{"id":4732,"date":"2017-05-14T17:26:08","date_gmt":"2017-05-14T21:26:08","guid":{"rendered":"https:\/\/www.insidepr.ca\/?p=4732"},"modified":"2017-05-14T17:26:08","modified_gmt":"2017-05-14T21:26:08","slug":"inside-pr-472-meet-you-on-mastadon","status":"publish","type":"post","link":"https:\/\/www.insidepr.ca\/index.php\/2017\/05\/14\/inside-pr-472-meet-you-on-mastadon\/","title":{"rendered":"Inside PR 472: Meet you on Mastadon?"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_9042\"><audio class=\"wp-audio-shortcode\" id=\"audio-4732-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/traffic.libsyn.com\/prworks\/IPR472.mp3?_=1\" \/><a href=\"http:\/\/traffic.libsyn.com\/prworks\/IPR472.mp3\">http:\/\/traffic.libsyn.com\/prworks\/IPR472.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/inside-pr\/id137886027?mt=2&amp;ls=1#episodeGuid=https%3A%2F%2Fwww.insidepr.ca%2F%3Fp%3D4732\" class=\"powerpress_link_subscribe powerpress_link_subscribe_itunes\" target=\"_blank\" title=\"Subscribe on Apple Podcasts\" rel=\"nofollow\">Apple Podcasts<\/a> | <a href=\"https:\/\/www.insidepr.ca\/index.php\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p><p>The NY Times is on Snapchat Discover. You&#8217;re probably not on Mastadon. But is that really important? Consolidation on the Internet. Facebook and augmented reality. Let&#8217;s go Inside PR. It&#8217;s just Martin and Joe this week. But we cover a lot of ground.<\/p>\n<h2>Facebook focuses on AR<\/h2>\n<p>Facebook just isn&#8217;t letting up on the pressure on Snapchat. Last year, Snapchat made waves with its glasses, pointing the way to a video future. Just as it has parroted other Snapchat features (Stories anyone?), Facebook is now pointing to an AR future and committing Facebook-scale resources to it. Competition is great, as long as the giant doesn&#8217;t crush the upstart.<\/p>\n<h2>Distributed publishing isn&#8217;t all publishers hoped it would be<\/h2>\n<p>News that the Guardian has pulled out of Apple News and Facebook Instant Articles comes on the heels of earlier reports that other publishers were not seeing the financial results they hoped to achieve from adopting the distributed publishing model being touted by Facebook, Snapchat and Google. And for those of us who publish our own content, take note. Don&#8217;t shut down your owned website quite yet.<\/p>\n<h2>The New York Times is looking for more on Snapchat<\/h2>\n<p>In April, the New York Times\u00a0<a href=\"https:\/\/www.nytimes.com\/2017\/04\/24\/insider\/new-york-times-snapchat-discover.html\">joined Snapchat\u00a0Discover<\/a>.<\/p>\n<p>It&#8217;s hard to see how Snapchat Discover matches the nature of the Times content. Take an early Discover article as an example. On Sunday April 23, the Times ran a <a href=\"https:\/\/www.nytimes.com\/2017\/04\/23\/technology\/travis-kalanick-pushes-uber-and-himself-to-the-precipice.html\">major feature on\u00a0Uber CEO Travis Kalanick<\/a>. The version of the Times Website clocked in as just under 4,000 words. \u00a0The next morning, the Times launched its Snapchat Discover channel with the Kalanick story. And what a difference! The Snapchat version contained an animated GIF and three text panels containing\u00a0under 160 words. That&#8217;s right. 4,000 words on the Times site. Less than 160 on Snapchat.<\/p>\n<p>&nbsp;<\/p>\n<h2>Consolidation on the Internet<\/h2>\n<p>A recent NY Times article underlined the degree to which the previously open Internet is consolidating around a handful of platforms. Consolidation of attention makes us less free, makes us less able to serendipitously encounter different views and different experiences.<\/p>\n<h2>Are you on Mastadon?<\/h2>\n<p>Probably not. But does that matter? Do platforms need to scale to Facebook, Twitter, Snapchat levels to be of value? No, it&#8217;s not. It&#8217;s important that we support and play with new experiments like this. Whether Mastadon every grows, the very spirit that gives to its rise underlines the vitality of the Internet and Net Neutrality.<\/p>\n<p>&nbsp;<\/p>\n<h2>It\u2019s\u00a0your turn.<\/h2>\n<p>We\u2019d love to know what you think about the topics we discussed as well as your suggestions for questions you\u2019d like answered or topics for future shows. Leave a comment on the blog, send us an email or an audio comment to\u00a0<a href=\"mailto:insideprcomments@gmail.com\">insideprcomments@gmail.com<\/a>, leave a comment on\u00a0the\u00a0<a href=\"http:\/\/www.facebook.com\/group.php?gid=101489863251163\" target=\"_blank\" rel=\"noopener noreferrer\">Inside PR Facebook group<\/a>\u00a0or\u00a0the\u00a0<a href=\"https:\/\/www.facebook.com\/groups\/1797710433833657\/\">FIR Podcast Network Facebook group<\/a>, We\u2019re also on Twitter. We\u2019re\u00a0<a href=\"http:\/\/twitter.com\/inside_pr\">@inside_pr<\/a>\u00a0or connect directly with\u00a0<a href=\"http:\/\/twitter.com\/ginidietrich\" target=\"_blank\" rel=\"noopener noreferrer\">Gini Dietrich<\/a>,\u00a0<a href=\"http:\/\/twitter.com\/thornley\" target=\"_blank\" rel=\"noopener noreferrer\">Joseph Thornley<\/a>, and\u00a0<a href=\"http:\/\/twitter.com\/martinwaxman\">Martin Waxman<\/a>.<\/p>\n<h2>Please rate us on iTunes<\/h2>\n<p>We hope you like the podcast as much as we like making it for you. If you do,\u00a0we have a favor to ask: If you like this podcast, please\u00a0<a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/inside-pr\/id137886027?mt=2\" target=\"_blank\" rel=\"noopener noreferrer\">rate us on iTunes<\/a>.<\/p>\n<p class=\"p1\">******************************************************************<\/p>\n<p><strong>Thank you to the people behind Inside PR.<\/strong>\u00a0Our theme music was created by\u00a0<a href=\"http:\/\/www.fortheloveofrecords.com\/\">Damon de Szegheo<\/a>;\u00a0<a href=\"http:\/\/www.rogerdey.com\/\">Roger Dey<\/a>\u00a0is our announcer. Inside PR is produced by\u00a0<a href=\"https:\/\/propr.ca\/\" target=\"_blank\" rel=\"noopener noreferrer\">Joseph Thornley.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The NY Times is on Snapchat Discover. You&#8217;re probably not on Mastadon. But is that really important? Consolidation on the Internet. Facebook and augmented reality. Let&#8217;s go Inside PR. It&#8217;s just Martin and Joe this &hellip;<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10,3],"tags":[496,183,1045,468,996],"class_list":["post-4732","post","type-post","status-publish","format-standard","hentry","category-inside-pr","category-show-notes","tag-facebook","tag-google","tag-mastadon","tag-new-york-times","tag-snapchat"],"_links":{"self":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/4732","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/comments?post=4732"}],"version-history":[{"count":4,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/4732\/revisions"}],"predecessor-version":[{"id":4736,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/4732\/revisions\/4736"}],"wp:attachment":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/media?parent=4732"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/categories?post=4732"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/tags?post=4732"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}