{"id":5202,"date":"2021-07-01T11:06:01","date_gmt":"2021-07-01T15:06:01","guid":{"rendered":"https:\/\/www.insidepr.ca\/?p=5202"},"modified":"2021-09-08T14:51:38","modified_gmt":"2021-09-08T18:51:38","slug":"inside-pr-548-what-i-want-isnt-important-its-about-what-you-want","status":"publish","type":"post","link":"https:\/\/www.insidepr.ca\/index.php\/2021\/07\/01\/inside-pr-548-what-i-want-isnt-important-its-about-what-you-want\/","title":{"rendered":"Inside PR 548: What I want isn&#8217;t important. It&#8217;s about what you want"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_1714\"><audio class=\"wp-audio-shortcode\" id=\"audio-5202-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/traffic.libsyn.com\/secure\/prworks\/Inside_PR_548_Jun_16_2021.mp3?_=1\" \/><a href=\"https:\/\/traffic.libsyn.com\/secure\/prworks\/Inside_PR_548_Jun_16_2021.mp3\">https:\/\/traffic.libsyn.com\/secure\/prworks\/Inside_PR_548_Jun_16_2021.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/inside-pr\/id137886027?mt=2&amp;ls=1#episodeGuid=https%3A%2F%2Fwww.insidepr.ca%2F%3Fp%3D5202\" class=\"powerpress_link_subscribe powerpress_link_subscribe_itunes\" target=\"_blank\" title=\"Subscribe on Apple Podcasts\" rel=\"nofollow\">Apple Podcasts<\/a> | <a href=\"https:\/\/www.insidepr.ca\/index.php\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p>\n<p class=\"wp-block-paragraph\">Once they&#8217;ve tasted freedom, it&#8217;s hard to take that away. It&#8217;s not what I want as an employer; it&#8217;s what you want as an employee.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Has your boss told you that you have to return to the office fill time? Part-time? Have they talked about flex work? Or even held out the prospect of working remotely on an ongoing basis?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And how do you feel about this? Do you want to return to the office? Full-time? A few days a week? Or do you want to continue to work remotely?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What are the things that you liked and valued about working from the office? What are the benefits of working at home?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a rel=\"noreferrer noopener\" aria-label=\"Gini (opens in a new tab)\" href=\"https:\/\/twitter.com\/ginidietrich\" target=\"_blank\">Gini<\/a>, <a rel=\"noreferrer noopener\" aria-label=\"Martin (opens in a new tab)\" href=\"https:\/\/twitter.com\/martinwaxman\" target=\"_blank\">Martin<\/a> and <a href=\"https:\/\/twitter.com\/thornley\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Joe (opens in a new tab)\">Joe<\/a> talk about mistakes that employers are making in the post-lockdown period. High-knowledge, high-skill workers have discovered the freedom of being able to choose where they work &#8211; and with the end of the lockdown, many of them will be thinking about what they want to do, and realizing that they have choices. So, the employer who informs their staff that they must return to the workplace full-time may discover that many of their workers not only don&#8217;t return, but actually leave.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As with many other key decisions, success in bringing employees back to the office will turn on effective communications. And effective communications starts with listening, understanding others&#8217; interests and objectives. And then speaking to their concerns, not just blustering forward with what you want and care about.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So, this week, let&#8217;s talk about effective communication for the post-pandemic return to the office.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Subscribe to the Inside PR podcast<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">We\u2019re trying to be wherever you want us to be. So, you can subscribe to Inside PR on the most popular podcast apps.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/inside-pr\/id137886027?mt=2\">Subscribe to Inside PR on Apple Podcasts<\/a><\/li><li><a href=\"spotify:show:3soHWLNlvxFF4yxhVswLv5\">Subscribe to Inside PR on Spotify<\/a><\/li><li><a href=\"https:\/\/play.google.com\/music\/m\/I2ztfoxr2iee5brbvb6h4xrgqqe?t=Inside_PR\">Subscribe to Inside PR on Google Play<\/a><\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">It\u2019s&nbsp;your turn<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">We&#8217;d love to hear what you think and if you have any subjects you&#8217;d like us to cover in upcoming episodes. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Leave us a comment on the blog.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Send us an email or an audio comment to&nbsp;<a href=\"mailto:insideprcomments@gmail.com\">insideprcomments@gmail.com<\/a>,<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Connect with us on Twitter. We\u2019re&nbsp;<a href=\"https:\/\/twitter.com\/inside_pr\">@inside_pr<\/a>&nbsp;or connect directly with&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/ginidietrich\" target=\"_blank\">Gini Dietrich<\/a>,&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/thornley\" target=\"_blank\">Joseph Thornley<\/a>,&nbsp;and <a href=\"https:\/\/twitter.com\/martinwaxman\">Martin Waxman<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Please rate us on Apple Podcasts<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">We hope you like the podcast as much as we like making it for you. If you do,&nbsp;we have a favor to ask: If you like this podcast, please&nbsp;<a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/inside-pr\/id137886027?mt=2\" target=\"_blank\" rel=\"noreferrer noopener\">rate us on Apple Podcasts<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Thank you to the people behind Inside P<strong>R<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Our producer is <a href=\"https:\/\/jacobwaxman.com\">Jacob Waxman<\/a>, a talented musician, producer, and recording engineer. Jacob produced the episode and is also the composer of our new theme music.&nbsp;<a href=\"http:\/\/www.rogerdey.com\/\">Roger Dey<\/a>&nbsp;is our announcer. <\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"http:\/\/creativecommons.org\/licenses\/by-sa\/4.0\/\" rel=\"license\"><img decoding=\"async\" src=\"https:\/\/i.creativecommons.org\/l\/by-sa\/4.0\/88x31.png\" alt=\"Creative Commons License\"\/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><span xmlns:dct=\"http:\/\/purl.org\/dc\/terms\/\" href=\"http:\/\/purl.org\/dc\/dcmitype\/Sound\" property=\"dct:title\" rel=\"dct:type\">Inside PR<\/span> by <a xmlns:cc=\"http:\/\/creativecommons.org\/ns#\" property=\"cc:attributionName\" rel=\"cc:attributionURL\" href=\"https:\/\/insidepr.ca\">Joseph Thornley, Gini Dietrich, Martin Waxman<\/a> is licensed under a <a rel=\"license\" href=\"http:\/\/creativecommons.org\/licenses\/by-sa\/4.0\/\">Creative Commons Attribution-ShareAlike 4.0 International License<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Once they&#8217;ve tasted freedom, it&#8217;s hard to take that away. It&#8217;s not what I want as an employer; it&#8217;s what you want as an employee. Has your boss told you that you have to return &hellip;<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-5202","post","type-post","status-publish","format-standard","hentry","category-pr"],"_links":{"self":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/5202","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/comments?post=5202"}],"version-history":[{"count":3,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/5202\/revisions"}],"predecessor-version":[{"id":5253,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/5202\/revisions\/5253"}],"wp:attachment":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/media?parent=5202"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/categories?post=5202"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/tags?post=5202"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}