{"id":5231,"date":"2021-09-01T13:26:10","date_gmt":"2021-09-01T17:26:10","guid":{"rendered":"https:\/\/www.insidepr.ca\/?p=5231"},"modified":"2021-09-08T14:50:11","modified_gmt":"2021-09-08T18:50:11","slug":"inside-pr-553-the-future-of-the-pr-industry","status":"publish","type":"post","link":"https:\/\/www.insidepr.ca\/index.php\/2021\/09\/01\/inside-pr-553-the-future-of-the-pr-industry\/","title":{"rendered":"Inside PR 551: The Future of the PR Industry"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_4291\"><audio class=\"wp-audio-shortcode\" id=\"audio-5231-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/traffic.libsyn.com\/secure\/insidep2\/Inside_PR_553_Jul_29_2021.mp3?_=1\" \/><a href=\"https:\/\/traffic.libsyn.com\/secure\/insidep2\/Inside_PR_553_Jul_29_2021.mp3\">https:\/\/traffic.libsyn.com\/secure\/insidep2\/Inside_PR_553_Jul_29_2021.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/inside-pr\/id137886027?mt=2&amp;ls=1#episodeGuid=https%3A%2F%2Fwww.insidepr.ca%2F%3Fp%3D5231\" class=\"powerpress_link_subscribe powerpress_link_subscribe_itunes\" target=\"_blank\" title=\"Subscribe on Apple Podcasts\" rel=\"nofollow\">Apple Podcasts<\/a> | <a href=\"https:\/\/www.insidepr.ca\/index.php\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p>\n<p class=\"wp-block-paragraph\">On episode 551 of Inside PR, Gini Dietrich, Martin Waxman, and Joe Thornley do a special recording for the Earned Media Mastery Summit with Agility PR Solutions. They discuss the future of the PR industry\u2014exciting things to come, as well as the challenges young professionals will face as they grow in their careers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Listen to this episode to learn:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Why you should stop using spreadsheets in favor of software to help you do your job;<\/li><li>Media outlets continue to shrink and journalists no longer have beats\u2014and what that means for your future, especially if you have any earned media responsibility; <\/li><li>How to use paid, owned, and shared media to supplement the work that we do from an earned media perspective; <\/li><li>That artificial intelligence is already here and already ready to do the more mundane parts of your job so why you should stop waiting for a memo and do something about it; and<\/li><li>How machine learning can beat all of the best practices and teach you what works best for your organization, your audiences, and your prospective customers.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Enjoy!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Subscribe to the Inside PR podcast<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">We\u2019re trying to be wherever you want us to be. So, you can subscribe to Inside PR on the most popular podcast apps.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/inside-pr\/id137886027?mt=2\">Subscribe to Inside PR on Apple Podcasts<\/a><\/li><li><a href=\"spotify:show:3soHWLNlvxFF4yxhVswLv5\">Subscribe to Inside PR on Spotify<\/a><\/li><li><a href=\"https:\/\/play.google.com\/music\/m\/I2ztfoxr2iee5brbvb6h4xrgqqe?t=Inside_PR\">Subscribe to Inside PR on Google Play<\/a><\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">It\u2019s&nbsp;your turn<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">We\u2019d love to hear what you think and if you have any subjects you\u2019d like us to cover in upcoming episodes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Leave us a comment on the blog.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Send us an email or an audio comment to&nbsp;<a href=\"mailto:insideprcomments@gmail.com\">insideprcomments@gmail.com<\/a>,<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Connect with us on Twitter. We\u2019re&nbsp;<a href=\"https:\/\/twitter.com\/inside_pr\">@inside_pr<\/a>&nbsp;or connect directly with&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/ginidietrich\" target=\"_blank\">Gini Dietrich<\/a>,&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/thornley\" target=\"_blank\">Joseph Thornley<\/a>,&nbsp;and&nbsp;<a href=\"https:\/\/twitter.com\/martinwaxman\">Martin Waxman<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Please rate us on Apple Podcasts<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">We hope you like the podcast as much as we like making it for you. If you do,&nbsp;we have a favor to ask: If you like this podcast, please&nbsp;<a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/inside-pr\/id137886027?mt=2\" target=\"_blank\" rel=\"noreferrer noopener\">rate us on Apple Podcasts<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Thank you to the people behind Inside P<strong>R<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Our producer is&nbsp;<a href=\"https:\/\/jacobwaxman.com\/\">Jacob Waxman<\/a>, a talented musician, producer, and recording engineer. Jacob produced the episode and is also the composer of our new theme music.&nbsp;<a href=\"http:\/\/www.rogerdey.com\/\">Roger Dey<\/a>&nbsp;is our announcer.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/creativecommons.org\/licenses\/by-sa\/4.0\/\"><img decoding=\"async\" src=\"https:\/\/i.creativecommons.org\/l\/by-sa\/4.0\/88x31.png\" alt=\"Creative Commons License\"\/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Inside PR by\u00a0<a href=\"https:\/\/insidepr.ca\/\">Joseph Thornley, Gini Dietrich, Martin Waxman<\/a>\u00a0is licensed under a\u00a0<a href=\"https:\/\/creativecommons.org\/licenses\/by-sa\/4.0\/\">Creative Commons Attribution-ShareAlike 4.0 International License<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>On episode 551 of Inside PR, Gini Dietrich, Martin Waxman, and Joe Thornley do a special recording for the Earned Media Mastery Summit with Agility PR Solutions. They discuss the future of the PR industry\u2014exciting &hellip;<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-5231","post","type-post","status-publish","format-standard","hentry","category-pr"],"_links":{"self":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/5231","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/comments?post=5231"}],"version-history":[{"count":9,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/5231\/revisions"}],"predecessor-version":[{"id":5269,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/5231\/revisions\/5269"}],"wp:attachment":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/media?parent=5231"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/categories?post=5231"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/tags?post=5231"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}