 2\" \/> <w:LsdException Locked=\"false\" Priority=\"69\" SemiHidden=\"false\"    UnhideWhenUsed=\"false\" Name=\"Medium Grid 3\" \/> <w:LsdException Locked=\"false\" Priority=\"70\" SemiHidden=\"false\"    UnhideWhenUsed=\"false\" Name=\"Dark List\" \/> <w:LsdException Locked=\"false\" Priority=\"71\" SemiHidden=\"false\"    UnhideWhenUsed=\"false\" Name=\"Colorful Shading\" \/> <w:LsdException Locked=\"false\" Priority=\"72\" SemiHidden=\"false\"    UnhideWhenUsed=\"false\" Name=\"Colorful List\" \/> <w:LsdException Locked=\"false\" Priority=\"73\" SemiHidden=\"false\"    UnhideWhenUsed=\"false\" Name=\"Colorful Grid\" \/> <w:LsdException Locked=\"false\" Priority=\"60\" SemiHidden=\"false\"    UnhideWhenUsed=\"false\" Name=\"Light Shading Accent 1\" \/> <w:LsdException Locked=\"false\" Priority=\"61\" SemiHidden=\"false\"    UnhideWhenUsed=\"false\" Name=\"Light List Accent 1\" \/> <w:LsdException Locked=\"false\" Priority=\"62\" SemiHidden=\"false\"    UnhideWhenUsed=\"false\" Name=\"Light Grid Accent 1\" \/> <w:LsdException Locked=\"false\" Priority=\"63\" SemiHidden=\"false\"    UnhideWhenUsed=\"false\" Name=\"Medium Shading 1 Accent 1\" \/> <w:LsdException Locked=\"false\" Priority=\"64\" SemiHidden=\"false\"    UnhideWhenUsed=\"false\" Name=\"Medium Shading 2 Accent 1\" \/> <w:LsdException Locked=\"false\" Priority=\"65\" SemiHidden=\"false\"    UnhideWhenUsed=\"false\" Name=\"Medium List 1 Accent 1\" \/> <w:LsdException Locked=\"false\" UnhideWhenUsed=\"false\" Name=\"Revision\" \/> <w:LsdException Locked=\"false\" Priority=\"34\" SemiHidden=\"false\"    UnhideWhenUsed=\"false\" QFormat=\"true\" Name=\"List Paragraph\" \/> <w:LsdException Locked=\"false\" Priority=\"29\" SemiHidden=\"false\"    UnhideWhenUsed=\"false\" QFormat=\"true\" Name=\"Quote\" \/> <w:LsdException Locked=\"false\" Priority=\"30\" SemiHidden=\"false\"    UnhideWhenUsed=\"false\" QFormat=\"true\" Name=\"Intense Quote\" \/> <w:LsdException Locked=\"false\" Priority=\"66\" SemiHidden=\"false\"    UnhideWhenUsed=\"false\" Name=\"Medium List 2 Accent 1\" \/> <w:LsdException Locked=\"false\" Priority=\"67\" SemiHidden=\"false\"    UnhideWhenUsed=\"false\" Name=\"Medium Grid 1 Accent 1\" \/> <w:LsdException Locked=\"false\" Priority=\"68\" SemiHidden=\"false\"    UnhideWhenUsed=\"false\" Name=\"Medium Grid 2 Accent 1\" \/> <w:LsdException Locked=\"false\" Priority=\"69\" SemiHidden=\"false\"    UnhideWhenUsed=\"false\" Name=\"Medium Grid 3 Accent 1\" \/> <w:LsdException Locked=\"false\" Priority=\"70\" SemiHidden=\"false\"    UnhideWhenUsed=\"false\" Name=\"Dark List Accent 1\" \/> <w:LsdException Locked=\"false\" Priority=\"71\" SemiHidden=\"false\"    UnhideWhenUsed=\"false\" Name=\"Colorful Shading Accent 1\" \/> <w:LsdException Locked=\"false\" Priority=\"72\" SemiHidden=\"false\"    UnhideWhenUsed=\"false\" Name=\"Colorful List Accent 1\" \/> <w:LsdException Locked=\"false\" Priority=\"73\" SemiHidden=\"false\"    UnhideWhenUsed=\"false\" Name=\"Colorful Grid Accent 1\" \/> <w:LsdException Locked=\"false\" Priority=\"60\" SemiHidden=\"false\"    UnhideWhenUsed=\"false\" Name=\"Light Shading Accent 2\" \/> <w:LsdException Locked=\"false\" Priority=\"61\" SemiHidden=\"false\"    