{"id":4598,"date":"2016-10-03T06:23:11","date_gmt":"2016-10-03T10:23:11","guid":{"rendered":"https:\/\/www.insidepr.ca\/?p=4598"},"modified":"2016-10-03T06:23:11","modified_gmt":"2016-10-03T10:23:11","slug":"inside-pr-454-are-you-a-romantic-or-a-stalker","status":"publish","type":"post","link":"https:\/\/www.insidepr.ca\/index.php\/2016\/10\/03\/inside-pr-454-are-you-a-romantic-or-a-stalker\/","title":{"rendered":"Inside PR 454: Are you a romantic or a stalker?"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_9413\"><audio class=\"wp-audio-shortcode\" id=\"audio-4598-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/traffic.libsyn.com\/prworks\/IPR454.mp3?_=1\" \/><a href=\"http:\/\/traffic.libsyn.com\/prworks\/IPR454.mp3\">http:\/\/traffic.libsyn.com\/prworks\/IPR454.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/inside-pr\/id137886027?mt=2&amp;ls=1#episodeGuid=https%3A%2F%2Fwww.insidepr.ca%2F%3Fp%3D4598\" class=\"powerpress_link_subscribe powerpress_link_subscribe_itunes\" target=\"_blank\" title=\"Subscribe on Apple Podcasts\" rel=\"nofollow\">Apple Podcasts<\/a> | <a href=\"https:\/\/www.insidepr.ca\/index.php\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p><p><strong>Gini Dietrich,\u00a0Martin Waxman\u00a0and\u00a0Joseph Thornley<\/strong>\u00a0are back with another episode of the Inside PR podcast<strong>. \u00a0<\/strong><\/p>\n<h2>#IPRMustKnows<\/h2>\n<h3>Martin Waxman&#8217;s Social Media Marketing for Small Business is on\u00a0Lynda.com<\/h3>\n<p>Yes, this is a shameless plug. But since it&#8217;s Joe writing this, Martin doesn&#8217;t have to be embarrassed. In fact, I think Martin is as smart about social media as anyone I know. And now Martin is sharing this knowledge on Lynda.com. Martin tells us about his trip to California to record a video course,<a href=\"https:\/\/www.lynda.com\/Facebook-tutorials\/Social-Media-Marketing-Small-Business\/471976-2.html?srchtrk=index%3a1%0alinktypeid%3a2%0aq%3aMartin+Waxman%0apage%3a1%0as%3arelevance%0asa%3atrue%0aproducttypeid%3a2\"> Social Media Marketing \u00a0for Small Business<\/a>.<\/p>\n<h3>Buzzfeed News isn&#8217;t entertainment<\/h3>\n<p>Buzzfeed <a href=\"http:\/\/www.poynter.org\/2016\/buzzfeed-undergoes-company-wide-reorganization-separating-entertainment-from-news\/427375\/\">separated its Buzzfeed news operation from the Buzzfeed entertainment<\/a> operation. Prelude to a possible sale of Fuzzfeed News. Buzzfeed News Editor-in-Chief Ben Smith says no.<\/p>\n<h3>WhatsApp shares user data with Facebook<\/h3>\n<p>As happens so often with privacy concerns, after <a href=\"https:\/\/www.theguardian.com\/technology\/2016\/aug\/25\/whatsapp-backlash-facebook-data-privacy-users\">an initial spate of bad press<\/a>, public protestations about Facebook&#8217;s decision to share user data from WhatsApp with Facebook seems to have died down. Our concern with privacy is something that spikes occasionally. But then we put it out of mind as we enjoy the experience of social media.<\/p>\n<h3>Wired tells us about teens and social media<\/h3>\n<p>A few things in Wired&#8217;s profile of <a href=\"https:\/\/www.wired.com\/2016\/08\/how-teens-use-social-media\/\">teens and social media<\/a> caught Gini&#8217;s eye.\u00a0There are a lot of do&#8217;s and don&#8217;t&#8217;s. It&#8217;s not about understanding young people. It&#8217;s about looking at the social mores being established by a cohort that doesn&#8217;t have the baggage of previously shaped expectations and behaviour, a cohort that can lead the way in assessing new channels and defining norms of behaviour on them. As Martin says, &#8220;One generation&#8217;s romantic is another generation&#8217;s lurker.&#8221; (Apologies to John Cusack.)<\/p>\n<h2>The NY Times on Facebook<\/h2>\n<p>Liz Spayd, The New York Times Public Editor, recently offered her take on the content that The Times has been creating for Facebook. In her analysis, <a href=\"http:\/\/www.nytimes.com\/2016\/08\/21\/public-editor\/facebook-live-too-much-too-soon.html?_r=0\">Facebook Live: Too Much, Too Soon<\/a>, she states<\/p>\n<blockquote>\n<p class=\"story-body-text story-content\" data-para-count=\"310\" data-total-count=\"3077\"><span class=\"diigoHighlight id_df1153f8a7ef23630a4020bd7d0adec6 type_0 yellow\">&#8220;&#8230;here\u2019s the problem. After watching countless hours of live video in the past few weeks, I have hit upon many that are either plagued by technical malfunctions, feel contrived, drone on too long, ignore audience questions or are simply boring, by I imagine most anyone\u2019s standards.<\/span><\/p>\n<p class=\"story-body-text story-content\" data-para-count=\"822\" data-total-count=\"3899\">&#8220;Too many don\u2019t live up to the journalistic quality one typically associates with The New York Times.&#8221;<\/p>\n<\/blockquote>\n<p class=\"story-body-text story-content\" data-para-count=\"822\" data-total-count=\"3899\">This leads Martin, Gini and I into a discussion of the nature of content appropriate to social media. It&#8217;s not always going to stand up to The Times&#8217; traditional standards. But it will be effective in its new place, for different reasons.