{"id":4936,"date":"2018-09-17T08:50:08","date_gmt":"2018-09-17T12:50:08","guid":{"rendered":"https:\/\/www.insidepr.ca\/?p=4936"},"modified":"2018-09-17T08:50:08","modified_gmt":"2018-09-17T12:50:08","slug":"nike-highlights-the-value-and-perils-of-corporate-activism-inside-pr-520","status":"publish","type":"post","link":"https:\/\/www.insidepr.ca\/index.php\/2018\/09\/17\/nike-highlights-the-value-and-perils-of-corporate-activism-inside-pr-520\/","title":{"rendered":"Nike highlights the value and perils of corporate activism (Inside PR 520)"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_2163\"><audio class=\"wp-audio-shortcode\" id=\"audio-4936-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/traffic.libsyn.com\/prworks\/ipr520.mp3?_=1\" \/><a href=\"http:\/\/traffic.libsyn.com\/prworks\/ipr520.mp3\">http:\/\/traffic.libsyn.com\/prworks\/ipr520.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/inside-pr\/id137886027?mt=2&amp;ls=1#episodeGuid=https%3A%2F%2Fwww.insidepr.ca%2F%3Fp%3D4936\" class=\"powerpress_link_subscribe powerpress_link_subscribe_itunes\" target=\"_blank\" title=\"Subscribe on Apple Podcasts\" rel=\"nofollow\">Apple Podcasts<\/a> | <a href=\"https:\/\/www.insidepr.ca\/index.php\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p><p>This week on Inside PR, we discuss Nike&#8217;s recent endorsement of Colin Kaepernick as an example of corporate activism and corporate social responsibility. And we also share some things we&#8217;ve created elsewhere that we hope you will find useful.<\/p>\n<h2>Martin Waxman has a show? No, a LinkedIn course.<\/h2>\n<p>Martin Waxman&#8217;s new LinkedIn Learning course has just been released. Check out Martin&#8217;s advice for using Blogging for Your Business.<\/p>\n<h2>SpinSucks, but you don&#8217;t<\/h2>\n<p>The latest episode of the SpinSucks podcast provides a good refresher on the PESO model. If you are looking for a good overview, check it out.<\/p>\n<h2>Let&#8217;s go Inside P2<\/h2>\n<p>Joe has started a series of interviews with leaders of the public engagement community from around the world. He published the first of these on the current edition of Inside P2, an interview with the President of IAP2 Canada, Bruce Gilbert.<\/p>\n<h2>Nike and Colin Kaepernick<\/h2>\n<p>Gini and Martin see Nike&#8217;s Colin Kaepernick endorsement as a laudable example of corporate activism. Joe is not so sure.<\/p>\n<h2>Linkworthy<\/h2>\n<ul>\n<li><a href=\"https:\/\/news.nike.com\/featured_video\/just-do-it-dream-crazy-film\">A Crazy Dream Becomes Reality When You Just Do It<\/a><\/li>\n<li><a href=\"https:\/\/qz.com\/1383954\/the-problem-with-twitters-efforts-to-pop-our-information-bubbles\/\">Why information bubbles on Twitter are so hard to pop<\/a>, <a href=\"https:\/\/qz.com\/author\/cpurtillqz\/\">Corinne Purtill<\/a><\/li>\n<li><a href=\"https:\/\/www.linkedin.com\/learning\/blogging-for-your-business-2\/why-a-business-blog\">Why a business blog? Blogging for Your Business<\/a>, <a href=\"https:\/\/www.linkedin.com\/in\/martinwaxman\/\">Martin Waxman<\/a><\/li>\n<li><a href=\"https:\/\/spinsucks.com\/communication\/paid-media-communications-program\/\">How to Use Paid Media in Your Communications Program<\/a>, <a href=\"https:\/\/plus.google.com\/u\/0\/+GiniDietrich?rel=author\">Gini Dietrich<\/a><\/li>\n<li><a href=\"https:\/\/insidep2.com\/iap2-canada-president-bruce-gilbert-on-three-years-of-achievements-and-whats-next-inside-p2-012\/\">IAP2 President Bruce Gilbert on What&#8217;s Next in Public Engagement<\/a>, <a href=\"https:\/\/twitter.com\/thornley\">Joseph Thornley<\/a><\/li>\n<\/ul>\n<h2>Subscribe to the Inside PR podcast<\/h2>\n<p>We\u2019re trying to be wherever you want us to be. So, you can subscribe to Inside PR on the most popular podcast apps.