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Communications, by its very nature, is an industry full of thinkers. The work that we do is often the same across disciplines—and other work is unique to every one of us.
The work that is unique is our intellectual property, yet it’s pretty rare that we spend our resources on protecting it.
On this episode, we talk about what that might look like for you, why it’s important to protect your ideas, and how to go about doing so.
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On episode 551 of Inside PR, Gini Dietrich, Martin Waxman, and Joe Thornley do a special recording for the Earned Media Mastery Summit with Agility PR Solutions. They discuss the future of the PR industry—exciting things to come, as well as the challenges young professionals will face as they grow in their careers.
Listen to this episode to learn:
Enjoy!
We’re trying to be wherever you want us to be. So, you can subscribe to Inside PR on the most popular podcast apps.
We’d love to hear what you think and if you have any subjects you’d like us to cover in upcoming episodes.
Leave us a comment on the blog.
Send us an email or an audio comment to [email protected],
Connect with us on Twitter. We’re @inside_pr or connect directly with Gini Dietrich, Joseph Thornley, and Martin Waxman.
We hope you like the podcast as much as we like making it for you. If you do, we have a favor to ask: If you like this podcast, please rate us on Apple Podcasts.
Our producer is Jacob Waxman, a talented musician, producer, and recording engineer. Jacob produced the episode and is also the composer of our new theme music. Roger Dey is our announcer.
Inside PR by Joseph Thornley, Gini Dietrich, Martin Waxman is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
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On this week’s episode of Inside PR, Joe Thornley, Martin Waxman, and I discuss our favorite tools and what has changed—and what has stayed the same—since COVID hit.
Before you get into the tools, though, we have an important reminder: it’s not about the tools. It’s about whether or not you’ll actually use them. It’s easy for us to discuss our favorites, but if you don’t love something about the tool or your brain works differently, you’ll hate the tools we love.
It’s more important that you and your team love the tools—that’s what will create collaboration and adoption.
With that out of the way, take a listen to the tools we all love. The tools we use for meetings, for collaboration, for project management, for discussions, for videos and podcasting, and for good, old-fashioned documents.
Enjoy!
We’re trying to be wherever you want us to be. So, you can subscribe to Inside PR on the most popular podcast apps.
We’d love to hear what you think and if you have any subjects you’d like us to cover in upcoming episodes.
Leave us a comment on the blog.
Send us an email or an audio comment to [email protected],
Connect with us on Twitter. We’re @inside_pr or connect directly with Gini Dietrich, Joseph Thornley, and Martin Waxman.
We hope you like the podcast as much as we like making it for you. If you do, we have a favor to ask: If you like this podcast, please rate us on Apple Podcasts.
Our producer is Jacob Waxman, a talented musician, producer, and recording engineer. Jacob produced the episode and is also the composer of our new theme music. Roger Dey is our announcer.
Subscribe: Apple Podcasts | Android | RSS
It’s the end of the third quarter and it’s time to get serious about the end of the year. There are, after all, only 12 more Fridays until Christmas (as Buddy the Elf likes to remind us).
Before we get to the topic of the day (networking and “can I pick your brain?”), let’s talk #IPRMustKnow:
And now, the topic of the day: Networking leeches.
A couple of weeks ago, the New York Times ran an article titled, “How Not to Be a Networking Leech: Tips for Seeking Professional Advice.”
It gave better advice than, “Stop asking me to pick my brain!”, which tends to be the reaction from nearly every professional services provider in the world.
Some of our favorite tips include:
Martin also adds his own tip that you’ll be sure to want to hear. And, I wrote about this on Spin Sucks and the comments are very interesting. So go check out “Thirteen Ways to Get the Best Out of Networking,” if you are so inclined.
Send us an email or an audio comment to [email protected], join the FIR Google+ Community, join the Inside PR Google+ Community, join the Inside PR Facebook group, leave us a comment here, message us @inside_pr on Twitter, or connect with Gini Dietrich, Joseph Thornley, and Martin Waxman on Twitter.
And we have a favor to ask: If you like this podcast, please rate us on iTunes.
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Thank you to the people behind Inside PR.
Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.
Inside PR is produced by Joseph Thornley.
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It’s the last week of summer and Joe, Martin, and I are ready to read some books. We hope you enjoyed our first installment of book club…and will participate in future events.
This week, we discuss the business of podcasting, how to use YouTube with the audio shows, and more.
But first, this week’s #IPRMustKnows:
Facebook is Eating YouTube’s Lunch When it Comes to Video Views and Sharing.
