Inside PR 3.29: Google Reader, Feedly, and the perils of a dominant competitor


We could call this episode of Inside PR, the “Joe goes on a rant about Google, Reader, single competitor dominance and the viability of RSS feeds” episode.

Google Reader’s pending demise is a big deal for us. Like many writers, we use RSS feeds to be sure that we don’t miss content that passes in the flow at times when we aren’t paying attention. Gini and Joe have shifted to Feedly. And what did we discover? That a Feed Reader could be much better than Google Reader, like switching to full colour from black and white. That the emergence of one dominant provider of any service does not foster innovation.

Joe also wonders what impact does the shut down of Google Reader have on the trust that Google’s most passionate fans have on the company.

Finally, for those who thought that RSS fees are dead, the reaction of the heavy users shows that there is a deep, dedicated user community.

End of rant. (And thanks to Gini and Martin for patiently hearing me out. ūüôā )

Finally in this episode, Martin gives a shoutout to Daniel Davidson and his Pitchin’ Ain’t Easy¬†video.


If you’re a PR person, watch it and have a chuckle.


Send us an email or an audio comment to¬†[email protected], join the¬†Inside PR Google+ Community, join the¬†Inside PR Facebook¬†group, leave us a comment here, message us¬†@inside_pr¬†on Twitter, or connect with¬†Gini Dietrich,¬†Joe Thornley, and¬†Martin Waxman¬†on Twitter. Our theme music was created by¬†Damon de Szegheo;¬†Roger Dey¬†is our announcer. Inside PR is produced by¬†Kristine Simpson.