{"id":5260,"date":"2021-10-06T08:00:21","date_gmt":"2021-10-06T12:00:21","guid":{"rendered":"https:\/\/www.insidepr.ca\/?p=5260"},"modified":"2021-10-05T20:42:10","modified_gmt":"2021-10-06T00:42:10","slug":"inside-pr-554-content-meets-the-sound-of-silence","status":"publish","type":"post","link":"https:\/\/www.insidepr.ca\/index.php\/2021\/10\/06\/inside-pr-554-content-meets-the-sound-of-silence\/","title":{"rendered":"Inside PR 554: Content Meets the Sound of Silence"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_5898\"><audio class=\"wp-audio-shortcode\" id=\"audio-5260-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/traffic.libsyn.com\/secure\/prworks\/Inside_PR_554_Sept_30_2021.mp3?_=1\" \/><a href=\"https:\/\/traffic.libsyn.com\/secure\/prworks\/Inside_PR_554_Sept_30_2021.mp3\">https:\/\/traffic.libsyn.com\/secure\/prworks\/Inside_PR_554_Sept_30_2021.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/inside-pr\/id137886027?mt=2&amp;ls=1#episodeGuid=https%3A%2F%2Fwww.insidepr.ca%2F%3Fp%3D5260\" class=\"powerpress_link_subscribe powerpress_link_subscribe_itunes\" target=\"_blank\" title=\"Subscribe on Apple Podcasts\" rel=\"nofollow\">Apple Podcasts<\/a> | <a href=\"https:\/\/www.insidepr.ca\/index.php\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p>\n<p class=\"wp-block-paragraph\">Have you noticed your brand is no longer getting the type of engagement on organic social media? How about ranking for search or interactions when you publish new content on your website or blog? <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Perhaps the digital world has become even more pay-to-play and is expecting a higher price from organizations in order for them to achieve decent business results.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That&#8217;s what Gini Dietrich, Joe Thornley and I talk about on Inside PR. Our conversation is based on a post by digital thought-leader <a href=\"https:\/\/twitter.com\/randfish\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Rand Fishkind (opens in a new tab)\">Rand Fishkind<\/a> called, &#8216;<a rel=\"noreferrer noopener\" aria-label=\"The Incentives to Publish No Longer Reward the Web's Creators (opens in a new tab)\" href=\"https:\/\/sparktoro.com\/blog\/the-incentives-to-publish-no-longer-reward-the-webs-creators\/\" target=\"_blank\">The Incentives to Publish No Longer Reward the Web&#8217;s Creators<\/a>&#8216;.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">TL;DR version: Your content marketing strategy needs a balanced and integrated approach.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Have a read, then have a listen and let us know what you think.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Subscribe to the Inside PR podcast<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">We\u2019re trying to be wherever you want us to be. So, you can subscribe to Inside PR on the most popular podcast apps.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/inside-pr\/id137886027?mt=2\">Subscribe to Inside PR on Apple Podcasts<\/a><\/li><li><a href=\"spotify:show:3soHWLNlvxFF4yxhVswLv5\">Subscribe to Inside PR on Spotify<\/a><\/li><li><a href=\"https:\/\/play.google.com\/music\/m\/I2ztfoxr2iee5brbvb6h4xrgqqe?t=Inside_PR\">Subscribe to Inside PR on Google Play<\/a><\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">It\u2019s&nbsp;your turn<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">We\u2019d love to hear what you think and if you have any subjects you\u2019d like us to cover in upcoming episodes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Leave us a comment on the blog.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Send us an email or an audio comment to&nbsp;<a href=\"mailto:insideprcomments@gmail.com\">insideprcomments@gmail.com<\/a>,<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Connect with us on Twitter. We\u2019re&nbsp;<a href=\"https:\/\/twitter.com\/inside_pr\">@inside_pr<\/a>&nbsp;or connect directly with&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/ginidietrich\" target=\"_blank\">Gini Dietrich<\/a>,&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/thornley\" target=\"_blank\">Joseph Thornley<\/a>,&nbsp;and&nbsp;<a href=\"https:\/\/twitter.com\/martinwaxman\">Martin Waxman<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Please rate us on Apple Podcasts<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">We hope you like the podcast as much as we like making it for you. If you do,&nbsp;we have a favor to ask: If you like this podcast, please&nbsp;<a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/inside-pr\/id137886027?mt=2\" target=\"_blank\" rel=\"noreferrer noopener\">rate us on Apple Podcasts<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Thank you to the people behind Inside P<strong>R<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Our producer is&nbsp;<a href=\"https:\/\/jacobwaxman.com\/\">Jacob Waxman<\/a>, a talented musician, producer, and recording engineer. Jacob produced the episode and is also the composer of our new theme music.&nbsp;<a href=\"http:\/\/www.rogerdey.com\/\">Roger Dey<\/a>&nbsp;is our announcer.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/creativecommons.org\/licenses\/by-sa\/4.0\/\"><img decoding=\"async\" src=\"https:\/\/i.creativecommons.org\/l\/by-sa\/4.0\/88x31.png\" alt=\"Creative Commons License\"\/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Inside PR&nbsp;by&nbsp;<a href=\"https:\/\/insidepr.ca\/\">Joseph Thornley, Gini Dietrich, Martin Waxman<\/a>&nbsp;is licensed under a&nbsp;<a href=\"https:\/\/creativecommons.org\/licenses\/by-sa\/4.0\/\">Creative Commons Attribution-ShareAlike 4.0 International License<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Have you noticed your brand is no longer getting the type of engagement on organic social media? How about ranking for search or interactions when you publish new content on your website or blog? Perhaps &hellip;<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-5260","post","type-post","status-publish","format-standard","hentry","category-pr"],"_links":{"self":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/5260","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/comments?post=5260"}],"version-history":[{"count":3,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/5260\/revisions"}],"predecessor-version":[{"id":5263,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/5260\/revisions\/5263"}],"wp:attachment":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/media?parent=5260"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/categories?post=5260"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/tags?post=5260"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}