{"id":5061,"date":"2019-03-11T19:51:53","date_gmt":"2019-03-11T23:51:53","guid":{"rendered":"https:\/\/www.insidepr.ca\/?p=5061"},"modified":"2019-03-11T19:51:54","modified_gmt":"2019-03-11T23:51:54","slug":"data-laundering-the-facebook-way-inside-pr-535","status":"publish","type":"post","link":"https:\/\/www.insidepr.ca\/index.php\/2019\/03\/11\/data-laundering-the-facebook-way-inside-pr-535\/","title":{"rendered":"Data Laundering the Facebook Way &#8211; Inside PR 535"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_8355\"><audio class=\"wp-audio-shortcode\" id=\"audio-5061-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/traffic.libsyn.com\/prworks\/ipr535.mp3?_=1\" \/><a href=\"http:\/\/traffic.libsyn.com\/prworks\/ipr535.mp3\">http:\/\/traffic.libsyn.com\/prworks\/ipr535.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/inside-pr\/id137886027?mt=2&amp;ls=1#episodeGuid=https%3A%2F%2Fwww.insidepr.ca%2F%3Fp%3D5061\" class=\"powerpress_link_subscribe powerpress_link_subscribe_itunes\" target=\"_blank\" title=\"Subscribe on Apple Podcasts\" rel=\"nofollow\">Apple Podcasts<\/a> | <a href=\"https:\/\/www.insidepr.ca\/index.php\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p>\n<p class=\"wp-block-paragraph\">In late January, Facebook launched a PR initiative that, on its face, appeared intended to reframe in 2019 the issues that got away from them in 2018, AKA Facebook&#8217;s privacy offences that dominated the year since the Cambridge Analytica scandal became public. This week on Inside PR, <a href=\"https:\/\/twitter.com\/ginidietrich\">Gini Dietrich<\/a>, <a href=\"https:\/\/twitter.com\/martinwaxman\">Martin Waxman <\/a>and <a href=\"https:\/\/twitter.com\/thornley\">Joseph Thornley<\/a> talk about this first phase of what by late February was unmistakably a concerted effort by Facebook to reframe the issues swirling around it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Martin doesn&#8217;t buy Facebook&#8217;s argument that we are getting Facebook&#8217;s service for free? Not for a second. We&#8217;re paying &#8212; and the currency is our data. Gini argues that we are the product when it comes to social media. However, she accepts Facebook&#8217;s argument that they are not selling our data. Instead, she focuses on the need for each of us to make our own calculation about whether what we receive is a fair exchange for our attention and what Facebook learns about us. And Joe? Well he&#8217;s not buying Facebook&#8217;s arguments that they don&#8217;t sell our data. They do sell the intelligence and insight that comes from possessing our data. And, as far as he&#8217;s concerned that makes them &#8220;Data Launderers,&#8221; the digital equivalent of money launderers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Martin picks up on this and says that we can see Facebook as not necessarily selling the data, but being the agent by which our data is used and obtains the value of using it. And they can do this because they are so big. Perhaps too big. And, says Martin, all you have to do is look at what Facebook is doing with WhatsApp, Facebook and Instagram &#8212; rolling up the data each has about us. Different data from what we view as different platforms gives them an even more granular portrait of us that they can draw on to the benefit of advertisers. What of the trust we established with these platforms when they gave us the reassurance of remaining discrete and protecting us from being rolled into an even bigger data bank?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gini brings it back to a pragmatic reality. Facebook has become so effective, so pervasive, so dominant, can an advertiser ignore them? And that leads us to accept their assertions of good intent.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Linkworthy<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/newsroom.fb.com\/news\/2019\/01\/understanding-facebooks-business-model\/\">Understanding Facebook&#8217;s Business Model<\/a>, <a rel=\"noreferrer noopener\" aria-label=\"Mark Zuckerberg (opens in a new tab)\" href=\"https:\/\/www.facebook.com\/zuck\" target=\"_blank\">Mark Zuckerberg<\/a><\/li><li><a rel=\"noreferrer noopener\" aria-label=\"What Kind of Internet Do We Want? (opens in a new tab)\" href=\"https:\/\/newsroom.fb.com\/news\/2019\/01\/what-kind-of-internet-do-we-want\/\" target=\"_blank\">What Kind of Internet Do We Want?<\/a>, <a rel=\"noreferrer noopener\" aria-label=\"Sheryl Sandberg (opens in a new tab)\" href=\"https:\/\/www.facebook.com\/sheryl\" target=\"_blank\">Sheryl Sandberg<\/a><\/li><li><a rel=\"noreferrer noopener\" aria-label=\"A Discussion with Nick Clegg (opens in a new tab)\" href=\"https:\/\/newsroom.fb.com\/news\/2019\/01\/a-discussion-with-nick-clegg\/\" target=\"_blank\">A Discussion with Nick Clegg<\/a><\/li><li><a href=\"https:\/\/www.wsj.com\/articles\/the-facts-about-facebook-11548374613\">The Facts About Facebook<\/a> (paywall), Mark Zuckerberg<\/li><li><a rel=\"noreferrer noopener\" aria-label=\"An Anti-Facebook Manifesto, by an Early Facebook Investor (opens in a new tab)\" href=\"https:\/\/www.nytimes.com\/2019\/01\/29\/books\/review\/roger-mcnamee-zucked.html\" target=\"_blank\">An Anti-Facebook Manifesto, by an Early Facebook Investor<\/a>, book review by Tom Bissell<\/li><li><a rel=\"noreferrer noopener\" aria-label=\"The Digital Winter Turns Apocalyptic (opens in a new tab)\" href=\"https:\/\/www.cjr.org\/business_of_news\/buzzfeed-verizon-layoffs.php\" target=\"_blank\">The Digital Winter Turns Apocalyptic<\/a>, <a href=\"https:\/\/www.cjr.org\/author\/alex-pareene\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Alex Pareene (opens in a new tab)\">Alex Pareene<\/a><\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Subscribe to the Inside PR podcast<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">We\u2019re trying to be wherever you want us to be. So, you can subscribe to Inside PR on the most popular podcast apps.