{"id":4871,"date":"2018-05-08T19:13:33","date_gmt":"2018-05-08T23:13:33","guid":{"rendered":"https:\/\/www.insidepr.ca\/?p=4871"},"modified":"2018-05-08T19:13:33","modified_gmt":"2018-05-08T23:13:33","slug":"yes-you-are-the-product-but-you-dont-have-to-be","status":"publish","type":"post","link":"https:\/\/www.insidepr.ca\/index.php\/2018\/05\/08\/yes-you-are-the-product-but-you-dont-have-to-be\/","title":{"rendered":"Yes, you are the product. But you don&#8217;t have to be."},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_1940\"><audio class=\"wp-audio-shortcode\" id=\"audio-4871-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/traffic.libsyn.com\/prworks\/IPR506.mp3?_=1\" \/><a href=\"http:\/\/traffic.libsyn.com\/prworks\/IPR506.mp3\">http:\/\/traffic.libsyn.com\/prworks\/IPR506.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/inside-pr\/id137886027?mt=2&amp;ls=1#episodeGuid=https%3A%2F%2Fwww.insidepr.ca%2F%3Fp%3D4871\" class=\"powerpress_link_subscribe powerpress_link_subscribe_itunes\" target=\"_blank\" title=\"Subscribe on Apple Podcasts\" rel=\"nofollow\">Apple Podcasts<\/a> | <a href=\"https:\/\/www.insidepr.ca\/index.php\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p><h2>Are you the product today? Heck Yeah!<\/h2>\n<p>In the past two weeks, many people have jumped on the bandwagon launched by Will Oremus&#8217; article &#8220;Are You Really the Product? The history of a dangerous idea.&#8221; In a nutshell, Oremus argues that the &#8220;If you&#8217;re not paying for the product, you are the product,&#8221; aphorism doesn&#8217;t really apply in the case of Facebook.<\/p>\n<p>Gini and Joe have different perspectives on this. Gini sees a lot of value in Oremus&#8217; arguments. Joe thinks that his arguments are beguiling, but convoluted, bringing us to the same conclusion: &#8220;If you aren&#8217;t paying for it with money, you are paying for it in other ways.&#8221; Ultimately, he who pays for something sets the terms.<\/p>\n<p>Don&#8217;t fall into the trap of believing this is an expression of powerlessness. In fact, as Joe sees it, it is a call to action.<\/p>\n<p>So, what can we do about it?<\/p>\n<p>First, don&#8217;t think about recreating Facebook or finding a viable Facebook competitor. Facebook has reached dominance and will not be challenged until it is broken up. (Remember the good things that followed on the AT&amp;T break up in the 1980s? Basically, it created the opportunity that became Silicon Valley.)<\/p>\n<p>Instead, think about the more selective, specialized things that we want to do, connections that we want to make, networks we want to create, that reflect our actual interests. Think about why so many people see Slack as their social platform. Why we love using Apple Messages to create groups of friends for sharing. Places that will give us the dignity and respect that we want. That will be geared to us. Not their advertising model. And places that we are prepared to pay for.<\/p>\n<p>Don&#8217;t fight Facebook. Go outside of and beyond Facebook.<\/p>\n<h2>LinkedIn at 15<\/h2>\n<p>LinkedIn. Can it really be 15 years old? It seems like only yesterday we first met.<\/p>\n<p>LinkedIn is not as big as Facebook. It doesn&#8217;t sit at the middle of the news cycle like Twitter. And it doesn&#8217;t have the love directed at Instagram. But it is older than all of these social networks &#8211; and it occupies a unique place for business. We talk about how it has changed over the years and our ongoing love\/hate relationship with it.<\/p>\n<h2>Linkworthy<\/h2>\n<p><a href=\"https:\/\/slate.com\/technology\/2018\/04\/are-you-really-facebooks-product-the-history-of-a-dangerous-idea.html\">Are You Really the Product? The history of a dangerous idea<\/a>, <a href=\"https:\/\/twitter.com\/WillOremus\">Will Oremus<\/a><\/p>\n<p><a href=\"https:\/\/blog.linkedin.com\/2018\/may\/3\/linkedin-turns-15\">LinkedIn Turns 15<\/a>, <a href=\"https:\/\/www.linkedin.com\/in\/ablue\/\">Allen Blue<\/a><\/p>\n<p>&nbsp;<\/p>\n<h2>It\u2019s\u00a0your turn.<\/h2>\n<p>We\u2019d love to know what you think about the topics we discussed as well as your suggestions for questions you\u2019d like answered or topics for future shows.