UnhideWhenUsed=\"false\" Name=\"Light List Accent 2\" \/> <w:LsdException Locked=\"false\" Priority=\"62\" SemiHidden=\"false\"    UnhideWhenUsed=\"false\" Name=\"Light Grid Accent 2\" \/> <w:LsdException Locked=\"false\" Priority=\"63\" SemiHidden=\"false\"    UnhideWhenUsed=\"false\" Name=\"Medium Shading 1 Accent 2\" \/> <w:LsdException Locked=\"false\" Priority=\"64\" SemiHidden=\"false\"    UnhideWhenUsed=\"false\" Name=\"Medium Shading 2 Accent 2\" \/> <w:LsdException Locked=\"false\" Priority=\"65\" SemiHidden=\"false\"    UnhideWhenUsed=\"false\" Name=\"Medium List 1 Accent 2\" \/> <w:LsdException Locked=\"false\" Priority=\"66\" SemiHidden=\"false\"    UnhideWhenUsed=\"false\" Name=\"Medium List 2 Accent 2\" \/> <w:LsdException Locked=\"false\" Priority=\"67\" SemiHidden=\"false\"    UnhideWhenUsed=\"false\" Name=\"Medium Grid 1 Accent 2\" \/> <w:LsdException Locked=\"false\" Priority=\"68\" SemiHidden=\"false\"    UnhideWhenUsed=\"false\" Name=\"Medium Grid 2 Accent 2\" \/> <w:LsdException Locked=\"false\" Priority=\"69\" SemiHidden=\"false\"    UnhideWhenUsed=\"false\" Name=\"Medium Grid 3 Accent 2\" \/> <w:LsdException Locked=\"false\" Priority=\"70\" SemiHidden=\"false\"    UnhideWhenUsed=\"false\" Name=\"Dark List Accent 2\" \/> <w:LsdException Locked=\"false\" Priority=\"71\" SemiHidden=\"false\"    UnhideWhenUsed=\"false\" Name=\"Colorful Shading Accent 2\" \/> <w:LsdException Locked=\"false\" Priority=\"72\" SemiHidden=\"false\"    UnhideWhenUsed=\"false\" Name=\"Colorful List Accent 2\" \/> <w:LsdException Locked=\"false\" Priority=\"73\" SemiHidden=\"false\"    UnhideWhenUsed=\"false\" Name=\"Colorful Grid Accent 2\" \/> <w:LsdException Locked=\"false\" Priority=\"60\" SemiHidden=\"false\"    UnhideWhenUsed=\"false\" Name=\"Light Shading Accent 3\" \/> <w:LsdException Locked=\"false\" Priority=\"61\" SemiHidden=\"false\"    UnhideWhenUsed=\"false\" Name=\"Light List Accent 3\" \/> <w:LsdException Locked=\"false\" Priority=\"62\" SemiHidden=\"false\"    UnhideWhenUsed=\"false\" Name=\"Light Grid Accent 3\" \/> <w:LsdException Locked=\"false\" Priority=\"63\" SemiHidden=\"false\"    UnhideWhenUsed=\"false\" Name=\"Medium Shading 1 Accent 3\" \/> <w:LsdException Locked=\"false\" Priority=\"64\" SemiHidden=\"false\"    UnhideWhenUsed=\"false\" Name=\"Medium Shading 2 Accent 3\" \/> <w:LsdException Locked=\"false\" Priority=\"65\" SemiHidden=\"false\"    UnhideWhenUsed=\"false\" Name=\"Medium List 1 Accent 3\" \/> <w:LsdException Locked=\"false\" Priority=\"66\" SemiHidden=\"false\"    UnhideWhenUsed=\"false\" Name=\"Medium List 2 Accent 3\" \/> <w:LsdException Locked=\"false\" Priority=\"67\" SemiHidden=\"false\"    UnhideWhenUsed=\"false\" Name=\"Medium Grid 1 Accent 3\" \/> <w:LsdException Locked=\"false\" Priority=\"68\" SemiHidden=\"false\"    UnhideWhenUsed=\"false\" Name=\"Medium Grid 2 Accent 3\" \/> <w:LsdException Locked=\"false\" Priority=\"69\" SemiHidden=\"false\"    UnhideWhenUsed=\"false\" Name=\"Medium Grid 3 Accent 3\" \/> <w:LsdException Locked=\"false\" Priority=\"70\" SemiHidden=\"false\"    UnhideWhenUsed=\"false\" Name=\"Dark List Accent 3\" \/> <w:LsdException Locked=\"false\" Priority=\"71\" SemiHidden=\"false\"    