Inside PR 552: Imagining Your New Workspace

It’s fall—well, almost—and there’s a hint of excitement in the air. At least it feels like there should be!

Kids are going back to school. College and universities are offering more in-person classes. And people are getting revved up for the busiest season of the year.

But are you ready to go back to the office or would you prefer to work remotely or in some type of hybrid situation?

And how will you communicate what you decide to your team?

Of course, there are no easy answers, but if you’re interested in our take, check out this episode of Inside PR.

Gini Dietrich, Joe Thornley and Martin Waxman talk about:

  • The importance of having a communicator in the room when workplace decisions are being made.
  • Why organizations need to listen closely and pay attention to people’s reactions.
  • Giving employees an opportunity to voice their opinions and know they’re being heard, rather than simply feeling they’re being talked at.
  • Creating a culture of empathy by understanding people’s situations, anxieties and fears.
  • Being flexible and letting people know nothing’s set in stone and that you’re prepared to adapt if need be.

And finally a word of advice from Joe: If you’re on a Zoom meeting and someone says something that makes your blood boil. Don’t get into a fight. Shut your camera and mic. Take a breath and try to see things from your colleague’s point of view. Then come back when your temper’s cooled so you can have a more balanced (and hopefully productive) conversation.

Subscribe to the Inside PR podcast

We’re trying to be wherever you want us to be. So, you can subscribe to Inside PR on the most popular podcast apps.

It’s your turn

We’d love to hear what you think and if you have any subjects you’d like us to cover in upcoming episodes.

Leave us a comment on the blog.

Send us an email or an audio comment to [email protected],

Connect with us on Twitter. We’re @inside_pr or connect directly with Gini DietrichJoseph Thornley, and Martin Waxman.

Please rate us on Apple Podcasts

We hope you like the podcast as much as we like making it for you. If you do, we have a favor to ask: If you like this podcast, please rate us on Apple Podcasts.

Thank you to the people behind Inside PR

Our producer is Jacob Waxman, a talented musician, producer, and recording engineer. Jacob produced the episode and is also the composer of our new theme music. Roger Dey is our announcer.

Creative Commons License

Inside PR by Joseph Thornley, Gini Dietrich, Martin Waxman is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Inside PR 551: The Future of the PR Industry

On episode 551 of Inside PR, Gini Dietrich, Martin Waxman, and Joe Thornley do a special recording for the Earned Media Mastery Summit with Agility PR Solutions. They discuss the future of the PR industry—exciting things to come, as well as the challenges young professionals will face as they grow in their careers.

Listen to this episode to learn:

  • Why you should stop using spreadsheets in favor of software to help you do your job;
  • Media outlets continue to shrink and journalists no longer have beats—and what that means for your future, especially if you have any earned media responsibility;
  • How to use paid, owned, and shared media to supplement the work that we do from an earned media perspective;
  • That artificial intelligence is already here and already ready to do the more mundane parts of your job so why you should stop waiting for a memo and do something about it; and
  • How machine learning can beat all of the best practices and teach you what works best for your organization, your audiences, and your prospective customers.

Enjoy!

Subscribe to the Inside PR podcast

We’re trying to be wherever you want us to be. So, you can subscribe to Inside PR on the most popular podcast apps.

It’s your turn

We’d love to hear what you think and if you have any subjects you’d like us to cover in upcoming episodes.

Leave us a comment on the blog.

Send us an email or an audio comment to [email protected],

Connect with us on Twitter. We’re @inside_pr or connect directly with Gini DietrichJoseph Thornley, and Martin Waxman.

Please rate us on Apple Podcasts

We hope you like the podcast as much as we like making it for you. If you do, we have a favor to ask: If you like this podcast, please rate us on Apple Podcasts.

Thank you to the people behind Inside PR

Our producer is Jacob Waxman, a talented musician, producer, and recording engineer. Jacob produced the episode and is also the composer of our new theme music. Roger Dey is our announcer.

Creative Commons License

Inside PR by Joseph Thornley, Gini Dietrich, Martin Waxman is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Inside PR 550: The Plumbing of the Internet

On this bi-weekly episode of Inside PR, Joe Thornley, Martin Waxman, and Gini Dietrich discuss the plumbing of the internet, from Feedburner and its replacements to how marketing automation works in the deep dark areas of the web and how video continues to evolve as we adapt.

These are things we all take for granted, sort of like the sewer beneath our cities, but they are necessary for making things work.

