{"id":76,"date":"2006-08-29T00:06:01","date_gmt":"2006-08-29T04:06:01","guid":{"rendered":"https:\/\/www.insidepr.ca\/index.php\/2006\/08\/28\/inside-pr-22-tuesday-august-29-2006\/"},"modified":"2006-08-29T00:06:01","modified_gmt":"2006-08-29T04:06:01","slug":"inside-pr-22-tuesday-august-29-2006","status":"publish","type":"post","link":"https:\/\/www.insidepr.ca\/index.php\/2006\/08\/29\/inside-pr-22-tuesday-august-29-2006\/","title":{"rendered":"Inside PR #22 &#8211; Tuesday, August 29, 2006"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_4726\"><audio class=\"wp-audio-shortcode\" id=\"audio-76-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/media.libsyn.com\/media\/prworks\/Inside_PR_22_Final_Mix.mp3?_=1\" \/><a href=\"http:\/\/media.libsyn.com\/media\/prworks\/Inside_PR_22_Final_Mix.mp3\">http:\/\/media.libsyn.com\/media\/prworks\/Inside_PR_22_Final_Mix.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/inside-pr\/id137886027?mt=2&amp;ls=1#episodeGuid=https%3A%2F%2Fwww.insidepr.ca%2Findex.php%2F2006%2F08%2F28%2Finside-pr-22-tuesday-august-29-2006%2F\" class=\"powerpress_link_subscribe powerpress_link_subscribe_itunes\" target=\"_blank\" title=\"Subscribe on Apple Podcasts\" rel=\"nofollow\">Apple Podcasts<\/a> | <a href=\"https:\/\/www.insidepr.ca\/index.php\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p><p>[display_podcast]<\/p>\n<p>This week on Inside PR, Terry welcomes guest host Michael Seaton from <a href=\"http:\/\/theclientside.blogspot.com\/\">The Client Side<\/a> in David&#8217;s absence. Michael and Terry discuss public relations from the client&#8217;s perspective. They play audio comments from Michael himself and Francis Wooby, and David Jones contributes the first-ever Lake-Cast. Finally, Terry does his segment of &#8220;<a href=\"https:\/\/www.insidepr.ca\/index.php\/inside-proper-english\/\">Inside PRoper English<\/a>&#8220;, and plays this week&#8217;s contribution from <a href=\"http:\/\/studentpr.com\/blog\">Chris Clarke<\/a>.<\/p>\n<p><span style=\"font-weight: bold\">Show Notes<\/span><\/p>\n<p><span style=\"font-weight: bold\">00:28<\/span> Terry introduces the show, and invites listener feedback through email at <a href=\"mailto:insideprcomments@gmail.com\">insideprcomments@gmail.com<\/a>, the comment line at 206-600-4741, or leave a comment on the <a href=\"http:\/\/insidepr.ca\/\">Inside PR show blog.<\/a><\/p>\n<p><span style=\"font-weight: bold\">01:18<\/span> With David away, Michael Seaton from <a href=\"http:\/\/theclientside.blogspot.com\/\">The Client Side<\/a> blog is guest co-hosting in his place. Michael explains how he became a contributor on <a href=\"http:\/\/www.jaffejuice.com\/\">Joseph Jaffe&#8217;s<\/a> <a href=\"http:\/\/www.acrossthesound.net\/\">Across the Sound<\/a> podcast.<\/p>\n<p><span style=\"font-weight: bold\">04:12<\/span> Terry talks about IPR&#8217;s first-ever <a href=\"https:\/\/www.insidepr.ca\/index.php\/2006\/08\/15\/inside-pr-20-tuesday-august-15-2006\/\">negative comment<\/a>.<\/p>\n<p><span style=\"font-weight: bold\">05:15<\/span> Terry plays an audio comment from <a href=\"http:\/\/www.wooby.tk\/\">Francis Wooby<\/a>, who comments on the ethics meme.<\/p>\n<p><span style=\"font-weight: bold\">08:24<\/span> Terry plays an audio comment from none other than <a href=\"http:\/\/theclientside.blogspot.com\/\">Michael Seaton<\/a> on the research discussion Terry and Dave were having on IPR #18.<\/p>\n<p><span style=\"font-weight: bold\">12:40<\/span> Michael tells listeners a little more about himself.<\/p>\n<p><span style=\"font-weight: bold\">15:36<\/span> <a href=\"http:\/\/www.thornleyfallisgroup.ca\/prworks\/\">David Jones<\/a> corresponds from Lake Simcoe, hence the term Lake-Cast.