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/inside-pr\/id137886027?mt=2\">Subscribe to Inside PR on Apple Podcasts<\/a><\/li><li><a href=\"spotify:show:3soHWLNlvxFF4yxhVswLv5\">Subscribe to Inside PR on Spotify<\/a><\/li><li><a href=\"https:\/\/play.google.com\/music\/m\/I2ztfoxr2iee5brbvb6h4xrgqqe?t=Inside_PR\">Subscribe to Inside PR on Google Play<\/a><\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">It\u2019s&nbsp;your turn.<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">We\u2019d love to know what you think about the topics we discussed as well as your suggestions for questions you\u2019d like answered or topics for future shows.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Leave a comment on&nbsp;the&nbsp;<a href=\"http:\/\/www.facebook.com\/group.php?gid=101489863251163\" target=\"_blank\" rel=\"noreferrer noopener\">Inside PR Facebook group<\/a>&nbsp;or&nbsp;the&nbsp;<a href=\"https:\/\/www.facebook.com\/groups\/1797710433833657\/\">FIR Podcast Network Facebook group<\/a>,<\/li><li>Send us an email or an audio comment to&nbsp;<a href=\"mailto:insideprcomments@gmail.com\">insideprcomments@gmail.com<\/a>,<\/li><li>Interact with us on Twitter. We\u2019re&nbsp;<a href=\"http:\/\/twitter.com\/inside_pr\">@inside_pr<\/a>&nbsp;or connect directly with&nbsp;<a href=\"http:\/\/twitter.com\/ginidietrich\" target=\"_blank\" rel=\"noreferrer noopener\">Gini Dietrich<\/a>,&nbsp;<a href=\"http:\/\/twitter.com\/thornley\" target=\"_blank\" rel=\"noreferrer noopener\">Joseph Thornley<\/a>, and&nbsp;<a href=\"http:\/\/twitter.com\/martinwaxman\">Martin Waxman<\/a>.<\/li><li>And, of course, you always can leave a comment below this post.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Please rate us on Apple Podcasts<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">We hope you like the podcast as much as we like making it for you. If you do,&nbsp;we have a favor to ask: If you like this podcast, please&nbsp;<a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/inside-pr\/id137886027?mt=2\" target=\"_blank\" rel=\"noreferrer noopener\">rate us on Apple Podcasts<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Thank you to the people behind Inside PR<strong>.<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Our theme music was created by&nbsp;<a href=\"http:\/\/www.fortheloveofrecords.com\/\">Damon de Szegheo<\/a>;&nbsp;<a href=\"http:\/\/www.rogerdey.com\/\">Roger Dey<\/a>&nbsp;is our announcer. Inside PR is produced by&nbsp;<a href=\"https:\/\/propr.ca\/\" target=\"_blank\" rel=\"noreferrer noopener\">Joseph Thornley.<\/a><\/p>\n\n\n\n<a rel=\"license\" href=\"http:\/\/creativecommons.org\/licenses\/by-nc-sa\/4.0\/\"><img decoding=\"async\" alt=\"Creative Commons Licence\" style=\"border-width:0\" src=\"https:\/\/i.creativecommons.org\/l\/by-nc-sa\/4.0\/88x31.png\" \/><\/a><br \/><span xmlns:dct=\"http:\/\/purl.org\/dc\/terms\/\" property=\"dct:title\">Data Laundering the Facebook Way &#8211; Inside PR 535<\/span> by <a xmlns:cc=\"http:\/\/creativecommons.org\/ns#\" href=\"https:\/\/insidepr.ca\" property=\"cc:attributionName\" rel=\"cc:attributionURL\">Joseph Thornley, Gini Dietrich, Martin Waxman<\/a> is licensed under a <a rel=\"license\" href=\"http:\/\/creativecommons.org\/licenses\/by-nc-sa\/4.0\/\">Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License<\/a>.\n","protected":false},"excerpt":{"rendered":"<p>This week on Inside PR, Gini Dietrich, Martin Waxman and Joseph Thornley talk about this first phase of what by late February was unmistakably a concerted effort by Facebook to reframe the issues swirling around it.<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10,2,3],"tags":[496,1098,1154,1152,1153],"class_list":["post-5061","post","type-post","status-publish","format-standard","hentry","category-inside-pr","category-pr","category-show-notes","tag-facebook","tag-mark-zuckerberg","tag-roger-mcnamee","tag-sheryl-sandberg","tag-zucked"],"_links":{"self":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/5061","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/comments?post=5061"}],"version-history":[{"count":9,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/5061\/revisions"}],"predecessor-version":[{"id":5071,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/5061\/revisions\/5071"}],"wp:attachment":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/media?parent=5061"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/categories?post=5061"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/tags?post=5061"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}