{"id":4507,"date":"2016-05-23T11:13:09","date_gmt":"2016-05-23T15:13:09","guid":{"rendered":"https:\/\/www.insidepr.ca\/?p=4507"},"modified":"2016-05-23T11:16:34","modified_gmt":"2016-05-23T15:16:34","slug":"inside-pr-443","status":"publish","type":"post","link":"https:\/\/www.insidepr.ca\/index.php\/2016\/05\/23\/inside-pr-443\/","title":{"rendered":"Inside PR 443: What&#8217;s really going on with Facebook Trending Topics?"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_6253\"><audio class=\"wp-audio-shortcode\" id=\"audio-4507-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/traffic.libsyn.com\/prworks\/IPR443.mp3?_=1\" \/><a href=\"http:\/\/traffic.libsyn.com\/prworks\/IPR443.mp3\">http:\/\/traffic.libsyn.com\/prworks\/IPR443.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/inside-pr\/id137886027?mt=2&amp;ls=1#episodeGuid=https%3A%2F%2Fwww.insidepr.ca%2F%3Fp%3D4507\" class=\"powerpress_link_subscribe powerpress_link_subscribe_itunes\" target=\"_blank\" title=\"Subscribe on Apple Podcasts\" rel=\"nofollow\">Apple Podcasts<\/a> | <a href=\"https:\/\/www.insidepr.ca\/index.php\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p><p><strong>Early data on the performance of Facebook Instant articles. Periscope makes videos permanent. Donald Trump does something that crosses the ethical line for PR pros. And we look at the deeper issues underpinning the discussion about Facebook&#8217;s Trending Topics.<\/strong><\/p>\n<p><a href=\"http:\/\/twitter.com\/ginidietrich\">Gini Dietrich,<\/a>\u00a0<a href=\"http:\/\/twitter.com\/martinwaxman\">Martin Waxman<\/a>\u00a0and\u00a0<a href=\"http:\/\/twitter.com\/thornley\">Joseph Thornley\u00a0<\/a>tackle these topics and more in this week&#8217;s Inside PR podcast.<\/p>\n<h2>This week&#8217;s #InsidePRMustKnows:<\/h2>\n<ul>\n<li>Publishers are reporting mixed results with Facebook Instant Articles,\u00a0<a href=\"http:\/\/digiday.com\/platforms\/publishers-report-almost-doubling-organic-reach-facebook-instant-articles\/\">according to Digiday<\/a>. They are driving traffic, but it is less engaged. Nevertheless, revenue is flowing to publishers. So, Instant Articles as a publishing platform isn&#8217;t going away anytime soon.<\/li>\n<li><a href=\"https:\/\/medium.com\/@periscope\/coming-soon-broadcast-search-drones-and-save-beyond-24-hours-9bfe397b593a#.oqql3rsy9\">Periscope is about to make videos permanent<\/a>\u00a0with save settings in its app. This is big news. Facebook Live Videos gained a huge advantage over Periscope by making it easy for people to save their videos. By making it easy for users to save their videos beyond the current 24 hour expiry date, Periscope will even up the playing field.<\/li>\n<li>And in our &#8220;too bizarre not to be true item,&#8221; Gini offers her thoughts on\u00a0<a href=\"https:\/\/www.washingtonpost.com\/news\/the-fix\/wp\/2016\/05\/16\/donald-trumps-john-miller-interview-is-even-crazier-than-you-think\/\">Donald Trump posing as a PR rep in a call to media.<\/a>\u00a0&#8220;It&#8217;s not OK!&#8221;<\/li>\n<\/ul>\n<h2>Algorithms are not neutral<\/h2>\n<p>In our main discussion, we turn our attention to lack of transparency in how Facebook&#8217;s Trending Topics are selected. This is a far reaching and important issue. It&#8217;s about Facebook&#8217;s emergence as a media outlet. It&#8217;s about dominance of one player. It&#8217;s about the level of transparency necessary so that we can assess bias. And it&#8217;s about the additional obligation to transparency and scrutiny that Facebook should now be subject to.