{"id":957,"date":"2010-09-15T01:42:03","date_gmt":"2010-09-15T05:42:03","guid":{"rendered":"https:\/\/www.insidepr.ca\/?p=957"},"modified":"2010-09-15T01:42:03","modified_gmt":"2010-09-15T05:42:03","slug":"inside-pr-2-20-wednesday-september-15-2010","status":"publish","type":"post","link":"https:\/\/www.insidepr.ca\/index.php\/2010\/09\/15\/inside-pr-2-20-wednesday-september-15-2010\/","title":{"rendered":"Inside PR 2.20 \u2013 Wednesday, September 15, 2010"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_5893\"><audio class=\"wp-audio-shortcode\" id=\"audio-957-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/traffic.libsyn.com\/prworks\/IPR_220_FINAL.mp3?_=1\" \/><a href=\"http:\/\/traffic.libsyn.com\/prworks\/IPR_220_FINAL.mp3\">http:\/\/traffic.libsyn.com\/prworks\/IPR_220_FINAL.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/inside-pr\/id137886027?mt=2&amp;ls=1#episodeGuid=https%3A%2F%2Fwww.insidepr.ca%2F%3Fp%3D957\" class=\"powerpress_link_subscribe powerpress_link_subscribe_itunes\" target=\"_blank\" title=\"Subscribe on Apple Podcasts\" rel=\"nofollow\">Apple Podcasts<\/a> | <a href=\"https:\/\/www.insidepr.ca\/index.php\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p><p>[display_podcast]<\/p>\n<p>Comments? Send us an email or an audio comment to   insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a   comment on the Inside PR show blog or message us\u00a0<a href=\"http:\/\/twitter.com\/inside_pr\">@inside_pr<\/a> on Twitter.<\/p>\n<p>This week on Inside PR, <a href=\"http:\/\/twitter.com\/martinwaxman\">Martin<\/a>,\u00a0 <a href=\"http:\/\/twitter.com\/ginidietrich\">Gini<\/a> and <a href=\"http:\/\/twitter.com\/thornley\">Joe<\/a> kick off the new school year with a discussion about the social media tools every new PR student needs.<\/p>\n<p><strong>0:26 <\/strong>Martin opens the show.<strong><\/strong><\/p>\n<p><strong>1:43 <\/strong>Joe mentions that it&#8217;s the beginning of a new school year and that Martin is teaching again at McMaster&#8217;s PR program.<\/p>\n<p><strong>2:44<\/strong> Martin kicks off the discussion about this week&#8217;s topic: social media tools every new PR student needs.<\/p>\n<p><strong>3:03 <\/strong>Joe shares the first tip: remember there is only one you and be consistent with how you present yourself across all mediums.<\/p>\n<p><strong>4:40<\/strong> Joe reminds students to build a professional profile from day one.<\/p>\n<p><strong>5:40<\/strong> Gini gives some advice for students who are hesitant to start a blog.<\/p>\n<p><strong>7:37<\/strong> Martin points out how important it is to be careful about what you post online.<\/p>\n<p><strong>8:28<\/strong> Joe stresses the importance of communicating and engaging.<\/p>\n<p><strong>11:26 <\/strong>Joe shares the 3 places students need to be to build their online profile: a blog of their own, Twitter and LinkedIn.<\/p>\n<p><strong>14:56 <\/strong>Martin says students need to have a good RSS reader to organize all their feeds and stay current.<\/p>\n<p><strong>16:05<\/strong> Gini adds that she always asks interviewees about the last book they read, magazines they read and blogs they subscribe to. It&#8217;s important to be well read.<\/p>\n<p><strong>20:00<\/strong> Martin closes the show.<\/p>\n<p>Our theme music was created by\u00a0<a href=\"http:\/\/www.fortheloveofrecords.com\/\">Damon de Szegheo<\/a>;\u00a0<a href=\"http:\/\/www.rogerdey.com\/\">Roger    Dey<\/a> is our announcer.<\/p>\n<p>This week\u2019s episode was produced by <a href=\"http:\/\/twitter.com\/ykashefi\">Yasmine Kashefi<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[display_podcast] Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us\u00a0@inside_pr on Twitter. This week &hellip;<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14,10,2,3,12],"tags":[387,950,149,27,69,328,946,43,44,45,952,531,959],"class_list":["post-957","post","type-post","status-publish","format-standard","hentry","category-canadian-podcasting","category-inside-pr","category-pr","category-show-notes","category-social-media","tag-gini-dietrich","tag-inside-pr","tag-joe-thornley","tag-martin-waxman","tag-podcast","tag-podcasting","tag-pr","tag-pr-podcast","tag-public-relations","tag-public-relations-podcast","tag-social-media","tag-students","tag-twitter"],"_links":{"self":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/957","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/comments?post=957"}],"version-history":[{"count":0,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/957\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/media?parent=957"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/categories?post=957"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/tags?post=957"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}