{"id":4746,"date":"2017-05-25T09:46:38","date_gmt":"2017-05-25T13:46:38","guid":{"rendered":"https:\/\/www.insidepr.ca\/?p=4746"},"modified":"2017-05-25T09:46:38","modified_gmt":"2017-05-25T13:46:38","slug":"inside-pr-475-car-crashes-all-the-time","status":"publish","type":"post","link":"https:\/\/www.insidepr.ca\/index.php\/2017\/05\/25\/inside-pr-475-car-crashes-all-the-time\/","title":{"rendered":"Inside PR 475: Car crashes all the time?"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_8323\"><audio class=\"wp-audio-shortcode\" id=\"audio-4746-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/traffic.libsyn.com\/prworks\/IPR475.mp3?_=1\" \/><a href=\"http:\/\/traffic.libsyn.com\/prworks\/IPR475.mp3\">http:\/\/traffic.libsyn.com\/prworks\/IPR475.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/inside-pr\/id137886027?mt=2&amp;ls=1#episodeGuid=https%3A%2F%2Fwww.insidepr.ca%2F%3Fp%3D4746\" class=\"powerpress_link_subscribe powerpress_link_subscribe_itunes\" target=\"_blank\" title=\"Subscribe on Apple Podcasts\" rel=\"nofollow\">Apple Podcasts<\/a> | <a href=\"https:\/\/www.insidepr.ca\/index.php\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p><p><strong>Ev Williams reminds us about what the Internet can and should be. Worth considering. Society &amp; Data issues a report on Media Manipulation and Disinformation Online. Worth Reading. Is Pinterest Shazam for Food? Worth sampling. Facebook struggles with community standard and keeps marching forward in video. Worth a time out? And MP3 is dead. Worth debunking.<\/strong><\/p>\n<p><a href=\"http:\/\/twitter.com\/ginidietrich\">Gini Dietrich<\/a>,\u00a0<a href=\"http:\/\/twitter.com\/martinwaxman\">Martin Waxman<\/a>\u00a0and\u00a0<a href=\"http:\/\/twitter.com\/thornley\">Joseph Thornley<\/a>\u00a0are together\u00a0for another episode of the\u00a0Inside PR podcast.<\/p>\n<h2>Media Manipulation and Disinformation Online<\/h2>\n<p><a href=\"https:\/\/datasociety.net\">Data &amp; Society<\/a>, the New York-based research institute has published a new study, <a href=\"https:\/\/datasociety.net\/output\/media-manipulation-and-disinfo-online\/\">Media Manipulation and Disinformation Online<\/a>, which every person interested in today&#8217;s media environment should read. Media manipulation techniques are being used by a wide swathe of groups, such as the alt-right, Men&#8217;s Rights Activists, gamergaters and trolls. They observe one another, adopt techniques and adapt them to achieve their objectives. The report is well-researched and cites several recent case studies, including Hillary&#8217;s Health and Pizzagate. Well worth a couple hours of your time to read.<\/p>\n<h2>Pinterest: Shazam for Food?<\/h2>\n<p>Do you use Pinterest to share food, recipes and dining experiences? A huge number of people do, including Gini Dietrich. In fact, Pinterest reports over 5 billion food-related saves and searches by US-based users in the past year. And now <a href=\"https:\/\/business.pinterest.com\/en\/blog\/food-is-heating-up-on-pinterest\">Pinterest has introduced new tools<\/a>, including visual Lens discovery, Recipe Pins and search filters to make it easier for users to post, promote and find food and related recipes.<\/p>\n<h2>Facebook keeps the focus on video<\/h2>\n<p>Three additional Facebook innovations in video are worth noting this week:<\/p>\n<ul>\n<li>Facebook&#8217;s <a href=\"https:\/\/newsroom.fb.com\/news\/2017\/02\/new-ways-to-watch-facebook-video\/\">watch and scroll feature<\/a>, which lets users view videos side by side with their news feed is <a href=\"http:\/\/www.adweek.com\/digital\/facebooks-side-by-side-video-view-could-open-up-new-ad-inventory-outside-the-news-feed\/\">now available to desktop users<\/a>.<\/li>\n<li><a href=\"https:\/\/newsroom.fb.com\/news\/2017\/05\/more-ways-to-connect-with-friends-in-facebook-live\/\">Live Chat with Friends<\/a> during Facebook Live Videos gives users the ability to move in and out of private and public chats while watching a Facebook Live Video.<\/li>\n<li>Facebook <a href=\"https:\/\/www.theverge.com\/2017\/5\/23\/15679926\/facebook-live-add-a-friend-ios-update\">Live With<\/a> now enables people to share a Live Video with a guest.<\/li>\n<\/ul>\n<h2>Facebook&#8217;s community standards guidelines<\/h2>\n<p>If every there were doubt that Facebook is operating as a publisher, it was put to rest once and for all by the publication by the Guardian of <a href=\"https:\/\/www.theguardian.com\/news\/2017\/may\/21\/revealed-facebook-internal-rulebook-sex-terrorism-violence\">leaked community standards guidance documents<\/a> used by Facebook content moderators. As we have argued repeatedly, Facebook is not just a carrier, a dumb pipeline. It is a publisher. And that starts with its algorithms that incorporate the judgments of their creators and it now extends to the increasingly high profile work of their content moderators.