{"id":4709,"date":"2017-03-20T09:14:21","date_gmt":"2017-03-20T13:14:21","guid":{"rendered":"https:\/\/www.insidepr.ca\/?p=4709"},"modified":"2017-03-20T09:14:21","modified_gmt":"2017-03-20T13:14:21","slug":"inside-pr-468-escape-with-us","status":"publish","type":"post","link":"https:\/\/www.insidepr.ca\/index.php\/2017\/03\/20\/inside-pr-468-escape-with-us\/","title":{"rendered":"Inside PR 468: Escape with us"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_9469\"><audio class=\"wp-audio-shortcode\" id=\"audio-4709-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/traffic.libsyn.com\/prworks\/IPR468.mp3?_=1\" \/><a href=\"http:\/\/traffic.libsyn.com\/prworks\/IPR468.mp3\">http:\/\/traffic.libsyn.com\/prworks\/IPR468.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/inside-pr\/id137886027?mt=2&amp;ls=1#episodeGuid=https%3A%2F%2Fwww.insidepr.ca%2F%3Fp%3D4709\" class=\"powerpress_link_subscribe powerpress_link_subscribe_itunes\" target=\"_blank\" title=\"Subscribe on Apple Podcasts\" rel=\"nofollow\">Apple Podcasts<\/a> | <a href=\"https:\/\/www.insidepr.ca\/index.php\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p><p>Escape with us. From fake news. From our filter bubble. From annoying videos that play sound as soon as they scroll into view. From Snapchat hype.\u00a0\u00a0<a href=\"http:\/\/twitter.com\/ginidietrich\">Gini Dietrich<\/a>,\u00a0<a href=\"http:\/\/twitter.com\/martinwaxman\">Martin Waxman<\/a>\u00a0and\u00a0<a href=\"http:\/\/twitter.com\/thornley\">Joseph Thornley<\/a>\u00a0are back for another episode of the\u00a0Inside PR podcast.<\/p>\n<h2>#IPRMustKnow<\/h2>\n<h3>Snapchat hype<\/h3>\n<p>In the wake of the Snap IPO, we talk about what really matters for its prospects &#8211; a disconnect between its user base and its business model. And since we recorded this program, the dramatic drop in Snap&#8217;s share prices suggest that, after the hype, others have taken a closer look at what&#8217;s really going on here and have decided that its time to pull back from overly inflated excpectations.<\/p>\n<h3>Who is asking for Sound on videos by default? Not\u00a0us.<\/h3>\n<p>Facebook&#8217;s move to turn <a href=\"http:\/\/newsroom.fb.com\/news\/2017\/02\/new-ways-to-watch-facebook-video\/\">sound on by default on videos<\/a> that scroll into your newsfeed is another example of what happens when the interests of advertisers are placed ahead of the wants and likes of users. It&#8217;s also something that happens when one player dominates the marketplace. It can do things that don\u2019t serve users. But, heck, where can we go? (See Snapchat above.)<\/p>\n<h3>Facebook is getting better at identifying fake news<\/h3>\n<p>Facebook has begun to more clearly <a href=\"https:\/\/www.facebook.com\/help\/733019746855448\">mark fake news<\/a> when users attempt to share it. A good move. An overdue move. And another clear indicator that Facebook is a news media company. And it should shoulder the editorial responsibilities of a news media company.<\/p>\n<h2>Escape your filter bubble<\/h2>\n<p>Social media, with its newsfeeds\u00a0 created by algorithms designed to retain our attention and increase our interactions, <a href=\"https:\/\/www.nytimes.com\/2017\/03\/03\/arts\/the-battle-over-your-political-bubble.html?ref=todayspaper&amp;_r=1\">traps us in a filter bubble<\/a>. We will only escape this through action on several fronts. By acknowledging and understanding\u00a0 standards for journalism grounded in transparency of perspective in place of the illusion of objectivity. By continuing to pressure the social networks to acquit their editorial responsibilities as news media. By promoting increased media literacy among all people.<\/p>\n<h2>#TryPod<\/h2>\n<p>March is #TryPod month. During this month, we and other podcasters are encouraging you to share with your friends one or more podcasts that you love. For my part, I want to share with you two podcasts.