{"id":5161,"date":"2019-07-21T17:09:22","date_gmt":"2019-07-21T21:09:22","guid":{"rendered":"https:\/\/www.insidepr.ca\/?p=5161"},"modified":"2019-07-21T17:09:22","modified_gmt":"2019-07-21T21:09:22","slug":"mr-zuckerberg-was-otherwise-engaged-inside-pr-544","status":"publish","type":"post","link":"https:\/\/www.insidepr.ca\/index.php\/2019\/07\/21\/mr-zuckerberg-was-otherwise-engaged-inside-pr-544\/","title":{"rendered":"Mr Zuckerberg was otherwise engaged &#8211; Inside PR 544"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_6113\"><audio class=\"wp-audio-shortcode\" id=\"audio-5161-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/traffic.libsyn.com\/prworks\/ipr544.mp3?_=1\" \/><a href=\"http:\/\/traffic.libsyn.com\/prworks\/ipr544.mp3\">http:\/\/traffic.libsyn.com\/prworks\/ipr544.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/inside-pr\/id137886027?mt=2&amp;ls=1#episodeGuid=https%3A%2F%2Fwww.insidepr.ca%2F%3Fp%3D5161\" class=\"powerpress_link_subscribe powerpress_link_subscribe_itunes\" target=\"_blank\" title=\"Subscribe on Apple Podcasts\" rel=\"nofollow\">Apple Podcasts<\/a> | <a href=\"https:\/\/www.insidepr.ca\/index.php\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p>\n<p class=\"wp-block-paragraph\">On this week&#8217;s Inside PR, Gini Dietrich provides practical advice to the PR practitioner on the importance of SEO to media relations and earned media. PR practitioners understand much more than algorithms. And we must combine our media relations expertise with SEO best practices to ensure that we maximize long term exposure for our clients&#8217; content. The cost of failing to do this will be the incursion of SEO experts into media relations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Also this week: Open Government, open engagement and open data activists from around the world gathered in Ottawa. So did the grand committee of countries looking at the practices of the social platforms. But it doesn&#8217;t matter how many countries come together in one place &#8212; Mark Zuckerberg responds to no flag but his own. He was, once again, a no-show.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Linkworthy<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li><a rel=\"noreferrer noopener\" aria-label=\"The Open Government Partnership (opens in a new tab)\" href=\"https:\/\/www.opengovpartnership.org\" target=\"_blank\">The Open Government Partnership<\/a><\/li><li><a rel=\"noreferrer noopener\" aria-label=\"OGP Summit 2019 (opens in a new tab)\" href=\"https:\/\/www.opengovpartnership.org\/events\/ogp-global-summit-2019-ottawa-canada\/\" target=\"_blank\">OGP Summit 2019<\/a><\/li><li><a rel=\"noreferrer noopener\" aria-label=\"Ottawa hearings show there is a political will to regulate big tech - but will it spur change? (opens in a new tab)\" href=\"https:\/\/www.cbc.ca\/radio\/day6\/raptors-name-game-impeach-o-meter-regulating-tech-companies-black-mirror-song-of-the-summer-and-more-1.5155735\/ottawa-hearings-show-there-s-political-will-to-regulate-big-tech-but-will-it-spur-change-1.5155743\" target=\"_blank\">Ottawa hearings show there is a political will to regulate big tech &#8211; but will it spur change?<\/a> <\/li><li><a rel=\"noreferrer noopener\" aria-label=\"Media Relations: Increase your search engine optimization (opens in a new tab)\" href=\"https:\/\/spinsucks.com\/communication\/media-relations-increase-your-search-engine-optimization\/\" target=\"_blank\">Media Relations: Increase your search engine optimization<\/a>, <a href=\"https:\/\/twitter.com\/ginidietrich\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Gini Dietrich (opens in a new tab)\">Gini Dietrich<\/a><\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Subscribe to the Inside PR podcast<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">We\u2019re trying to be wherever you want us to be. So, you can subscribe to Inside PR on the most popular podcast apps.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/inside-pr\/id137886027?mt=2\">Subscribe to Inside PR on Apple Podcasts<\/a><\/li><li><a href=\"spotify:show:3soHWLNlvxFF4yxhVswLv5\">Subscribe to Inside PR on Spotify<\/a><\/li><li><a href=\"https:\/\/play.google.com\/music\/m\/I2ztfoxr2iee5brbvb6h4xrgqqe?t=Inside_PR\">Subscribe to Inside PR on Google Play<\/a><\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">It\u2019s&nbsp;your turn.