{"id":54,"date":"2006-08-01T00:04:02","date_gmt":"2006-08-01T04:04:02","guid":{"rendered":"https:\/\/www.insidepr.ca\/index.php\/2006\/08\/01\/inside-pr-18-tuesday-august-1-2006\/"},"modified":"2006-08-01T00:04:02","modified_gmt":"2006-08-01T04:04:02","slug":"inside-pr-18-tuesday-august-1-2006","status":"publish","type":"post","link":"https:\/\/www.insidepr.ca\/index.php\/2006\/08\/01\/inside-pr-18-tuesday-august-1-2006\/","title":{"rendered":"Inside PR #18 &#8211; Tuesday, August 1, 2006"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_1500\"><audio class=\"wp-audio-shortcode\" id=\"audio-54-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/media.libsyn.com\/media\/prworks\/InsidePR_18_Final_Mix.mp3?_=1\" \/><a href=\"http:\/\/media.libsyn.com\/media\/prworks\/InsidePR_18_Final_Mix.mp3\">http:\/\/media.libsyn.com\/media\/prworks\/InsidePR_18_Final_Mix.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/inside-pr\/id137886027?mt=2&amp;ls=1#episodeGuid=https%3A%2F%2Fwww.insidepr.ca%2Findex.php%2F2006%2F08%2F01%2Finside-pr-18-tuesday-august-1-2006%2F\" class=\"powerpress_link_subscribe powerpress_link_subscribe_itunes\" target=\"_blank\" title=\"Subscribe on Apple Podcasts\" rel=\"nofollow\">Apple Podcasts<\/a> | <a href=\"https:\/\/www.insidepr.ca\/index.php\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p><p>[display_podcast]<\/p>\n<p>This week on InsidePR, David and Terry discuss research as a tool for public relations, welcome text comments from <a href=\"http:\/\/podonomicsexplored.blogspot.com\/\">Leesa Barnes<\/a> and <a href=\"http:\/\/intopr.prblogs.org\/\">Owen Lsytrup<\/a> and an audio comment from <a href=\"http:\/\/blog.holtz.com\/\">Shel Holtz<\/a>, add another word to the list of &#8220;PR Words to Banish&#8221;, and play another segment from <a href=\"http:\/\/studentpr.com\/blog\">Chris Clarke<\/a>.<\/p>\n<p>Please send your comments to us in an email at <a href=\"mailto:insideprcomments@gmail.com\">insideprcomments@gmail.com<\/a>, call us on the comment line at <span style=\"font-weight: bold\">206-600-4741<\/span>, or leave us a comment on the <a href=\"http:\/\/insidepr.ca\/\">Inside PR show blog.<\/a><\/p>\n<p>You can listen to the show with the player above or <a href=\"http:\/\/media.libsyn.com\/media\/prworks\/InsidePR_18_Final_Mix.mp3\">download<\/a> or <a href=\"http:\/\/prworks.libsyn.com\/\">subscribe<\/a> with the links in the show blog\u2019s sidebar<\/p>\n<p><span style=\"font-weight: bold\">00:28<\/span> Terry opens the show, welcomes listeners new and returning, and invites comments to the comment line at <span style=\"font-weight: bold\">206-600-4741<\/span>.<\/p>\n<p><span style=\"font-weight: bold\">01:50<\/span> Terry reads a comment to the blog page from <a href=\"http:\/\/podonomicsexplored.blogspot.com\/\">Leesa Barnes<\/a>. She mentions that she was put on to InsidePR by <a href=\"http:\/\/theclientside.blogspot.com\/\">Michael Seaton from The Client Side<\/a>.<\/p>\n<p><span style=\"font-weight: bold\">03:45<\/span> David mentions that <a href=\"http:\/\/intopr.prblogs.org\/\">Owen Lystrup<\/a> was kind enough to <a href=\"https:\/\/www.insidepr.ca\/index.php\/2006\/07\/25\/inside-pr-17-tuesday-june-25-2006\/#comment-821\">leave a comment<\/a> on the subject of goals and objectives.<\/p>\n<p><span style=\"font-weight: bold\">04:55<\/span> <a href=\"http:\/\/foriimmediaterelease.biz\/\">Shel Holtz<\/a> leaves an audio comment on the differences between goals and objectives, and strategies and tactics. He uses an excellent World War II analogy to explain their differences that he borrows from <a href=\"http:\/\/www.amazon.com\/gp\/product\/1577660862\/104-7393337-9289553?v=glance&#038;n=283155\">Wilma Matthews<\/a>.<\/p>\n<p><span style=\"font-weight: bold\">08:50<\/span> Terry mentions that <a href=\"http:\/\/forimmediaterelease.biz\/\">For Immediate Release<\/a> has been nominated for a <a href=\"http:\/\/www.podcastawards.com\/\">Podcast Award<\/a>. He encourages listeners to vote early and often <a href=\"http:\/\/www.podcastawards.com\/\">here<\/a> under the &#8220;Business&#8221; category. He also says that he looks forward to meeting <a href=\"http:\/\/blog.holtz.com\">Shel<\/a> and <a href=\"http:\/\/nevillehobson.com\/\">Neville<\/a> at the <a href=\"http:\/\/www.portablemediaexpo.com\/\">Podcast Expo in Ontario, California<\/a>.