{"id":4898,"date":"2018-07-10T11:05:37","date_gmt":"2018-07-10T15:05:37","guid":{"rendered":"https:\/\/www.insidepr.ca\/?p=4898"},"modified":"2018-07-10T11:05:37","modified_gmt":"2018-07-10T15:05:37","slug":"its-about-disclosure-stupid","status":"publish","type":"post","link":"https:\/\/www.insidepr.ca\/index.php\/2018\/07\/10\/its-about-disclosure-stupid\/","title":{"rendered":"It&#8217;s about disclosure, stupid!"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_5290\"><audio class=\"wp-audio-shortcode\" id=\"audio-4898-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/traffic.libsyn.com\/prworks\/IPR513.mp3?_=1\" \/><a href=\"http:\/\/traffic.libsyn.com\/prworks\/IPR513.mp3\">http:\/\/traffic.libsyn.com\/prworks\/IPR513.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/inside-pr\/id137886027?mt=2&amp;ls=1#episodeGuid=https%3A%2F%2Fwww.insidepr.ca%2F%3Fp%3D4898\" class=\"powerpress_link_subscribe powerpress_link_subscribe_itunes\" target=\"_blank\" title=\"Subscribe on Apple Podcasts\" rel=\"nofollow\">Apple Podcasts<\/a> | <a href=\"https:\/\/www.insidepr.ca\/index.php\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p><p><strong>On this week&#8217;s episode of the Inside PR podcast: The biggest change to WordPress in ten years; the Guardian decides good enough video really is good enough; and a teachable moment in marketing ethics. It&#8217;s about disclosure, stupid!<\/strong><\/p>\n<h2>WordPress 5 with Gutenberg<\/h2>\n<p>WordPress users have something big to look forward to &#8211; the release of WordPress 5. WordPress published an <a href=\"https:\/\/wordpress.org\/news\/2018\/07\/update-on-gutenberg\/\">update<\/a> forecasting that WordPress 5 will be released as early as August. Why is WordPress 5 such a big deal? Because it will incorporate the new Gutenberg editing system.<\/p>\n<p>Gutenberg will be the first significant change in WordPress&#8217; core editing dashboard in ten years. And when it is introduced, WordPress users will have, for the first time, a true WYSIWYG interface that will enable them to create, format and arrange their content as they create it, seeing the results as they make the changes. As long time WordPress users, this is something that we have been looking forward to. August can&#8217;t come soon enough.<\/p>\n<h2>Sometime good enough video is good enough<\/h2>\n<p>We know that video is the most engaging of social objects. But we also know that it takes a lot of work to produce highly polished &#8220;professional-looking&#8221; videos. Digiday reports that The Guardian has\u00a0<a href=\"https:\/\/digiday.com\/media\/guardian-finds-less-polished-video-works-better-instagram\/\">adjusted their approach<\/a> to video on Instagram. They concluded that the uptake of their videos does not justify the high cost of production of highly polished videos. On the other hand, they also noticed that less polished videos were being viewed as often as higher quality, higher cost of production videos. So, from now on, the Guardian is producing less polished videos such as 12 to 15 screen &#8220;explainers.&#8221;<\/p>\n<p>We think there is a lesson here for all of us &#8211; sometimes it makes sense to aim for &#8220;good enough&#8221; to achieve your objectives. If you can achieve your objective at lower cost, doesn&#8217;t it just make sense to do this?<\/p>\n<h2>If you fail to disclose, this could be you<\/h2>\n<p>A few weeks ago we talked about the less-than-transparent disclosure made by matte story distributors and publishers. This week, Buzzfeed threw daylight on another <a href=\"https:\/\/www.buzzfeed.com\/jonchristian\/jayson-demers-audienceboom-forbes-entrepreneur-pay-for-play\">lapse in disclosure<\/a>. They highlighted the behaviour of one marketing company that routinely places bylined articles in online news outlets such as Forbes and Entrepreneur without disclosing that references to their clients within the articles are in fact references to clients of the marketing firm.<\/p>\n<p>Nobody is served well by this practice. Not the client. Not the publisher. And not the marketing firm. Just one more reminder to us all that trust is built over time, but can be lost with a single action. Let&#8217;s remember, when in doubt, disclose.