{"id":942,"date":"2010-09-01T04:30:34","date_gmt":"2010-09-01T08:30:34","guid":{"rendered":"https:\/\/www.insidepr.ca\/?p=942"},"modified":"2010-09-01T04:30:34","modified_gmt":"2010-09-01T08:30:34","slug":"inside-pr-2-18-wednesday-september-1-2010","status":"publish","type":"post","link":"https:\/\/www.insidepr.ca\/index.php\/2010\/09\/01\/inside-pr-2-18-wednesday-september-1-2010\/","title":{"rendered":"Inside PR 2.18 \u2013 Wednesday, September 1, 2010"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_8012\"><audio class=\"wp-audio-shortcode\" id=\"audio-942-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/traffic.libsyn.com\/prworks\/IPR_218_FINAL.mp3?_=1\" \/><a href=\"http:\/\/traffic.libsyn.com\/prworks\/IPR_218_FINAL.mp3\">http:\/\/traffic.libsyn.com\/prworks\/IPR_218_FINAL.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/inside-pr\/id137886027?mt=2&amp;ls=1#episodeGuid=https%3A%2F%2Fwww.insidepr.ca%2F%3Fp%3D942\" class=\"powerpress_link_subscribe powerpress_link_subscribe_itunes\" target=\"_blank\" title=\"Subscribe on Apple Podcasts\" rel=\"nofollow\">Apple Podcasts<\/a> | <a href=\"https:\/\/www.insidepr.ca\/index.php\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p><p>[display_podcast]<\/p>\n<p>Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us\u00a0<a href=\"http:\/\/twitter.com\/inside_pr\">@inside_pr<\/a> on Twitter.<\/p>\n<p>This week on Inside PR, <a href=\"http:\/\/twitter.com\/martinwaxman\">Martin<\/a>,\u00a0 <a href=\"http:\/\/twitter.com\/ginidietrich\">Gini<\/a> and <a href=\"http:\/\/twitter.com\/thornley\">Joe<\/a> return from their vacation and discuss books, the publishing industry and how the way we read might differ entirely next summer.<\/p>\n<p><strong>0:26 <\/strong>Martin opens the show.<strong><br \/>\n<\/strong><\/p>\n<p><strong>1:10 <\/strong>Martin apologizes that they missed last week&#8217;s episode.<\/p>\n<p><strong>1:41 <\/strong>Martin shares a comment from <a href=\"http:\/\/www.dannystarr.com\/\">Danny Starr<\/a> about ghost blogging.<\/p>\n<p><strong>2:47<\/strong> Gini introduces this week&#8217;s topic: will social media change traditional book publishing? The topic was inspired by Seth Godin&#8217;s decision to <a href=\"http:\/\/sethgodin.typepad.com\/seths_blog\/2010\/08\/moving-on.html\">abandon traditional book publishing. <\/a><\/p>\n<p><strong>3:52<\/strong> Gini wonders if traditional book publishing is dying, needs to evolve or if Seth Godin can get away with it due to all his best sellers?<\/p>\n<p><strong>5:40 <\/strong>Martin thinks traditional book publishing needs to be shook up.<\/p>\n<p><strong>10:15 <\/strong>Joe says that due to links in digital content, we&#8217;ve stop reading in a linear fashion.<strong><\/strong><\/p>\n<p><strong>15:00 <\/strong>Martin points out that textbooks that are republished with updates year after year would benefit from an electronic format.<strong><br \/>\n<\/strong><\/p>\n<p><strong>19:35<\/strong> Martin closes the show.<\/p>\n<p>Our theme music was created by\u00a0<a href=\"http:\/\/www.fortheloveofrecords.com\/\">Damon de Szegheo<\/a>;\u00a0<a href=\"http:\/\/www.rogerdey.com\/\">Roger    Dey<\/a> is our announcer.<\/p>\n<p>This week\u2019s episode was produced by <a href=\"http:\/\/twitter.com\/ykashefi\">Yasmine Kashefi<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[display_podcast] Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us\u00a0@inside_pr on Twitter. This week &hellip;<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14,10,2,3,12],"tags":[951,387,149,27,69,45,952],"class_list":["post-942","post","type-post","status-publish","format-standard","hentry","category-canadian-podcasting","category-inside-pr","category-pr","category-show-notes","category-social-media","tag-comments","tag-gini-dietrich","tag-joe-thornley","tag-martin-waxman","tag-podcast","tag-public-relations-podcast","tag-social-media"],"_links":{"self":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/942","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/comments?post=942"}],"version-history":[{"count":0,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/942\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/media?parent=942"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/categories?post=942"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/tags?post=942"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}