In this week’s episode of Inside PR, Gini Dietrich, Martin Waxman and Joseph Thornley talk about native advertising and sponsored content. Martin and Joe watched a smart panel of advertising and media people at the Mesh Marketing Conference talk about native advertising. We were struck by the absence from the panel of public relations practitioners. And that serves as a departure point for our conversation with Gini.

Also this week: Big news. Inside PR is affiliating with Shel Holtz and Neville Hobson‘s FIR Podcast Network. We talk about this initiative and what we hope will come from it. We hope that our association with Shel and Neville and the other smart podcasters in the FIR family will bring you even more great content that will prove to be of help to you as a communicator.


We’d love to hear your thoughts.

Send us an email or an audio comment to [email protected], join the Inside PR Google+ Community, join the Inside PR Facebook group, leave us a comment here, message us @inside_pr on Twitter, or connect with Gini DietrichJoseph Thornley, and Martin Waxman on Twitter.

Our theme music was created by Damon de SzegheoRoger Dey is our announcer.

Inside PR is part of the FIR Podcast Network.

Inside PR is produced by Kristine D’Arbelles and Ashlea LeCompte.


  1. Another great podcast. I was very interested to hear about native advertising, which I hadn’t heard about before! I look forward to seeing (hearing?) how your affiliating with the FIR Podcast Network goes.
    Kind regards

  2. Danielle

    This is a very informational podcast. I enjoyed learning about sponsored content. I think sponsored content can be used in a public relations campaign, if it is specified and used correctly. I’ve never heard much about native advertising in public relations. After this podcast, I would really like to hear more about native advertising. Also, a really good point made was PR people know it’s all about the story and not just about the product. Which is exactly what I’ve learned as a college, public relations student. Consumers want to hear a story. These are areas that still need a lot of research, but they are great advertising tools. Very interesting podcast to listen to.

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