{"id":5221,"date":"2021-07-28T11:44:14","date_gmt":"2021-07-28T15:44:14","guid":{"rendered":"https:\/\/www.insidepr.ca\/?p=5221"},"modified":"2021-09-08T14:50:37","modified_gmt":"2021-09-08T18:50:37","slug":"inside-pr-550-the-plumbing-of-the-internet","status":"publish","type":"post","link":"https:\/\/www.insidepr.ca\/index.php\/2021\/07\/28\/inside-pr-550-the-plumbing-of-the-internet\/","title":{"rendered":"Inside PR 550: The Plumbing of the Internet"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_1352\"><audio class=\"wp-audio-shortcode\" id=\"audio-5221-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/traffic.libsyn.com\/secure\/insidep2\/Inside_PR_550_Jul_22_2021.mp3?_=1\" \/><a href=\"https:\/\/traffic.libsyn.com\/secure\/insidep2\/Inside_PR_550_Jul_22_2021.mp3\">https:\/\/traffic.libsyn.com\/secure\/insidep2\/Inside_PR_550_Jul_22_2021.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/inside-pr\/id137886027?mt=2&amp;ls=1#episodeGuid=https%3A%2F%2Fwww.insidepr.ca%2F%3Fp%3D5221\" class=\"powerpress_link_subscribe powerpress_link_subscribe_itunes\" target=\"_blank\" title=\"Subscribe on Apple Podcasts\" rel=\"nofollow\">Apple Podcasts<\/a> | <a href=\"https:\/\/www.insidepr.ca\/index.php\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p>\n<p class=\"wp-block-paragraph\">On this bi-weekly episode of Inside PR, <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/thornleyfallis.com\/\" target=\"_blank\">Joe Thornley<\/a>, <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/martinwaxman.com\/\" target=\"_blank\">Martin Waxman<\/a>, and <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"http:\/\/spinsucks.com\/\" target=\"_blank\">Gini Dietrich<\/a> discuss the plumbing of the internet, from <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/feedburner.google.com\/fb\/a\/myfeeds?pli=1\" target=\"_blank\">Feedburner<\/a> and <a href=\"https:\/\/www.feedblitz.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">its replacements<\/a> to how marketing automation works in the deep dark areas of the web and how video continues to evolve as we adapt.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These are things we all take for granted, sort of like the sewer beneath our cities, but they are necessary for making things work.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And there are things that have transformed the way we&#8217;ve done business in the past 18 months. While we certainly used Google Video or Skype or Zoom, it tended to be once or twice a month\u2014at the most.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Now we&#8217;ve found that video chat is the primary way work is done and we now all take for granted that it&#8217;s the preferred way to communicate.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Even as some organizations go to a hybrid model or even back to the office full-time, there will be times that video is warranted.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And, as schools reflect on the best learning, some students will be in-person while others are at home. Martin speaks to his experience teaching in a <a href=\"https:\/\/www.insidehighered.com\/digital-learning\/article\/2020\/05\/13\/one-option-delivering-instruction-if-campuses-open-fall-hyflex#:~:text=Beatty%20and%20his%20colleagues%20at,of%20whom%20were%20working%20adults.\">hyflex <\/a><a href=\"https:\/\/www.insidehighered.com\/digital-learning\/article\/2020\/05\/13\/one-option-delivering-instruction-if-campuses-open-fall-hyflex#:~:text=Beatty%20and%20his%20colleagues%20at,of%20whom%20were%20working%20adults.\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"classroom (opens in a new tab)\">classroom<\/a>, which is hybrid and flexible.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The classroom is like a studio and students have to sign up to be there in person.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For those that are learning at home, the teacher (Martin, in this case) has a camera that follows them around automatically, capturing the lecture\u2014and then everyone in the class, in-person included, will all Zoom in and any group work will be done through breakout sessions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It&#8217;s a new way of working and, certainly, the plumbing of the internet will continue to evolve as we adapt to new ways of learning, working, and living.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Join us for this episode to learn more!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Subscribe to the Inside PR podcast<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">We\u2019re trying to be wherever you want us to be. So, you can subscribe to Inside PR on the most popular podcast apps.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/inside-pr\/id137886027?mt=2\">Subscribe to Inside PR on Apple Podcasts<\/a><\/li><li><a href=\"spotify:show:3soHWLNlvxFF4yxhVswLv5\">Subscribe to Inside PR on Spotify<\/a><\/li><li><a href=\"https:\/\/play.google.com\/music\/m\/I2ztfoxr2iee5brbvb6h4xrgqqe?t=Inside_PR\">Subscribe to Inside PR on Google Play<\/a><\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">It\u2019s&nbsp;your turn<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">We\u2019d love to hear what you think and if you have any subjects you\u2019d like us to cover in upcoming episodes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Leave us a comment on the blog.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Send us an email or an audio comment to&nbsp;<a href=\"mailto:insideprcomments@gmail.com\">insideprcomments@gmail.com<\/a>,<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Connect with us on Twitter. We\u2019re&nbsp;<a href=\"https:\/\/twitter.com\/inside_pr\">@inside_pr<\/a>&nbsp;or connect directly with&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/ginidietrich\" target=\"_blank\">Gini Dietrich<\/a>,&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/thornley\" target=\"_blank\">Joseph Thornley<\/a>,&nbsp;and&nbsp;<a href=\"https:\/\/twitter.com\/martinwaxman\">Martin Waxman<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Please rate us on Apple Podcasts<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">We hope you like the podcast as much as we like making it for you. If you do,&nbsp;we have a favor to ask: If you like this podcast, please&nbsp;<a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/inside-pr\/id137886027?mt=2\" target=\"_blank\" rel=\"noreferrer noopener\">rate us on Apple Podcasts<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Thank you to the people behind Inside P<strong>R<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Our producer is&nbsp;<a href=\"https:\/\/jacobwaxman.com\/\">Jacob Waxman<\/a>, a talented musician, producer, and recording engineer. Jacob produced the episode and is also the composer of our new theme music.&nbsp;<a href=\"http:\/\/www.rogerdey.com\/\">Roger Dey<\/a>&nbsp;is our announcer.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/creativecommons.org\/licenses\/by-sa\/4.0\/\"><img decoding=\"async\" src=\"https:\/\/i.creativecommons.org\/l\/by-sa\/4.0\/88x31.png\" alt=\"Creative Commons License\"\/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Inside PR by\u00a0<a href=\"https:\/\/insidepr.ca\/\">Joseph Thornley, Gini Dietrich, Martin Waxman<\/a>\u00a0is licensed under a\u00a0<a href=\"https:\/\/creativecommons.org\/licenses\/by-sa\/4.0\/\">Creative Commons Attribution-ShareAlike 4.0 International License<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>On this bi-weekly episode of Inside PR, Joe Thornley, Martin Waxman, and Gini Dietrich discuss the plumbing of the internet, from Feedburner and its replacements to how marketing automation works in the deep dark areas of the web and how video continues to evolve as we adapt.<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[932,387,63,1165,149,27,43,44],"class_list":["post-5221","post","type-post","status-publish","format-standard","hentry","category-pr","tag-digital-marketing","tag-gini-dietrich","tag-inside-pr-podcast","tag-internet-plumbing","tag-joe-thornley","tag-martin-waxman","tag-pr-podcast","tag-public-relations"],"_links":{"self":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/5221","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/comments?post=5221"}],"version-history":[{"count":5,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/5221\/revisions"}],"predecessor-version":[{"id":5251,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/5221\/revisions\/5251"}],"wp:attachment":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/media?parent=5221"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/categories?post=5221"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/tags?post=5221"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}