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This week on Inside PR, Martin introduces Inside PR’s new hosts, Joe Thornley and Gini Dietrich and they discuss how small businesses should approach social media.

0:20 Martin opens the show.

1:09 Gini introduces herself and talks about getting involved with Inside PR.

2:11 Joe introduces himself.

3:01 Martin suggests they discuss how they hope to shape the show.

5:18 Martin brings up a recent blog post by Jason Falls about how small businesses are approaching social media.

6:57 Gini explains how small business owners can use social media.

7:42 Joe mentions that instead of using traditional advertising, he focuses on social media and community as a means of promoting his agency.

10:42 Martin recalls a panel where he spoke to students about using social media to get noticed by agencies.

12:25 Gini notes the importance of communicating online with agency heads and leaders to build relationships that can help you get a job.

13:24 Gini gives three pieces of advice to small business owners about using social media.

16:00 Joe kicks off the -30- segment.

19:51 Martin wraps up the show.

Our theme music was created by Damon de SzegheoRoger Dey is our announcer.

This week’s episode was produced by Yasmine Kashefi.


  1. It wouldn’t be Inside PR without technical glitches.

    I’m glad that Martin has found someone who actually likes his cornball humour. That’s humour with an “OU,” Gini. It’s still pronounced the same way.

  2. Hi Martin, Gini and Joe!

    I just wanted to wish you all the best of luck with the new and improved Inside PR. I’ve been a fan of Inside PR for a very long time now and David and Terry really got me hooked on PR podcasting. Loved the first show and I think the 3 of you will do a great job. If you ever need help from Europe… just let me know! I would love to report on the European PR developments for you.

    Keep up the great work and have fun.. I know I will when listening!

    Jody Koehler
    the Netherlands


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