{"id":4771,"date":"2017-07-11T07:09:41","date_gmt":"2017-07-11T11:09:41","guid":{"rendered":"https:\/\/www.insidepr.ca\/?p=4771"},"modified":"2017-07-11T07:09:41","modified_gmt":"2017-07-11T11:09:41","slug":"ipr-480-walks-like-a-duck-quacks-like-a-duck-must-be-facebook-the-news-publisher","status":"publish","type":"post","link":"https:\/\/www.insidepr.ca\/index.php\/2017\/07\/11\/ipr-480-walks-like-a-duck-quacks-like-a-duck-must-be-facebook-the-news-publisher\/","title":{"rendered":"IPR 480: Walks like a Duck. Quacks like a Duck. Must be Facebook the news publisher."},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_3812\"><audio class=\"wp-audio-shortcode\" id=\"audio-4771-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/traffic.libsyn.com\/prworks\/IPR480.mp3?_=1\" \/><a href=\"http:\/\/traffic.libsyn.com\/prworks\/IPR480.mp3\">http:\/\/traffic.libsyn.com\/prworks\/IPR480.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/inside-pr\/id137886027?mt=2&amp;ls=1#episodeGuid=https%3A%2F%2Fwww.insidepr.ca%2F%3Fp%3D4771\" class=\"powerpress_link_subscribe powerpress_link_subscribe_itunes\" target=\"_blank\" title=\"Subscribe on Apple Podcasts\" rel=\"nofollow\">Apple Podcasts<\/a> | <a href=\"https:\/\/www.insidepr.ca\/index.php\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p><p><strong>When is a yellow rubber duck worth a thousand words? Facebook walks like a news publisher and quacks like a news publisher; must be a news publisher. No surprise here: Venture capitalist research features their portfolio companies. But what of disclosure? Marketing with social bookmarking. Social media innovation is alive and well. And IPR is on iHeartRadio.<\/strong> \u00a0<a href=\"http:\/\/twitter.com\/ginidietrich\">Gini Dietrich<\/a>,\u00a0<a href=\"http:\/\/twitter.com\/martinwaxman\">Martin Waxman<\/a>\u00a0and\u00a0<a href=\"http:\/\/twitter.com\/thornley\">Joseph Thornley<\/a>\u00a0tackles these issues in this episode of the\u00a0Inside PR podcast.<\/p>\n<h2>Yellow Rubber Duckie?<\/h2>\n<p>The <a href=\"https:\/\/www.thestar.com\/news\/gta\/2017\/06\/30\/giant-rubber-duck-makes-a-splash-in-toronto.html\">giant yellow duck that visited the Toronto Waterfront on Canada Day<\/a> underlined that, even in this digital world, old-fashioned, real life stunts still pay off.<\/p>\n<h2>Inside PR is on iHeartRadio<\/h2>\n<p>This may be self-serving, but we want to tell you that <a href=\"https:\/\/www.iheart.com\/podcast\/263-Inside-PR-28214029\/\">Inside PR is available on iHeartRadio<\/a>. We know that one of you found us &#8211; because in the three episodes since we arrived on iHeartRadio, we have had exactly ONE download of each episode of iHeartRadio. We love you whoever you are. And if you are our lone iHeartRadio subscriber, let us know, because we want to give you a shoutout on the next episode.<\/p>\n<h2>Social media innovation is alive and well<\/h2>\n<p>You may think that the glory days of social media innovation ended when Facebook became dominant. However, a recent <a href=\"http:\/\/marketingland.com\/year-social-marketing-far-218878\">Marketing Land post reminded us that the pace of change in social media is still rapid<\/a>. Change is the new normal. But so much change this year.<\/p>\n<h2>No surprise here. Research by venture capitalists may focus on their investment portfolio<\/h2>\n<p>Tom Webster of Edison Research published a critical <a href=\"https:\/\/medium.com\/@webby2001\/the-carefully-sculpted-reality-of-the-meeker-trends-report-c517dea5a1c1\">analysis of the Mary Meeker Internet Trends report<\/a>. He didn&#8217;t question her observations. But he did point out that the growth examples that she profiled tended to be Kleiner Perkins investments. There&#8217;s nothing wrong with this. But it does beg the question of adequate disclosure. As Webster says, &#8220;<strong class=\"markup--strong markup--p-strong\">take the report for what it is\u200a\u2014\u200aan extremely effective piece of content marketing<\/strong>, promoting the trends and interests of a company selectively invested in the space.&#8221; PR people are familiar with the FTC rules governing disclosure of sponsored posts. Would Mary Meeker&#8217;s presentation at the Code Conference have passed this test? No one is questioning Meeker&#8217;s ethics. But the fact that the highlighting of Kleiner Perkins investments was not explicitly spelled out for the average observer does provide a cautionary example.<\/p>\n<h2>Marketing with Social Bookmarking<\/h2>\n<p>Gini and Joe have been longtime advocates of social bookmarking as a tool, as a means of contributing to the community, and as a way to make transparent our interests and our research. So, we were happily surprised to see the name of Martin&#8217;s latest Lynda.com course &#8211; <a href=\"https:\/\/www.lynda.com\/Marketing-tutorials\/Marketing-Social-Bookmarking\/546103-2.html?srchtrk=index%3a2%0alinktypeid%3a2%0aq%3amartin+waxman%0apage%3a1%0as%3arelevance%0asa%3atrue%0aproducttypeid%3a2\">Marketing with Social Bookmarking<\/a>. Martin talks with us about the course and we exchange tips about how we get the most out of social bookmarking. Yes, this is a shameless plug for our co-host, Martin Waxman.