Inside PR 550: The Plumbing of the Internet

On this bi-weekly episode of Inside PR, Joe Thornley, Martin Waxman, and Gini Dietrich discuss the plumbing of the internet, from Feedburner and its replacements to how marketing automation works in the deep dark areas of the web and how video continues to evolve as we adapt.

These are things we all take for granted, sort of like the sewer beneath our cities, but they are necessary for making things work.

And there are things that have transformed the way we’ve done business in the past 18 months. While we certainly used Google Video or Skype or Zoom, it tended to be once or twice a month—at the most.

Now we’ve found that video chat is the primary way work is done and we now all take for granted that it’s the preferred way to communicate.

Even as some organizations go to a hybrid model or even back to the office full-time, there will be times that video is warranted.

And, as schools reflect on the best learning, some students will be in-person while others are at home. Martin speaks to his experience teaching in a hyflex classroom, which is hybrid and flexible.

The classroom is like a studio and students have to sign up to be there in person.

For those that are learning at home, the teacher (Martin, in this case) has a camera that follows them around automatically, capturing the lecture—and then everyone in the class, in-person included, will all Zoom in and any group work will be done through breakout sessions.

It’s a new way of working and, certainly, the plumbing of the internet will continue to evolve as we adapt to new ways of learning, working, and living.

Join us for this episode to learn more!

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We hope you like the podcast as much as we like making it for you. If you do, we have a favor to ask: If you like this podcast, please rate us on Apple Podcasts.

Thank you to the people behind Inside PR

Our producer is Jacob Waxman, a talented musician, producer, and recording engineer. Jacob produced the episode and is also the composer of our new theme music. Roger Dey is our announcer.

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Inside PR 548: What I want isn’t important. It’s about what you want by Joseph Thornley, Gini Dietrich, Martin Waxman is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.


Inside PR 549: When PR People Do Bad Things

OK. Before you get defensive, I want make something clear right from the start: We are NOT saying all PR people are evil.

Far from it.

In fact, most of us are simply trying to do the best jobs we can for our organizations or clients and behave in an honest and ethical manner.

But let’s just say, there are some less than scrupulous individuals and companies whose approach and choices reflect badly on the industry.

And it’s not just PR pros who are guilty of this. Certain bloggers, journalists, media outlets and influencers are also not as honest or transparent as they could be when it comes to conflicts of interest.

And because social media has given us all a voice, we need to make sure we think through the consequences of how we use it.

That’s what we talk about for this week’s podcast.

We got the idea from a Washington Post story about a site that bills itself as an investigative blog. Turns out, it has financial ties to a PR firm and seems to focus on stories where the agency’s clients have a vested interest.

In our opinion, this contravenes many PR codes of ethics and standards including PRSA, CPRS and the Global Alliance to name a few.

Have a listen and let us know what you think.

And if you want to dig deeper, check out Gini’s Spin Sucks post on the subject.

Subscribe to the Inside PR podcast

We’re trying to be wherever you want us to be. So, you can subscribe to Inside PR on the most popular podcast apps.

It’s your turn

We’d love to hear what you think and if you have any subjects you’d like us to cover in upcoming episodes.

Leave us a comment on the blog.

Send us an email or an audio comment to [email protected],

Connect with us on Twitter. We’re @inside_pr or connect directly with Gini DietrichJoseph Thornley, and Martin Waxman.

Please rate us on Apple Podcasts

We hope you like the podcast as much as we like making it for you. If you do, we have a favor to ask: If you like this podcast, please rate us on Apple Podcasts.

Thank you to the people behind Inside PR

Our producer is Jacob Waxman, a talented musician, producer, and recording engineer. Jacob produced the episode and is also the composer of our new theme music. Roger Dey is our announcer.

Creative Commons License

Inside PR 548: What I want isn’t important. It’s about what you want by Joseph Thornley, Gini Dietrich, Martin Waxman is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Inside PR 548: What I want isn’t important. It’s about what you want

Once they’ve tasted freedom, it’s hard to take that away. It’s not what I want as an employer; it’s what you want as an employee.

Has your boss told you that you have to return to the office fill time? Part-time? Have they talked about flex work? Or even held out the prospect of working remotely on an ongoing basis?

And how do you feel about this? Do you want to return to the office? Full-time? A few days a week? Or do you want to continue to work remotely?

What are the things that you liked and valued about working from the office? What are the benefits of working at home?

Gini, Martin and Joe talk about mistakes that employers are making in the post-lockdown period. High-knowledge, high-skill workers have discovered the freedom of being able to choose where they work – and with the end of the lockdown, many of them will be thinking about what they want to do, and realizing that they have choices. So, the employer who informs their staff that they must return to the workplace full-time may discover that many of their workers not only don’t return, but actually leave.

