{"id":4638,"date":"2016-11-07T13:40:25","date_gmt":"2016-11-07T18:40:25","guid":{"rendered":"https:\/\/www.insidepr.ca\/?p=4638"},"modified":"2016-11-07T13:40:25","modified_gmt":"2016-11-07T18:40:25","slug":"inside-pr-456-ugh-it-happened","status":"publish","type":"post","link":"https:\/\/www.insidepr.ca\/index.php\/2016\/11\/07\/inside-pr-456-ugh-it-happened\/","title":{"rendered":"Inside PR 456: Ugh. It happened."},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_8930\"><audio class=\"wp-audio-shortcode\" id=\"audio-4638-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/traffic.libsyn.com\/prworks\/IPR456.mp3?_=1\" \/><a href=\"http:\/\/traffic.libsyn.com\/prworks\/IPR456.mp3\">http:\/\/traffic.libsyn.com\/prworks\/IPR456.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/inside-pr\/id137886027?mt=2&amp;ls=1#episodeGuid=https%3A%2F%2Fwww.insidepr.ca%2F%3Fp%3D4638\" class=\"powerpress_link_subscribe powerpress_link_subscribe_itunes\" target=\"_blank\" title=\"Subscribe on Apple Podcasts\" rel=\"nofollow\">Apple Podcasts<\/a> | <a href=\"https:\/\/www.insidepr.ca\/index.php\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p><p><strong>Gini Dietrich,\u00a0Martin Waxman\u00a0and\u00a0Joseph Thornley<\/strong>\u00a0are back with another episode of the Inside PR podcast<strong>. \u00a0<\/strong><\/p>\n<h2>#IPRMustKnows<\/h2>\n<h3>Snapchat is a Snap<\/h3>\n<p>If you missed the news, Snapchat has rebranded and at the same time begun to move outside of its core business, including the promise of <a href=\"http:\/\/www.theverge.com\/2016\/9\/23\/13039184\/snapchat-spectacles-price-release-date-snap-inc\">Snapchat video glasses<\/a>. Snapchat may well pull off what Google Glass failed at.<\/p>\n<h3>Why Allo?<\/h3>\n<p><a href=\"https:\/\/blog.google\/products\/allo\/google-allo-smarter-messaging-app\/\">Google Plus redux<\/a>? Do we need yet another duplicative app?<\/p>\n<h2>The sprit of selfless sharing<\/h2>\n<p><a href=\"https:\/\/moz.com\">MOZ<\/a>, the SEO app is a useful tool and source of expertise for many PR people who need to learn and apply pragmatic SEO to their programs. Recently, Ran Fishkin published a <a href=\"https:\/\/moz.com\/rand\/moz-returns-to-seo\/\">remarkable post<\/a> in which he was both candid and insightful. And we contemplate his observation\u00a0that\u00a0&#8220;Inbound marketing never really became a thing&#8230;&#8221; A big deal if you are repositioning your company into the\u00a0inbound marketing space. Something for PR people to think about as we reposition our businesses for the future. Not specifically about inbound marketing. But about any space we are moving toward. Will it still be there when we arrive?<\/p>\n<h2>It\u2019s\u00a0your turn.<\/h2>\n<p>We\u2019d love to know what you think about the topics we discussed as well as your suggestions for questions you\u2019d like answered or topics for future shows. Leave a comment on the blog, send us an email or an audio comment to\u00a0<a href=\"mailto:insideprcomments@gmail.com\">insideprcomments@gmail.com<\/a>, leave a comment on\u00a0the\u00a0<a href=\"http:\/\/www.facebook.com\/group.php?gid=101489863251163\" target=\"_blank\">Inside PR Facebook group<\/a>\u00a0or\u00a0the\u00a0<a href=\"https:\/\/www.facebook.com\/groups\/1797710433833657\/\">FIR Podcast Network Facebook group<\/a>, We\u2019re also on Twitter. We\u2019re\u00a0<a href=\"http:\/\/twitter.com\/inside_pr\">@inside_pr<\/a>\u00a0or connect directly with\u00a0<a href=\"http:\/\/twitter.com\/ginidietrich\" target=\"_blank\">Gini Dietrich<\/a>,\u00a0<a href=\"http:\/\/twitter.com\/thornley\" target=\"_blank\">Joseph Thornley<\/a>, and\u00a0<a href=\"http:\/\/twitter.com\/martinwaxman\">Martin Waxman<\/a>.<\/p>\n<h2>Please rate us on iTunes<\/h2>\n<p>We hope you like the podcast as much as we like making it for you. If you do,\u00a0we have a favor to ask: If you like this podcast, please\u00a0<a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/inside-pr\/id137886027?mt=2\" target=\"_blank\">rate us on iTunes<\/a>.<\/p>\n<p class=\"p1\">******************************************************************<\/p>\n<p><strong>Thank you to the people behind Inside PR.<\/strong>\u00a0Our theme music was created by\u00a0<a href=\"http:\/\/www.fortheloveofrecords.com\/\">Damon de Szegheo<\/a>;\u00a0<a href=\"http:\/\/www.rogerdey.com\/\">Roger Dey<\/a>\u00a0is our announcer. Inside PR is produced by\u00a0<a href=\"https:\/\/propr.ca\/\" target=\"_blank\">Joseph Thornley.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gini Dietrich,\u00a0Martin Waxman\u00a0and\u00a0Joseph Thornley\u00a0are back with another episode of the Inside PR podcast. \u00a0 #IPRMustKnows Snapchat is a Snap If you missed the news, Snapchat has rebranded and at the same time begun to move &hellip;<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[1019,1020,996],"class_list":["post-4638","post","type-post","status-publish","format-standard","hentry","category-shownotes","tag-allo","tag-moz","tag-snapchat"],"_links":{"self":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/4638","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/comments?post=4638"}],"version-history":[{"count":4,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/4638\/revisions"}],"predecessor-version":[{"id":4642,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/4638\/revisions\/4642"}],"wp:attachment":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/media?parent=4638"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/categories?post=4638"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/tags?post=4638"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}