{"id":830,"date":"2010-04-28T14:34:09","date_gmt":"2010-04-28T19:34:09","guid":{"rendered":"https:\/\/www.insidepr.ca\/?p=830"},"modified":"2010-04-28T14:34:09","modified_gmt":"2010-04-28T19:34:09","slug":"inside-pr-2-01-wednesday-april-28-2010","status":"publish","type":"post","link":"https:\/\/www.insidepr.ca\/index.php\/2010\/04\/28\/inside-pr-2-01-wednesday-april-28-2010\/","title":{"rendered":"Inside PR 2.01 &#8211; Wednesday, April 28, 2010"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_1139\"><audio class=\"wp-audio-shortcode\" id=\"audio-830-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/media.libsyn.com\/media\/prworks\/IPR_201_FINAL.mp3?_=1\" \/><a href=\"http:\/\/media.libsyn.com\/media\/prworks\/IPR_201_FINAL.mp3\">http:\/\/media.libsyn.com\/media\/prworks\/IPR_201_FINAL.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/inside-pr\/id137886027?mt=2&amp;ls=1#episodeGuid=https%3A%2F%2Fwww.insidepr.ca%2F%3Fp%3D830\" class=\"powerpress_link_subscribe powerpress_link_subscribe_itunes\" target=\"_blank\" title=\"Subscribe on Apple Podcasts\" rel=\"nofollow\">Apple Podcasts<\/a> | <a href=\"https:\/\/www.insidepr.ca\/index.php\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p><p>[display_podcast]<\/p>\n<p>Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us\u00a0<a href=\"http:\/\/twitter.com\/inside_pr\">@inside_pr<\/a> on Twitter.<\/p>\n<p>This week on Inside PR, <a href=\"http:\/\/twitter.com\/martinwaxman\">Martin<\/a> introduces Inside PR&#8217;s new hosts, <a href=\"http:\/\/twitter.com\/thornley\">Joe Thornley<\/a> and <a href=\"http:\/\/twitter.com\/ginidietrich\">Gini Dietrich<\/a> and they discuss how small businesses should approach social media.<\/p>\n<p><strong>0:20 <\/strong>Martin opens the show.<\/p>\n<p><strong>1:09<\/strong> Gini introduces herself and talks about getting involved with Inside PR.<\/p>\n<p><strong>2:11<\/strong> Joe introduces himself.<\/p>\n<p><strong>3:01<\/strong> Martin suggests they discuss how they hope to shape the show.<\/p>\n<p><strong>5:18 <\/strong>Martin brings up <a href=\"http:\/\/www.socialmediaexplorer.com\/2010\/04\/23\/small-business-social-media-use\/\">a recent blog post by Jason Falls<\/a> about how small businesses are approaching social media.<\/p>\n<p><strong>6:57 <\/strong>Gini explains how small business owners can use social media.<\/p>\n<p><strong>7:42<\/strong> Joe mentions that instead of using traditional advertising, he focuses on social media and community as a means of promoting his agency.<\/p>\n<p><strong>10:42<\/strong> Martin recalls a panel where he spoke to students about using social media to get noticed by agencies.<\/p>\n<p><strong>12:25<\/strong> Gini notes the importance of communicating online with agency heads and leaders to build relationships that can help you get a job.<\/p>\n<p><strong>13:24<\/strong> Gini gives three pieces of advice to small business owners about using social media.<\/p>\n<p><strong>16:00<\/strong> Joe kicks off the -30- segment.<\/p>\n<p><strong>19:51<\/strong> Martin wraps up the show.<\/p>\n<p>Our theme music was created by\u00a0<a href=\"http:\/\/www.fortheloveofrecords.com\/\">Damon de Szegheo<\/a>;\u00a0<a href=\"http:\/\/www.rogerdey.com\/\">Roger Dey<\/a> is our announcer.<\/p>\n<p>This week\u2019s episode was produced by <a href=\"http:\/\/twitter.com\/ykashefi\">Yasmine Kashefi<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[display_podcast] Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us\u00a0@inside_pr on Twitter. This week &hellip;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[452,10,2,21,12],"tags":[954,26,387,950,59,29,28,27,43,109,44,45,952,25],"class_list":["post-830","post","type-post","status-publish","format-standard","hentry","category-452","category-inside-pr","category-pr","category-shownotes","category-social-media","tag-canadian-podcasting","tag-david-jones","tag-gini-dietrich","tag-inside-pr","tag-joseph-thornley","tag-julie-rusciolelli","tag-keith-mcarthur","tag-martin-waxman","tag-pr-podcast","tag-public-realtions","tag-public-relations","tag-public-relations-podcast","tag-social-media","tag-terry-fallis"],"_links":{"self":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/830","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/comments?post=830"}],"version-history":[{"count":0,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/830\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/media?parent=830"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/categories?post=830"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/tags?post=830"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}