{"id":481,"date":"2009-03-11T00:15:14","date_gmt":"2009-03-11T06:15:14","guid":{"rendered":"https:\/\/www.insidepr.ca\/?p=481"},"modified":"2009-03-11T00:15:14","modified_gmt":"2009-03-11T06:15:14","slug":"inside-pr-154-wednesday-march-11-2009","status":"publish","type":"post","link":"https:\/\/www.insidepr.ca\/index.php\/2009\/03\/11\/inside-pr-154-wednesday-march-11-2009\/","title":{"rendered":"Inside PR #154 &#8211; Wednesday, March 11, 2009"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_4171\"><audio class=\"wp-audio-shortcode\" id=\"audio-481-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/media.libsyn.com\/media\/prworks\/IPR_154_FINAL.mp3?_=1\" \/><a href=\"http:\/\/media.libsyn.com\/media\/prworks\/IPR_154_FINAL.mp3\">http:\/\/media.libsyn.com\/media\/prworks\/IPR_154_FINAL.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/inside-pr\/id137886027?mt=2&amp;ls=1#episodeGuid=https%3A%2F%2Fwww.insidepr.ca%2F%3Fp%3D481\" class=\"powerpress_link_subscribe powerpress_link_subscribe_itunes\" target=\"_blank\" title=\"Subscribe on Apple Podcasts\" rel=\"nofollow\">Apple Podcasts<\/a> | <a href=\"https:\/\/www.insidepr.ca\/index.php\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p><p>[display_podcast]<\/p>\n<p>Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.<\/p>\n<p>This week on Inside PR<a href=\"http:\/\/terryfallis.com\/\"> Terry Fallis<\/a>, <a href=\"http:\/\/www.prworks.ca\/\">David Jones<\/a> and <a href=\"http:\/\/martinspalette.blogspot.com\/\">Martin Waxman<\/a> have an in-depth conversation about PR accreditation.<\/p>\n<p><strong>00:25 <\/strong>Dave opens the show.<\/p>\n<p><strong>00:54 <\/strong>Dave introduces this week&#8217;s topic: Accreditation in the world of PR and the two major organizations that grant it.<\/p>\n<p><strong>01:44 <\/strong>Martin gives a quick 101 on the <a href=\"http:\/\/www.cprs.ca\/welcome\/e_welcome.htm\">Canadian Public Relations Society<\/a> <a href=\"http:\/\/www.cprs.ca\/Accreditation\/e_accreditation.htm\">APR<\/a> designation, which he describes as similar, but not quite identical to the accreditation of the <a href=\"http:\/\/www.prsa.org\/\">Public Relations Society of America<\/a>.<\/p>\n<p><strong>06:05 <\/strong>Terry opens a discussion about the value of PR accreditation.<\/p>\n<p><strong>17:01<\/strong> Terry discusses his interest in <a href=\"http:\/\/en.wikipedia.org\/wiki\/Edward_Bernays\">Edward Bernays<\/a> and how he first learned about him while listening to the <a href=\"http:\/\/www.cbc.ca\/\">CBC&#8217;s<\/a> radio show <a href=\"http:\/\/www.cbc.ca\/ageofpersuasion\/\">The Age of Persuasion<\/a>, hosted by <a href=\"http:\/\/www.cbc.ca\/ageofpersuasion\/index.html?copy-hosts\">Terry O&#8217;Reilly<\/a>.<\/p>\n<p><strong>18:24 <\/strong>Martin talks about <a href=\"http:\/\/iml.jou.ufl.edu\/projects\/Fall99\/Westbrook\/models.htm\">James Grunig<\/a>, a communications theorist, who has developed 4 major models of public relations.<\/p>\n<p><strong>19:40 <\/strong>Terry discusses the application requirements for the <a href=\"http:\/\/www.iabc.com\/\">IABC&#8217;s<\/a> <a href=\"http:\/\/www.iabc.com\/abc\/\">ABC<\/a> accreditation and compares it to the requirements of the <a href=\"http:\/\/www.cprs.ca\/welcome\/e_welcome.htm\">CPRS<\/a> program to pursue an <a href=\"http:\/\/www.cprs.ca\/Accreditation\/e_accreditation.htm\">APR<\/a>.<\/p>\n<p><strong>21:30 <\/strong>Martin mentions that he and his fellow accreditation committee co-chair at the CPRS, <a href=\"http:\/\/www.ethicscentre.ca\/EN\/about\/13-member.cfm\">Vince Power<\/a>, act as facilitators of study groups for those who are pursuing their APR.<\/p>\n<p><strong>25:57 <\/strong>Terry thanks<a href=\"http:\/\/iml.jou.ufl.edu\/projects\/Fall99\/Westbrook\/models.htm\"> Shel Holtz<\/a> for suggesting that a discussion of the APR should include comments about the IABC&#8217;s ABC accreditation.<\/p>\n<p><strong>26:29 <\/strong>Housekeeping note: Terry thanks <a href=\"http:\/\/www.prgirlz.com\/\">Janna Guberman<\/a> for loyally producing Inside PR these past few months and notes that the producer&#8217;s torch has been passed on to Sarah Laister.<\/p>\n<p><strong>27:14 <\/strong>Terry closes the show.<\/p>\n<p>Our theme music is <a href=\"http:\/\/www.podsafeaudio.com\/jamroom\/bands\/269\/\">Streetwalker by  Cjacks<\/a> and is courtesy of the <a href=\"http:\/\/music.podshow.com\/\">Podsafe Music Network<\/a>; <a href=\"http:\/\/www.rogerdey.com\/\">Roger  Dey<\/a> is our announcer.<\/p>\n<p>This week\u2019s episode was produced by Sarah Laister.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[display_podcast] Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog. This week on Inside PR Terry &hellip;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,23,10,2,1],"tags":[290,318,81,26,321,139,317,315,27,946,314,43,44,313,54,25,319,320,316],"class_list":["post-481","post","type-post","status-publish","format-standard","hentry","category-agency-life","category-ethics","category-inside-pr","category-pr","category-uncategorized","tag-apr","tag-canadian-public-relations-society","tag-cprs","tag-david-jones","tag-edward-bernays","tag-iabc","tag-james-grunig","tag-janna-guberman","tag-martin-waxman","tag-pr","tag-pr-accreditation","tag-pr-podcast","tag-public-relations","tag-publications-podcast","tag-shel-holtz","tag-terry-fallis","tag-terry-oreilly","tag-the-age-of-persuasion","tag-vince-power"],"_links":{"self":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/481","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/comments?post=481"}],"version-history":[{"count":0,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/481\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/media?parent=481"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/categories?post=481"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/tags?post=481"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}