{"id":4594,"date":"2016-09-06T09:18:36","date_gmt":"2016-09-06T13:18:36","guid":{"rendered":"https:\/\/www.insidepr.ca\/?p=4594"},"modified":"2016-09-06T09:18:36","modified_gmt":"2016-09-06T13:18:36","slug":"inside-pr-453-gini-dietrich-knows-how-to-promote-content","status":"publish","type":"post","link":"https:\/\/www.insidepr.ca\/index.php\/2016\/09\/06\/inside-pr-453-gini-dietrich-knows-how-to-promote-content\/","title":{"rendered":"Inside PR 453: Gini Dietrich knows how to promote content"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_9796\"><audio class=\"wp-audio-shortcode\" id=\"audio-4594-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/traffic.libsyn.com\/prworks\/IPR453.mp3?_=1\" \/><a href=\"http:\/\/traffic.libsyn.com\/prworks\/IPR453.mp3\">http:\/\/traffic.libsyn.com\/prworks\/IPR453.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/inside-pr\/id137886027?mt=2&amp;ls=1#episodeGuid=https%3A%2F%2Fwww.insidepr.ca%2F%3Fp%3D4594\" class=\"powerpress_link_subscribe powerpress_link_subscribe_itunes\" target=\"_blank\" title=\"Subscribe on Apple Podcasts\" rel=\"nofollow\">Apple Podcasts<\/a> | <a href=\"https:\/\/www.insidepr.ca\/index.php\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p><p><strong>Gini Dietrich,\u00a0Martin Waxman\u00a0and\u00a0Joseph Thornley<\/strong>\u00a0are back with another episode of the Inside PR podcast<strong>.\u00a0<\/strong>This week, we discuss:<\/p>\n<h2>#IPRMustKnow<\/h2>\n<p>Instagram Stories continues to <a href=\"http:\/\/www.wsj.com\/articles\/publishers-flock-to-new-instagram-stories-1470999602\">attract publisher interest<\/a>. It could well be the combination of an engaging experience meeting a pre-existing audience.<\/p>\n<p><a href=\"https:\/\/medium.com\/@shaanvp\/blab-is-dead-long-live-blab-d2f72449ddb8#.2ya9ngqz2\">Blab shut down, abruptly<\/a>. Another sign that the psychology of scale has beat out the idea of sustainability for many business founders? For sure, it&#8217;s\u00a0another reminder of the danger of placing\u00a0your content eggs in any single shared\u00a0space.<\/p>\n<h2>Unless you promote it, they will not come<\/h2>\n<p>Gini Dietrich schooled Joe on the importance and method of promoting content when she interviewed him for the<a href=\"http:\/\/spinsucks.com\/social-media\/spin-sucks-inquisition-joe-thornley\/\"> Spin Sucks Inquisition<\/a>. Within minutes of the post going live, Joe started to see mentions on his Twitter feed. Over the next week, he watched Gini promote the video. But beyond that, he watched Gini&#8217;s network chime in and share it. So, this week, we discuss Gini&#8217;s approach to promoting content, an approach which enables her to leverage a large and interested community of interest.<\/p>\n<h2>Listen to the end for this week&#8217;s outtake<\/h2>\n<p>You know that we&#8217;re not polished in our presentation. And if you heard us before the show is edited, you&#8217;d know that even better. But we genuinely like one another and have fun doing the show. Occasionally, this shows through in what we don&#8217;t include in the final version. Listen to the very end to get a taste of the stuff we leave on the cutting room floor.<\/p>\n<p>We hope you like the podcast as much as we like making it for you.<\/p>\n<h2>Now it\u2019s\u00a0your turn.<\/h2>\n<p>We\u2019d love to know what you think about the topics we discussed as well as your suggestions for questions you\u2019d like answered or topics for future shows. Leave a comment on the blog, send us an email or an audio comment to\u00a0<a href=\"mailto:insideprcomments@gmail.com\">insideprcomments@gmail.com<\/a>, leave a comment on\u00a0the\u00a0<a href=\"http:\/\/www.facebook.com\/group.php?gid=101489863251163\" target=\"_blank\">Inside PR Facebook group<\/a>\u00a0or\u00a0the <a href=\"https:\/\/www.facebook.com\/groups\/1797710433833657\/\">FIR Podcast Network Facebook group<\/a>, We&#8217;re also on Twitter. We&#8217;re\u00a0<a href=\"http:\/\/twitter.com\/inside_pr\">@inside_pr<\/a>\u00a0or connect directly with\u00a0<a href=\"http:\/\/twitter.com\/ginidietrich\" target=\"_blank\">Gini Dietrich<\/a>,\u00a0<a href=\"http:\/\/twitter.com\/thornley\" target=\"_blank\">Joseph Thornley<\/a>, and\u00a0<a href=\"http:\/\/twitter.com\/martinwaxman\">Martin Waxman<\/a>.\u00a0<strong>And we have a favor to ask: If you like this podcast, please\u00a0<a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/inside-pr\/id137886027?mt=2\" target=\"_blank\">rate us on iTunes<\/a>.<\/strong><\/p>\n<p class=\"p1\">******************************************************************<\/p>\n<p><strong>Thank you to the people behind Inside PR.<\/strong>\u00a0Our theme music was created by\u00a0<a href=\"http:\/\/www.fortheloveofrecords.com\/\">Damon de Szegheo<\/a>;\u00a0<a href=\"http:\/\/www.rogerdey.com\/\">Roger Dey<\/a>\u00a0is our announcer. Inside PR is produced by\u00a0<a href=\"https:\/\/propr.ca\/\" target=\"_blank\">Joseph Thornley.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gini Dietrich,\u00a0Martin Waxman\u00a0and\u00a0Joseph Thornley\u00a0are back with another episode of the Inside PR podcast.\u00a0This week, we discuss: #IPRMustKnow Instagram Stories continues to attract publisher interest. It could well be the combination of an engaging experience meeting &hellip;<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[1014,934,546],"class_list":["post-4594","post","type-post","status-publish","format-standard","hentry","category-show-notes","tag-blab","tag-instagram","tag-spin-sucks"],"_links":{"self":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/4594","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/comments?post=4594"}],"version-history":[{"count":2,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/4594\/revisions"}],"predecessor-version":[{"id":4596,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/4594\/revisions\/4596"}],"wp:attachment":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/media?parent=4594"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/categories?post=4594"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/tags?post=4594"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}