<\/p>\n<p><span style=\"font-weight: bold\">09:30<\/span> David brings up this week&#8217;s topic: research and how it fits into public relations.<\/p>\n<p><span style=\"font-weight: bold\">10:00<\/span> Terry clarifies that they will discuss public opinion or market research. He then says that PR people don&#8217;t often know enough about public opinion research to fully understand its uses.<\/p>\n<p><span style=\"font-weight: bold\">12:00<\/span> Terry mentions a former client, Molson, and talks about some research Molson&#8217;s PR firm did before Thornley Fallis took over the account.<\/p>\n<p><span style=\"font-weight: bold\">13:55<\/span> David mentions that the &#8220;Blind Date&#8221; survey had nothing to do with the event it should have been intended to promote for Molson&#8217;s.<\/p>\n<p><span style=\"font-weight: bold\">16:30<\/span> Terry brings up research work Thornley Fallis did for an organization called &#8220;<a href=\"http:\/\/www.breakfastforlearning.ca\/\">Breakfast for Learning<\/a>&#8221; and how the survey results surprised the PR team at Thornley Fallis.  (Disclosure:  Terry now sits on the board of BFL.)<\/p>\n<p><span style=\"font-weight: bold\">20:04<\/span> David says that awareness research is important. He finds research is sometimes lacking, and uses examples such as Sony&#8217;s debut of the <a href=\"http:\/\/en.wikipedia.org\/wiki\/Walkman\">Walkman<\/a> and the age-old example of <a href=\"http:\/\/en.wikipedia.org\/wiki\/New_Coke\">New Coke<\/a> to support his views.<\/p>\n<p><span style=\"font-weight: bold\">24:45<\/span> Terry says that there is a balance between instinct and research. He follows that up saying that he hopes PR practitioners can understand the strategic value of research and not just its common use as a media hook.<\/p>\n<p><span style=\"font-weight: bold\">26:45<\/span> David says to understand what research is and what it can and cannot do.<\/p>\n<p><span style=\"font-weight: bold\">27:37<\/span> David introduces Chris Clarke&#8217;s segment for the week.<\/p>\n<p><span style=\"font-weight: bold\">30:30<\/span> Terry and David thank Chris for his comment.<\/p>\n<p><span style=\"font-weight: bold\">31:35<\/span> Terry adds another word to &#8220;PR Words to Banish&#8221;. This week: <span style=\"font-style: italic\">utilize<\/span>.<\/p>\n<p><span style=\"font-weight: bold\">33:45<\/span> David invites comments through the comment line (206-600-4741), to the <a href=\"https:\/\/www.insidepr.ca\/\/\">Inside PR show blog<\/a>, or to <a href=\"mailto:insideprcomments@gmail.com\">insideprcomments@gmail.com<\/a>. Terry and David also welcome listeners to the <a href=\"http:\/\/blubrry.com\/programs\/482\/insidepr\/\">Inside PR Blubrry site.<\/a><\/p>\n<p><span style=\"font-weight: bold\">Music<\/span>: our theme music is <a href=\"http:\/\/music.podshow.com\/music\/listeners\/artistdetails.php?BandHash=c1dd4fd0935bb2484ec0a1a49ad932e4\">Streetwalker by CJacks<\/a>, and is from the <a href=\"http:\/\/www.podshow.com\/\">Podsafe Music Network<\/a>; Roger Dey is our announcer.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[display_podcast] This week on InsidePR, David and Terry discuss research as a tool for public relations, welcome text comments from Leesa Barnes and Owen Lsytrup and an audio comment from Shel Holtz, add another word &hellip;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10,2,3],"tags":[],"class_list":["post-54","post","type-post","status-publish","format-standard","hentry","category-inside-pr","category-pr","category-show-notes"],"_links":{"self":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/54","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/comments?post=54"}],"version-history":[{"count":0,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/54\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/media?parent=54"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/categories?post=54"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/tags?post=54"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}