<\/p>\n<h2>Facebook adjust its news feed algorithm, reinforcing its role as a news publisher<\/h2>\n<p>Facebook&#8217;s recent <a href=\"https:\/\/newsroom.fb.com\/news\/2017\/06\/news-feed-fyi-showing-more-informative-links-in-news-feed\/\">adjustment to its news feed algorithm<\/a> underlines again that Facebook is a news publisher, not just a neutral conduit, and they have an obligation to serve the public good. Follow us here. When you&#8230;<\/p>\n<ul>\n<li>Boast a &#8220;news feed value&#8221; that states that &#8220;News feeds should be informative,&#8221; (All the news that&#8217;s fit to print?)<\/li>\n<li>Call out &#8220;a tiny group of people \u2026 who routinely share vast amounts of public posts per day, effectively spamming people&#8217;s feeds,&#8221; (letters to the editor?)<\/li>\n<li>Suggest that, &#8220;Our research shows that the links they share tend to include low quality content\u00a0 such as clickbait, sensationalism and misinformation.&#8221; (editorial judgment)<\/li>\n<li>State baldly that, &#8220;We want to reduce the influence of these spammers,&#8221; and you adjust your news feed algorithm to suppress distribution of their posts,<\/li>\n<\/ul>\n<p>&#8230;you have committed an editorial act on a par with the editor of any newspaper. You are not just a platform or a conduit, you are a news publisher with all the responsibilities to society and the obligations that status carries with it. Facebook, it&#8217;s time to step up, admit that you are a news publisher and accept all of the responsibilities that come with that status.<\/p>\n<h2>It\u2019s\u00a0your turn.<\/h2>\n<p>We\u2019d love to know what you think about the topics we discussed as well as your suggestions for questions you\u2019d like answered or topics for future shows. Leave a comment on the blog, send us an email or an audio comment to\u00a0<a href=\"mailto:insideprcomments@gmail.com\">insideprcomments@gmail.com<\/a>, leave a comment on\u00a0the\u00a0<a href=\"http:\/\/www.facebook.com\/group.php?gid=101489863251163\" target=\"_blank\" rel=\"noopener noreferrer\">Inside PR Facebook group<\/a>\u00a0or\u00a0the\u00a0<a href=\"https:\/\/www.facebook.com\/groups\/1797710433833657\/\">FIR Podcast Network Facebook group<\/a>, We\u2019re also on Twitter. We\u2019re\u00a0<a href=\"http:\/\/twitter.com\/inside_pr\">@inside_pr<\/a>\u00a0or connect directly with\u00a0<a href=\"http:\/\/twitter.com\/ginidietrich\" target=\"_blank\" rel=\"noopener noreferrer\">Gini Dietrich<\/a>,\u00a0<a href=\"http:\/\/twitter.com\/thornley\" target=\"_blank\" rel=\"noopener noreferrer\">Joseph Thornley<\/a>, and\u00a0<a href=\"http:\/\/twitter.com\/martinwaxman\">Martin Waxman<\/a>.<\/p>\n<h2>#IPRMustKnow<\/h2>\n<p>Our hashtag is <a href=\"https:\/\/twitter.com\/search?q=%23IPRMustKnow&amp;src=tyah\">#IPRMustKnow<\/a>. If you are tweeting or posting about the podcast, please include our hashtag so that we can find your post.<\/p>\n<h2>Please rate us on Apple Podcasts<\/h2>\n<p>We hope you like the podcast as much as we like making it for you. If you do,\u00a0we have a favor to ask: If you like this podcast, please\u00a0<a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/inside-pr\/id137886027?mt=2\" target=\"_blank\" rel=\"noopener noreferrer\">rate us on Apple Podcasts<\/a>.<\/p>\n<h2>Subscribe on the podcast app of your choice<\/h2>\n<p>We\u2019re trying to be wherever you want us to be. So, you can subscribe to Inside PR on the most popular podcast apps.<\/p>\n<ul>\n<li><a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/inside-pr\/id137886027?mt=2\">Subscribe to Inside PR on Apple Podcasts<\/a><\/li>\n<li><a href=\"https:\/\/play.google.com\/music\/m\/I2ztfoxr2iee5brbvb6h4xrgqqe?t=Inside_PR\">Subscribe to Inside PR on Google Play<\/a><\/li>\n<\/ul>\n<p class=\"p1\">******************************************************************<\/p>\n<p><strong>Thank you to the people behind Inside PR.<\/strong>\u00a0Our theme music was created by\u00a0<a href=\"http:\/\/www.fortheloveofrecords.com\/\">Damon de Szegheo<\/a>;\u00a0<a href=\"http:\/\/www.rogerdey.com\/\">Roger Dey<\/a>\u00a0is our announcer. Inside PR is produced by\u00a0<a href=\"https:\/\/propr.ca\/\" target=\"_blank\" rel=\"noopener noreferrer\">Joseph Thornley.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When is a yellow rubber duck worth a thousand words? Facebook walks like a news publisher and quacks like a news publisher; must be a news publisher. No surprise here: Venture capitalist research features their &hellip;<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,3],"tags":[998,496,1065,1064,1066],"class_list":["post-4771","post","type-post","status-publish","format-standard","hentry","category-pr","category-show-notes","tag-mary-meeker","tag-facebook","tag-iheartradio","tag-social-bookmarking","tag-yellow-duck"],"_links":{"self":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/4771","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/comments?post=4771"}],"version-history":[{"count":5,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/4771\/revisions"}],"predecessor-version":[{"id":4776,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/4771\/revisions\/4776"}],"wp:attachment":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/media?parent=4771"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/categories?post=4771"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/tags?post=4771"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}