We also talk about the Four Great Canadian Marketing and PR Podcasts (plus one American, who is an honorary Canadian), and blogging’s bad rap from Alison Garwood Jones.
Then we answer a comment from John Kouten, the CEO of JFK Communications.
Listened to 415.
I have: FB, twitter, Linked In. However I rarely post and rarely follow.
I am unsure about Goggle+
My problem is I don’t know how to find the time to use these channels as I am an agency principal. I have sales, operations, HR and other time killers.
Any advice?
We give John some advice, which works for anyone in PR—executive, business owner, or not.
And, if you’d like to participate in next month’s IPR Book Club, leave us a comment here on what you’d like to read and we’ll add to our pile!
We’d love to hear from you.
Send us an email or an audio comment to [email protected], join the FIR Google+ Community, join the Inside PR Google+ Community, join the Inside PR Facebook group, leave us a comment here, message us @inside_pr on Twitter, or connect with Gini Dietrich, Joseph Thornley, and Martin Waxman on Twitter.
And we have a favor to ask: If you like this podcast, please rate us on iTunes.
******************************************************************
Thank you to the people behind Inside PR.
Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.
Inside PR is produced by Joseph Thornley.
Subscribe: Apple Podcasts | Android | RSS
In this week’s edition of #IPRMustKnow, we discuss:
And the main topic of this week’s show…
With the news of Zirtual closing shop, seemingly overnight, Gawker taking down stories, the Reddit interim CEO stepping down based on the social media mob, and journalists writing stories that just aren’t based in fact, Vox is claiming the Internet is dead.
Here is what they have to say:
What links these seemingly dissimilar stories is a very basic fear — the idea that the internet as we knew it, the internet of five or 10 or 20 years ago, is going away as surely as print media, replaced by a new internet that reimagines personal identity as something easily commodified, that plays less on the desire for information or thoughtfulness than it does the desire for a quick jolt of emotion.
It’s an internet driven not by human beings, but by content, at all costs. And none of us — neither media professionals, nor readers — can stop it. Every single one of us is building it every single day.
We encourage you to read the Vox piece, listen to the episode, and come back here to discuss.
We’d love to hear from you.
Send us an email or an audio comment to [email protected], join the FIR Google+ Community, join the Inside PR Google+ Community, join the Inside PR Facebook group, leave us a comment here, message us @inside_pr on Twitter, or connect with Gini Dietrich, Joseph Thornley, and Martin Waxman on Twitter.
And we have a favor to ask: If you like this podcast, please rate us on iTunes.
******************************************************************
Thank you to the people behind Inside PR.
Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.
Inside PR is produced by Joseph Thornley.
Subscribe: Apple Podcasts | Android | RSS
In this week’s edition of #IPRMustKnow, which you, our dear listeners, seem to like, we discuss:
And in the main topic of this week’s show:
About a week ago, a PR firm executive wrote a column titled, “PR Agency Leads Should Only Follow On Twitter.”
(We are not going to prove a link because we don’t want to give the story any SEO juice, but it’s pretty easy to find if you want to read it.)
You see the author, a lead at a very well-known firm, thinks those of us who run agencies should only follow people on Twitter—not engage, respond, or even tweet.
This is what she says:
Don’t get me wrong: I believe wholeheartedly in clients and influencers using Twitter to get the word out. But what I can’t for the life of me wrap my head around is why anyone in an agency — especially those working in PR, whose core responsibility is to help clients protect and amplify their brand voice — believes they should be out front adding their two cents proactively or using it as a publicity engine for their own means.
We discuss why this is completely short-sighted and bad advice for the leaders of any organization, not just those of PR firms.
Send us an email or an audio comment to [email protected], join the FIR Google+ Community, join the Inside PR Google+ Community, join the Inside PR Facebook group, leave us a comment here, message us @inside_pr on Twitter, or connect with Gini Dietrich, Joseph Thornley, and Martin Waxman on Twitter.
And we have a favor to ask: if you like this podcast, please rate us on iTunes.
******************************************************************
Thank you to the people behind Inside PR.
Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.
Inside PR is produced by Joseph Thornley.
Subscribe: Apple Podcasts | Android | RSS
Though we recorded this the afternoon of game six, the Blackhawks won the Stanley Cup that evening!
Go Blackhawks!
The parade was yesterday and more than two million people descended on Soldier Field (which only seats 61,500) to celebrate with the team.
There is something to say about Chicago and its sports teams: We love them here.