UnhideWhenUsed=\"false\" Name=\"Colorful Shading Accent 3\" \/> <w:LsdException Locked=\"false\" Priority=\"72\" SemiHidden=\"false\"    UnhideWhenUsed=\"false\" Name=\"Colorful List Accent 3\" \/> <w:LsdException Locked=\"false\" Priority=\"73\" SemiHidden=\"false\"    UnhideWhenUsed=\"false\" Name=\"Colorful Grid Accent 3\" \/> <w:LsdException Locked=\"false\" Priority=\"60\" SemiHidden=\"false\"    UnhideWhenUsed=\"false\" Name=\"Light Shading Accent 4\" \/> <w:LsdException Locked=\"false\" Priority=\"61\" SemiHidden=\"false\"    UnhideWhenUsed=\"false\" Name=\"Light List Accent 4\" \/> <w:LsdException Locked=\"false\" Priority=\"62\" SemiHidden=\"false\"    UnhideWhenUsed=\"false\" Name=\"Light Grid Accent 4\" \/> <w:LsdException Locked=\"false\" Priority=\"63\" SemiHidden=\"false\"    UnhideWhenUsed=\"false\" Name=\"Medium Shading 1 Accent 4\" \/> <w:LsdException Locked=\"false\" Priority=\"64\" SemiHidden=\"false\"    UnhideWhenUsed=\"false\" Name=\"Medium Shading 2 Accent 4\" \/> <w:LsdException Locked=\"false\" Priority=\"65\" SemiHidden=\"false\"    UnhideWhenUsed=\"false\" Name=\"Medium List 1 Accent 4\" \/> <w:LsdException Locked=\"false\" Priority=\"66\" SemiHidden=\"false\"    UnhideWhenUsed=\"false\" Name=\"Medium List 2 Accent 4\" \/> <w:LsdException Locked=\"false\" Priority=\"67\" SemiHidden=\"false\"    UnhideWhenUsed=\"false\" Name=\"Medium Grid 1 Accent 4\" \/> <w:LsdException Locked=\"false\" Priority=\"68\" SemiHidden=\"false\"    UnhideWhenUsed=\"false\" Name=\"Medium Grid 2 Accent 4\" \/> <w:LsdException Locked=\"false\" Priority=\"69\" SemiHidden=\"false\"    UnhideWhenUsed=\"false\" Name=\"Medium Grid 3 Accent 4\" \/> <w:LsdException Locked=\"false\" Priority=\"70\" SemiHidden=\"false\"    UnhideWhenUsed=\"false\" Name=\"Dark List Accent 4\" \/> <w:LsdException Locked=\"false\" Priority=\"71\" SemiHidden=\"false\"    UnhideWhenUsed=\"false\" Name=\"Colorful Shading Accent 4\" \/> <w:LsdException Locked=\"false\" Priority=\"72\" SemiHidden=\"false\"    UnhideWhenUsed=\"false\" Name=\"Colorful List Accent 4\" \/> <w:LsdException Locked=\"false\" Priority=\"73\" SemiHidden=\"false\"    UnhideWhenUsed=\"false\" Name=\"Colorful Grid Accent 4\" \/> <w:LsdException Locked=\"false\" Priority=\"60\" SemiHidden=\"false\"    UnhideWhenUsed=\"false\" Name=\"Light Shading Accent 5\" \/> <w:LsdException Locked=\"false\" Priority=\"61\" SemiHidden=\"false\"    UnhideWhenUsed=\"false\" Name=\"Light List Accent 5\" \/> <w:LsdException Locked=\"false\" Priority=\"62\" SemiHidden=\"false\"    UnhideWhenUsed=\"false\" Name=\"Light Grid Accent 5\" \/> <w:LsdException Locked=\"false\" Priority=\"63\" SemiHidden=\"false\"    UnhideWhenUsed=\"false\" Name=\"Medium Shading 1 Accent 5\" \/> <w:LsdException Locked=\"false\" Priority=\"64\" SemiHidden=\"false\"    UnhideWhenUsed=\"false\" Name=\"Medium Shading 2 Accent 5\" \/> <w:LsdException Locked=\"false\" Priority=\"65\" SemiHidden=\"false\"    UnhideWhenUsed=\"false\" Name=\"Medium List 1 Accent 5\" \/> <w:LsdException Locked=\"false\" Priority=\"66\" SemiHidden=\"false\"    UnhideWhenUsed=\"false\" Name=\"Medium List 2 Accent 5\" \/> <w:LsdException