{"id":5082,"date":"2019-03-24T18:09:39","date_gmt":"2019-03-24T22:09:39","guid":{"rendered":"https:\/\/www.insidepr.ca\/?p=5082"},"modified":"2019-03-24T18:10:43","modified_gmt":"2019-03-24T22:10:43","slug":"as-radio-fades-can-podcasting-survive-the-attention-of-advertisers-ipr-537","status":"publish","type":"post","link":"https:\/\/www.insidepr.ca\/index.php\/2019\/03\/24\/as-radio-fades-can-podcasting-survive-the-attention-of-advertisers-ipr-537\/","title":{"rendered":"As radio fades, can podcasting survive the attention of advertisers? &#8211; IPR 537"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_6088\"><audio class=\"wp-audio-shortcode\" id=\"audio-5082-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/traffic.libsyn.com\/prworks\/ipr537.mp3?_=1\" \/><a href=\"http:\/\/traffic.libsyn.com\/prworks\/ipr537.mp3\">http:\/\/traffic.libsyn.com\/prworks\/ipr537.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/inside-pr\/id137886027?mt=2&amp;ls=1#episodeGuid=https%3A%2F%2Fwww.insidepr.ca%2F%3Fp%3D5082\" class=\"powerpress_link_subscribe powerpress_link_subscribe_itunes\" target=\"_blank\" title=\"Subscribe on Apple Podcasts\" rel=\"nofollow\">Apple Podcasts<\/a> | <a href=\"https:\/\/www.insidepr.ca\/index.php\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p><div class=\"powerpress_player\" id=\"powerpress_player_6089\"><audio class=\"wp-audio-shortcode\" id=\"audio-5082-2\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/traffic.libsyn.com\/prworks\/ipr537.mp3?_=2\" \/><a href=\"http:\/\/traffic.libsyn.com\/prworks\/ipr537.mp3\">http:\/\/traffic.libsyn.com\/prworks\/ipr537.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"https:\/\/www.insidepr.ca\/index.php\/feed\/podcast2\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p>\n<p class=\"wp-block-paragraph\">Joe had a moment of surprise when he realized that, not only does he no longer listens to radio, he doesn&#8217;t even own a radio! Over the past few years, he had transferred his listening time from linear radio to on-demand podcasts. And he hadn&#8217;t even noticed the shift in his media consumption &#8211; until his wife threw out the last radio in their house.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A <a rel=\"noreferrer noopener\" aria-label=\"recent report (opens in a new tab)\" href=\"https:\/\/www.theguardian.com\/media\/2019\/feb\/08\/is-streaming-killing-the-radio-star\" target=\"_blank\">recent report<\/a> out of the UK suggests that Joe isn&#8217;t alone: <\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Since 2010, around 840,000 15 to 24-year-olds have switched off for good, according to research from Enders Analysis. And among the 6.5 million or so who do still tune in, the amount of time they spend listening has plummeted 29% between 2010 and 2018.<\/p><cite><br><\/cite><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Both Martin and Gini also have noticed a shift in their media consumption. Not just one that adds to their daily information diet. But a shift that has replaced one medium with another.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So, if podcasting is constituting a greater portion of many people&#8217;s media consumption, you just know that advertisers are eyeing it and entrepreneurs are looking to provide them with a new medium to reach consumers. We&#8217;ve seen Spotify&#8217;s big move, acquiring Gimlet and Anchor. This is unlikely to be the last move of this sort. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As others follow, what does that mean for the open podcasting system that has let enthusiast and professional podcasters coexist? Will services like Spotify start to push the enthusiasts off to the side, out of sight, as they promote their own professionally produced podcasts so that they can maximize revenue? Sound familiar? Substitute the words blog and Facebook for podcasts and Spotify.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So, is this the end? Not necessarily. It may be possible for two systems of podcasting to existing together, thanks to things like Patreon, which didn&#8217;t exist during the rise of Facebook and the decline of blogs, along with membership-oriented initiatives life that being advanced by outlets like Slate.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you&#8217;re a listener to Inside PR, it&#8217;s probable that you too have made room for podcasting by reducing your consumption of other media. Have you done this consciously or has it crept up on you. Do you see a future for enthusiast podcasts like Inside PR &#8212; or will we soon go the way of MySpace?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Linkworthy<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li><a rel=\"noreferrer noopener\" aria-label=\"I just realized that I don't have a radio anymore (opens in a new tab)\" href=\"https:\/\/propr.ca\/2019\/i-just-realized-i-dont-have-a-radio-any-more\/\" target=\"_blank\">I just realized that I don&#8217;t have a radio anymore<\/a>, <a rel=\"noreferrer noopener\" aria-label=\"thornley (opens in a new tab)\" href=\"https:\/\/twitter.com\/thornley\" target=\"_blank\">thornley<\/a><\/li><li><a rel=\"noreferrer noopener\" aria-label=\"Is streaming killing the radio star? (opens in a new tab)\" href=\"https:\/\/www.theguardian.com\/media\/2019\/feb\/08\/is-streaming-killing-the-radio-star\" target=\"_blank\">Is streaming killing the radio star?