And there are things that have transformed the way we’ve done business in the past 18 months. While we certainly used Google Video or Skype or Zoom, it tended to be once or twice a month—at the most.

Now we’ve found that video chat is the primary way work is done and we now all take for granted that it’s the preferred way to communicate.

Even as some organizations go to a hybrid model or even back to the office full-time, there will be times that video is warranted.

And, as schools reflect on the best learning, some students will be in-person while others are at home. Martin speaks to his experience teaching in a hyflex classroom, which is hybrid and flexible.

The classroom is like a studio and students have to sign up to be there in person.

For those that are learning at home, the teacher (Martin, in this case) has a camera that follows them around automatically, capturing the lecture—and then everyone in the class, in-person included, will all Zoom in and any group work will be done through breakout sessions.

It’s a new way of working and, certainly, the plumbing of the internet will continue to evolve as we adapt to new ways of learning, working, and living.

Join us for this episode to learn more!

Subscribe to the Inside PR podcast

We’re trying to be wherever you want us to be. So, you can subscribe to Inside PR on the most popular podcast apps.

It’s your turn

We’d love to hear what you think and if you have any subjects you’d like us to cover in upcoming episodes.

Leave us a comment on the blog.

Send us an email or an audio comment to [email protected],

Connect with us on Twitter. We’re @inside_pr or connect directly with Gini DietrichJoseph Thornley, and Martin Waxman.

Please rate us on Apple Podcasts

We hope you like the podcast as much as we like making it for you. If you do, we have a favor to ask: If you like this podcast, please rate us on Apple Podcasts.

Thank you to the people behind Inside PR

Our producer is Jacob Waxman, a talented musician, producer, and recording engineer. Jacob produced the episode and is also the composer of our new theme music. Roger Dey is our announcer.

Creative Commons License

Inside PR by Joseph Thornley, Gini Dietrich, Martin Waxman is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.


Inside PR 549: When PR People Do Bad Things

OK. Before you get defensive, I want make something clear right from the start: We are NOT saying all PR people are evil.

Far from it.

In fact, most of us are simply trying to do the best jobs we can for our organizations or clients and behave in an honest and ethical manner.

But let’s just say, there are some less than scrupulous individuals and companies whose approach and choices reflect badly on the industry.

And it’s not just PR pros who are guilty of this. Certain bloggers, journalists, media outlets and influencers are also not as honest or transparent as they could be when it comes to conflicts of interest.

And because social media has given us all a voice, we need to make sure we think through the consequences of how we use it.

That’s what we talk about for this week’s podcast.

We got the idea from a Washington Post story about a site that bills itself as an investigative blog. Turns out, it has financial ties to a PR firm and seems to focus on stories where the agency’s clients have a vested interest.

In our opinion, this contravenes many PR codes of ethics and standards including PRSA, CPRS and the Global Alliance to name a few.

Have a listen and let us know what you think.

And if you want to dig deeper, check out Gini’s Spin Sucks post on the subject.

Subscribe to the Inside PR podcast

We’re trying to be wherever you want us to be. So, you can subscribe to Inside PR on the most popular podcast apps.

It’s your turn

We’d love to hear what you think and if you have any subjects you’d like us to cover in upcoming episodes.

Leave us a comment on the blog.

Send us an email or an audio comment to [email protected],

Connect with us on Twitter. We’re @inside_pr or connect directly with Gini DietrichJoseph Thornley, and Martin Waxman.

Please rate us on Apple Podcasts

We hope you like the podcast as much as we like making it for you. If you do, we have a favor to ask: If you like this podcast, please rate us on Apple Podcasts.

Thank you to the people behind Inside PR

Our producer is Jacob Waxman, a talented musician, producer, and recording engineer. Jacob produced the episode and is also the composer of our new theme music. Roger Dey is our announcer.

Creative Commons License

Inside PR by Joseph Thornley, Gini Dietrich, Martin Waxman is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Inside PR 548: What I want isn’t important. It’s about what you want

Once they’ve tasted freedom, it’s hard to take that away. It’s not what I want as an employer; it’s what you want as an employee.

Has your boss told you that you have to return to the office fill time? Part-time? Have they talked about flex work? Or even held out the prospect of working remotely on an ongoing basis?

And how do you feel about this? Do you want to return to the office? Full-time? A few days a week? Or do you want to continue to work remotely?

What are the things that you liked and valued about working from the office? What are the benefits of working at home?