<\/p>\n<p>During our discussion, we cite several sources that you should read in order to have the facts to make up your own mind about what is at stake:<\/p>\n<ul>\n<li>Gizmodo focuses on potential\u00a0<a href=\"http:\/\/gizmodo.com\/former-facebook-workers-we-routinely-suppressed-conser-1775461006\">filtering of conservative views<\/a><\/li>\n<li>Business Insider takes\u00a0<a href=\"http:\/\/www.businessinsider.com\/facebook-trending-topics-full-guidelines-2016-5\">a second\u00a0look<\/a>\u00a0at what is going on<\/li>\n<li>Facebook&#8217;s Justin Osofsky provides\u00a0<a href=\"http:\/\/newsroom.fb.com\/news\/2016\/05\/information-about-trending-topics\/\">Information about Facebook&#8217;s Trending Topics<\/a><\/li>\n<li><a href=\"https:\/\/www.facebook.com\/zuck\/posts\/10102830259184701\">Mark Zuckerberg&#8217;s personal statement<\/a><\/li>\n<\/ul>\n<p><strong>We\u2019d love to know what you think.<\/strong><\/p>\n<p>Leave a comment on the blog, send us an email or an audio comment to\u00a0<a href=\"mailto:insideprcomments@gmail.com\">insideprcomments@gmail.com<\/a>, join the\u00a0<a title=\"FIR Podcast Community\" href=\"https:\/\/plus.google.com\/u\/0\/communities\/112349929544876511942\" target=\"_blank\">FIR Google+ Community<\/a>, join the\u00a0<a href=\"http:\/\/www.facebook.com\/group.php?gid=101489863251163\" target=\"_blank\">Inside PR Facebook<\/a>\u00a0group, message us\u00a0<a href=\"http:\/\/twitter.com\/inside_pr\">@inside_pr<\/a>\u00a0on Twitter, or connect with\u00a0<a href=\"http:\/\/twitter.com\/ginidietrich\" target=\"_blank\">Gini Dietrich<\/a>,\u00a0<a href=\"http:\/\/twitter.com\/thornley\" target=\"_blank\">Joseph Thornley<\/a>, and\u00a0<a href=\"http:\/\/twitter.com\/martinwaxman\">Martin Waxman<\/a>\u00a0on Twitter.\u00a0<strong>And we have a favor to ask: If you like this podcast, please\u00a0<a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/inside-pr\/id137886027?mt=2\" target=\"_blank\">rate us on iTunes<\/a>.<\/strong><\/p>\n<p class=\"p1\">******************************************************************<\/p>\n<p><strong>Thank you to the people behind Inside PR.<\/strong>\u00a0Our theme music was created by\u00a0<a href=\"http:\/\/www.fortheloveofrecords.com\/\">Damon de Szegheo<\/a>;\u00a0<a href=\"http:\/\/www.rogerdey.com\/\">Roger Dey<\/a>\u00a0is our announcer. Inside PR is produced by\u00a0<a href=\"https:\/\/propr.ca\/\" target=\"_blank\">Joseph Thornley<\/a>.<\/p>\n<h2><\/h2>\n","protected":false},"excerpt":{"rendered":"<p>Early data on the performance of Facebook Instant articles. Periscope makes videos permanent. Donald Trump does something that crosses the ethical line for PR pros. And we look at the deeper issues underpinning the discussion &hellip;<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-4507","post","type-post","status-publish","format-standard","hentry","category-inside-pr"],"_links":{"self":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/4507","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/comments?post=4507"}],"version-history":[{"count":7,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/4507\/revisions"}],"predecessor-version":[{"id":4514,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/4507\/revisions\/4514"}],"wp:attachment":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/media?parent=4507"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/categories?post=4507"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/tags?post=4507"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}