<\/p>\n<h2>Linkworthy<\/h2>\n<ul>\n<li><a href=\"https:\/\/wordpress.org\/news\/2018\/07\/update-on-gutenberg\/\">Gutenberg is coming to WordPress<\/a><\/li>\n<li><a href=\"https:\/\/digiday.com\/media\/guardian-finds-less-polished-video-works-better-instagram\/\">The Guardian finds less-polished videos work best on Instagram stories<\/a>, <a href=\"https:\/\/twitter.com\/jessdaviesmk\">Jessica Davies<\/a><\/li>\n<li><a href=\"https:\/\/www.buzzfeed.com\/jonchristian\/jayson-demers-audienceboom-forbes-entrepreneur-pay-for-play\">One Of The Web\u2019s Most Prolific Online Marketing Writers Has Been Promoting His Clients In Articles For Forbes, Entrepreneur, And Inc. Magazine<\/a>, <a href=\"https:\/\/www.linkedin.com\/in\/jonachristian\/\">Jon Christian<\/a><\/li>\n<\/ul>\n<h2>Subscribe to the Inside PR podcast<\/h2>\n<p>We\u2019re trying to be wherever you want us to be. So, you can subscribe to Inside PR on the most popular podcast apps.<\/p>\n<ul>\n<li><a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/inside-pr\/id137886027?mt=2\">Subscribe to Inside PR on Apple Podcasts<\/a><\/li>\n<li><a href=\"spotify:show:3soHWLNlvxFF4yxhVswLv5\">Subscribe to Inside PR on Spotify<\/a><\/li>\n<li><a href=\"https:\/\/play.google.com\/music\/m\/I2ztfoxr2iee5brbvb6h4xrgqqe?t=Inside_PR\">Subscribe to Inside PR on Google Play<\/a><\/li>\n<\/ul>\n<h2>It\u2019s\u00a0your turn.<\/h2>\n<p>We\u2019d love to know what you think about the topics we discussed as well as your suggestions for questions you\u2019d like answered or topics for future shows.<\/p>\n<ul>\n<li>Leave a comment on\u00a0the\u00a0<a href=\"http:\/\/www.facebook.com\/group.php?gid=101489863251163\" target=\"_blank\" rel=\"noopener noreferrer\">Inside PR Facebook group<\/a>\u00a0or\u00a0the\u00a0<a href=\"https:\/\/www.facebook.com\/groups\/1797710433833657\/\">FIR Podcast Network Facebook group<\/a>,<\/li>\n<li>Send us an email or an audio comment to\u00a0<a href=\"mailto:insideprcomments@gmail.com\">insideprcomments@gmail.com<\/a>,<\/li>\n<li>Interact with us on Twitter. We\u2019re\u00a0<a href=\"http:\/\/twitter.com\/inside_pr\">@inside_pr<\/a>\u00a0or connect directly with\u00a0<a href=\"http:\/\/twitter.com\/ginidietrich\" target=\"_blank\" rel=\"noopener noreferrer\">Gini Dietrich<\/a>,\u00a0<a href=\"http:\/\/twitter.com\/thornley\" target=\"_blank\" rel=\"noopener noreferrer\">Joseph Thornley<\/a>, and\u00a0<a href=\"http:\/\/twitter.com\/martinwaxman\">Martin Waxman<\/a>.<\/li>\n<li>And, of course, you always can leave a comment below this post.<\/li>\n<\/ul>\n<h2>Please rate us on Apple Podcasts<\/h2>\n<p>We hope you like the podcast as much as we like making it for you. If you do,\u00a0we have a favor to ask: If you like this podcast, please\u00a0<a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/inside-pr\/id137886027?mt=2\" target=\"_blank\" rel=\"noopener noreferrer\">rate us on Apple Podcasts<\/a>.<\/p>\n<h2>Thank you to the people behind Inside PR<strong>.<\/strong><\/h2>\n<p>Our theme music was created by\u00a0<a href=\"http:\/\/www.fortheloveofrecords.com\/\">Damon de Szegheo<\/a>;\u00a0<a href=\"http:\/\/www.rogerdey.com\/\">Roger Dey<\/a>\u00a0is our announcer. Inside PR is produced by\u00a0<a href=\"https:\/\/propr.ca\/\" target=\"_blank\" rel=\"noopener noreferrer\">Joseph Thornley.<\/a><\/p>\n<p><a href=\"http:\/\/creativecommons.org\/licenses\/by-nc-sa\/4.0\/\" rel=\"license\"><img decoding=\"async\" style=\"border-width: 0;\" src=\"https:\/\/i.creativecommons.org\/l\/by-nc-sa\/4.0\/88x31.png\" alt=\"Creative Commons Licence\" \/><\/a><br \/>\nInside PR 513 It&#8217;s about disclosure, stupid! by <a href=\"https:\/\/insidepr.ca\" rel=\"cc:attributionURL\">Joseph Thornley, Gini Dietrich, Martin Waxman<\/a> is licensed under a <a href=\"http:\/\/creativecommons.org\/licenses\/by-nc-sa\/4.0\/\" rel=\"license\">Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>On this week&#8217;s episode of the Inside PR podcast: The biggest change to WordPress in ten years; the Guardian decides good enough video really is good enough; and a teachable moment in marketing ethics. It&#8217;s &hellip;<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[1120,1118,1119,773,958,1048],"class_list":["post-4898","post","type-post","status-publish","format-standard","hentry","category-show-notes","tag-instagram-video","tag-project-gutenberg","tag-the-guardian","tag-disclosure","tag-ethics","tag-wordpress"],"_links":{"self":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/4898","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/comments?post=4898"}],"version-history":[{"count":3,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/4898\/revisions"}],"predecessor-version":[{"id":4901,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/4898\/revisions\/4901"}],"wp:attachment":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/media?parent=4898"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/categories?post=4898"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/tags?post=4898"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}