<\/p>\n<p><span style=\"font-weight: bold\">19:25<\/span> Terry and Michael discuss public relations from the client&#8217;s perspective, and how clients can get the most out of their agency relationships. Michael cites the book <a href=\"http:\/\/www.amazon.com\/gp\/product\/0670030767\/102-9365306-3827326?v=glance&#038;n=283155\">&#8220;A New Brand World&#8221; by Scott Bedbury<\/a>.<\/p>\n<p><span style=\"font-weight: bold\">23:00<\/span> Terry says the idea of the right fit or proper relationship is the key to a great agency\/client relationship. Terry notes that his twin brother, who works in marketing and promotions, calls it &#8220;the final 5%&#8221;. Terry thinks it may be worth even more.<\/p>\n<p><span style=\"font-weight: bold\">28:20<\/span> Michael believes you have to understand not only your business but the clients&#8217; business as well. Also, it&#8217;s important to be a thought leader, because you need someone who keeps the client on top of trends.<\/p>\n<p><span style=\"font-weight: bold\">29:30<\/span> Terry adds that it&#8217;s important to be good listeners and give the advice the client needs to hear, not the advice the client wants to hear.<\/p>\n<p><span style=\"font-weight: bold\">33:13<\/span> Terry introduces and plays Chris Clarke&#8217;s segment for the week.<\/p>\n<p><span style=\"font-weight: bold\">36:12<\/span> <a href=\"https:\/\/www.insidepr.ca\/index.php\/inside-proper-english\/\">Inside PRoper English<\/a> for the week: <span style=\"font-style: italic\">reticent<\/span><\/p>\n<p><span style=\"font-weight: bold\">37:17<\/span> Michael&#8217;s blog can be found at <a href=\"http:\/\/theclientside.blogspot.com\/\">theclientside.blogspot.com<\/a>. He and Terry talk about a potential &#8220;Client Side&#8221; podcast in the works, so be on the lookout for more information on Michael&#8217;s blog in the next few weeks.<br \/>\n<span style=\"font-style: italic\"><br \/>\n<\/span><span style=\"font-weight: bold\">41:05<\/span> Terry thanks Michael for stepping in this week. He closes the show and invites listener comments: through email at <a href=\"mailto:insideprcomments@gmail.com\">insideprcomments@gmail.com<\/a>, call us on the comment line at 206-600-4741, or leave us a comment on the <a href=\"http:\/\/insidepr.ca\/\">Inside PR show blog.<\/a> Also, Terry welcomes listeners to the <a href=\"http:\/\/blubrry.com\/programs\/482\/insidepr\/\">Inside PR Blubrry site.<\/a><\/p>\n<p>Music: our theme music is <a href=\"http:\/\/music.podshow.com\/music\/listeners\/artistdetails.php?BandHash=c1dd4fd0935bb2484ec0a1a49ad932e4\">Streetwalker by CJacks<\/a>, and is from the <a href=\"http:\/\/www.podshow.com\/\">Podsafe Music Network<\/a>; Roger Dey is our announcer.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[display_podcast] This week on Inside PR, Terry welcomes guest host Michael Seaton from The Client Side in David&#8217;s absence. Michael and Terry discuss public relations from the client&#8217;s perspective. They play audio comments from Michael &hellip;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,10,2,3],"tags":[],"class_list":["post-76","post","type-post","status-publish","format-standard","hentry","category-agency-life","category-inside-pr","category-pr","category-show-notes"],"_links":{"self":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/76","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/comments?post=76"}],"version-history":[{"count":0,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/76\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/media?parent=76"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/categories?post=76"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/tags?post=76"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}