{"id":5034,"date":"2018-12-26T20:12:00","date_gmt":"2018-12-27T01:12:00","guid":{"rendered":"https:\/\/www.insidepr.ca\/?p=5034"},"modified":"2018-12-26T20:12:02","modified_gmt":"2018-12-27T01:12:02","slug":"can-your-communications-business-survive-an-economic-downturn-inside-pr-531","status":"publish","type":"post","link":"https:\/\/www.insidepr.ca\/index.php\/2018\/12\/26\/can-your-communications-business-survive-an-economic-downturn-inside-pr-531\/","title":{"rendered":"Can your communications business survive an economic downturn? &#8211; Inside PR 531"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_5268\"><audio class=\"wp-audio-shortcode\" id=\"audio-5034-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/traffic.libsyn.com\/prworks\/IPR531.mp3?_=1\" \/><a href=\"http:\/\/traffic.libsyn.com\/prworks\/IPR531.mp3\">http:\/\/traffic.libsyn.com\/prworks\/IPR531.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/inside-pr\/id137886027?mt=2&amp;ls=1#episodeGuid=https%3A%2F%2Fwww.insidepr.ca%2F%3Fp%3D5034\" class=\"powerpress_link_subscribe powerpress_link_subscribe_itunes\" target=\"_blank\" title=\"Subscribe on Apple Podcasts\" rel=\"nofollow\">Apple Podcasts<\/a> | <a href=\"https:\/\/www.insidepr.ca\/index.php\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p>\n<p class=\"wp-block-paragraph\">The past month has brought market and economic turmoil the likes of which we have not seen since 2008. And only one thing is certain. There will be many businesses that do not make it through the downturn.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So, what&#8217;s the smart agency head doing? Definitely not going all in with a bet on a single business line. Smart leaders are diversifying their revenue stream during this time of uncertainty. And as they do this, they have the best chance of identifying the most promising areas for growth and also being able to exit the business areas without a future.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That&#8217;s exactly what Gini Dietrich did following the crash of 2008. And since then she has built a very different business &#8211; a business that depends on a network of professionals with the range of skills necessary to drive multiple revenue streams. Diversification has been a successful strategy for Gini. And this week <a href=\"https:\/\/twitter.com\/ginidietrich\">Gini&nbsp;Dietrich<\/a>, <a href=\"https:\/\/twitter.com\/martinwaxman\">Martin Waxman<\/a> and <a href=\"https:\/\/twitter.com\/thornley\">Joseph Thornley<\/a> pick up on a recent episode of Gini and <a href=\"https:\/\/twitter.com\/ChipGriffin\">Ghip Griffin<\/a>&#8216;s <a href=\"https:\/\/www.agencyleadership.com\/agency-leadership-podcast\/\">Agency Leadership Podcast<\/a> to talk about Gini&#8217;s strategy and what others can learn from her experience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Also on this episode, Joe asks Gini and Martin for advice on how they would respond to a pitch that struck Joe as ethically challenged and also how they react to being pitched on pitched on LinkedIn within minutes of accepting an invitation to connect with someone.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We&#8217;ll be back on January 1 with a New Year&#8217;s Resolutions episode.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Linkworthy<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>The <a href=\"https:\/\/www.agencyleadership.com\/agency-leadership-podcast\/\">Agency Leader Podcast<\/a>, <a href=\"https:\/\/twitter.com\/ChipGriffin\">Chip Griffin<\/a> and <a href=\"https:\/\/twitter.com\/ginidietrich\">Gini Dietrich<\/a><\/li><li><a href=\"https:\/\/www.ethicalvoices.com\">Ethical Voices<\/a>, <a href=\"https:\/\/twitter.com\/mcclennan\">Mark McLennan<\/a><\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Subscribe to the Inside PR podcast<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">We\u2019re trying to be wherever you want us to be. So, you can subscribe to Inside PR on the most popular podcast apps.