{"id":4497,"date":"2016-05-09T10:02:39","date_gmt":"2016-05-09T14:02:39","guid":{"rendered":"https:\/\/www.insidepr.ca\/?p=4497"},"modified":"2016-05-09T10:02:39","modified_gmt":"2016-05-09T14:02:39","slug":"inside-pr-441-marching-to-facebooks-tune","status":"publish","type":"post","link":"https:\/\/www.insidepr.ca\/index.php\/2016\/05\/09\/inside-pr-441-marching-to-facebooks-tune\/","title":{"rendered":"Inside PR 441: Marching to Facebook&#8217;s tune"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_3969\"><audio class=\"wp-audio-shortcode\" id=\"audio-4497-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/traffic.libsyn.com\/prworks\/IPR441.mp3?_=1\" \/><a href=\"http:\/\/traffic.libsyn.com\/prworks\/IPR441.mp3\">http:\/\/traffic.libsyn.com\/prworks\/IPR441.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/inside-pr\/id137886027?mt=2&amp;ls=1#episodeGuid=https%3A%2F%2Fwww.insidepr.ca%2F%3Fp%3D4497\" class=\"powerpress_link_subscribe powerpress_link_subscribe_itunes\" target=\"_blank\" title=\"Subscribe on Apple Podcasts\" rel=\"nofollow\">Apple Podcasts<\/a> | <a href=\"https:\/\/www.insidepr.ca\/index.php\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p><p>This week,\u00a0<a href=\"http:\/\/twitter.com\/ginidietrich\">Gini Dietrich<\/a>,\u00a0<a href=\"http:\/\/twitter.com\/martinwaxman\">Martin Waxman<\/a>, and\u00a0<a href=\"http:\/\/twitter.com\/thornley\">Joseph Thornley<\/a>\u00a0chat about more changes to Facebook and their impact on our news consumption and publishers. Oh, and we couldn&#8217;t let Boaty McBoatface go by without comment.<\/p>\n<p>Martin tells us that <a href=\"http:\/\/mashable.com\/2016\/04\/15\/facebook-news-feed-sections\/#uezmUyci5GqE\">Facebook is testing sections in its newsfeed<\/a> &#8211; sports, entertainment, lifestyle, politics, etc. A good idea that will make Facebook a better browser experience for news.<\/p>\n<p>Gini wants us to be sure to note that Buzzfeed has demonstrated that Facebook Live Video can aggregate broadcast-size audiences.<a href=\"https:\/\/www.facebook.com\/BuzzFeed\/videos\/10154535206385329\/\"> Over ten million people watched Buzzfeed staff wrap elastic bands around a watermelon until it exploded<\/a>. At one time during the forty minute broadcast 800,000 viewers were watching concurrently. Could there be any clearer indicator that if Facebook will build a video platform, we will come?<\/p>\n<p>And dredging up for Joe memories of happy hours spent playing with toy boats in the bathtub,\u00a0<a href=\"http:\/\/www.theguardian.com\/environment\/2016\/apr\/17\/boaty-mcboatface-wins-poll-to-name-polar-research-vessel\">Boaty McBoatface showed that the public may have a better sense of humour than people in authority<\/a>. If you ask a casual question, be ready for a whimsical answer.<\/p>\n<p>Finally, Martin points out the recent article on Wired, <a href=\"http:\/\/www.wired.com\/2016\/04\/facebook-seized-media-thats-bad-news-everyone-facebook\/\">Facebook has seized the media, and that&#8217;s bad news for everyone but Facebook<\/a>.\u00a0News is important to Facebook. But it&#8217;s not what Facebook cares about. Instead, the platform is focusing on packaging content as an experience that will draw us and keep us. The content doesn&#8217;t matter to Facebook as much as the packaging and whether it holds attention.<\/p>\n<p><strong>We\u2019d love to know what you think.<\/strong><\/p>\n<p>Leave a comment on the blog, send us an email or an audio comment to\u00a0<a href=\"mailto:insideprcomments@gmail.com\">insideprcomments@gmail.com<\/a>, join the\u00a0<a title=\"FIR Podcast Community\" href=\"https:\/\/plus.google.com\/u\/0\/communities\/112349929544876511942\" target=\"_blank\">FIR Google+ Community<\/a>, join the\u00a0<a href=\"http:\/\/www.facebook.com\/group.php?gid=101489863251163\" target=\"_blank\">Inside PR Facebook<\/a>\u00a0group, message us\u00a0<a href=\"http:\/\/twitter.com\/inside_pr\">@inside_pr<\/a>\u00a0on Twitter, or connect with\u00a0<a href=\"http:\/\/twitter.com\/ginidietrich\" target=\"_blank\">Gini Dietrich<\/a>,\u00a0<a href=\"http:\/\/twitter.com\/thornley\" target=\"_blank\">Joseph Thornley<\/a>, and\u00a0<a href=\"http:\/\/twitter.com\/martinwaxman\">Martin Waxman<\/a>\u00a0on Twitter.\u00a0<strong>And we have a favor to ask: If you like this podcast, please\u00a0<a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/inside-pr\/id137886027?mt=2\" target=\"_blank\">rate us on iTunes<\/a>.<\/strong><\/p>\n<p class=\"p1\">******************************************************************<\/p>\n<p><strong>Thank you to the people behind Inside PR.<\/strong>\u00a0Our theme music was created by\u00a0<a href=\"http:\/\/www.fortheloveofrecords.com\/\">Damon de Szegheo<\/a>;\u00a0<a href=\"http:\/\/www.rogerdey.com\/\">Roger Dey<\/a>\u00a0is our announcer. Inside PR is produced by\u00a0<a href=\"https:\/\/propr.ca\/\" target=\"_blank\">Joseph Thornley<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This week,\u00a0Gini Dietrich,\u00a0Martin Waxman, and\u00a0Joseph Thornley\u00a0chat about more changes to Facebook and their impact on our news consumption and publishers. Oh, and we couldn&#8217;t let Boaty McBoatface go by without comment. Martin tells us that &hellip;<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[496],"class_list":["post-4497","post","type-post","status-publish","format-standard","hentry","category-inside-pr","tag-facebook"],"_links":{"self":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/4497","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/comments?post=4497"}],"version-history":[{"count":3,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/4497\/revisions"}],"predecessor-version":[{"id":4500,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/4497\/revisions\/4500"}],"wp:attachment":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/media?parent=4497"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/categories?post=4497"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/tags?post=4497"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}