{"id":978,"date":"2010-09-29T13:49:04","date_gmt":"2010-09-29T17:49:04","guid":{"rendered":"https:\/\/www.insidepr.ca\/?p=978"},"modified":"2010-09-29T13:49:04","modified_gmt":"2010-09-29T17:49:04","slug":"inside-pr-2-22-wednesday-september-29-2010","status":"publish","type":"post","link":"https:\/\/www.insidepr.ca\/index.php\/2010\/09\/29\/inside-pr-2-22-wednesday-september-29-2010\/","title":{"rendered":"Inside PR 2.22 \u2013 Wednesday, September 29, 2010"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_6587\"><audio class=\"wp-audio-shortcode\" id=\"audio-978-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/traffic.libsyn.com\/prworks\/IPR_222_FINAL.mp3?_=1\" \/><a href=\"http:\/\/traffic.libsyn.com\/prworks\/IPR_222_FINAL.mp3\">http:\/\/traffic.libsyn.com\/prworks\/IPR_222_FINAL.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/inside-pr\/id137886027?mt=2&amp;ls=1#episodeGuid=https%3A%2F%2Fwww.insidepr.ca%2F%3Fp%3D978\" class=\"powerpress_link_subscribe powerpress_link_subscribe_itunes\" target=\"_blank\" title=\"Subscribe on Apple Podcasts\" rel=\"nofollow\">Apple Podcasts<\/a> | <a href=\"https:\/\/www.insidepr.ca\/index.php\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p><p>[display_podcast]<\/p>\n<p>Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us\u00a0<a href=\"http:\/\/twitter.com\/inside_pr\">@inside_pr<\/a> on Twitter.<\/p>\n<p><strong>0:26 <\/strong>Martin opens the show.<\/p>\n<p><strong>1:53<\/strong> Martin announces that they will not being talking about New Twitter this week because a more current topic came along.<\/p>\n<p><strong>2:09<\/strong> Martin shares a listener comment from <a href=\"http:\/\/publicrelationsmatters.com\/\">Barbara Nixon<\/a> about last week&#8217;s show and how she&#8217;s encouraging her students to listen.<\/p>\n<p><strong>2:53 <\/strong>The second comment comes from <a href=\"http:\/\/networkingnewbie.wordpress.com\/\">Mia Salituro<\/a> who writes a blog about networking. She shares some tips for students around building your personal brand.<\/p>\n<p><strong>3:57<\/strong> The last comment comes from Martin&#8217;s colleague at Energi PR, <a href=\"http:\/\/twitter.com\/inseansopinion\">Sean Bailey<\/a>. Sean asks what Martin, Gini and Joe&#8217;s stance is on \u201cliking\u201d or \u201cfollowing\u201d a client\u2019s competitor on Facebook and Twitter? Is it a form of monitoring, or is it different because it\u2019s a public display of liking the competing brand? Martin ties Sean&#8217;s question into the recent <a href=\"http:\/\/www.fastcompany.com\/1690699\/netflix-plants-actors-in-audience-of-canadian-launch-gets-caught-apologizes\">Netflix ethical breach<\/a>.<\/p>\n<p><strong>5:22<\/strong> Gini answers Sean&#8217;s question and shares her perspective on the matter and she, Martin and Joe discuss.<\/p>\n<p><strong>14:33<\/strong> Martin says that he hates the term &#8220;pr stunt&#8221;.<a href=\"http:\/\/timemanagementninja.com\/2010\/09\/8-ways-to-get-things-done-on-a-plane\/\"><\/a><\/p>\n<p><strong>14:42<\/strong> Gini shares why she&#8217;s not a fan of the term either.<a href=\"http:\/\/blogs.hbr.org\/tjan\/2010\/09\/the-next-big-movement-natural.html\"><\/a><\/p>\n<p><strong>16:10<\/strong> Gini talks about a recent chat she participated in that connected bloggers with PR professionals that could offer them advice. Gini dispelled the rumour that PR firms only pay attention to A-list bloggers. It&#8217;s the job of the PR professional to find bloggers who are influential in their specific community or niche.<\/p>\n<p><strong>23:11 <\/strong>Martin says that as communicators, it&#8217;s important to read a lot of blogs and a lot of different kinds of blogs.<\/p>\n<p><strong>27:45<\/strong> Martin closes the show.<\/p>\n<p>Our theme music was created by\u00a0<a href=\"http:\/\/www.fortheloveofrecords.com\/\">Damon de Szegheo<\/a>;\u00a0<a href=\"http:\/\/www.rogerdey.com\/\">Roger    Dey<\/a> is our announcer.<\/p>\n<p>This week\u2019s episode was produced by <a href=\"http:\/\/twitter.com\/ykashefi\">Yasmine Kashefi<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[display_podcast] Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us\u00a0@inside_pr on Twitter. 0:26 Martin &hellip;<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14,11,23,10,7,2,3],"tags":[387,63,149,27,69,43,44,45,952,959],"class_list":["post-978","post","type-post","status-publish","format-standard","hentry","category-canadian-podcasting","category-comments","category-ethics","category-inside-pr","category-media-relations","category-pr","category-show-notes","tag-gini-dietrich","tag-inside-pr-podcast","tag-joe-thornley","tag-martin-waxman","tag-podcast","tag-pr-podcast","tag-public-relations","tag-public-relations-podcast","tag-social-media","tag-twitter"],"_links":{"self":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/978","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/comments?post=978"}],"version-history":[{"count":0,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/978\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/media?parent=978"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/categories?post=978"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/tags?post=978"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}