Gini, Martin and Joe talk about mistakes that employers are making in the post-lockdown period. High-knowledge, high-skill workers have discovered the freedom of being able to choose where they work – and with the end of the lockdown, many of them will be thinking about what they want to do, and realizing that they have choices. So, the employer who informs their staff that they must return to the workplace full-time may discover that many of their workers not only don’t return, but actually leave.

As with many other key decisions, success in bringing employees back to the office will turn on effective communications. And effective communications starts with listening, understanding others’ interests and objectives. And then speaking to their concerns, not just blustering forward with what you want and care about.

So, this week, let’s talk about effective communication for the post-pandemic return to the office.

Subscribe to the Inside PR podcast

We’re trying to be wherever you want us to be. So, you can subscribe to Inside PR on the most popular podcast apps.

It’s your turn

We’d love to hear what you think and if you have any subjects you’d like us to cover in upcoming episodes.

Leave us a comment on the blog.

Send us an email or an audio comment to [email protected],

Connect with us on Twitter. We’re @inside_pr or connect directly with Gini DietrichJoseph Thornley, and Martin Waxman.

Please rate us on Apple Podcasts

We hope you like the podcast as much as we like making it for you. If you do, we have a favor to ask: If you like this podcast, please rate us on Apple Podcasts.

Thank you to the people behind Inside PR

Our producer is Jacob Waxman, a talented musician, producer, and recording engineer. Jacob produced the episode and is also the composer of our new theme music. Roger Dey is our announcer.

Creative Commons License

Inside PR by Joseph Thornley, Gini Dietrich, Martin Waxman is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Favorite Tools for Comms Experts…IPR 547

On this week’s episode of Inside PR, Joe Thornley, Martin Waxman, and I discuss our favorite tools and what has changed—and what has stayed the same—since COVID hit.

Before you get into the tools, though, we have an important reminder: it’s not about the tools. It’s about whether or not you’ll actually use them. It’s easy for us to discuss our favorites, but if you don’t love something about the tool or your brain works differently, you’ll hate the tools we love.

It’s more important that you and your team love the tools—that’s what will create collaboration and adoption.

With that out of the way, take a listen to the tools we all love. The tools we use for meetings, for collaboration, for project management, for discussions, for videos and podcasting, and for good, old-fashioned documents.

Enjoy!

Subscribe to the Inside PR podcast

We’re trying to be wherever you want us to be. So, you can subscribe to Inside PR on the most popular podcast apps.

It’s your turn

We’d love to hear what you think and if you have any subjects you’d like us to cover in upcoming episodes.

Leave us a comment on the blog.

Send us an email or an audio comment to [email protected],

Connect with us on Twitter. We’re @inside_pr or connect directly with Gini DietrichJoseph Thornley, and Martin Waxman.

Please rate us on Apple Podcasts

We hope you like the podcast as much as we like making it for you. If you do, we have a favor to ask: If you like this podcast, please rate us on Apple Podcasts.

Thank you to the people behind Inside PR

Our producer is Jacob Waxman, a talented musician, producer, and recording engineer. Jacob produced the episode and is also the composer of our new theme music. Roger Dey is our announcer.

Creative Commons Licence
Favorite Tools for Comms Experts – IPR 547 by Joseph Thornley, Gini Dietrich, Martin Waxman is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

We are Back … IPR 546

Hello … Helloooo … Check 1, 2 … Is this thing on?

OK, cliches aside, I’m happy to report that after a hiatus of around 20 months and all the things that have happened between then and now, Gini Dietrich, Joe Thornley and I are back recording Inside PR.

Why? To be honest we missed talking with each other about what’s new in PR, social media and digital marketing. We also missed hearing from you.

Our one big change is we’ve moved to a biweekly or fortnightly format, which fits better with our schedules and other commitments. That way, you can expect to hear from us on a regular basis. (OK, given our recent history, my fingers are crossed on that one.)

In our first new episode, we catch up and talk about what’s changed.

Gini: Learned how to teach first and second grade, bakes and rides her bike more than before, and runs her business with an even sharper focus.

Joe: Stared at the same 120-foot view of the street from his home office for days on end and pivoted to a remote business, communicating internally and externally on Microsoft Teams.

Martin: Moved my office furniture counterclockwise, kept track of who, in the neighbourhood, needed a paint job on their front porch, and started a Digital Marketing Trends newsletter on LinkedIn.

We also talked about how to establish boundaries when you don’t stray too far from the home office and ways to spark creativity.

It’s great to be back!

