{"id":4643,"date":"2016-11-14T05:25:09","date_gmt":"2016-11-14T10:25:09","guid":{"rendered":"https:\/\/www.insidepr.ca\/?p=4643"},"modified":"2016-11-14T05:25:09","modified_gmt":"2016-11-14T10:25:09","slug":"inside-pr-457-ethical-media-relations","status":"publish","type":"post","link":"https:\/\/www.insidepr.ca\/index.php\/2016\/11\/14\/inside-pr-457-ethical-media-relations\/","title":{"rendered":"Inside PR 457: Ethical media relations"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_9992\"><audio class=\"wp-audio-shortcode\" id=\"audio-4643-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/traffic.libsyn.com\/prworks\/IPR457.mp3?_=1\" \/><a href=\"http:\/\/traffic.libsyn.com\/prworks\/IPR457.mp3\">http:\/\/traffic.libsyn.com\/prworks\/IPR457.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/inside-pr\/id137886027?mt=2&amp;ls=1#episodeGuid=https%3A%2F%2Fwww.insidepr.ca%2F%3Fp%3D4643\" class=\"powerpress_link_subscribe powerpress_link_subscribe_itunes\" target=\"_blank\" title=\"Subscribe on Apple Podcasts\" rel=\"nofollow\">Apple Podcasts<\/a> | <a href=\"https:\/\/www.insidepr.ca\/index.php\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p><p>Twitter Moments for all of us. Large publishers&#8217; growing dependency on Facebook. Thinking ahead about the implications of AI in our devices and apps. And the ethics of the close-hold embargo. <a href=\"http:\/\/twitter.com\/ginidietrich\">Gini Dietrich<\/a>,\u00a0<a href=\"http:\/\/twitter.com\/martinwaxman\">Martin Waxman<\/a>\u00a0and\u00a0<a href=\"http:\/\/twitter.com\/thornley\">Joseph Thornley<\/a>\u00a0are back with another episode of the Inside PR podcast<strong>. \u00a0<\/strong><\/p>\n<h2>#IPRMustKnows<\/h2>\n<h3>Create your Own Twitter Moments<\/h3>\n<p>Twitter Moments, introduced for media and select users earlier this year, is <a href=\"https:\/\/twitter.com\/twitter\/status\/781160119358763008?ref_src=twsrc%5Etfw\">now available for all users<\/a>. This is a useful feature for anyone <a href=\"https:\/\/twitter.com\/i\/moments\/782934129499222016\">speaking at a conference<\/a> or participating in an event or discussion that they want to curate and preserve. Bit by bit, Twitter is becoming even more useful.<\/p>\n<h3>Large publishers are becoming dependent on Facebook. But where is the revenue?<\/h3>\n<p>A report published by the International News Media Association and <a href=\"http:\/\/www.niemanlab.org\/2016\/09\/survey-of-large-publishers-30-percent-of-our-website-visits-come-from-facebook\/\">reported on by Nieman Lab<\/a>\u00a0indicates that 30% of visits to large publishers websites are referred from Facebook. That&#8217;s huge. But if publishers are becoming ever more dependent on\u00a0Facebook&#8217;s network effect, and with Facebook favouring content published natively on it, the big question continues to be, is traffic paying off in revenue?<\/p>\n<h3>Getting out front on AI<\/h3>\n<p>The increasing introduction of artificial intelligence (AI) into apps, social networks and internet-connected devices raise a broad range of ethical, legal and policy issues. And where that happens, government is likely to act. So, it should come as no surprise that <a href=\"http:\/\/mashable.com\/2016\/09\/30\/watching-ai\/#HC8MT55K6PqJ\">large businesses are banding together<\/a> in a number of organizations to address these issues in order in advance of legislation and regulation. Of course, we can only hope that the voice of civil society will be heard alongside that of business.<\/p>\n<h2>A media relations issue to ponder: Close-hold embargoes<\/h2>\n<p><a href=\"https:\/\/twitter.com\/cgseife\">Charles Seife<\/a>, <a href=\"https:\/\/www.scientificamerican.com\/article\/how-the-fda-manipulates-the-media\/\">writing in Scientific American<\/a>, introduced us to a practice we had never encountered: A close-hold embargo. And it gives us the opportunity to ponder the line between transparency and manipulation and the ethical questions that public relations practitioners must confront when negotiating terms of access with news media.<\/p>\n<h2>It\u2019s\u00a0your turn.<\/h2>\n<p>We\u2019d love to know what you think about the topics we discussed as well as your suggestions for questions you\u2019d like answered or topics for future shows. Leave a comment on the blog, send us an email or an audio comment to\u00a0<a href=\"mailto:insideprcomments@gmail.com\">insideprcomments@gmail.com<\/a>, leave a comment on\u00a0the\u00a0<a href=\"http:\/\/www.facebook.com\/group.php?gid=101489863251163\" target=\"_blank\">Inside PR Facebook group<\/a>\u00a0or\u00a0the\u00a0<a href=\"https:\/\/www.facebook.com\/groups\/1797710433833657\/\">FIR Podcast Network Facebook group<\/a>, We\u2019re also on Twitter. We\u2019re\u00a0<a href=\"http:\/\/twitter.com\/inside_pr\">@inside_pr<\/a>\u00a0or connect directly with\u00a0<a href=\"http:\/\/twitter.com\/ginidietrich\" target=\"_blank\">Gini Dietrich<\/a>,\u00a0<a href=\"http:\/\/twitter.com\/thornley\" target=\"_blank\">Joseph Thornley<\/a>, and\u00a0<a href=\"http:\/\/twitter.com\/martinwaxman\">Martin Waxman<\/a>.<\/p>\n<h2>Please rate us on iTunes<\/h2>\n<p>We hope you like the podcast as much as we like making it for you. If you do,\u00a0we have a favor to ask: If you like this podcast, please\u00a0<a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/inside-pr\/id137886027?mt=2\" target=\"_blank\">rate us on iTunes<\/a>.<\/p>\n<p class=\"p1\">******************************************************************<\/p>\n<p><strong>Thank you to the people behind Inside PR.<\/strong>\u00a0Our theme music was created by\u00a0<a href=\"http:\/\/www.fortheloveofrecords.com\/\">Damon de Szegheo<\/a>;\u00a0<a href=\"http:\/\/www.rogerdey.com\/\">Roger Dey<\/a>\u00a0is our announcer. Inside PR is produced by\u00a0<a href=\"https:\/\/propr.ca\/\" target=\"_blank\">Joseph Thornley.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Twitter Moments for all of us. Large publishers&#8217; growing dependency on Facebook. Thinking ahead about the implications of AI in our devices and apps. And the ethics of the close-hold embargo. Gini Dietrich,\u00a0Martin Waxman\u00a0and\u00a0Joseph Thornley\u00a0are &hellip;<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10,3],"tags":[1021,496,1022,959],"class_list":["post-4643","post","type-post","status-publish","format-standard","hentry","category-inside-pr","category-show-notes","tag-ai","tag-facebook","tag-media-relations-ethics","tag-twitter"],"_links":{"self":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/4643","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/comments?post=4643"}],"version-history":[{"count":5,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/4643\/revisions"}],"predecessor-version":[{"id":4648,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/4643\/revisions\/4648"}],"wp:attachment":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/media?parent=4643"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/categories?post=4643"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/tags?post=4643"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}