Can your communications business survive an economic downturn? – Inside PR 531

• • Show Notes

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The past month has brought market and economic turmoil the likes of which we have not seen since 2008. And only one thing is certain. There will be many businesses that do not make it through the downturn.

So, what’s the smart agency head doing? Definitely not going all in with a bet on a single business line. Smart leaders are diversifying their revenue stream during this time of uncertainty. And as they do this, they have the best chance of identifying the most promising areas for growth and also being able to exit the business areas without a future.

That’s exactly what Gini Dietrich did following the crash of 2008. And since then she has built a very different business – a business that depends on a network of professionals with the range of skills necessary to drive multiple revenue streams. Diversification has been a successful strategy for Gini. And this week Gini Dietrich, Martin Waxman and Joseph Thornley pick up on a recent episode of Gini and Ghip Griffin‘s Agency Leadership Podcast to talk about Gini’s strategy and what others can learn from her experience.

Also on this episode, Joe asks Gini and Martin for advice on how they would respond to a pitch that struck Joe as ethically challenged and also how they react to being pitched on pitched on LinkedIn within minutes of accepting an invitation to connect with someone.

We’ll be back on January 1 with a New Year’s Resolutions episode.

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We’d love to know what you think about the topics we discussed as well as your suggestions for questions you’d like answered or topics for future shows.

Please rate us on Apple Podcasts

We hope you like the podcast as much as we like making it for you. If you do, we have a favor to ask: If you like this podcast, please rate us on Apple Podcasts.

Thank you to the people behind Inside PR.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer. Inside PR is produced by Joseph Thornley.

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Can your communications business survive an economic downturn? – Inside PR 531 by Joseph Thornley, Gini Dietrich, Martin Waxman is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

Breaking up is hard to do – Inside PR 530

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Don’t Feed the Giants

First, up on Inside PR this week, Martin points to Farhad Manjou’s final “State of the Art” column for the New York Times. Some smart advice for these digital times:

  • Don’t just look at the product. Look at the business model.
  • Avoid Feeding the Giants
  • Adopt Late. Slow Down

Don’t Look Now, But Your Apps See You

Another blockbuster story from the New York Times (they seem to be making this routine.) This time, the Times stripped away any illusion that we may have had that those give us your location opt-ins are being used only for the purposes we think they are. Scary stuff.

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We’re trying to be wherever you want us to be. So, you can subscribe to Inside PR on the most popular podcast apps.

It’s your turn.

We’d love to know what you think about the topics we discussed as well as your suggestions for questions you’d like answered or topics for future shows.

Please rate us on Apple Podcasts

We hope you like the podcast as much as we like making it for you. If you do, we have a favor to ask: If you like this podcast, please rate us on Apple Podcasts.

Thank you to the people behind Inside PR.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer. Inside PR is produced by Joseph Thornley.

Creative Commons Licence
Breaking up is hard to do – Inside PR 530 by Joseph Thornley, Gini Dietrich, Martin Waxman is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

Damian Collins 1; Mark Zuckerberg 0 – Inside PR 529

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This week, we cover a new Stories feature that LinkedIn is testing, the launch of another daily news podcast, this time from the Washington Post, and Facebook meets it match in the United Kingdom Parliament.

LinkedIn Stories — Putting wings on an elephant?

LinkedIn is beta testing a Stories feature called Student Voices. On one level, it sounds like a good idea. However, if aimed at younger users who have seen Snapchat Stories as ephemeral content that enabled them to be spontaneous and genuine without fear of their mistakes showing up in a data cache. When they use LinkedIn Student voices, will they bring this expectation only to discover that the information lingers on their profile and is being viewed by prospective recruiters? Maybe there is an argument for keeping different social networks separate according to use and audience.

The Washington Post enters the daily news podcast game with Post Reports

The Washington Post has launched Post Reports, an afternoon news podcast. It is the latest in a series of high quality news podcasts, including The Daily, Up First, and Front Burner, that collectively signal a significant shift in the news diet of an increasing number of people.

They also represent a challenge for PR Pros. The one thing these new podcasts all seem to have in common is that they are highly curated. There are limited slots for stories in the short format adopted by all of the news podcasts – and they are cherry picking for their line up from the stories covered on their companion traditional news outlet. So, getting a story placed and covered on the news podcasts is not a linear extension of the traditional pitch. PR pros will have to watch closely to understand the unique perspective and focus of each of the new podcasts in order to find a way to ease a story’s coverage. But a straight up pitch? Probably not.

Damian Collins shows Facebook that it’s dangerous to thumb your nose at Parliament

Facebook may have more members than any country has population. And Mark Zuckerberg may feel he’s too important to accept an invitation from legislators representing eight countries to testify before them. But Mark Zuckerberg definitely isn’t bigger than Damian Collins, MP. Last week, Collins made good on his promise to release the documents from Facebook vs Six4Three court case. And the picture they painted of Facebook’s competitive behaviour and Mark Zuckerberg’s role in decisions that would exploit Facebook user data to advantage Facebook and disadvantage its competitors was …. ugly.

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Subscribe to the Inside PR podcast

We’re trying to be wherever you want us to be. So, you can subscribe to Inside PR on the most popular podcast apps.

It’s your turn.

We’d love to know what you think about the topics we discussed as well as your suggestions for questions you’d like answered or topics for future shows.

Please rate us on Apple Podcasts

We hope you like the podcast as much as we like making it for you. If you do, we have a favor to ask: If you like this podcast, please rate us on Apple Podcasts.

Thank you to the people behind Inside PR.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer. Inside PR is produced by Joseph Thornley.

Creative Commons License
Damian Collins 1; Mark Zuckerberg 0 – Inside PR 529 by Joseph Thornley, Gini Dietrich, Martin Waxman is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.