Subscribe to the Inside PR podcast

We’re trying to be wherever you want us to be. So, you can subscribe to Inside PR on the most popular podcast apps.

It’s your turn

We’d love to hear what you think and if you have any subjects you’d like us to cover in upcoming episodes.

Leave us a comment on the blog.

Send us an email or an audio comment to [email protected],

Connect with us on Twitter. We’re @inside_pr or connect directly with Gini DietrichJoseph Thornley, and Martin Waxman.

Please rate us on Apple Podcasts

We hope you like the podcast as much as we like making it for you. If you do, we have a favor to ask: If you like this podcast, please rate us on Apple Podcasts.

Thank you to the people behind Inside PR

Oh, and we have a new producer!

Meet Jacob Waxman (yes, he is my son and also a talented musician, producer and recording engineer). Jacob produced the episode and is also the composer of our new theme music. Roger Dey is our announcer.

Creative Commons Licence
We Are Back – Inside PR 546 by Joseph Thornley, Gini Dietrich, Martin Waxman is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

Autumn Intent IPR 545

Yes, it’s been a long time coming, a long time behind episodes. But we’re back with Inside PR for another year. And we’re getting back into the groove by discussing the things that we are looking at in the waning months of 2019.

Linkworthy

Subscribe to the Inside PR podcast

We’re trying to be wherever you want us to be. So, you can subscribe to Inside PR on the most popular podcast apps.

It’s your turn.

We’d love to know what you think about the topics we discussed as well as your suggestions for questions you’d like answered or topics for future shows.

Please rate us on Apple Podcasts

We hope you like the podcast as much as we like making it for you. If you do, we have a favor to ask: If you like this podcast, please rate us on Apple Podcasts.

Thank you to the people behind Inside PR.

Our theme music was created by Damon de SzegheoRoger Dey is our announcer. Inside PR is produced by Joseph Thornley.

Creative Commons Licence
Autumn Intent – Inside PR 545 by Joseph Thornley, Gini Dietrich, Martin Waxman is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

Mr Zuckerberg was otherwise engaged – Inside PR 544

On this week’s Inside PR, Gini Dietrich provides practical advice to the PR practitioner on the importance of SEO to media relations and earned media. PR practitioners understand much more than algorithms. And we must combine our media relations expertise with SEO best practices to ensure that we maximize long term exposure for our clients’ content. The cost of failing to do this will be the incursion of SEO experts into media relations.

Also this week: Open Government, open engagement and open data activists from around the world gathered in Ottawa. So did the grand committee of countries looking at the practices of the social platforms. But it doesn’t matter how many countries come together in one place — Mark Zuckerberg responds to no flag but his own. He was, once again, a no-show.

Linkworthy

Subscribe to the Inside PR podcast

We’re trying to be wherever you want us to be. So, you can subscribe to Inside PR on the most popular podcast apps.

It’s your turn.

We’d love to know what you think about the topics we discussed as well as your suggestions for questions you’d like answered or topics for future shows.

Please rate us on Apple Podcasts

We hope you like the podcast as much as we like making it for you. If you do, we have a favor to ask: If you like this podcast, please rate us on Apple Podcasts.

Thank you to the people behind Inside PR.

Our theme music was created by Damon de SzegheoRoger Dey is our announcer. Inside PR is produced by Joseph Thornley.

Creative Commons Licence
Mr Zuckerberg was otherwise engaged by Joseph Thornley, Gini Dietrich, Martin Waxman is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

Algorithmic Accountability and Privacy – Inside PR 543

This week, we consider the implications of an Algorithmic Accountability Act, rebalancing the freedom of companies to capture and use our data with our right to informed consent. Plus: Protect your privacy against hidden cameras during your next business trip.

Linkworthy

Subscribe to the Inside PR podcast

We’re trying to be wherever you want us to be. So, you can subscribe to Inside PR on the most popular podcast apps.

It’s your turn.

We’d love to know what you think about the topics we discussed as well as your suggestions for questions you’d like answered or topics for future shows.

Please rate us on Apple Podcasts

We hope you like the podcast as much as we like making it for you. If you do, we have a favor to ask: If you like this podcast, please rate us on Apple Podcasts.

Thank you to the people behind Inside PR.

Our theme music was created by Damon de SzegheoRoger Dey is our announcer. Inside PR is produced by Joseph Thornley.

Creative Commons Licence
Algorithmic Accountability and Privacy – Inside PR 543 by Joseph Thornley, Gini Dietrich, Martin Waxman is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.