{"id":4879,"date":"2018-06-04T11:14:14","date_gmt":"2018-06-04T15:14:14","guid":{"rendered":"https:\/\/www.insidepr.ca\/?p=4879"},"modified":"2018-06-04T13:53:02","modified_gmt":"2018-06-04T17:53:02","slug":"inside-pr-508-gini-dietrich-wrote-the-book-so-dont-be-surprised-that-she-follows-it-in-real-life","status":"publish","type":"post","link":"https:\/\/www.insidepr.ca\/index.php\/2018\/06\/04\/inside-pr-508-gini-dietrich-wrote-the-book-so-dont-be-surprised-that-she-follows-it-in-real-life\/","title":{"rendered":"Inside PR 508: Gini Dietrich wrote the book. So don&#8217;t be surprised that she follows it in real life."},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_9938\"><audio class=\"wp-audio-shortcode\" id=\"audio-4879-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/traffic.libsyn.com\/prworks\/IPR508a.mp3?_=1\" \/><a href=\"http:\/\/traffic.libsyn.com\/prworks\/IPR508a.mp3\">http:\/\/traffic.libsyn.com\/prworks\/IPR508a.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"https:\/\/www.insidepr.ca\/index.php\/feed\/podcast2\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p><p><strong>On this week&#8217;s podcast, Gini Dietrich gives a textbook demonstration of how to start a podcast, we look at one important element of success in managing distributed workforces, and we look at the marketing and advertising hangover from the implementation of GDPR. All this, and news from the CPRS Annual Conference.<\/strong><\/p>\n<p>Gini&#8217;s podcast, Spin Sucks, launched with three episodes. We talk about Gini&#8217;s approach to packaging and launching the podcast, and how she hopes to use it to build the Spin Sucks community. Not surprisingly, there&#8217;s real method to Gini&#8217;s actions. A text book example of how to launch a new podcast.<\/p>\n<p>We also talk about the trend to building geographically dispersed teams freed of the need to show up at the office each day. Automattic, the company behind WordPress, just celebrated their 15th anniversary. And they also gave up their last office. Automattic has built a business that lasts with a team that works from the space that works for then. We see this happening more and more in communications and marketing. But there&#8217;s one important lesson from Automattic&#8217;s experience. It is important to bring people together at key times.<\/p>\n<p>We all had two years to prepare for GDPR. So, are you surprised that so many organizations were not prepared for its May 25 effective date? Well, it&#8217;s clear that many weren&#8217;t. It&#8217;s also clear that GDPR is having an impact on advertising, with significant drop offs in advertising volumes reported in days following its implementation.<\/p>\n<p>Also, Martin is shares some of the discussions that stood out for him at this year&#8217;s CPRA Annual Conference in Charlottetown.<\/p>\n<h2>Linkworthy<\/h2>\n<p><a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/the-spin-sucks-podcast-with-gini-dietrich\/id1356305060?mt=2\">The Spin Sucks podcast on iTunes<\/a><\/p>\n<p><a href=\"https:\/\/work.qz.com\/1289444\/automattics-secret-to-successful-remote-work-is-having-everyone-meet-in-person\/\">Automatic makes the distributed workforce work<\/a>, <a href=\"https:\/\/work.qz.com\/author\/ostaleyqz\/\">Oliver Staley<\/a><\/p>\n<p><a href=\"https:\/\/www.cjr.org\/the_new_gatekeepers\/gdpr-rules-publishers.php\">A GDPR hangover for the publishing industry<\/a>, <a href=\"https:\/\/twitter.com\/mathewi\">Mathew Ingram<\/a><\/p>\n<h2>It\u2019s\u00a0your turn.<\/h2>\n<p>We\u2019d love to know what you think about the topics we discussed as well as your suggestions for questions you\u2019d like answered or topics for future shows.