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/inside-pr\/id137886027?mt=2\">Subscribe to Inside PR on Apple Podcasts<\/a><\/li><li><a href=\"spotify:show:3soHWLNlvxFF4yxhVswLv5\">Subscribe to Inside PR on Spotify<\/a><\/li><li><a href=\"https:\/\/play.google.com\/music\/m\/I2ztfoxr2iee5brbvb6h4xrgqqe?t=Inside_PR\">Subscribe to Inside PR on Google Play<\/a><\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">It\u2019s&nbsp;your turn.<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">We\u2019d love to know what you think about the topics we discussed as well as your suggestions for questions you\u2019d like answered or topics for future shows.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Leave a comment on&nbsp;the&nbsp;<a href=\"http:\/\/www.facebook.com\/group.php?gid=101489863251163\" target=\"_blank\" rel=\"noreferrer noopener\">Inside PR Facebook group<\/a>&nbsp;or&nbsp;the&nbsp;<a href=\"https:\/\/www.facebook.com\/groups\/1797710433833657\/\">FIR Podcast Network Facebook group<\/a>,<\/li><li>Send us an email or an audio comment to&nbsp;<a href=\"mailto:insideprcomments@gmail.com\">insideprcomments@gmail.com<\/a>,<\/li><li>Interact with us on Twitter. We\u2019re&nbsp;<a href=\"http:\/\/twitter.com\/inside_pr\">@inside_pr<\/a>&nbsp;or connect directly with&nbsp;<a href=\"http:\/\/twitter.com\/ginidietrich\" target=\"_blank\" rel=\"noreferrer noopener\">Gini Dietrich<\/a>,&nbsp;<a href=\"http:\/\/twitter.com\/thornley\" target=\"_blank\" rel=\"noreferrer noopener\">Joseph Thornley<\/a>, and&nbsp;<a href=\"http:\/\/twitter.com\/martinwaxman\">Martin Waxman<\/a>.<\/li><li>And, of course, you always can leave a comment below this post.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Please rate us on Apple Podcasts<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">We hope you like the podcast as much as we like making it for you. If you do,&nbsp;we have a favor to ask: If you like this podcast, please&nbsp;<a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/inside-pr\/id137886027?mt=2\" target=\"_blank\" rel=\"noreferrer noopener\">rate us on Apple Podcasts<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Thank you to the people behind Inside PR<strong>.<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Our theme music was created by&nbsp;<a href=\"http:\/\/www.fortheloveofrecords.com\/\">Damon de Szegheo<\/a>;&nbsp;<a href=\"http:\/\/www.rogerdey.com\/\">Roger Dey<\/a>&nbsp;is our announcer. Inside PR is produced by&nbsp;<a href=\"https:\/\/propr.ca\/\" target=\"_blank\" rel=\"noreferrer noopener\">Joseph Thornley.<\/a><\/p>\n\n\n\n<a rel=\"license\" href=\"http:\/\/creativecommons.org\/licenses\/by-nc-sa\/4.0\/\"><img decoding=\"async\" alt=\"Creative Commons Licence\" style=\"border-width:0\" src=\"https:\/\/i.creativecommons.org\/l\/by-nc-sa\/4.0\/88x31.png\"><\/a><br><span xmlns:dct=\"http:\/\/purl.org\/dc\/terms\/\" property=\"dct:title\">Can your communications business survive an economic downturn? &#8211; Inside PR 531<\/span> by <a xmlns:cc=\"http:\/\/creativecommons.org\/ns#\" href=\"https:\/\/insidepr.ca\" property=\"cc:attributionName\" rel=\"cc:attributionURL\">Joseph Thornley, Gini Dietrich, Martin Waxman<\/a> is licensed under a <a rel=\"license\" href=\"http:\/\/creativecommons.org\/licenses\/by-nc-sa\/4.0\/\">Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License<\/a>.\n","protected":false},"excerpt":{"rendered":"<p>When business is changing under you, it&#8217;s smart to diversify your revenue stream. You&#8217;ll see the winners emerge and be able to exit the losers, coming out the other end stronger and richer.<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[1147],"class_list":["post-5034","post","type-post","status-publish","format-standard","hentry","category-show-notes","tag-management"],"_links":{"self":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/5034","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/comments?post=5034"}],"version-history":[{"count":8,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/5034\/revisions"}],"predecessor-version":[{"id":5042,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/5034\/revisions\/5042"}],"wp:attachment":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/media?parent=5034"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/categories?post=5034"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/tags?post=5034"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}