{"id":4789,"date":"2017-08-14T07:20:31","date_gmt":"2017-08-14T11:20:31","guid":{"rendered":"https:\/\/www.insidepr.ca\/?p=4789"},"modified":"2017-08-14T07:20:31","modified_gmt":"2017-08-14T11:20:31","slug":"inside-pr-484-bag-o-chips-tv","status":"publish","type":"post","link":"https:\/\/www.insidepr.ca\/index.php\/2017\/08\/14\/inside-pr-484-bag-o-chips-tv\/","title":{"rendered":"Inside PR 484: Bag O&#8217; Chips TV"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_5411\"><audio class=\"wp-audio-shortcode\" id=\"audio-4789-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/traffic.libsyn.com\/prworks\/IPR484.mp3?_=1\" \/><a href=\"http:\/\/traffic.libsyn.com\/prworks\/IPR484.mp3\">http:\/\/traffic.libsyn.com\/prworks\/IPR484.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/inside-pr\/id137886027?mt=2&amp;ls=1#episodeGuid=https%3A%2F%2Fwww.insidepr.ca%2F%3Fp%3D4789\" class=\"powerpress_link_subscribe powerpress_link_subscribe_itunes\" target=\"_blank\" title=\"Subscribe on Apple Podcasts\" rel=\"nofollow\">Apple Podcasts<\/a> | <a href=\"https:\/\/www.insidepr.ca\/index.php\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p><h2>Farewell to Anthony Scaramucci<\/h2>\n<p>We received a great deal of reaction to our discussion of the appointment of a communications novice to the White House Communications Director. And the day after our discussion, Anthony Scaramucci was fired! Cause and effect? Hardly. But the right move in light of his disastrous ten days in that position. Altogether now, communications professionals: A big sigh of relief.<\/p>\n<h2>Facebook Watch<\/h2>\n<p>Facebook is rolling out a new <a href=\"https:\/\/newsroom.fb.com\/news\/2017\/08\/introducing-watch-a-new-platform-for-shows-on-facebook\/\">&#8220;Watch&#8221;<\/a> tab on the mobile app to feature short form, more professional videos. But what will be on it? <a href=\"http:\/\/variety.com\/2017\/digital\/news\/facebook-premium-shows-launch-1202521520\/\">Variety<\/a> profiled several early shows, which sounded to Joe like reality TV dreck. Gini, however,\u00a0 is one of the lucky people with early access &#8211; and she reports that her &#8220;Watch&#8221; tab includes the Ellen DeGeneres Show, ABC News, Good Morning America, and the Tonight Show. So, there will be dreck there. As Martin says, it sounds like something created by Chuck Barris, known for his low brow game shows. However, Gini&#8217;s first set of feeds suggests that the algorithm will give people the kind of content they consume (if not deserve). If you click on dreck in your Facebook feed, expect to see dreck in your Watch tab. If you click on more intelligent news and videos on your newsfeed, expect to see something more thought provoking in the Watch tab.<\/p>\n<h2>The Future of Voice Search and AI<\/h2>\n<p>We have entered the era of\u00a0<a href=\"http:\/\/www.adweek.com\/digital\/heres-what-you-need-to-know-about-voice-ai-the-next-frontier-of-brand-marketing\/\">voice search<\/a>. And we talk about its implications. One thing is clear: voice search will require marketers to think differently about the content they create and the placement they seek in a voice search environment. Think about the way you interact with your voice devices like Alexa and Siri right now. Do you ask a question and then go to the first result you hear? Or do you ask it a series of questions? We think that success in the era of voice search will be rely on finding a way to be useful in a conversational mode &#8211; to have the most useful content that will surface as users interact with their voice interfaces.<\/p>\n<h2>It\u2019s\u00a0your turn.