{"id":473,"date":"2009-03-04T00:15:32","date_gmt":"2009-03-04T06:15:32","guid":{"rendered":"https:\/\/www.insidepr.ca\/?p=473"},"modified":"2009-03-04T00:15:32","modified_gmt":"2009-03-04T06:15:32","slug":"inside-pr-153-wednesday-march-4-2009","status":"publish","type":"post","link":"https:\/\/www.insidepr.ca\/index.php\/2009\/03\/04\/inside-pr-153-wednesday-march-4-2009\/","title":{"rendered":"Inside PR #153 &#8211; Wednesday, March 4, 2009"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_24\"><audio class=\"wp-audio-shortcode\" id=\"audio-473-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/media.libsyn.com\/media\/prworks\/IPR_153_FINAL.mp3?_=1\" \/><a href=\"http:\/\/media.libsyn.com\/media\/prworks\/IPR_153_FINAL.mp3\">http:\/\/media.libsyn.com\/media\/prworks\/IPR_153_FINAL.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/inside-pr\/id137886027?mt=2&amp;ls=1#episodeGuid=https%3A%2F%2Fwww.insidepr.ca%2F%3Fp%3D473\" class=\"powerpress_link_subscribe powerpress_link_subscribe_itunes\" target=\"_blank\" title=\"Subscribe on Apple Podcasts\" rel=\"nofollow\">Apple Podcasts<\/a> | <a href=\"https:\/\/www.insidepr.ca\/index.php\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p><p>[display_podcast]<\/p>\n<p>Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.<\/p>\n<p>This week on Inside PR <a href=\"http:\/\/terryfallis.com\">Terry Fallis<\/a> and <a href=\"http:\/\/martinspalette.blogspot.com\">Martin Waxman<\/a> play catch-up with listener comments and discuss <a href=\"http:\/\/skittles.com\">Skittles<\/a> leap into the world of social media.<\/p>\n<p><strong>00:26 <\/strong>Terry opens the show.<\/p>\n<p><strong>01:05<\/strong> Terry tells us that this week&#8217;s show will be devoted to a &#8220;comment round-up,&#8221; which will be followed by a specific topic near the end of the show.<\/p>\n<p><strong>01:46 <\/strong>Terry introduces the the first comment from <a href=\"www.messagecom.wordpress.com\">Deborah Zanke<\/a>, sole proprietor of a PR consultancy.<\/p>\n<p><strong>06:27 <\/strong>Terry welcomes an audio comment from <a href=\"www.twitter.com\/gongshowj\">Jeremy MacLaine<\/a>, a student at Loyalist college.<\/p>\n<p><strong>08:05 <\/strong>In response to Jeremy&#8217;s question, Terry and Martin discuss the do&#8217;s and don&#8217;t&#8217;s of being an intern in the PR world.<\/p>\n<p><strong>11:35<\/strong> Martin welcomes an audio comment from <a href=\"www.nordspr.blogspot.com\">Volodymyr Dehtyarov<\/a> of <a href=\"http:\/\/nordspr.com.ua\">Nords PR Ukraine<\/a>.<\/p>\n<p><strong>17:03 <\/strong>Terry introduces another comment that was left on the blog by <a href=\"http:\/\/www.unjournalism.com\">Mike Keliher<\/a>.<\/p>\n<p><strong>20:12 <\/strong>Martin wraps up the comment portion of the episode with two final comments from last week&#8217;s live episode, recorded at <a href=\"http:\/\/podcamptoronto.wordpress.com\">Podcamp Toronto<\/a>.<\/p>\n<p><strong>20:29 <\/strong>Terry takes a moment to thank Podcamp organizers <a href=\"http:\/\/davefleet.com\">Dave Fleet<\/a>, <a href=\"http:\/\/mediadriving.com\">Jay Moonah<\/a> and <a href=\"http:\/\/bargainista.blogspot.com\">Eden Spodek<\/a> for organizing such a great event.<\/p>\n<p><strong>21:57 <\/strong>Martin reads the second last comment of the show, submitted by a Boston PR firm.<\/p>\n<p><strong>22:15 <\/strong>Martin welcomes the final comment of the show from <a href=\"http:\/\/www.linkedin.com\/pub\/dir\/sarah\/bannoff\">Sarah Bannoff<\/a>.<\/p>\n<p><strong>23:09 <\/strong>Martin introduces a discussion about the new <a href=\"http:\/\/skittles.com\">Skittles<\/a> website.<\/p>\n<p><strong>25:18 <\/strong>Terry asks whether the net effect of Skittles bold leap into social media is positive or negative.<\/p>\n<p><strong>29:27 <\/strong>Both Terry and Martin agree that Skittles foray into social media will certainly be used as a case study amongst PR professionals in the future.<\/p>\n<p><strong>30:40 <\/strong>Terry asks Martin for his opinion on how Skittles could take their current experience with social media and turn it around.<\/p>\n<p><strong>32:04 <\/strong>Terry closes the show.<\/p>\n<p>Our theme music is <a href=\"http:\/\/www.podsafeaudio.com\/jamroom\/bands\/269\/\">Streetwalker by  Cjacks<\/a> and is courtesy of the <a href=\"http:\/\/music.podshow.com\/\">Podsafe Music Network<\/a>; <a href=\"http:\/\/www.rogerdey.com\/\">Roger  Dey<\/a> is our announcer.<\/p>\n<p>This week\u2019s episode was produced by Sarah Laister.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[display_podcast] Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog. This week on Inside PR Terry &hellip;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14,11,23,10,7,4,22,2,12],"tags":[141,309,53,80,310,27,311,182,957,946,43,44,45,312,308,952,25,181],"class_list":["post-473","post","type-post","status-publish","format-standard","hentry","category-canadian-podcasting","category-comments","category-ethics","category-inside-pr","category-media-relations","category-news","category-podcamp-toronto","category-pr","category-social-media","tag-dave-fleet","tag-deborah-zanke","tag-eden-spodek","tag-jay-moonah","tag-jeremy-maclaine","tag-martin-waxman","tag-mike-keliher","tag-nords-pr-ukraine","tag-podcamp-toronto","tag-pr","tag-pr-podcast","tag-public-relations","tag-public-relations-podcast","tag-sarah-bannoff","tag-skittles","tag-social-media","tag-terry-fallis","tag-volodymyr-dehtyarov"],"_links":{"self":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/473","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/comments?post=473"}],"version-history":[{"count":0,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/473\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/media?parent=473"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/categories?post=473"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/tags?post=473"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}