This week, we’ve added a new feature on the show called IPR Must Knows. It will be an ongoing feature and we’d love for you to participate. Use the hashtag #iprmustknow if there is a story you’d like us to cover. We’ll add it to our list!
And this week…
The meat of our show is about the industry that needs to change. And it’s not just PR, it’s advertising, too.
On Medium, Gareth Kay talks about the advertising agency model that is dying and about it’s evolution.
On his own blog, Stephen Waddington talks about the PR industry and the lack of evolution.
Both of these, of course, are not new conversations, but we acknowledge there has been a remarkable period of change and it’s time for everyone to grow, innovate, and produce.
This could mean we recommend things where we don’t have expertise. For instance, communicators may recommend paid media. Advertisers may recommend inbound marketing. And marketers may recommend earned media.
The evolution is not only about incorporating new tactics and new technologies, but also about doing what’s best for the organization…not what’s in your own best interest.
We’d love to hear what you think.
Send us an email or an audio comment to [email protected], join the FIR Google+ Community, join the Inside PR Google+ Community, join the Inside PR Facebook group, leave us a comment here, message us @inside_pr on Twitter, or connect with Gini Dietrich, Joseph Thornley, and Martin Waxman on Twitter.
And we have a favor to ask: if you like this podcast, please rate us on iTunes.
******************************************************************
Thank you to the people behind Inside PR.
Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.
Inside PR is produced by Ashlea McGrath.
Subscribe: Apple Podcasts | Android | RSS
It’s been a big couple of weeks in the worlds of social media and journalism.
Periscope. Meerkat. Facebook hosting news sites. More snow in Ottawa. Oh my!
Facebook is in discussion with several media outlets to move their news into the social network. Facebook is clearly tired of people leaving their site to read news on other sites so they have gone to several news outlets to see if they can strike a deal to have content live there.
The New York Times is considering it for two reasons: They will gain new readers, even if it’s not on their own site, and Facebook has offered a revenue share from advertising.
It’s interesting, to say the least, but we are in disagreement about what this could mean and how it might affect readership, owned content, and access to data.
Nearly two weeks ago, Twitter launched a Meerkat competitor with Periscope. So, within the last month, livestreaming from your bed, the street, or your office has become an overnight sensation.
We’ve tested both while recording Inside PR. Martin has tried it from bed (accidentally). Joe has tried it from his office. And our mutual friend, Eric Tung, even tried it on the airplane.
Both subjects should be watched with careful consideration at what they mean for communicators.
What do you think?
We’d love to hear from you.
Send us an email or an audio comment to [email protected], join the FIR Google+ Community, join the Inside PR Google+ Community, join the Inside PR Facebook group, leave us a comment here, message us @inside_pr on Twitter, or connect with Gini Dietrich, Joseph Thornley, and Martin Waxman on Twitter.
And we have a favor to ask: if you like this podcast, please rate us on iTunes.
******************************************************************
Thank you to the people behind Inside PR.
Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.
Inside PR is produced by Ashlea McGrath.
Subscribe: Apple Podcasts | Android | RSS
Yes, PR has an HR problem.
There are two things at play:
On the first, we are an industry that is female-dominated. It’s anywhere between 73 and 85 percent female. And yet…
Most of the most senior-level positions, particularly inside PR firms, are held by men.
As male business leaders, I challenged Martin and Joe to think about how they hire—and compensate—their female employees. It led to a nice discussion.
The other issue at play is the lack of evolution in the PR industry, particularly at the senior levels.
Paul Sutton shared the following screen grab in his blog post, “Experience Can’t Be More Than Skill in PR. Can it?”
The industry, has a whole, has a very low barrier to entry. That’s a problem. It’s also a problem that anyone with a computer considers themselves a communicator.
And now we have to contend with the digital communications experts that all are younger than 30 years old because the most experienced practitioners haven’t learned the new skills necessary to take the industry to a new place.
The conversation gets a little heated—not because we disagree, necessarily—but because we are passionate on the topic.
What do you think?
Send us an email or an audio comment to [email protected], join the FIR Google+ Community, join the Inside PR Google+ Community, join the Inside PR Facebook group, leave us a comment here, message us @inside_pr on Twitter, or connect with Gini Dietrich, Joseph Thornley, and Martin Waxman on Twitter.
We’d ask one favor of you. If you like this podcast, please rate us on iTunes.
******************************************************************
Thank you to the people behind Inside PR.
Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.
Inside PR is produced by Ashlea McGrath.