<\/p>\n<ul>\n<li>Leave a comment on\u00a0the\u00a0<a href=\"http:\/\/www.facebook.com\/group.php?gid=101489863251163\" target=\"_blank\" rel=\"noopener noreferrer\">Inside PR Facebook group<\/a>\u00a0or\u00a0the\u00a0<a href=\"https:\/\/www.facebook.com\/groups\/1797710433833657\/\">FIR Podcast Network Facebook group<\/a>,<\/li>\n<li>Send us an email or an audio comment to\u00a0<a href=\"mailto:insideprcomments@gmail.com\">insideprcomments@gmail.com<\/a>,<\/li>\n<li>Interact with us on Twitter. We\u2019re\u00a0<a href=\"http:\/\/twitter.com\/inside_pr\">@inside_pr<\/a>\u00a0or connect directly with\u00a0<a href=\"http:\/\/twitter.com\/ginidietrich\" target=\"_blank\" rel=\"noopener noreferrer\">Gini Dietrich<\/a>,\u00a0<a href=\"http:\/\/twitter.com\/thornley\" target=\"_blank\" rel=\"noopener noreferrer\">Joseph Thornley<\/a>, and\u00a0<a href=\"http:\/\/twitter.com\/martinwaxman\">Martin Waxman<\/a>.<\/li>\n<li>And, of course, you always can leave a comment below this post.<\/li>\n<\/ul>\n<h2>#IPRMustKnow<\/h2>\n<p>Our hashtag is <a href=\"https:\/\/twitter.com\/search?q=%23IPRMustKnow&amp;src=tyah\">#IPRMustKnow<\/a>. If you are tweeting or posting about the podcast, please include our hashtag so that we can find your post.<\/p>\n<h2>Please rate us on Apple Podcasts<\/h2>\n<p>We hope you like the podcast as much as we like making it for you. If you do,\u00a0we have a favor to ask: If you like this podcast, please\u00a0<a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/inside-pr\/id137886027?mt=2\" target=\"_blank\" rel=\"noopener noreferrer\">rate us on Apple Podcasts<\/a>.<\/p>\n<h2>Subscribe on the podcast app of your choice<\/h2>\n<p>We\u2019re trying to be wherever you want us to be. So, you can subscribe to Inside PR on the most popular podcast apps.<\/p>\n<ul>\n<li><a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/inside-pr\/id137886027?mt=2\">Subscribe to Inside PR on Apple Podcasts<\/a><\/li>\n<li><a href=\"https:\/\/play.google.com\/music\/m\/I2ztfoxr2iee5brbvb6h4xrgqqe?t=Inside_PR\">Subscribe to Inside PR on Google Play<\/a><\/li>\n<\/ul>\n<h2>Thank you to the people behind Inside PR<strong>.<\/strong><\/h2>\n<p>Our theme music was created by\u00a0<a href=\"http:\/\/www.fortheloveofrecords.com\/\">Damon de Szegheo<\/a>;\u00a0<a href=\"http:\/\/www.rogerdey.com\/\">Roger Dey<\/a>\u00a0is our announcer. Inside PR is produced by\u00a0<a href=\"https:\/\/propr.ca\/\" target=\"_blank\" rel=\"noopener noreferrer\">Joseph Thornley.<\/a><br \/>\n<a href=\"http:\/\/creativecommons.org\/licenses\/by-nc-sa\/4.0\/\" rel=\"license\"><img decoding=\"async\" style=\"border-width: 0;\" src=\"https:\/\/i.creativecommons.org\/l\/by-nc-sa\/4.0\/88x31.png\" alt=\"Creative Commons Licence\" \/><\/a><br \/>\nInside PR 508 by <a href=\"https:\/\/insidepr.ca\" rel=\"cc:attributionURL\">Joseph Thornley Martin Waxman, Gini Dietrich 659777<\/a> is licensed under a <a href=\"http:\/\/creativecommons.org\/licenses\/by-nc-sa\/4.0\/\" rel=\"license\">Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>On this week&#8217;s podcast, Gini Dietrich gives a textbook demonstration of how to start a podcast, we look at one important element of success in managing distributed workforces, and we look at the marketing and &hellip;<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[1109,81,1088,1106],"class_list":["post-4879","post","type-post","status-publish","format-standard","hentry","category-show-notes","tag-automattic","tag-cprs","tag-gdpr","tag-spin-sucks-podcast"],"_links":{"self":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/4879","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/comments?post=4879"}],"version-history":[{"count":3,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/4879\/revisions"}],"predecessor-version":[{"id":4882,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/4879\/revisions\/4882"}],"wp:attachment":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/media?parent=4879"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/categories?post=4879"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/tags?post=4879"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}