{"id":4923,"date":"2018-08-16T21:41:48","date_gmt":"2018-08-17T01:41:48","guid":{"rendered":"https:\/\/www.insidepr.ca\/?p=4923"},"modified":"2018-08-16T21:41:48","modified_gmt":"2018-08-17T01:41:48","slug":"inside-pr-518-buying-youtube-views-youre-cheating-everybody-knows-youre-cheating","status":"publish","type":"post","link":"https:\/\/www.insidepr.ca\/index.php\/2018\/08\/16\/inside-pr-518-buying-youtube-views-youre-cheating-everybody-knows-youre-cheating\/","title":{"rendered":"Inside PR 518: Buying YouTube Views? You&#8217;re cheating! Everybody knows you&#8217;re cheating."},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_6257\"><audio class=\"wp-audio-shortcode\" id=\"audio-4923-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/traffic.libsyn.com\/prworks\/IPR518.mp3?_=1\" \/><a href=\"http:\/\/traffic.libsyn.com\/prworks\/IPR518.mp3\">http:\/\/traffic.libsyn.com\/prworks\/IPR518.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/inside-pr\/id137886027?mt=2&amp;ls=1#episodeGuid=https%3A%2F%2Fwww.insidepr.ca%2F%3Fp%3D4923\" class=\"powerpress_link_subscribe powerpress_link_subscribe_itunes\" target=\"_blank\" title=\"Subscribe on Apple Podcasts\" rel=\"nofollow\">Apple Podcasts<\/a> | <a href=\"https:\/\/www.insidepr.ca\/index.php\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p><h2>Tweet Threads made easier<\/h2>\n<p>This week on Inside PR 518, we talk about the upgrade to the Twitter app that makes creating Tweet Threads as easy as clicking on a plus sign at the bottom of your tweet composition window. Twitter threads are a great way to tell more complex stories over time. And they have the extra value of pulling all the tweets in the thread to the top of your followers&#8217; timelines whenever you add a tweet to the thread. This is a great way to stay in front of your audience without repeating tweets.<\/p>\n<h2>Sidewalk Labs paves a bumpy path<\/h2>\n<p>Sidewalk Labs, a Google\/Alphabet company, has big plans to redevelop an industrial section of Toronto&#8217;s waterfront into a demo of the smart city of the future. Sounds like a great idea! But Sidewalk Labs&#8217; path to make Toronto a showcase has raised controversy around the stewardship of the data about people that willl be collected. And skepticism has only been accentuated by suggestions that Waterfront Toronto, the agency that is responsible for the lands Sidewalk Labs wants to develop, has been so eager to make the deal that they have become too cozy with Sidewalk Labs too early in the negotiation process. A communications challenge at any time. But an especially big challenge post-Cambridge Analytica.<\/p>\n<h2>Ethics! Ethics! Ethics!<\/h2>\n<p>The New York Times profile of the fake Youtube views business is the latest example of the social platforms rewarding bad actions. This is just plain wrong. But for PR folks, salt was rubbed in the wound by the suggestion in the article that most of the views are purchased by PR and marketing agencies. It&#8217;s hard to imagine who those agencies would be. Do you work at a PR firm or know someone who works at a PR firm that buys YouTube views? If you do, we&#8217;d love to hear from you and maybe even get you to come on the show to talk with us about this practice.<\/p>\n<h2>Linkworthy<\/h2>\n<ul>\n<li><a href=\"https:\/\/business.twitter.com\/en\/blog\/How-Tweet-threads.html\">How to use TweetThreads<\/a>, <a href=\"https:\/\/twitter.com\/JoeWadlington\">Joe Wadlington<\/a><\/li>\n<li><a href=\"https:\/\/twitter.com\/nytimes\/status\/1028750492996919296\">An example of how the New York Times uses Twitter Threads<\/a><\/li>\n<li><a href=\"https:\/\/business.financialpost.com\/technology\/sidewalk-toronto-scrambles-to-prepare-for-public-meeting-as-criticism-mounts\">Sidewalk Toronto scrambles to prepare for public meeting, as criticism mounts<\/a>, <a href=\"https:\/\/twitter.com\/jamespmcleod\">James McLeod<\/a><\/li>\n<li><a href=\"https:\/\/www.thestar.com\/business\/opinion\/2018\/08\/02\/google-affiliates-grand-ambition-runs-into-waterfront-torontos-reality.html\">Google affiliate\u2019s grand ambition runs into Waterfront Toronto\u2019s reality<\/a>, <a href=\"https:\/\/www.thestar.com\/authors.wells_jennifer.html\">Jennifer Wells<\/a><\/li>\n<li><a href=\"https:\/\/www.nytimes.com\/interactive\/2018\/08\/11\/technology\/youtube-fake-view-sellers.html\">The Flourishing Business of Fake YouTube Views<\/a>, <a href=\"http:\/\/mhkeller.com\">Michael H Keller<\/a><\/li>\n<\/ul>\n<h2>Subscribe to the Inside PR podcast<\/h2>\n<p>We\u2019re trying to be wherever you want us to be. So, you can subscribe to Inside PR on the most popular podcast apps.