{"id":4608,"date":"2016-10-24T13:53:06","date_gmt":"2016-10-24T17:53:06","guid":{"rendered":"https:\/\/www.insidepr.ca\/?p=4608"},"modified":"2016-10-24T13:53:06","modified_gmt":"2016-10-24T17:53:06","slug":"inside-pr-455-pr-in-the-post-rss-post-newsprint-world","status":"publish","type":"post","link":"https:\/\/www.insidepr.ca\/index.php\/2016\/10\/24\/inside-pr-455-pr-in-the-post-rss-post-newsprint-world\/","title":{"rendered":"Inside PR 455: PR in the Post-RSS, Post-Newsprint World"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_6753\"><audio class=\"wp-audio-shortcode\" id=\"audio-4608-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/traffic.libsyn.com\/prworks\/IPR455.mp3?_=1\" \/><a href=\"http:\/\/traffic.libsyn.com\/prworks\/IPR455.mp3\">http:\/\/traffic.libsyn.com\/prworks\/IPR455.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/inside-pr\/id137886027?mt=2&amp;ls=1#episodeGuid=https%3A%2F%2Fwww.insidepr.ca%2F%3Fp%3D4608\" class=\"powerpress_link_subscribe powerpress_link_subscribe_itunes\" target=\"_blank\" title=\"Subscribe on Apple Podcasts\" rel=\"nofollow\">Apple Podcasts<\/a> | <a href=\"https:\/\/www.insidepr.ca\/index.php\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p><p><strong>Gini Dietrich,\u00a0Martin Waxman\u00a0and\u00a0Joseph Thornley<\/strong>\u00a0are back with another episode of the Inside PR podcast<strong>. \u00a0<\/strong><\/p>\n<h2>#IPRMustKnows<\/h2>\n<h3>From Docs to Podcasts<\/h3>\n<p>A sign of the continuing professionalization of podcasts. In a few weeks, Hot Docs, North America&#8217;s largest documentary film festival, will launch its first <a href=\"http:\/\/www.hotdocs.ca\/p\/podcastfestival\">Hot Docs Podcast Festival<\/a>. The lineup is heavily skewed to mainstream, large audience podcasts. I guess that means that we need to continue to look to community-generated events like Podcamp Toronto to represent amateur niche content. Things like Inside PR. \ud83d\ude42<\/p>\n<h3>Twitter &#8211; independent or acquisition?<\/h3>\n<p>Can Twitter survive on its own? Would it be better being acquired by a larger entity? I know that, one way or the other, I don&#8217;t want Twitter to disappear. As other services have refined their algorithms to present popular content first, I think that Twitter now holds a unique place as our newsfeed. An essential lense\u00a0on the world that not only allows us to bear witness in real time, but also allows anyone to see it happening in real time.<\/p>\n<h3>Google Automated Insights<\/h3>\n<p>If you use Google Analytics, you must check out the automated insights that have been added to the <a href=\"https:\/\/www.google.com\/analytics\/analytics\/app\/\">Google Analytics mobile app<\/a>. An invaluable tool that helps you quickly identify the most salient trends and events in the traffic to your site. Little by little, we are moving in the direction of the intelligent assistant. And it&#8217;s free!<\/p>\n<h2>PR can&#8217;t stop changing<\/h2>\n<p>For our main topics this week, we discuss the need for PR to accelerate the repositioning of its core business proposition in the face of shrinking newsrooms. PR will not disappear. It just won&#8217;t look like it did a few years ago. And companies that haven&#8217;t changed their focus away from earned media will find themselves left behind. The rise of Facebook as an aggregator. The decline of newsrooms. Sponsored content as the new norm. The end of print newspapers. PR must prepare itself for the post-newsprint world. Some PR agencies are well down the path of reimagining the business. The new firms seem to understand that the emphasis must continue to be on relationships. But different forms of relationships with different actors and agents (algorithms anyone?) Those that evolve in this way will succeed. Along the way, those that change will have to explain themselves to a marketplace that may not have understood the need for these changes. Those that don&#8217;t will disappear. Bet on it.<\/p>\n<h2>Now it\u2019s\u00a0your turn.<\/h2>\n<p>We\u2019d love to know what you think about the topics we discussed as well as your suggestions for questions you\u2019d like answered or topics for future shows. Leave a comment on the blog, send us an email or an audio comment to\u00a0<a href=\"mailto:insideprcomments@gmail.com\">insideprcomments@gmail.com<\/a>, leave a comment on\u00a0the\u00a0<a href=\"http:\/\/www.facebook.com\/group.php?gid=101489863251163\" target=\"_blank\">Inside PR Facebook group<\/a>\u00a0or\u00a0the\u00a0<a href=\"https:\/\/www.facebook.com\/groups\/1797710433833657\/\">FIR Podcast Network Facebook group<\/a>, We\u2019re also on Twitter. We\u2019re\u00a0<a href=\"http:\/\/twitter.com\/inside_pr\">@inside_pr<\/a>\u00a0or connect directly with\u00a0<a href=\"http:\/\/twitter.com\/ginidietrich\" target=\"_blank\">Gini Dietrich<\/a>,\u00a0<a href=\"http:\/\/twitter.com\/thornley\" target=\"_blank\">Joseph Thornley<\/a>, and\u00a0<a href=\"http:\/\/twitter.com\/martinwaxman\">Martin Waxman<\/a>.<\/p>\n<h2>Please rate us on iTunes<\/h2>\n<p>We hope you like the podcast as much as we like making it for you. If you do,\u00a0we have a favor to ask: If you like this podcast, please\u00a0<a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/inside-pr\/id137886027?mt=2\" target=\"_blank\">rate us on iTunes<\/a>.<\/p>\n<p class=\"p1\">******************************************************************<\/p>\n<p><strong>Thank you to the people behind Inside PR.<\/strong>\u00a0Our theme music was created by\u00a0<a href=\"http:\/\/www.fortheloveofrecords.com\/\">Damon de Szegheo<\/a>;\u00a0<a href=\"http:\/\/www.rogerdey.com\/\">Roger Dey<\/a>\u00a0is our announcer. Inside PR is produced by\u00a0<a href=\"https:\/\/propr.ca\/\" target=\"_blank\">Joseph Thornley.<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gini Dietrich,\u00a0Martin Waxman\u00a0and\u00a0Joseph Thornley\u00a0are back with another episode of the Inside PR podcast. \u00a0 #IPRMustKnows From Docs to Podcasts A sign of the continuing professionalization of podcasts. In a few weeks, Hot Docs, North America&#8217;s &hellip;<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[985,1018,959],"class_list":["post-4608","post","type-post","status-publish","format-standard","hentry","category-show-notes","tag-google-analytics","tag-hot-docs-podcast-festival","tag-twitter"],"_links":{"self":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/4608","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/comments?post=4608"}],"version-history":[{"count":3,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/4608\/revisions"}],"predecessor-version":[{"id":4637,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/4608\/revisions\/4637"}],"wp:attachment":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/media?parent=4608"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/categories?post=4608"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/tags?post=4608"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}