<\/a>, <a rel=\"noreferrer noopener\" aria-label=\"Mark Sweney (opens in a new tab)\" href=\"https:\/\/twitter.com\/marksweney\" target=\"_blank\">Mark Sweney<\/a><\/li><li><a rel=\"noreferrer noopener\" aria-label=\"Spotify. It's not just for music anymore (opens in a new tab)\" href=\"https:\/\/www.nytimes.com\/2019\/02\/06\/business\/dealbook\/spotify-gimlet-anchor-podcasts.html\" target=\"_blank\">Spotify. It&#8217;s not just for music anymore<\/a>, <a href=\"https:\/\/www.nytimes.com\/by\/ben-sisario\">Ben Sisario<\/a><strong>&nbsp;<\/strong>and<strong>&nbsp;<\/strong><a href=\"https:\/\/www.nytimes.com\/by\/michael-j-de-la-merced\">Michael J. de la Merced<\/a><\/li><li><a rel=\"noreferrer noopener\" aria-label=\"With Supporting Cast, Slate wants to build the paid-membership layer of podcasting (opens in a new tab)\" href=\"http:\/\/www.niemanlab.org\/2019\/02\/with-supporting-cast-slate-wants-to-build-the-paid-membership-layer-of-podcasting\/\" target=\"_blank\">With Supporting Cast, Slate wants to build the paid-membership layer of podcasting<\/a>, <a href=\"https:\/\/twitter.com\/nwquah\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Nick Quah (opens in a new tab)\">Nick Quah<\/a><\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Subscribe to the Inside PR podcast<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">We\u2019re trying to be wherever you want us to be. So, you can subscribe to Inside PR on the most popular podcast apps.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/inside-pr\/id137886027?mt=2\">Subscribe to Inside PR on Apple Podcasts<\/a><\/li><li><a href=\"spotify:show:3soHWLNlvxFF4yxhVswLv5\">Subscribe to Inside PR on Spotify<\/a><\/li><li><a href=\"https:\/\/play.google.com\/music\/m\/I2ztfoxr2iee5brbvb6h4xrgqqe?t=Inside_PR\">Subscribe to Inside PR on Google Play<\/a><\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">It\u2019s&nbsp;your turn.<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">We\u2019d love to know what you think about the topics we discussed as well as your suggestions for questions you\u2019d like answered or topics for future shows.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Leave a comment on&nbsp;the&nbsp;<a href=\"http:\/\/www.facebook.com\/group.php?gid=101489863251163\" target=\"_blank\" rel=\"noreferrer noopener\">Inside PR Facebook group<\/a>&nbsp;or&nbsp;the&nbsp;<a href=\"https:\/\/www.facebook.com\/groups\/1797710433833657\/\">FIR Podcast Network Facebook group<\/a>,<\/li><li>Send us an email or an audio comment to&nbsp;<a href=\"mailto:insideprcomments@gmail.com\">insideprcomments@gmail.com<\/a>,<\/li><li>Interact with us on Twitter. We\u2019re&nbsp;<a href=\"http:\/\/twitter.com\/inside_pr\">@inside_pr<\/a>&nbsp;or connect directly with&nbsp;<a href=\"http:\/\/twitter.com\/ginidietrich\" target=\"_blank\" rel=\"noreferrer noopener\">Gini Dietrich<\/a>,&nbsp;<a href=\"http:\/\/twitter.com\/thornley\" target=\"_blank\" rel=\"noreferrer noopener\">Joseph Thornley<\/a>, and&nbsp;<a href=\"http:\/\/twitter.com\/martinwaxman\">Martin Waxman<\/a>.<\/li><li>And, of course, you always can leave a comment below this post.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Please rate us on Apple Podcasts<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">We hope you like the podcast as much as we like making it for you. If you do,&nbsp;we have a favor to ask: If you like this podcast, please&nbsp;<a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/inside-pr\/id137886027?mt=2\" target=\"_blank\" rel=\"noreferrer noopener\">rate us on Apple Podcasts<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Thank you to the people behind Inside PR<strong>.<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Our theme music was created by&nbsp;<a href=\"http:\/\/www.fortheloveofrecords.com\/\">Damon de Szegheo<\/a>;&nbsp;<a href=\"http:\/\/www.rogerdey.com\/\">Roger Dey<\/a>&nbsp;is our announcer. Inside PR is produced by&nbsp;<a href=\"https:\/\/propr.ca\/\" target=\"_blank\" rel=\"noreferrer noopener\">Joseph Thornley.<\/a><\/p>\n\n\n\n<a rel=\"license\" href=\"http:\/\/creativecommons.org\/licenses\/by-nc-sa\/4.0\/\"><img decoding=\"async\" alt=\"Creative Commons Licence\" style=\"border-width:0\" src=\"https:\/\/i.creativecommons.org\/l\/by-nc-sa\/4.0\/88x31.png\"><\/a><br><span xmlns:dct=\"http:\/\/purl.org\/dc\/terms\/\" property=\"dct:title\">As radio fades, can podcasting survive the attention of advertisers? &#8211; IPR 537<\/span> by <a xmlns:cc=\"http:\/\/creativecommons.org\/ns#\" href=\"https:\/\/insidepr.ca\" property=\"cc:attributionName\" rel=\"cc:attributionURL\">Joseph Thornley, Gini Dietrich, Martin Waxman<\/a> is licensed under a <a rel=\"license\" href=\"http:\/\/creativecommons.org\/licenses\/by-nc-sa\/4.0\/\">Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License<\/a>.\n","protected":false},"excerpt":{"rendered":"<p>Radio is fading as younger people move to streaming audio. And as this happens, advertisers look for opportunities on podcasting and podcasters look to monetize their productions. Is this the beginning of the end of podcasting as we know it?<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[328,1156],"class_list":["post-5082","post","type-post","status-publish","format-standard","hentry","category-show-notes","tag-podcasting","tag-radio"],"_links":{"self":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/5082","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/comments?post=5082"}],"version-history":[{"count":8,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/5082\/revisions"}],"predecessor-version":[{"id":5091,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/5082\/revisions\/5091"}],"wp:attachment":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/media?parent=5082"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/categories?post=5082"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/tags?post=5082"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}