As with many other key decisions, success in bringing employees back to the office will turn on effective communications. And effective communications starts with listening, understanding others’ interests and objectives. And then speaking to their concerns, not just blustering forward with what you want and care about.

So, this week, let’s talk about effective communication for the post-pandemic return to the office.

Subscribe to the Inside PR podcast

We’re trying to be wherever you want us to be. So, you can subscribe to Inside PR on the most popular podcast apps.

It’s your turn

We’d love to hear what you think and if you have any subjects you’d like us to cover in upcoming episodes.

Leave us a comment on the blog.

Send us an email or an audio comment to [email protected],

Connect with us on Twitter. We’re @inside_pr or connect directly with Gini DietrichJoseph Thornley, and Martin Waxman.

Please rate us on Apple Podcasts

We hope you like the podcast as much as we like making it for you. If you do, we have a favor to ask: If you like this podcast, please rate us on Apple Podcasts.

Thank you to the people behind Inside PR

Our producer is Jacob Waxman, a talented musician, producer, and recording engineer. Jacob produced the episode and is also the composer of our new theme music. Roger Dey is our announcer.

Creative Commons License

Inside PR 548: What I want isn’t important. It’s about what you want by Joseph Thornley, Gini Dietrich, Martin Waxman is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Favorite Tools for Comms Experts…IPR 547

On this week’s episode of Inside PR, Joe Thornley, Martin Waxman, and I discuss our favorite tools and what has changed—and what has stayed the same—since COVID hit.

Before you get into the tools, though, we have an important reminder: it’s not about the tools. It’s about whether or not you’ll actually use them. It’s easy for us to discuss our favorites, but if you don’t love something about the tool or your brain works differently, you’ll hate the tools we love.

It’s more important that you and your team love the tools—that’s what will create collaboration and adoption.

With that out of the way, take a listen to the tools we all love. The tools we use for meetings, for collaboration, for project management, for discussions, for videos and podcasting, and for good, old-fashioned documents.

Enjoy!

Subscribe to the Inside PR podcast

We’re trying to be wherever you want us to be. So, you can subscribe to Inside PR on the most popular podcast apps.

It’s your turn

We’d love to hear what you think and if you have any subjects you’d like us to cover in upcoming episodes.

Leave us a comment on the blog.

Send us an email or an audio comment to [email protected],

Connect with us on Twitter. We’re @inside_pr or connect directly with Gini DietrichJoseph Thornley, and Martin Waxman.

Please rate us on Apple Podcasts

We hope you like the podcast as much as we like making it for you. If you do, we have a favor to ask: If you like this podcast, please rate us on Apple Podcasts.

Thank you to the people behind Inside PR

Our producer is Jacob Waxman, a talented musician, producer, and recording engineer. Jacob produced the episode and is also the composer of our new theme music. Roger Dey is our announcer.

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Favorite Tools for Comms Experts – IPR 547 by Joseph Thornley, Gini Dietrich, Martin Waxman is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

We are Back … IPR 546

Hello … Helloooo … Check 1, 2 … Is this thing on?

OK, cliches aside, I’m happy to report that after a hiatus of around 20 months and all the things that have happened between then and now, Gini Dietrich, Joe Thornley and I are back recording Inside PR.

Why? To be honest we missed talking with each other about what’s new in PR, social media and digital marketing. We also missed hearing from you.

Our one big change is we’ve moved to a biweekly or fortnightly format, which fits better with our schedules and other commitments. That way, you can expect to hear from us on a regular basis. (OK, given our recent history, my fingers are crossed on that one.)

In our first new episode, we catch up and talk about what’s changed.

Gini: Learned how to teach first and second grade, bakes and rides her bike more than before, and runs her business with an even sharper focus.

Joe: Stared at the same 120-foot view of the street from his home office for days on end and pivoted to a remote business, communicating internally and externally on Microsoft Teams.

Martin: Moved my office furniture counterclockwise, kept track of who, in the neighbourhood, needed a paint job on their front porch, and started a Digital Marketing Trends newsletter on LinkedIn.

We also talked about how to establish boundaries when you don’t stray too far from the home office and ways to spark creativity.

It’s great to be back!

Subscribe to the Inside PR podcast

We’re trying to be wherever you want us to be. So, you can subscribe to Inside PR on the most popular podcast apps.

It’s your turn

We’d love to hear what you think and if you have any subjects you’d like us to cover in upcoming episodes.

Leave us a comment on the blog.

Send us an email or an audio comment to [email protected],

Connect with us on Twitter. We’re @inside_pr or connect directly with Gini DietrichJoseph Thornley, and Martin Waxman.

