{"id":4828,"date":"2018-01-22T06:24:43","date_gmt":"2018-01-22T11:24:43","guid":{"rendered":"https:\/\/www.insidepr.ca\/?p=4828"},"modified":"2018-01-22T06:24:43","modified_gmt":"2018-01-22T11:24:43","slug":"inside-pr-495-facebook-drops-news-now-what","status":"publish","type":"post","link":"https:\/\/www.insidepr.ca\/index.php\/2018\/01\/22\/inside-pr-495-facebook-drops-news-now-what\/","title":{"rendered":"Inside PR 495: Facebook drops news. Now what?"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_5687\"><audio class=\"wp-audio-shortcode\" id=\"audio-4828-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/traffic.libsyn.com\/prworks\/IPR495.mp3?_=1\" \/><a href=\"http:\/\/traffic.libsyn.com\/prworks\/IPR495.mp3\">http:\/\/traffic.libsyn.com\/prworks\/IPR495.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/inside-pr\/id137886027?mt=2&amp;ls=1#episodeGuid=https%3A%2F%2Fwww.insidepr.ca%2F%3Fp%3D4828\" class=\"powerpress_link_subscribe powerpress_link_subscribe_itunes\" target=\"_blank\" title=\"Subscribe on Apple Podcasts\" rel=\"nofollow\">Apple Podcasts<\/a> | <a href=\"https:\/\/www.insidepr.ca\/index.php\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p><p>Facebook head Mark Zuckerberg last week <a href=\"https:\/\/www.facebook.com\/zuck\/posts\/10104413015393571\">announced<\/a> that Facebook&#8217;s solution for fake news is to remove news from the newsfeed. In making the announcement, Zuckerberg said:<\/p>\n<blockquote><p>&#8220;&#8230;I&#8217;m changing the goal I give our product teams from focusing on helping you find relevant content to helping you have more meaningful social interactions.<\/p>\n<p>&#8220;&#8230;The first changes you&#8217;ll see will be in News Feed, where you can expect to see more from your friends, family and groups.<\/p>\n<p>&#8220;As we roll this out, you&#8217;ll see less public content like posts from businesses, brands, and media. And the public content you see more will be held to the same standard &#8212; it should encourage meaningful interactions between people.&#8221;<\/p><\/blockquote>\n<p>So, less news in the newsfeed. More things that my friends share or that I click on.\u00a0<a href=\"https:\/\/twitter.com\/martinwaxman\">Martin Waxman<\/a> and <a href=\"https:\/\/twitter.com\/thornley\">Joseph Thornley<\/a> talk about the implications of this for news outlets, PR people and Facebook users themselves.<\/p>\n<p>Some people say this is not a problem for them. Others say that this could be the nail in their coffin. It will take some time for this play out. It most assuredly creates a vacuum. And that could well lead to a period of innovation as publishers and communicators turn to other platforms and tools (check out <a href=\"https:\/\/feedly.com\/i\/welcome\">Feedly<\/a>).<\/p>\n<p>However this turns out, there is no doubt that Facebook always looks after its own business interests. And in this case, its interest simply was not to come to grips with the problem it created in its relentless push to aggregate audiences and content outlets.<\/p>\n<p>Facebook made this mess. Now the rest of us are left to deal with it.<\/p>\n<h2>It\u2019s\u00a0your turn.<\/h2>\n<p>We\u2019d love to know what you think about the topics we discussed as well as your suggestions for questions you\u2019d like answered or topics for future shows.<\/p>\n<ul>\n<li>Leave a comment on\u00a0the\u00a0<a href=\"http:\/\/www.facebook.com\/group.php?gid=101489863251163\" target=\"_blank\" rel=\"noopener noreferrer\">Inside PR Facebook group<\/a>\u00a0or\u00a0the\u00a0<a href=\"https:\/\/www.facebook.com\/groups\/1797710433833657\/\">FIR Podcast Network Facebook group<\/a>,<\/li>\n<li>Send us an email or an audio comment to\u00a0<a href=\"mailto:insideprcomments@gmail.com\">insideprcomments@gmail.com<\/a>,<\/li>\n<li>Interact with us on Twitter. We\u2019re\u00a0<a href=\"http:\/\/twitter.com\/inside_pr\">@inside_pr<\/a>\u00a0or connect directly with\u00a0<a href=\"http:\/\/twitter.com\/ginidietrich\" target=\"_blank\" rel=\"noopener noreferrer\">Gini Dietrich<\/a>,\u00a0<a href=\"http:\/\/twitter.com\/thornley\" target=\"_blank\" rel=\"noopener noreferrer\">Joseph Thornley<\/a>, and\u00a0<a href=\"http:\/\/twitter.com\/martinwaxman\">Martin Waxman<\/a>.