{"id":928,"date":"2010-08-11T01:57:34","date_gmt":"2010-08-11T05:57:34","guid":{"rendered":"https:\/\/www.insidepr.ca\/?p=928"},"modified":"2010-08-11T01:57:34","modified_gmt":"2010-08-11T05:57:34","slug":"inside-pr-2-16-wednesday-august-11-2010","status":"publish","type":"post","link":"https:\/\/www.insidepr.ca\/index.php\/2010\/08\/11\/inside-pr-2-16-wednesday-august-11-2010\/","title":{"rendered":"Inside PR 2.16 \u2013 Wednesday, August 11, 2010"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_7638\"><audio class=\"wp-audio-shortcode\" id=\"audio-928-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/traffic.libsyn.com\/prworks\/IPR_216_FINAL.mp3?_=1\" \/><a href=\"http:\/\/traffic.libsyn.com\/prworks\/IPR_216_FINAL.mp3\">http:\/\/traffic.libsyn.com\/prworks\/IPR_216_FINAL.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/inside-pr\/id137886027?mt=2&amp;ls=1#episodeGuid=https%3A%2F%2Fwww.insidepr.ca%2F%3Fp%3D928\" class=\"powerpress_link_subscribe powerpress_link_subscribe_itunes\" target=\"_blank\" title=\"Subscribe on Apple Podcasts\" rel=\"nofollow\">Apple Podcasts<\/a> | <a href=\"https:\/\/www.insidepr.ca\/index.php\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p><p>[display_podcast]<\/p>\n<p>Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us\u00a0<a href=\"http:\/\/twitter.com\/inside_pr\">@inside_pr<\/a> on Twitter.<\/p>\n<p>This week on Inside PR,\u00a0<a href=\"http:\/\/twitter.com\/thornley\"> Joe<\/a> and <a href=\"http:\/\/twitter.com\/ginidietrich\">Gini<\/a> discuss how social media interprets news as it happens and how some companies are not prepared to deal with it.<\/p>\n<p><strong>0:42 <\/strong>Joe opens the show.<\/p>\n<p><strong>1:37<\/strong> Joe apologizes for the technical difficulties we&#8217;ve been having with the feed over the past two weeks.<\/p>\n<p><strong>2:34<\/strong> Joe brings up this week&#8217;s topic: how social media interprets news and how it impacted three different companies.<\/p>\n<p><strong>4:20<\/strong> Joe tells us about the first example &#8211; how <a href=\"http:\/\/www.theglobeandmail.com\/news\/national\/air-canada-fixes-wheelchair-family-credits-viral-outrage\/article1663547\/\">Air Canada dealt with damaging a young boy&#8217;s wheel chair.<\/a><strong><\/strong><\/p>\n<p><strong>11:08 <\/strong>Gini gives us example #2: how news broke about <a href=\"http:\/\/www.huffingtonpost.com\/josh-silver\/google-verizon-deal-the-e_b_671617.html\">a supposed partnership between Google and Verizon<\/a> before an official announcement was even made.<\/p>\n<p><strong>16:06<\/strong> Joe brings up the last example &#8211; how RIM dealt with blogger backlash over their newest phone, the Torch.<\/p>\n<p><strong>18:12<\/strong> Joe closes the show.<\/p>\n<p>Our theme music was created by\u00a0<a href=\"http:\/\/www.fortheloveofrecords.com\/\">Damon de Szegheo<\/a>;\u00a0<a href=\"http:\/\/www.rogerdey.com\/\">Roger    Dey<\/a> is our announcer.<\/p>\n<p>This week\u2019s episode was produced by <a href=\"http:\/\/twitter.com\/ykashefi\">Yasmine Kashefi<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[display_podcast] Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us\u00a0@inside_pr on Twitter. This week &hellip;<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,3,12],"tags":[387,950,63,43,44,45,959],"class_list":["post-928","post","type-post","status-publish","format-standard","hentry","category-pr","category-show-notes","category-social-media","tag-gini-dietrich","tag-inside-pr","tag-inside-pr-podcast","tag-pr-podcast","tag-public-relations","tag-public-relations-podcast","tag-twitter"],"_links":{"self":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/928","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/comments?post=928"}],"version-history":[{"count":0,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/928\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/media?parent=928"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/categories?post=928"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/tags?post=928"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}