<\/p>\n<h2>MP3 is dead. Long live MP3<\/h2>\n<p>Yep, many tech media outlets were suckered by a self serving corporate position. Yes, the patent on MP3s has expired. Yes, the company that owned the patents no longer will profit from the patent. But that doesn&#8217;t mean that MP3 is dead as a standard anymore than JPG is dead as a standard. The patent may have expired on both formats, but they will live on. Why? Because they do the job they are intended to do &#8211; and that&#8217;s good enough. Sometimes, &#8220;good enough&#8221; technology is all we need, and its simplicity and widespread adoption will keep it alive indefinitely. So, ignore the stories about the death of MP3. You don&#8217;t need a replacement. It&#8217;s not going anywhere. And for an intelligent explanation of this, take a look at <a href=\"https:\/\/marco.org\/2017\/05\/15\/mp3-isnt-dead\">Marco Arment&#8217;s post<\/a>.<\/p>\n<h2>Car crashes all the time<\/h2>\n<p>Ignore the clickbait headline in the New York Times. Read the article. Respect for Ev Williams, who embodies the idealism that the Web is built on. <a href=\"https:\/\/www.nytimes.com\/2017\/05\/20\/technology\/evan-williams-medium-twitter-internet.html\">We can do better<\/a> than the ad-driven, clickbaity environment we find ourselves in. Let&#8217;s join Ev in not be satisfied until the Web is again a place to create amazing content and to be able to share ideas.<\/p>\n<h2>It\u2019s\u00a0your turn.<\/h2>\n<p>Our hashtag is <a href=\"https:\/\/twitter.com\/search?q=%23IPRMustKnow&amp;src=tyah\">#IPRMustKnow<\/a>.<\/p>\n<p>We\u2019d love to know what you think about the topics we discussed as well as your suggestions for questions you\u2019d like answered or topics for future shows. Leave a comment on the blog, send us an email or an audio comment to\u00a0<a href=\"mailto:insideprcomments@gmail.com\">insideprcomments@gmail.com<\/a>, leave a comment on\u00a0the\u00a0<a href=\"http:\/\/www.facebook.com\/group.php?gid=101489863251163\" target=\"_blank\" rel=\"noopener noreferrer\">Inside PR Facebook group<\/a>\u00a0or\u00a0the\u00a0<a href=\"https:\/\/www.facebook.com\/groups\/1797710433833657\/\">FIR Podcast Network Facebook group<\/a>, We\u2019re also on Twitter. We\u2019re\u00a0<a href=\"http:\/\/twitter.com\/inside_pr\">@inside_pr<\/a>\u00a0or connect directly with\u00a0<a href=\"http:\/\/twitter.com\/ginidietrich\" target=\"_blank\" rel=\"noopener noreferrer\">Gini Dietrich<\/a>,\u00a0<a href=\"http:\/\/twitter.com\/thornley\" target=\"_blank\" rel=\"noopener noreferrer\">Joseph Thornley<\/a>, and\u00a0<a href=\"http:\/\/twitter.com\/martinwaxman\">Martin Waxman<\/a>.<\/p>\n<h2>Please rate us on Apple Podcasts<\/h2>\n<p>We hope you like the podcast as much as we like making it for you. If you do,\u00a0we have a favor to ask: If you like this podcast, please\u00a0<a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/inside-pr\/id137886027?mt=2\" target=\"_blank\" rel=\"noopener noreferrer\">rate us on Apple Podcasts<\/a>.<\/p>\n<h2>Subscribe on the podcast app of your choice<\/h2>\n<p>We\u2019re trying to be wherever you want us to be. So, you can subscribe to Inside PR on the most popular podcast apps.<\/p>\n<ul>\n<li><a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/inside-pr\/id137886027?mt=2\">Subscribe to Inside PR on Apple Podcasts<\/a><\/li>\n<li><a href=\"https:\/\/play.google.com\/music\/m\/I2ztfoxr2iee5brbvb6h4xrgqqe?t=Inside_PR\">Subscribe to Inside PR on Google Play<\/a><\/li>\n<\/ul>\n<p class=\"p1\">******************************************************************<\/p>\n<p><strong>Thank you to the people behind Inside PR.<\/strong>\u00a0Our theme music was created by\u00a0<a href=\"http:\/\/www.fortheloveofrecords.com\/\">Damon de Szegheo<\/a>;\u00a0<a href=\"http:\/\/www.rogerdey.com\/\">Roger Dey<\/a>\u00a0is our announcer. Inside PR is produced by\u00a0<a href=\"https:\/\/propr.ca\/\" target=\"_blank\" rel=\"noopener noreferrer\">Joseph Thornley.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ev Williams reminds us about what the Internet can and should be. Worth considering. Society &amp; Data issues a report on Media Manipulation and Disinformation Online. Worth Reading. Is Pinterest Shazam for Food? Worth sampling. &hellip;<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10,3],"tags":[1050,1052,496,1051,615],"class_list":["post-4746","post","type-post","status-publish","format-standard","hentry","category-inside-pr","category-show-notes","tag-data-society","tag-ev-williams","tag-facebook","tag-mp3","tag-pinterest"],"_links":{"self":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/4746","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/comments?post=4746"}],"version-history":[{"count":2,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/4746\/revisions"}],"predecessor-version":[{"id":4748,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/4746\/revisions\/4748"}],"wp:attachment":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/media?parent=4746"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/categories?post=4746"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/tags?post=4746"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}