<\/li>\n<li>And, of course, you always can leave a comment below this post.<\/li>\n<\/ul>\n<h2>#IPRMustKnow<\/h2>\n<p>Our hashtag is <a href=\"https:\/\/twitter.com\/search?q=%23IPRMustKnow&amp;src=tyah\">#IPRMustKnow<\/a>. If you are tweeting or posting about the podcast, please include our hashtag so that we can find your post.<\/p>\n<h2>Please rate us on Apple Podcasts<\/h2>\n<p>We hope you like the podcast as much as we like making it for you. If you do,\u00a0we have a favor to ask: If you like this podcast, please\u00a0<a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/inside-pr\/id137886027?mt=2\" target=\"_blank\" rel=\"noopener noreferrer\">rate us on Apple Podcasts<\/a>.<\/p>\n<h2>Subscribe on the podcast app of your choice<\/h2>\n<p>We\u2019re trying to be wherever you want us to be. So, you can subscribe to Inside PR on the most popular podcast apps.<\/p>\n<ul>\n<li><a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/inside-pr\/id137886027?mt=2\">Subscribe to Inside PR on Apple Podcasts<\/a><\/li>\n<li><a href=\"https:\/\/play.google.com\/music\/m\/I2ztfoxr2iee5brbvb6h4xrgqqe?t=Inside_PR\">Subscribe to Inside PR on Google Play<\/a><\/li>\n<\/ul>\n<h2>Thank you to the people behind Inside PR<strong>.<\/strong><\/h2>\n<p>Our theme music was created by\u00a0<a href=\"http:\/\/www.fortheloveofrecords.com\/\">Damon de Szegheo<\/a>;\u00a0<a href=\"http:\/\/www.rogerdey.com\/\">Roger Dey<\/a>\u00a0is our announcer. Inside PR is produced by\u00a0<a href=\"https:\/\/propr.ca\/\" target=\"_blank\" rel=\"noopener noreferrer\">Joseph Thornley.<\/a><\/p>\n<p>******************************************************************<\/p>\n<p><a href=\"http:\/\/creativecommons.org\/licenses\/by-nc-sa\/4.0\/\" rel=\"license\"><img decoding=\"async\" style=\"border-width: 0;\" src=\"https:\/\/i.creativecommons.org\/l\/by-nc-sa\/4.0\/88x31.png\" alt=\"Creative Commons Licence\" \/><\/a><br \/>\nInside PR 495: Facebook drops news. Now what? by Joseph Thornley, Gini Dietrich, Martin Waxman is licensed under a <a href=\"http:\/\/creativecommons.org\/licenses\/by-nc-sa\/4.0\/\" rel=\"license\">Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License<\/a>.<br \/>\nBased on a work at <a href=\"https:\/\/insidepr.ca\" rel=\"dct:source\">https:\/\/insidepr.ca<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Facebook head Mark Zuckerberg last week announced that Facebook&#8217;s solution for fake news is to remove news from the newsfeed. In making the announcement, Zuckerberg said: &#8220;&#8230;I&#8217;m changing the goal I give our product teams &hellip;<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[1036,496,947],"class_list":["post-4828","post","type-post","status-publish","format-standard","hentry","category-show-notes","tag-distributed-publishing","tag-facebook","tag-news"],"_links":{"self":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/4828","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/comments?post=4828"}],"version-history":[{"count":4,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/4828\/revisions"}],"predecessor-version":[{"id":4832,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/4828\/revisions\/4832"}],"wp:attachment":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/media?parent=4828"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/categories?post=4828"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/tags?post=4828"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}