<\/h2>\n<p>We\u2019d love to know what you think about the topics we discussed as well as your suggestions for questions you\u2019d like answered or topics for future shows. Leave a comment on the blog, send us an email or an audio comment to\u00a0<a href=\"mailto:insideprcomments@gmail.com\">insideprcomments@gmail.com<\/a>, leave a comment on\u00a0the\u00a0<a href=\"http:\/\/www.facebook.com\/group.php?gid=101489863251163\" target=\"_blank\" rel=\"noopener noreferrer\">Inside PR Facebook group<\/a>\u00a0or\u00a0the\u00a0<a href=\"https:\/\/www.facebook.com\/groups\/1797710433833657\/\">FIR Podcast Network Facebook group<\/a>, We\u2019re also on Twitter. We\u2019re\u00a0<a href=\"http:\/\/twitter.com\/inside_pr\">@inside_pr<\/a>\u00a0or connect directly with\u00a0<a href=\"http:\/\/twitter.com\/ginidietrich\" target=\"_blank\" rel=\"noopener noreferrer\">Gini Dietrich<\/a>,\u00a0<a href=\"http:\/\/twitter.com\/thornley\" target=\"_blank\" rel=\"noopener noreferrer\">Joseph Thornley<\/a>, and\u00a0<a href=\"http:\/\/twitter.com\/martinwaxman\">Martin Waxman<\/a>.<\/p>\n<h2>#IPRMustKnow<\/h2>\n<p>Our hashtag is <a href=\"https:\/\/twitter.com\/search?q=%23IPRMustKnow&amp;src=tyah\">#IPRMustKnow<\/a>. If you are tweeting or posting about the podcast, please include our hashtag so that we can find your post.<\/p>\n<h2>Please rate us on Apple Podcasts<\/h2>\n<p>We hope you like the podcast as much as we like making it for you. If you do,\u00a0we have a favor to ask: If you like this podcast, please\u00a0<a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/inside-pr\/id137886027?mt=2\" target=\"_blank\" rel=\"noopener noreferrer\">rate us on Apple Podcasts<\/a>.<\/p>\n<h2>Subscribe on the podcast app of your choice<\/h2>\n<p>We\u2019re trying to be wherever you want us to be. So, you can subscribe to Inside PR on the most popular podcast apps.<\/p>\n<ul>\n<li><a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/inside-pr\/id137886027?mt=2\">Subscribe to Inside PR on Apple Podcasts<\/a><\/li>\n<li><a href=\"https:\/\/play.google.com\/music\/m\/I2ztfoxr2iee5brbvb6h4xrgqqe?t=Inside_PR\">Subscribe to Inside PR on Google Play<\/a><\/li>\n<\/ul>\n<p class=\"p1\">******************************************************************<\/p>\n<p><strong>Thank you to the people behind Inside PR.<\/strong>\u00a0Our theme music was created by\u00a0<a href=\"http:\/\/www.fortheloveofrecords.com\/\">Damon de Szegheo<\/a>;\u00a0<a href=\"http:\/\/www.rogerdey.com\/\">Roger Dey<\/a>\u00a0is our announcer. Inside PR is produced by\u00a0<a href=\"https:\/\/propr.ca\/\" target=\"_blank\" rel=\"noopener noreferrer\">Joseph Thornley.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Farewell to Anthony Scaramucci We received a great deal of reaction to our discussion of the appointment of a communications novice to the White House Communications Director. And the day after our discussion, Anthony Scaramucci &hellip;<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10,3],"tags":[1021,1072,1073],"class_list":["post-4789","post","type-post","status-publish","format-standard","hentry","category-inside-pr","category-show-notes","tag-ai","tag-facebook-watch","tag-voice-search"],"_links":{"self":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/4789","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/comments?post=4789"}],"version-history":[{"count":3,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/4789\/revisions"}],"predecessor-version":[{"id":4792,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/4789\/revisions\/4792"}],"wp:attachment":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/media?parent=4789"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/categories?post=4789"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/tags?post=4789"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}