<\/p>\n<ul>\n<li>Leave a comment on\u00a0the\u00a0<a href=\"http:\/\/www.facebook.com\/group.php?gid=101489863251163\" target=\"_blank\" rel=\"noopener noreferrer\">Inside PR Facebook group<\/a>\u00a0or\u00a0the\u00a0<a href=\"https:\/\/www.facebook.com\/groups\/1797710433833657\/\">FIR Podcast Network Facebook group<\/a>,<\/li>\n<li>Send us an email or an audio comment to\u00a0<a href=\"mailto:insideprcomments@gmail.com\">insideprcomments@gmail.com<\/a>,<\/li>\n<li>Interact with us on Twitter. We\u2019re\u00a0<a href=\"http:\/\/twitter.com\/inside_pr\">@inside_pr<\/a>\u00a0or connect directly with\u00a0<a href=\"http:\/\/twitter.com\/ginidietrich\" target=\"_blank\" rel=\"noopener noreferrer\">Gini Dietrich<\/a>,\u00a0<a href=\"http:\/\/twitter.com\/thornley\" target=\"_blank\" rel=\"noopener noreferrer\">Joseph Thornley<\/a>, and\u00a0<a href=\"http:\/\/twitter.com\/martinwaxman\">Martin Waxman<\/a>.<\/li>\n<li>And, of course, you always can leave a comment below this post.<\/li>\n<\/ul>\n<h2>#IPRMustKnow<\/h2>\n<p>Our hashtag is <a href=\"https:\/\/twitter.com\/search?q=%23IPRMustKnow&amp;src=tyah\">#IPRMustKnow<\/a>. If you are tweeting or posting about the podcast, please include our hashtag so that we can find your post.<\/p>\n<h2>Please rate us on Apple Podcasts<\/h2>\n<p>We hope you like the podcast as much as we like making it for you. If you do,\u00a0we have a favor to ask: If you like this podcast, please\u00a0<a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/inside-pr\/id137886027?mt=2\" target=\"_blank\" rel=\"noopener noreferrer\">rate us on Apple Podcasts<\/a>.<\/p>\n<h2>Subscribe on the podcast app of your choice<\/h2>\n<p>We\u2019re trying to be wherever you want us to be. So, you can subscribe to Inside PR on the most popular podcast apps.<\/p>\n<ul>\n<li><a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/inside-pr\/id137886027?mt=2\">Subscribe to Inside PR on Apple Podcasts<\/a><\/li>\n<li><a href=\"https:\/\/play.google.com\/music\/m\/I2ztfoxr2iee5brbvb6h4xrgqqe?t=Inside_PR\">Subscribe to Inside PR on Google Play<\/a><\/li>\n<\/ul>\n<h2>Thank you to the people behind Inside PR<strong>.<\/strong><\/h2>\n<p>Our theme music was created by\u00a0<a href=\"http:\/\/www.fortheloveofrecords.com\/\">Damon de Szegheo<\/a>;\u00a0<a href=\"http:\/\/www.rogerdey.com\/\">Roger Dey<\/a>\u00a0is our announcer. Inside PR is produced by\u00a0<a href=\"https:\/\/propr.ca\/\" target=\"_blank\" rel=\"noopener noreferrer\">Joseph Thornley.<\/a><\/p>\n<p><a href=\"http:\/\/creativecommons.org\/licenses\/by-nc-sa\/4.0\/\" rel=\"license\"><img decoding=\"async\" style=\"border-width: 0;\" src=\"https:\/\/i.creativecommons.org\/l\/by-nc-sa\/4.0\/88x31.png\" alt=\"Creative Commons Licence\" \/><\/a><br \/>\nAre you really the product? Heck Yeah! by <a href=\"https:\/\/insidepr.ca\" rel=\"cc:attributionURL\">Joseph Thornley, Gini Dietrich, Martin Waxman<\/a> is licensed under a <a href=\"http:\/\/creativecommons.org\/licenses\/by-nc-sa\/4.0\/\" rel=\"license\">Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Are you the product today? Heck Yeah! In the past two weeks, many people have jumped on the bandwagon launched by Will Oremus&#8217; article &#8220;Are You Really the Product? The history of a dangerous idea.&#8221; &hellip;<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[496,196],"class_list":["post-4871","post","type-post","status-publish","format-standard","hentry","category-pr","tag-facebook","tag-linkedin"],"_links":{"self":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/4871","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/comments?post=4871"}],"version-history":[{"count":2,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/4871\/revisions"}],"predecessor-version":[{"id":4873,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/4871\/revisions\/4873"}],"wp:attachment":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/media?parent=4871"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/categories?post=4871"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/tags?post=4871"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}