Locked=\"false\" Priority=\"67\" SemiHidden=\"false\"    UnhideWhenUsed=\"false\" Name=\"Medium Grid 1 Accent 5\" \/> <w:LsdException Locked=\"false\" Priority=\"68\" SemiHidden=\"false\"    UnhideWhenUsed=\"false\" Name=\"Medium Grid 2 Accent 5\" \/> <w:LsdException Locked=\"false\" Priority=\"69\" SemiHidden=\"false\"    UnhideWhenUsed=\"false\" Name=\"Medium Grid 3 Accent 5\" \/> <w:LsdException Locked=\"false\" Priority=\"70\" SemiHidden=\"false\"    UnhideWhenUsed=\"false\" Name=\"Dark List Accent 5\" \/> <w:LsdException Locked=\"false\" Priority=\"71\" SemiHidden=\"false\"    UnhideWhenUsed=\"false\" Name=\"Colorful Shading Accent 5\" \/> <w:LsdException Locked=\"false\" Priority=\"72\" SemiHidden=\"false\"    UnhideWhenUsed=\"false\" Name=\"Colorful List Accent 5\" \/> <w:LsdException Locked=\"false\" Priority=\"73\" SemiHidden=\"false\"    UnhideWhenUsed=\"false\" Name=\"Colorful Grid Accent 5\" \/> <w:LsdException Locked=\"false\" Priority=\"60\" SemiHidden=\"false\"    UnhideWhenUsed=\"false\" Name=\"Light Shading Accent 6\" \/> <w:LsdException Locked=\"false\" Priority=\"61\" SemiHidden=\"false\"    UnhideWhenUsed=\"false\" Name=\"Light List Accent 6\" \/> <w:LsdException Locked=\"false\" Priority=\"62\" SemiHidden=\"false\"    UnhideWhenUsed=\"false\" Name=\"Light Grid Accent 6\" \/> <w:LsdException Locked=\"false\" Priority=\"63\" SemiHidden=\"false\"    UnhideWhenUsed=\"false\" Name=\"Medium Shading 1 Accent 6\" \/> <w:LsdException Locked=\"false\" Priority=\"64\" SemiHidden=\"false\"    UnhideWhenUsed=\"false\" Name=\"Medium Shading 2 Accent 6\" \/> <w:LsdException Locked=\"false\" Priority=\"65\" SemiHidden=\"false\"    UnhideWhenUsed=\"false\" Name=\"Medium List 1 Accent 6\" \/> <w:LsdException Locked=\"false\" Priority=\"66\" SemiHidden=\"false\"    UnhideWhenUsed=\"false\" Name=\"Medium List 2 Accent 6\" \/> <w:LsdException Locked=\"false\" Priority=\"67\" SemiHidden=\"false\"    UnhideWhenUsed=\"false\" Name=\"Medium Grid 1 Accent 6\" \/> <w:LsdException Locked=\"false\" Priority=\"68\" SemiHidden=\"false\"    UnhideWhenUsed=\"false\" Name=\"Medium Grid 2 Accent 6\" \/> <w:LsdException Locked=\"false\" Priority=\"69\" SemiHidden=\"false\"    UnhideWhenUsed=\"false\" Name=\"Medium Grid 3 Accent 6\" \/> <w:LsdException Locked=\"false\" Priority=\"70\" SemiHidden=\"false\"    UnhideWhenUsed=\"false\" Name=\"Dark List Accent 6\" \/> <w:LsdException Locked=\"false\" Priority=\"71\" SemiHidden=\"false\"    UnhideWhenUsed=\"false\" Name=\"Colorful Shading Accent 6\" \/> <w:LsdException Locked=\"false\" Priority=\"72\" SemiHidden=\"false\"    UnhideWhenUsed=\"false\" Name=\"Colorful List Accent 6\" \/> <w:LsdException Locked=\"false\" Priority=\"73\" SemiHidden=\"false\"    UnhideWhenUsed=\"false\" Name=\"Colorful Grid Accent 6\" \/> <w:LsdException Locked=\"false\" Priority=\"19\" SemiHidden=\"false\"    UnhideWhenUsed=\"false\" QFormat=\"true\" Name=\"Subtle Emphasis\" \/> <w:LsdException Locked=\"false\" Priority=\"21\" SemiHidden=\"false\"    UnhideWhenUsed=\"false\" QFormat=\"true\" Name=\"Intense Emphasis\" \/> <w:LsdException Locked=\"false\" Priority=\"31\" SemiHidden=\"false\"    UnhideWhenUsed=\"false\" QFormat=\"true\" Name=\"Subtle