Please rate us on Apple Podcasts

We hope you like the podcast as much as we like making it for you. If you do, we have a favor to ask: If you like this podcast, please rate us on Apple Podcasts.

Thank you to the people behind Inside PR

Oh, and we have a new producer!

Meet Jacob Waxman (yes, he is my son and also a talented musician, producer and recording engineer). Jacob produced the episode and is also the composer of our new theme music. Roger Dey is our announcer.

Creative Commons Licence
We Are Back – Inside PR 546 by Joseph Thornley, Gini Dietrich, Martin Waxman is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

Gain a point. Lose a point. – Inside PR 541

A change of pace for FIR

The FIR Podcast is one of the longest continually-produced podcasts for communications pros. Since 2005, Shel Holtz and Neville Hobson have been providing insight into the communications trends and developments that are important to communications practitioners.

But now they are dialing back their production schedule to once a month. And as podcast producers who have followed in their footsteps, we’re glad that they are continuing. Because if you are a communications pro, you’re sure to learn something useful with each and every FIR podcast.

So, kudos Shel and Neville for finding a way to keep it going and keep it fresh.

GarageBand: Creating dreams

It’s been fifteen years since Apple first offered GarageBand with Macs. Since then, it’s become available for PCs and iOS as well. And that means there’s a whole generation of musicians and podcasters who have brought their ideas to life using Apple’s free software. In fact, we use GarageBand to mix and produce the Inside PR podcast. And it couldn’t be easier to do, thanks to the simple, intuitive interface.

So, here’s to GarageBand. And here’s to the community of creators who have grown up around it. And here’s to Apple for giving us this incredibly useful software.

You’re just not important enough for us to take action

The abuse of social media by foreign or malevolent agents is not just confined to the United States. It is a global problem. But that doesn’t mean that the social and search platforms are giving it the same attention in countries other than the United States. Indeed, you need look no farther than across the border to the north to Canada to see Facebook and Google taking very different approaches to the responsibility that national legislators and regulators say they should take on. In this tally, Facebook gains a point. Google loses a point.

If you’re not part of the solution

Facebook’s local news support project, Today In, underlines the news deserts that have been created by the diminution out of the display ad economy that local newspapers relied on. And in doing so, it drives home that the social and search platforms efforts to “support” journalism are not adequately addressing the problems they have created. It’s time for radically different thinking.

Gini is on holiday this week. So, Joe and Martin are alone together.

Linkworthy

Subscribe to the Inside PR podcast

We’re trying to be wherever you want us to be. So, you can subscribe to Inside PR on the most popular podcast apps.

It’s your turn.

We’d love to know what you think about the topics we discussed as well as your suggestions for questions you’d like answered or topics for future shows.

Please rate us on Apple Podcasts

We hope you like the podcast as much as we like making it for you. If you do, we have a favor to ask: If you like this podcast, please rate us on Apple Podcasts.

Thank you to the people behind Inside PR.

Our theme music was created by Damon de SzegheoRoger Dey is our announcer. Inside PR is produced by Joseph Thornley.

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Inside PR 541: Gain a Point. Lose a Point. by Joseph Thornley, Gini Dietrich, Martin Waxman is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

Data Laundering the Facebook Way – Inside PR 535

In late January, Facebook launched a PR initiative that, on its face, appeared intended to reframe in 2019 the issues that got away from them in 2018, AKA Facebook’s privacy offences that dominated the year since the Cambridge Analytica scandal became public. This week on Inside PR, Gini Dietrich, Martin Waxman and Joseph Thornley talk about this first phase of what by late February was unmistakably a concerted effort by Facebook to reframe the issues swirling around it.

Martin doesn’t buy Facebook’s argument that we are getting Facebook’s service for free? Not for a second. We’re paying — and the currency is our data. Gini argues that we are the product when it comes to social media. However, she accepts Facebook’s argument that they are not selling our data. Instead, she focuses on the need for each of us to make our own calculation about whether what we receive is a fair exchange for our attention and what Facebook learns about us. And Joe? Well he’s not buying Facebook’s arguments that they don’t sell our data. They do sell the intelligence and insight that comes from possessing our data. And, as far as he’s concerned that makes them “Data Launderers,” the digital equivalent of money launderers.

Martin picks up on this and says that we can see Facebook as not necessarily selling the data, but being the agent by which our data is used and obtains the value of using it. And they can do this because they are so big. Perhaps too big. And, says Martin, all you have to do is look at what Facebook is doing with WhatsApp, Facebook and Instagram — rolling up the data each has about us. Different data from what we view as different platforms gives them an even more granular portrait of us that they can draw on to the benefit of advertisers. What of the trust we established with these platforms when they gave us the reassurance of remaining discrete and protecting us from being rolled into an even bigger data bank?