<\/p>\n<ul>\n<li><a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/brief-remarks\/id1170229415?mt=2\">Brief Remarks<\/a>. Canadian Parliamentary Press Gallery veteran <a href=\"https:\/\/twitter.com\/SusanDelacourt\">Susan Delacourt<\/a> knows all the key players in Canadian politics. And every week, she interviews them. A chance to get to know not only the politicians we see every day, but the behind-the-scenes players who make government work in Canada.<\/li>\n<li><a href=\"https:\/\/www.nytimes.com\/column\/the-daily\">The Daily<\/a>. Every weekday, <a href=\"https:\/\/twitter.com\/mikiebarb\">Michael Barbero<\/a> provides an in depth look at one of the big stories or trends that the New York Times is covering. In greater depth than is possible in the newspaper or on a blog post. Interviewing the people who researched and wrote the stories. Providing context. It&#8217;s the podcast I listen to to start every day.<\/li>\n<\/ul>\n<p>If you have podcasts that you love, share them with others. Post about your favourite podcasts on Facebook, Twitter or any social media using the hashtag #trypod. Share the joy of podcasting and look for the smile on your friends&#8217; faces as they too discover content that matters to them.<\/p>\n<h2>It\u2019s\u00a0your turn.<\/h2>\n<p>We\u2019d love to know what you think about the topics we discussed as well as your suggestions for questions you\u2019d like answered or topics for future shows. Leave a comment on the blog, send us an email or an audio comment to\u00a0<a href=\"mailto:insideprcomments@gmail.com\">insideprcomments@gmail.com<\/a>, leave a comment on\u00a0the\u00a0<a href=\"http:\/\/www.facebook.com\/group.php?gid=101489863251163\" target=\"_blank\">Inside PR Facebook group<\/a>\u00a0or\u00a0the\u00a0<a href=\"https:\/\/www.facebook.com\/groups\/1797710433833657\/\">FIR Podcast Network Facebook group<\/a>, We\u2019re also on Twitter. We\u2019re\u00a0<a href=\"http:\/\/twitter.com\/inside_pr\">@inside_pr<\/a>\u00a0or connect directly with\u00a0<a href=\"http:\/\/twitter.com\/ginidietrich\" target=\"_blank\">Gini Dietrich<\/a>,\u00a0<a href=\"http:\/\/twitter.com\/thornley\" target=\"_blank\">Joseph Thornley<\/a>, and\u00a0<a href=\"http:\/\/twitter.com\/martinwaxman\">Martin Waxman<\/a>.<\/p>\n<h2>Please rate us on iTunes<\/h2>\n<p>We hope you like the podcast as much as we like making it for you. If you do,\u00a0we have a favor to ask: If you like this podcast, please\u00a0<a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/inside-pr\/id137886027?mt=2\" target=\"_blank\">rate us on iTunes<\/a>.<\/p>\n<p class=\"p1\">******************************************************************<\/p>\n<p><strong>Thank you to the people behind Inside PR.<\/strong>\u00a0Our theme music was created by\u00a0<a href=\"http:\/\/www.fortheloveofrecords.com\/\">Damon de Szegheo<\/a>;\u00a0<a href=\"http:\/\/www.rogerdey.com\/\">Roger Dey<\/a>\u00a0is our announcer. Inside PR is produced by\u00a0<a href=\"https:\/\/propr.ca\/\" target=\"_blank\">Joseph Thornley.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Escape with us. From fake news. From our filter bubble. From annoying videos that play sound as soon as they scroll into view. From Snapchat hype.\u00a0\u00a0Gini Dietrich,\u00a0Martin Waxman\u00a0and\u00a0Joseph Thornley\u00a0are back for another episode of the\u00a0Inside &hellip;<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10,3],"tags":[496,1024,1041,996],"class_list":["post-4709","post","type-post","status-publish","format-standard","hentry","category-inside-pr","category-show-notes","tag-facebook","tag-fake-news","tag-filter-bubble","tag-snapchat"],"_links":{"self":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/4709","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/comments?post=4709"}],"version-history":[{"count":3,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/4709\/revisions"}],"predecessor-version":[{"id":4712,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/4709\/revisions\/4712"}],"wp:attachment":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/media?parent=4709"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/categories?post=4709"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/tags?post=4709"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}