<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">We\u2019d love to know what you think about the topics we discussed as well as your suggestions for questions you\u2019d like answered or topics for future shows.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Leave a comment on&nbsp;the&nbsp;<a rel=\"noreferrer noopener\" href=\"http:\/\/www.facebook.com\/group.php?gid=101489863251163\" target=\"_blank\">Inside PR Facebook group<\/a>&nbsp;or&nbsp;the&nbsp;<a href=\"https:\/\/www.facebook.com\/groups\/1797710433833657\/\">FIR Podcast Network Facebook group<\/a>,<\/li><li>Send us an email or an audio comment to&nbsp;<a href=\"mailto:insideprcomments@gmail.com\">insideprcomments@gmail.com<\/a>,<\/li><li>Interact with us on Twitter. We\u2019re&nbsp;<a href=\"http:\/\/twitter.com\/inside_pr\">@inside_pr<\/a>&nbsp;or connect directly with&nbsp;<a rel=\"noreferrer noopener\" href=\"http:\/\/twitter.com\/ginidietrich\" target=\"_blank\">Gini Dietrich<\/a>,&nbsp;<a rel=\"noreferrer noopener\" href=\"http:\/\/twitter.com\/thornley\" target=\"_blank\">Joseph Thornley<\/a>,&nbsp;<a href=\"http:\/\/twitter.com\/martinwaxman\">Martin Waxman<\/a> and <a href=\"https:\/\/twitter.com\/danyork\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Dan York (opens in a new tab)\">Dan York<\/a>.<\/li><li>And, of course, you always can leave a comment below this post.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Please rate us on Apple Podcasts<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">We hope you like the podcast as much as we like making it for you. If you do,&nbsp;we have a favor to ask: If you like this podcast, please&nbsp;<a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/inside-pr\/id137886027?mt=2\" target=\"_blank\" rel=\"noreferrer noopener\">rate us on Apple Podcasts<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Thank you to the people behind Inside PR<strong>.<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Our theme music was created by&nbsp;<a href=\"http:\/\/www.fortheloveofrecords.com\/\">Damon de Szegheo<\/a>;&nbsp;<a href=\"http:\/\/www.rogerdey.com\/\">Roger Dey<\/a>&nbsp;is our announcer. Inside PR is produced by&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/propr.ca\/\" target=\"_blank\">Joseph Thornley.<\/a><\/p>\n\n\n\n<a rel=\"license\" href=\"http:\/\/creativecommons.org\/licenses\/by-nc-sa\/4.0\/\"><img decoding=\"async\" alt=\"Creative Commons Licence\" style=\"border-width:0\" src=\"https:\/\/i.creativecommons.org\/l\/by-nc-sa\/4.0\/88x31.png\" \/><\/a><br \/><span xmlns:dct=\"http:\/\/purl.org\/dc\/terms\/\" property=\"dct:title\">Mr Zuckerberg was otherwise engaged<\/span> by <a xmlns:cc=\"http:\/\/creativecommons.org\/ns#\" href=\"https:\/\/insidepr.ca\" property=\"cc:attributionName\" rel=\"cc:attributionURL\">Joseph Thornley, Gini Dietrich, Martin Waxman<\/a> is licensed under a <a rel=\"license\" href=\"http:\/\/creativecommons.org\/licenses\/by-nc-sa\/4.0\/\">Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License<\/a>.\n","protected":false},"excerpt":{"rendered":"<p>Practical advice for PR practitioners about incorporating SEO in their earned media programs. The Open Government Partnership and the Grand Committee converged on Ottawa to discuss open engagement, privacy, responsibility. Mark Zuckerberg took a pass.<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[949,1164,612,722],"class_list":["post-5161","post","type-post","status-publish","format-standard","hentry","category-show-notes","tag-media-relations","tag-open-engagement","tag-open-government","tag-seo"],"_links":{"self":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/5161","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/comments?post=5161"}],"version-history":[{"count":2,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/5161\/revisions"}],"predecessor-version":[{"id":5163,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/5161\/revisions\/5163"}],"wp:attachment":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/media?parent=5161"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/categories?post=5161"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/tags?post=5161"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}