<\/p>\n<ul>\n<li><a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/inside-pr\/id137886027?mt=2\">Subscribe to Inside PR on Apple Podcasts<\/a><\/li>\n<li><a href=\"spotify:show:3soHWLNlvxFF4yxhVswLv5\">Subscribe to Inside PR on Spotify<\/a><\/li>\n<li><a href=\"https:\/\/play.google.com\/music\/m\/I2ztfoxr2iee5brbvb6h4xrgqqe?t=Inside_PR\">Subscribe to Inside PR on Google Play<\/a><\/li>\n<\/ul>\n<h2>It\u2019s\u00a0your turn.<\/h2>\n<p>We\u2019d love to know what you think about the topics we discussed as well as your suggestions for questions you\u2019d like answered or topics for future shows.<\/p>\n<ul>\n<li>Leave a comment on\u00a0the\u00a0<a href=\"http:\/\/www.facebook.com\/group.php?gid=101489863251163\" target=\"_blank\" rel=\"noopener noreferrer\">Inside PR Facebook group<\/a>\u00a0or\u00a0the\u00a0<a href=\"https:\/\/www.facebook.com\/groups\/1797710433833657\/\">FIR Podcast Network Facebook group<\/a>,<\/li>\n<li>Send us an email or an audio comment to\u00a0<a href=\"mailto:insideprcomments@gmail.com\">insideprcomments@gmail.com<\/a>,<\/li>\n<li>Interact with us on Twitter. We\u2019re\u00a0<a href=\"http:\/\/twitter.com\/inside_pr\">@inside_pr<\/a>\u00a0or connect directly with\u00a0<a href=\"http:\/\/twitter.com\/ginidietrich\" target=\"_blank\" rel=\"noopener noreferrer\">Gini Dietrich<\/a>,\u00a0<a href=\"http:\/\/twitter.com\/thornley\" target=\"_blank\" rel=\"noopener noreferrer\">Joseph Thornley<\/a>, and\u00a0<a href=\"http:\/\/twitter.com\/martinwaxman\">Martin Waxman<\/a>.<\/li>\n<li>And, of course, you always can leave a comment below this post.<\/li>\n<\/ul>\n<h2>Please rate us on Apple Podcasts<\/h2>\n<p>We hope you like the podcast as much as we like making it for you. If you do,\u00a0we have a favor to ask: If you like this podcast, please\u00a0<a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/inside-pr\/id137886027?mt=2\" target=\"_blank\" rel=\"noopener noreferrer\">rate us on Apple Podcasts<\/a>.<\/p>\n<h2>Thank you to the people behind Inside PR<strong>.<\/strong><\/h2>\n<p>Our theme music was created by\u00a0<a href=\"http:\/\/www.fortheloveofrecords.com\/\">Damon de Szegheo<\/a>;\u00a0<a href=\"http:\/\/www.rogerdey.com\/\">Roger Dey<\/a>\u00a0is our announcer. Inside PR is produced by\u00a0<a href=\"https:\/\/propr.ca\/\" target=\"_blank\" rel=\"noopener noreferrer\">Joseph Thornley.<\/a><\/p>\n<p><a href=\"http:\/\/creativecommons.org\/licenses\/by-nc-sa\/4.0\/\" rel=\"license\"><img decoding=\"async\" style=\"border-width: 0;\" src=\"https:\/\/i.creativecommons.org\/l\/by-nc-sa\/4.0\/88x31.png\" alt=\"Creative Commons Licence\" \/><\/a><br \/>\nInside PR 518: Buying YouTube Views? You&#8217;re cheating! Everybody knows you&#8217;re cheating. by <a href=\"https:\/\/insidepr.ca\" rel=\"cc:attributionURL\">Joseph Thornley, Gini Dietrich, Martin Waxman<\/a> is licensed under a <a href=\"http:\/\/creativecommons.org\/licenses\/by-nc-sa\/4.0\/\" rel=\"license\">Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tweet Threads made easier This week on Inside PR 518, we talk about the upgrade to the Twitter app that makes creating Tweet Threads as easy as clicking on a plus sign at the bottom &hellip;<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[958,1129,1128,1130],"class_list":["post-4923","post","type-post","status-publish","format-standard","hentry","category-show-notes","tag-ethics","tag-sidewalk-labs","tag-tweet-threads","tag-youtube-views"],"_links":{"self":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/4923","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/comments?post=4923"}],"version-history":[{"count":4,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/4923\/revisions"}],"predecessor-version":[{"id":4927,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/4923\/revisions\/4927"}],"wp:attachment":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/media?parent=4923"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/categories?post=4923"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/tags?post=4923"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}