{"id":4557,"date":"2016-07-18T07:56:57","date_gmt":"2016-07-18T11:56:57","guid":{"rendered":"https:\/\/www.insidepr.ca\/?p=4557"},"modified":"2016-07-18T07:56:57","modified_gmt":"2016-07-18T11:56:57","slug":"inside-pr-449-here-an-app-there-an-app-everywhere-an-app","status":"publish","type":"post","link":"https:\/\/www.insidepr.ca\/index.php\/2016\/07\/18\/inside-pr-449-here-an-app-there-an-app-everywhere-an-app\/","title":{"rendered":"Inside PR 449: Here an App. There an App. Everywhere an App."},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_1562\"><audio class=\"wp-audio-shortcode\" id=\"audio-4557-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/traffic.libsyn.com\/prworks\/IPR449.mp3?_=1\" \/><a href=\"http:\/\/traffic.libsyn.com\/prworks\/IPR449.mp3\">http:\/\/traffic.libsyn.com\/prworks\/IPR449.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/inside-pr\/id137886027?mt=2&amp;ls=1#episodeGuid=https%3A%2F%2Fwww.insidepr.ca%2F%3Fp%3D4557\" class=\"powerpress_link_subscribe powerpress_link_subscribe_itunes\" target=\"_blank\" title=\"Subscribe on Apple Podcasts\" rel=\"nofollow\">Apple Podcasts<\/a> | <a href=\"https:\/\/www.insidepr.ca\/index.php\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p><p><strong>Snapchat is more than ephemeral with Memories. Pokemon Go rules the world. And we pick up on Walt Mossberg&#8217;s discussion of our fragmented messaging environment.\u00a0<a href=\"http:\/\/twitter.com\/ginidietrich\">Gini Dietrich,<\/a>\u00a0<a href=\"http:\/\/twitter.com\/martinwaxman\">Martin Waxman<\/a>\u00a0and\u00a0<a href=\"http:\/\/twitter.com\/thornley\">Joseph Thornley\u00a0<\/a>tackle these topics and more in this week\u2019s Inside PR podcast.<br \/>\n<\/strong><\/p>\n<h2>#IPRMustKnow<\/h2>\n<h3>Snapchat Memories for when ephemeral isn&#8217;t enough<\/h3>\n<p>Hard on the heels of news that Snapchat has surpassed Twitter in daily users, we say Snapchat switch from its ephemeral-always model to provide users with the ability to save their Snaps using a new feature, <a href=\"http:\/\/snapchat-blog.com\/post\/146998839575\/introducing-memories\">Snapchat Memories<\/a>. Memories lets you save current and previous Snaps and then use them for future stories. So, now you never need to worry people missing that embarrassing photo of your best friend that you sent out 25 hours ago. You can reach into Memories, add the photo to a new story, and start the cycle all over again.<\/p>\n<h3>Pokemon Go Goes<\/h3>\n<p>Like virtually everyone else this past week, we have been entranced by <a href=\"https:\/\/itunes.apple.com\/us\/app\/pokemon-go\/id1094591345?mt=8\">Pokemon Go<\/a>. For its privacy implications. And because it has brought the potential of augmented reality to the masses. It may be a fad. But it&#8217;s a fad that will have made a difference.<\/p>\n<h2>Here an App. There an App. Everywhere an App<\/h2>\n<p>It was simple in the days of email: Just settle on your client &#8211; Outlook, AOL\u2026 and then add all your email accounts to access them in one place. Today, as we spend more of our time on chat, with proprietary, non-interchangeable standards, we are again facing the need to switch constantly between apps &#8211; for social networks, for chat. Pain the butt? We riff on a theme recently explored by Walt Mossberg in a blog post, <a href=\"http:\/\/www.recode.net\/2016\/7\/6\/12104656\/mossberg-the-tyranny-of-messaging-and-notifications\">The Tyranny of Messaging and Notifications<\/a>, and on his podcast, <a href=\"http:\/\/www.theverge.com\/2016\/7\/7\/12118204\/ctrl-walt-delete-podcast-can-anyone-withstand-yet-another-messaging-service\">Ctrl-Walt-Delete<\/a>.<\/p>\n<h2>Now it&#8217;s\u00a0your turn.<\/h2>\n<p>We&#8217;d love to know what you think about the topics we discussed as well as your suggestions for questions you&#8217;d like answered or topics for future shows. Leave a comment on the blog, send us an email or an audio comment to\u00a0<a href=\"mailto:insideprcomments@gmail.com\">insideprcomments@gmail.com<\/a>, join the\u00a0<a title=\"FIR Podcast Community\" href=\"https:\/\/plus.google.com\/u\/0\/communities\/112349929544876511942\" target=\"_blank\">FIR Google+ Community<\/a>, join the\u00a0<a href=\"http:\/\/www.facebook.com\/group.php?gid=101489863251163\" target=\"_blank\">Inside PR Facebook<\/a>\u00a0group, message us\u00a0<a href=\"http:\/\/twitter.com\/inside_pr\">@inside_pr<\/a>\u00a0on Twitter, or connect with\u00a0<a href=\"http:\/\/twitter.com\/ginidietrich\" target=\"_blank\">Gini Dietrich<\/a>,\u00a0<a href=\"http:\/\/twitter.com\/thornley\" target=\"_blank\">Joseph Thornley<\/a>, and\u00a0<a href=\"http:\/\/twitter.com\/martinwaxman\">Martin Waxman<\/a>\u00a0on Twitter.\u00a0<strong>And we have a favor to ask: If you like this podcast, please\u00a0<a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/inside-pr\/id137886027?mt=2\" target=\"_blank\">rate us on iTunes<\/a>.<\/strong><\/p>\n<p class=\"p1\">******************************************************************<\/p>\n<p><strong>Thank you to the people behind Inside PR.<\/strong>\u00a0Our theme music was created by\u00a0<a href=\"http:\/\/www.fortheloveofrecords.com\/\">Damon de Szegheo<\/a>;\u00a0<a href=\"http:\/\/www.rogerdey.com\/\">Roger Dey<\/a>\u00a0is our announcer. Inside PR is produced by\u00a0<a href=\"https:\/\/propr.ca\/\" target=\"_blank\">Joseph Thornley.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Snapchat is more than ephemeral with Memories. Pokemon Go rules the world. And we pick up on Walt Mossberg&#8217;s discussion of our fragmented messaging environment.\u00a0Gini Dietrich,\u00a0Martin Waxman\u00a0and\u00a0Joseph Thornley\u00a0tackle these topics and more in this week\u2019s &hellip;<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[881,1008,1007,996],"class_list":["post-4557","post","type-post","status-publish","format-standard","hentry","category-pr","tag-chat","tag-notifications","tag-pokemon-go","tag-snapchat"],"_links":{"self":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/4557","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/comments?post=4557"}],"version-history":[{"count":7,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/4557\/revisions"}],"predecessor-version":[{"id":4565,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/4557\/revisions\/4565"}],"wp:attachment":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/media?parent=4557"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/categories?post=4557"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/tags?post=4557"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}