Gini brings it back to a pragmatic reality. Facebook has become so effective, so pervasive, so dominant, can an advertiser ignore them? And that leads us to accept their assertions of good intent.

Linkworthy

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We’d love to know what you think about the topics we discussed as well as your suggestions for questions you’d like answered or topics for future shows.

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Thank you to the people behind Inside PR.

Our theme music was created by Damon de SzegheoRoger Dey is our announcer. Inside PR is produced by Joseph Thornley.

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Data Laundering the Facebook Way – Inside PR 535 by Joseph Thornley, Gini Dietrich, Martin Waxman is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

Unfair and Egotistical?! – Inside PR 525

A couple weeks ago, Joe talked about his dismay at the social media communications from his local power company during a more than two day power outage in Ottawa following a devastating tornado. Well, you listened, and you told us that we (at least Joe) was being too demanding in what he expected of communicators in a crisis. We received some thoughtful feedback which we read and react to on this week’s episode. Thank you Chip Griffin, Sean O’Driscoll and Shannah Hayley. Your comments made us think twice about our expectations of social media.

We also discuss Twitter’s release of the Tweets from foreign Trolls trying to influence the US election. It’s clear that the mischief makers are constantly revising their approach, presenting a moving target for researchers and members of the public who are trying to protect themselves form their influence. The bottom line: they targeted the most active people, presenting extreme positions on both sides of wedge issues, with the intention of undermining trust and pushing people into extreme positions.

Finally, we look at reports that Twitter soon will provide greater transparency about whether a tweet was removed voluntarily or was in fact taken down for a violation of the platform’s terms of use. Displaying a notification that a tweet has been removed because of a violation of the terms of reference will provide even casual readers with a visual cue about the quality of an account. A small move, but one that will make a contribution to our ability to spot trollish accounts.

Linkworthy

Subscribe to the Inside PR podcast

We’re trying to be wherever you want us to be. So, you can subscribe to Inside PR on the most popular podcast apps.

It’s your turn.

We’d love to know what you think about the topics we discussed as well as your suggestions for questions you’d like answered or topics for future shows.

Please rate us on Apple Podcasts

We hope you like the podcast as much as we like making it for you. If you do, we have a favor to ask: If you like this podcast, please rate us on Apple Podcasts.

Thank you to the people behind Inside PR.

Our theme music was created by Damon de SzegheoRoger Dey is our announcer. Inside PR is produced by Joseph Thornley.

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Unfair and Egotistical?! – Inside PR 525 by Joseph Thornley, Gini Dietrich, Martin Waxman is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

You’re in trouble if your password is “Password” – Inside PR 523

On this week’s Inside PR podcast, Martin Waxman and Joseph Thornley discuss several topics:

Linkworthy

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We’re trying to be wherever you want us to be. So, you can subscribe to Inside PR on the most popular podcast apps.

It’s your turn.

We’d love to know what you think about the topics we discussed as well as your suggestions for questions you’d like answered or topics for future shows.

Please rate us on Apple Podcasts

We hope you like the podcast as much as we like making it for you. If you do, we have a favor to ask: If you like this podcast, please rate us on Apple Podcasts.

Thank you to the people behind Inside PR.

Our theme music was created by Damon de SzegheoRoger Dey is our announcer. Inside PR is produced by Joseph Thornley.

Creative Commons Licence
You’re in trouble is your password is “Password” – Inside PR 523 by Joseph Thornley, Gini Dietrich, Martin Waxman is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

Learning, Reconciliation and Forgiveness?

Gini Dietrich is back with us this week. And that’s a good thing as we dig into the reactions to James Gunn’s firing and the allegations against Les Moonves. Do the responses of the Guardians of the Galaxy cast and the CBS Films’ President Terry Press signal a turning point in the conversation? Are we ready for learning, reconciliation and forgiveness?

Linkworthy

Subscribe to the Inside PR podcast

We’re trying to be wherever you want us to be. So, you can subscribe to Inside PR on the most popular podcast apps.

It’s your turn.

We’d love to know what you think about the topics we discussed as well as your suggestions for questions you’d like answered or topics for future shows.

Please rate us on Apple Podcasts

We hope you like the podcast as much as we like making it for you. If you do, we have a favor to ask: If you like this podcast, please rate us on Apple Podcasts.

Thank you to the people behind Inside PR.

Our theme music was created by Damon de SzegheoRoger Dey is our announcer. Inside PR is produced by Joseph Thornley.
Creative Commons Licence
Inside PR 516: Learning, Reconciliation and Forgiveness by Joseph Thornley, Gini Dietrich, Martin Waxman is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.