<\/p>\n<ul>\n<li><a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/inside-pr\/id137886027?mt=2\">Subscribe to Inside PR on Apple Podcasts<\/a><\/li>\n<li><a href=\"spotify:show:3soHWLNlvxFF4yxhVswLv5\">Subscribe to Inside PR on Spotify<\/a><\/li>\n<li><a href=\"https:\/\/play.google.com\/music\/m\/I2ztfoxr2iee5brbvb6h4xrgqqe?t=Inside_PR\">Subscribe to Inside PR on Google Play<\/a><\/li>\n<\/ul>\n<h2>It\u2019s\u00a0your turn.<\/h2>\n<p>We\u2019d love to know what you think about the topics we discussed as well as your suggestions for questions you\u2019d like answered or topics for future shows.<\/p>\n<ul>\n<li>Leave a comment on\u00a0the\u00a0<a href=\"http:\/\/www.facebook.com\/group.php?gid=101489863251163\" target=\"_blank\" rel=\"noopener noreferrer\">Inside PR Facebook group<\/a>\u00a0or\u00a0the\u00a0<a href=\"https:\/\/www.facebook.com\/groups\/1797710433833657\/\">FIR Podcast Network Facebook group<\/a>,<\/li>\n<li>Send us an email or an audio comment to\u00a0<a href=\"mailto:insideprcomments@gmail.com\">insideprcomments@gmail.com<\/a>,<\/li>\n<li>Interact with us on Twitter. We\u2019re\u00a0<a href=\"http:\/\/twitter.com\/inside_pr\">@inside_pr<\/a>\u00a0or connect directly with\u00a0<a href=\"http:\/\/twitter.com\/ginidietrich\" target=\"_blank\" rel=\"noopener noreferrer\">Gini Dietrich<\/a>,\u00a0<a href=\"http:\/\/twitter.com\/thornley\" target=\"_blank\" rel=\"noopener noreferrer\">Joseph Thornley<\/a>, and\u00a0<a href=\"http:\/\/twitter.com\/martinwaxman\">Martin Waxman<\/a>.<\/li>\n<li>And, of course, you always can leave a comment below this post.<\/li>\n<\/ul>\n<h2>Please rate us on Apple Podcasts<\/h2>\n<p>We hope you like the podcast as much as we like making it for you. If you do,\u00a0we have a favor to ask: If you like this podcast, please\u00a0<a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/inside-pr\/id137886027?mt=2\" target=\"_blank\" rel=\"noopener noreferrer\">rate us on Apple Podcasts<\/a>.<\/p>\n<h2>Thank you to the people behind Inside PR<strong>.<\/strong><\/h2>\n<p>Our theme music was created by\u00a0<a href=\"http:\/\/www.fortheloveofrecords.com\/\">Damon de Szegheo<\/a>;\u00a0<a href=\"http:\/\/www.rogerdey.com\/\">Roger Dey<\/a>\u00a0is our announcer. Inside PR is produced by\u00a0<a href=\"https:\/\/propr.ca\/\" target=\"_blank\" rel=\"noopener noreferrer\">Joseph Thornley.<\/a><\/p>\n<p><a href=\"http:\/\/creativecommons.org\/licenses\/by-nc-sa\/4.0\/\" rel=\"license\"><img decoding=\"async\" style=\"border-width: 0;\" src=\"https:\/\/i.creativecommons.org\/l\/by-nc-sa\/4.0\/88x31.png\" alt=\"Creative Commons Licence\" \/><\/a><br \/>\nNike highlights the value and perils of corporate activism (Inside PR 520) by <a href=\"https:\/\/insidepr.ca\" rel=\"cc:attributionURL\">Joseph Thornley, Gini Dietrich, Martin Waxman<\/a> is licensed under a <a href=\"http:\/\/creativecommons.org\/licenses\/by-nc-sa\/4.0\/\" rel=\"license\">Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This week on Inside PR, we discuss Nike&#8217;s recent endorsement of Colin Kaepernick as an example of corporate activism and corporate social responsibility. And we also share some things we&#8217;ve created elsewhere that we hope &hellip;<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10,3],"tags":[416,1132,1133,1131,1127],"class_list":["post-4936","post","type-post","status-publish","format-standard","hentry","category-inside-pr","category-show-notes","tag-blogging","tag-colin-kaepernick","tag-inside-p2","tag-nike","tag-spinsucks"],"_links":{"self":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/4936","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/comments?post=4936"}],"version-history":[{"count":2,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/4936\/revisions"}],"predecessor-version":[{"id":4938,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/4936\/revisions\/4938"}],"wp:attachment":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/media?parent=4936"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/categories?post=4936"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/tags?post=4936"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}