<\/p>\n<p class=\"story-body-text story-content\" data-para-count=\"822\" data-total-count=\"3899\">Also worth noting in this article is something I hadn&#8217;t seen before. The New York Times has a contract to produce video content expressly for Facebook.<\/p>\n<blockquote>\n<p class=\"story-body-text story-content\" data-para-count=\"822\" data-total-count=\"3899\"><span class=\"diigoHighlight id_6b5d64533285078704fc3b5a619c9c3e type_0 yellow\">&#8220;While the terms of the deal are secret, the transaction requires Facebook to give The Times a guaranteed sum (reported to be\u00a0<\/span><a href=\"http:\/\/www.wsj.com\/articles\/facebook-signs-deals-with-media-companies-celebrities-for-facebook-live-1466533472\"><span class=\"diigoHighlight id_6b5d64533285078704fc3b5a619c9c3e type_0 yellow\">$3 million a year<\/span><\/a><span class=\"diigoHighlight id_6b5d64533285078704fc3b5a619c9c3e type_0 yellow\">) in return for a prescribed amount of video (so far it\u2019s averaging upward of four a day)<\/span>. Neither Times officials nor Facebook would discuss the deal, citing confidentiality. Several other media companies, including BuzzFeed, Huffington Post and Mashable, have also signed on. Their job: to stock Facebook\u2019s pond with high-quality video so it can compete in the rapidly growing market for live-stream video.&#8221;<\/p>\n<\/blockquote>\n<p class=\"story-body-text story-content\" data-para-count=\"822\" data-total-count=\"3899\">The Times as content creator for Facebook. That&#8217;s something different from The Times posting its stories on Facebook. Different even from The Times posting its stories natively on Facebook. It is instead The Times creating content to meet Facebook&#8217;s needs. That is different &#8211; and worth watching.<\/p>\n<h3>Now it\u2019s\u00a0your turn.<\/h3>\n<p>We\u2019d love to know what you think about the topics we discussed as well as your suggestions for questions you\u2019d like answered or topics for future shows. Leave a comment on the blog, send us an email or an audio comment to\u00a0<a href=\"mailto:insideprcomments@gmail.com\">insideprcomments@gmail.com<\/a>, leave a comment on\u00a0the\u00a0<a href=\"http:\/\/www.facebook.com\/group.php?gid=101489863251163\" target=\"_blank\">Inside PR Facebook group<\/a>\u00a0or\u00a0the\u00a0<a href=\"https:\/\/www.facebook.com\/groups\/1797710433833657\/\">FIR Podcast Network Facebook group<\/a>, We\u2019re also on Twitter. We\u2019re\u00a0<a href=\"http:\/\/twitter.com\/inside_pr\">@inside_pr<\/a>\u00a0or connect directly with\u00a0<a href=\"http:\/\/twitter.com\/ginidietrich\" target=\"_blank\">Gini Dietrich<\/a>,\u00a0<a href=\"http:\/\/twitter.com\/thornley\" target=\"_blank\">Joseph Thornley<\/a>, and\u00a0<a href=\"http:\/\/twitter.com\/martinwaxman\">Martin Waxman<\/a>.<\/p>\n<h2>Please rate us on iTunes<\/h2>\n<p>We hope you like the podcast as much as we like making it for you. If you do,\u00a0we have a favor to ask: If you like this podcast, please\u00a0<a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/inside-pr\/id137886027?mt=2\" target=\"_blank\">rate us on iTunes<\/a>.<\/p>\n<p class=\"p1\">******************************************************************<\/p>\n<p><strong>Thank you to the people behind Inside PR.<\/strong>\u00a0Our theme music was created by\u00a0<a href=\"http:\/\/www.fortheloveofrecords.com\/\">Damon de Szegheo<\/a>;\u00a0<a href=\"http:\/\/www.rogerdey.com\/\">Roger Dey<\/a>\u00a0is our announcer. Inside PR is produced by\u00a0<a href=\"https:\/\/propr.ca\/\" target=\"_blank\">Joseph Thornley.<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gini Dietrich,\u00a0Martin Waxman\u00a0and\u00a0Joseph Thornley\u00a0are back with another episode of the Inside PR podcast. \u00a0 #IPRMustKnows Martin Waxman&#8217;s Social Media Marketing for Small Business is on\u00a0Lynda.com Yes, this is a shameless plug. But since it&#8217;s Joe &hellip;<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[1015,905,468,1016,1017],"class_list":["post-4598","post","type-post","status-publish","format-standard","hentry","category-show-notes","tag-buzzfeed","tag-lynda-com","tag-new-york-times","tag-whatsapp","tag-wired"],"_links":{"self":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/4598","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/comments?post=4598"}],"version-history":[{"count":7,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/4598\/revisions"}],"predecessor-version":[{"id":4607,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/4598\/revisions\/4607"}],"wp:attachment":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/media?parent=4598"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/categories?post=4598"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/tags?post=4598"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}