Reference\" \/> <w:LsdException Locked=\"false\" Priority=\"32\" SemiHidden=\"false\"    UnhideWhenUsed=\"false\" QFormat=\"true\" Name=\"Intense Reference\" \/> <w:LsdException Locked=\"false\" Priority=\"33\" SemiHidden=\"false\"    UnhideWhenUsed=\"false\" QFormat=\"true\" Name=\"Book Title\" \/> <w:LsdException Locked=\"false\" Priority=\"37\" Name=\"Bibliography\" \/> <w:LsdException Locked=\"false\" Priority=\"39\" QFormat=\"true\" Name=\"TOC Heading\" \/> <\/w:LatentStyles> <\/xml><![endif]--> <!--[if gte mso 10]>\n<mce:style><!   \/* Style Definitions *\/  table.MsoNormalTable \t{mso-style-name:\"Table Normal\"; \tmso-tstyle-rowband-size:0; \tmso-tstyle-colband-size:0; \tmso-style-noshow:yes; \tmso-style-priority:99; \tmso-style-qformat:yes; \tmso-style-parent:\"\"; \tmso-padding-alt:0in 5.4pt 0in 5.4pt; \tmso-para-margin:0in; \tmso-para-margin-bottom:.0001pt; \tline-height:115%; \tmso-pagination:widow-orphan; \tfont-size:11.0pt; \tfont-family:\"Calibri\",\"sans-serif\"; \tmso-ascii-font-family:Calibri; \tmso-ascii-theme-font:minor-latin; \tmso-fareast-font-family:\"Times New Roman\"; \tmso-fareast-theme-font:minor-fareast; \tmso-hansi-font-family:Calibri; \tmso-hansi-theme-font:minor-latin;} --><\/p>\n<p><!--[endif]--><\/p>\n<p>Our theme music is <a href=\"http:\/\/www.podsafeaudio.com\/jamroom\/bands\/269\/\">Streetwalker by  Cjacks<\/a> and is courtesy of the <a href=\"http:\/\/music.podshow.com\/\">Podsafe Music Network<\/a>; <a href=\"http:\/\/www.rogerdey.com\/\">Roger  Dey<\/a> is our announcer.<\/p>\n<p>This week\u2019s episode was produced by <a href=\"http:\/\/www.prgirlz.com\/index.php\/2009\/02\/12\/a-pr-girls-beginnings-part-1-how-i-got-here\/\">Janna Guberman<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[display_podcast] Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog. This week on Inside PR Terry &hellip;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11,10,7,22,2,3,12,1],"tags":[160,297,26,296,53,299,950,301,28,27,957,946,44,292,294,295,300,298,25,293,223],"class_list":["post-448","post","type-post","status-publish","format-standard","hentry","category-comments","category-inside-pr","category-media-relations","category-podcamp-toronto","category-pr","category-show-notes","category-social-media","category-uncategorized","tag-al-croft","tag-commotion","tag-david-jones","tag-ed-lee","tag-eden-spodek","tag-ian-capstick","tag-inside-pr","tag-jalopnik","tag-keith-mcarthur","tag-martin-waxman","tag-podcamp-toronto","tag-pr","tag-public-relations","tag-public-relations-podacst","tag-roger-christie","tag-ryerson-university","tag-scotty-monty","tag-shannon-yelland","tag-terry-fallis","tag-twittionary","tag-weber-shandwick"],"_links":{"self":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/448","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/comments?post=448"}],"version-history":[{"count":0,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/448\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/media?parent=448"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/categories?post=448"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/tags?post=448"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}