{"id":4535,"date":"2016-06-19T22:07:25","date_gmt":"2016-06-20T02:07:25","guid":{"rendered":"https:\/\/www.insidepr.ca\/?p=4535"},"modified":"2016-06-19T22:07:25","modified_gmt":"2016-06-20T02:07:25","slug":"inside-pr-446-bad-news-for-independent-podcast-creators","status":"publish","type":"post","link":"https:\/\/www.insidepr.ca\/index.php\/2016\/06\/19\/inside-pr-446-bad-news-for-independent-podcast-creators\/","title":{"rendered":"Inside PR 446: Bad news for independent podcast creators"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_1254\"><audio class=\"wp-audio-shortcode\" id=\"audio-4535-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/traffic.libsyn.com\/prworks\/IPR446.mp3?_=1\" \/><a href=\"http:\/\/traffic.libsyn.com\/prworks\/IPR446.mp3\">http:\/\/traffic.libsyn.com\/prworks\/IPR446.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/inside-pr\/id137886027?mt=2&amp;ls=1#episodeGuid=https%3A%2F%2Fwww.insidepr.ca%2F%3Fp%3D4535\" class=\"powerpress_link_subscribe powerpress_link_subscribe_itunes\" target=\"_blank\" title=\"Subscribe on Apple Podcasts\" rel=\"nofollow\">Apple Podcasts<\/a> | <a href=\"https:\/\/www.insidepr.ca\/index.php\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p><p>&nbsp;<\/p>\n<p><strong>Is podcasting on the verge of tipping from a creator-driven medium to an advertiser-driven channel? UNU predicts the trends. Microsoft gets LinkedIn. And crises bring out the best in both social and mainstream media.\u00a0<a href=\"http:\/\/twitter.com\/ginidietrich\">Gini Dietrich,<\/a>\u00a0<a href=\"http:\/\/twitter.com\/martinwaxman\">Martin Waxman<\/a>\u00a0and\u00a0<a href=\"http:\/\/twitter.com\/thornley\">Joseph Thornley\u00a0<\/a>tackle these topics and more in this week\u2019s Inside PR podcast.<\/strong><\/p>\n<h1>#IPRMustKnow<\/h1>\n<h2>Midroll acquires Stitcher<\/h2>\n<p>A big deal by podcasting standards. Podcast advertising broker Midroll has acquired Stitcher. I think that independent podcasters have reason to worry that, if successful, Midroll\/Stitcher will do to podcasting what Facebook did to the open Web. Martin and Gini are still making up their minds about this. Whatever your view, if you care about podcasting, this is an #IPRMustKnow.<\/p>\n<h2>Who knew UNU?<\/h2>\n<p><a href=\"http:\/\/unu.ai\">UNU<\/a>\u00a0is a site that\u00a0<a href=\"https:\/\/techcrunch.com\/2016\/06\/09\/unu-set-to-forecast-tech-trends-after-accurate-oscars-kentucky-derby-predictions\/\">uses the wisdom of the crowd\u00a0to answer questions and predict trends<\/a>. Very 2008.<\/p>\n<h2>Microsoft acquires LinkedIn<\/h2>\n<p>The news that\u00a0<a href=\"http:\/\/news.microsoft.com\/2016\/06\/13\/microsoft-to-acquire-linkedin\/#sm.00001x430h4ve6cspx9su1nobf65j\">Microsoft is acquiring LinkedIn<\/a>\u00a0broke just before we recorded this episode. So here you get our first impressions of the potential benefits and downsides of Microsoft&#8217;s integration of LinkedIn with its Office suite.<\/p>\n<h1>Crisis brings out the best in us<\/h1>\n<p>Finally, in the wake of the Orlando shootings, we reflect on the current state of crisis communications, how news flows through social media and the important role of mainstream media to establish context, discern authoritative, credible witness testimony and curate the reports from social media.<\/p>\n<h1>We\u2019d love to know what you think<strong>.<\/strong><\/h1>\n<p>Leave a comment on the blog, send us an email or an audio comment to\u00a0<a href=\"mailto:insideprcomments@gmail.com\">insideprcomments@gmail.com<\/a>, join the\u00a0<a title=\"FIR Podcast Community\" href=\"https:\/\/plus.google.com\/u\/0\/communities\/112349929544876511942\" target=\"_blank\">FIR Google+ Community<\/a>, join the\u00a0<a href=\"http:\/\/www.facebook.com\/group.php?gid=101489863251163\" target=\"_blank\">Inside PR Facebook<\/a>\u00a0group, message us\u00a0<a href=\"http:\/\/twitter.com\/inside_pr\">@inside_pr<\/a>\u00a0on Twitter, or connect with\u00a0<a href=\"http:\/\/twitter.com\/ginidietrich\" target=\"_blank\">Gini Dietrich<\/a>,\u00a0<a href=\"http:\/\/twitter.com\/thornley\" target=\"_blank\">Joseph Thornley<\/a>, and\u00a0<a href=\"http:\/\/twitter.com\/martinwaxman\">Martin Waxman<\/a>\u00a0on Twitter.\u00a0<strong>And we have a favor to ask: If you like this podcast, please\u00a0<a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/inside-pr\/id137886027?mt=2\" target=\"_blank\">rate us on iTunes<\/a>.<\/strong><\/p>\n<p class=\"p1\">******************************************************************<\/p>\n<p><strong>Thank you to the people behind Inside PR.<\/strong>\u00a0Our theme music was created by\u00a0<a href=\"http:\/\/www.fortheloveofrecords.com\/\">Damon de Szegheo<\/a>;\u00a0<a href=\"http:\/\/www.rogerdey.com\/\">Roger Dey<\/a>\u00a0is our announcer. Inside PR is produced by\u00a0<a href=\"https:\/\/propr.ca\/\" target=\"_blank\">Joseph Thornley.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Is podcasting on the verge of tipping from a creator-driven medium to an advertiser-driven channel? UNU predicts the trends. Microsoft gets LinkedIn. And crises bring out the best in both social and mainstream media.\u00a0Gini &hellip;<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[570,196,113,1001,1000,1002],"class_list":["post-4535","post","type-post","status-publish","format-standard","hentry","category-inside-pr","tag-crisis-communication","tag-linkedin","tag-microsoft","tag-midroll","tag-stitcher","tag-unu"],"_links":{"self":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/4535","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/comments?post=4535"}],"version-history":[{"count":8,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/4535\/revisions"}],"predecessor-version":[{"id":4543,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/4535\/revisions\/4543"}],"wp:attachment":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/media?parent=4535"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/categories?post=4535"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/tags?post=4535"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}