{"id":613,"date":"2009-08-12T13:03:53","date_gmt":"2009-08-12T18:03:53","guid":{"rendered":"https:\/\/www.insidepr.ca\/?p=613"},"modified":"2009-08-12T13:03:53","modified_gmt":"2009-08-12T18:03:53","slug":"inside-pr-summer-archives-7-wednesday-august-12-2009","status":"publish","type":"post","link":"https:\/\/www.insidepr.ca\/index.php\/2009\/08\/12\/inside-pr-summer-archives-7-wednesday-august-12-2009\/","title":{"rendered":"Inside PR Summer Archives #7 &#8211; Wednesday, August 12, 2009"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_848\"><audio class=\"wp-audio-shortcode\" id=\"audio-613-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/media.libsyn.com\/media\/prworks\/IPR_SA_7_FINAL.mp3?_=1\" \/><a href=\"http:\/\/media.libsyn.com\/media\/prworks\/IPR_SA_7_FINAL.mp3\">http:\/\/media.libsyn.com\/media\/prworks\/IPR_SA_7_FINAL.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/inside-pr\/id137886027?mt=2&amp;ls=1#episodeGuid=https%3A%2F%2Fwww.insidepr.ca%2F%3Fp%3D613\" class=\"powerpress_link_subscribe powerpress_link_subscribe_itunes\" target=\"_blank\" title=\"Subscribe on Apple Podcasts\" rel=\"nofollow\">Apple Podcasts<\/a> | <a href=\"https:\/\/www.insidepr.ca\/index.php\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p><p>[display_podcast]<\/p>\n<p>Comments? Send us an email at\u00a0<a href=\"mailto:insideprcomments@gmail.com\">insideprcomments@gmail.com<\/a>, call us on the comment line on 206-600-4741, visit the\u00a0<a href=\"http:\/\/www.blubrry.com\/insidepr\">Inside PR Blubrry site<\/a>, or leave us a comment on the\u00a0<a href=\"https:\/\/www.insidepr.ca\/\">Inside PR show blog<\/a>.<\/p>\n<p>This week on Inside PR,\u00a0<a href=\"http:\/\/com.motionblog.ca\/\">Keith McArthur<\/a> and\u00a0<a href=\"http:\/\/www.prworks.ca\/\">David Jones<\/a> review this weeks events and discuss PR agencies and how they need to change.<\/p>\n<p><strong>Show Notes<\/strong><\/p>\n<p><strong>00:32<\/strong> Dave introduces the show<\/p>\n<p><strong>01:27<\/strong> Keith talks about the\u00a0<a href=\"http:\/\/www2.infopresse.com\/\">InfoPresse<\/a> <a href=\"http:\/\/www.infopresse.com\/Conferences\/Toronto\/The-Web-Revolution.html\">conference<\/a> and the launch of\u00a0<a href=\"http:\/\/www.influencia.ca\/page\/rss.aspx\">influencia.ca<\/a><\/p>\n<p><strong>02:43<\/strong> The debate about social media as a cultural or technological revolution begins. The understanding of the tools or the the understanding of the culture; which is more important?<\/p>\n<p><strong>03:49<\/strong> Keith gets a dig in at Dave for having issues with last week&#8217;s podcast<\/p>\n<p><strong>04:07<\/strong> Dave references\u00a0<a href=\"http:\/\/www.mynameiskate.ca\/\">Kate Trgovac<\/a><\/p>\n<p><strong>04:53<\/strong> Dave talks about\u00a0<a href=\"http:\/\/propr.ca\/index.php\/2008\/the-roundtable-on-social-media-measurement-and-metrics-continues-at-third-tuesday-toronto\/#comments\">Joseph Thornley&#8217;s\u00a0 Social Media Roundtable<\/a> ,\u00a0<a href=\"http:\/\/www.meshconference.com\/\">MESH<\/a> and speaking at MESH about podcasting with Doug Walker. Doug Walker hosts the<em> <a href=\"http:\/\/www.shillpodcast.com\/\">Shill Podcast<\/a><\/em> with Dave and writes the\u00a0<a href=\"http:\/\/www.webwalker.ca\/\">webwalker blog<\/a><\/p>\n<p><strong>08:19<\/strong> Welcome to the main topic of the show:\u00a0<em>PR Agencies and How They Need to Change. <\/em>This topic was brought up in reference to a blog post by\u00a0<a href=\"http:\/\/www.pr-squared.com\/\">Todd Defren<\/a> &#8211; developer of\u00a0<a href=\"http:\/\/www.pr-squared.com\/2006\/05\/the_social_media_press_release.html\">the social media press release<\/a>.<\/p>\n<p><strong>09:52<\/strong> Dave and Keith discuss the &#8220;<a href=\"http:\/\/www.pr-squared.com\/2008\/05\/five_thoughts_on_the_future_of.html\">5 thoughts on the future of PR<\/a>&#8220;:<\/p>\n<ol>\n<li>Agencies must become comfortable with the personal branding of employees<\/li>\n<li>Agencies need to do a far better job training staff<\/li>\n<li>Agencies have to explain to clients that mistakes will happen<\/li>\n<li>Agencies must help clients move from reactive to proactive to interactive<\/li>\n<li>Agencies must reconsider their core value<\/li>\n<\/ol>\n<p><strong>40:30<\/strong> Dave wraps the show<\/p>\n<p>Our theme music is\u00a0<a href=\"http:\/\/www.podsafeaudio.com\/jamroom\/bands\/269\/\">Streetwalker by Cjacks<\/a> and is courtesy of the\u00a0<a href=\"http:\/\/music.podshow.com\/\">Podsafe Music Network<\/a>;\u00a0<a href=\"http:\/\/www.rogerdey.com\/\">Roger Dey<\/a> is our announcer.<\/p>\n<p>This week&#8217;s episode was produced by\u00a0<a href=\"http:\/\/www.prgirlz.com\/index.php\/2008\/05\/16\/samantha-lovelace-the-front-desk\/\">Samantha Lovelace<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[display_podcast] Comments? Send us an email at\u00a0insideprcomments@gmail.com, call us on the comment line on 206-600-4741, visit the\u00a0Inside PR Blubrry site, or leave us a comment on the\u00a0Inside PR show blog. This week on Inside PR,\u00a0Keith &hellip;<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14,10,2,3,12,431],"tags":[948,26,247,107,950,59,232,28,108,328,946,43,437,952,25,225,438],"class_list":["post-613","post","type-post","status-publish","format-standard","hentry","category-canadian-podcasting","category-inside-pr","category-pr","category-show-notes","category-social-media","category-summer-archives","tag-agency-life","tag-david-jones","tag-doug-walker","tag-influenciaca","tag-inside-pr","tag-joseph-thornley","tag-kate-trgovac","tag-keith-mcarthur","tag-mesh","tag-podcasting","tag-pr","tag-pr-podcast","tag-shill-podcast","tag-social-media","tag-terry-fallis","tag-todd-defren","tag-webwalker-blog"],"_links":{"self":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/613","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/comments?post=613"}],"version-history":[{"count":0,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/613\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/media?parent=613"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/categories?post=613"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/tags?post=613"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}