When “Private” doesn’t yield “Privacy” – Inside PR 540


Is Mark Zuckerberg’s concept of privacy your concept of privacy? Probably not. And this week we discuss Zuckerberg’s ongoing repositioning of Facebook as “private.”

One more thing: Thank you to Emma Haddad for including Inside PR in her list of podcasts PR pros should listen to.

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Our theme music was created by Damon de SzegheoRoger Dey is our announcer. Inside PR is produced by Joseph Thornley.

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When “Private” doesn’t lead to “Privacy” – Inside PR 540 by Joseph Thornley, Gini Dietrich, Martin Waxman is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

Google takes a pass on election advertising in Canada – IPR 539

Google takes a pass on carrying political advertising in Canada. And there are reports that Cision is up for sale.

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Our theme music was created by Damon de SzegheoRoger Dey is our announcer. Inside PR is produced by Joseph Thornley.

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Google Takes a Pass on Election Advertising in Canada – Inside PR 539 by Joseph Thornley, Gini Dietrich, Martin Waxman is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

Roger McNamee is Zucked – IPR 538

This week, we take a deep dive into Roger McNamee‘s Zucked. McNamee, an early investor in Facebook and an erstwhile advisor to Mark Zuckerberg and Sheryl Sandberg has provided us with an insightful consideration of how Facebook and social media have changed over time. It is an account that throws light on questions of responsibility and accountability. And while it pulls no punches, it also presents a vision of what might be done to create a healthier relationship between the giant entities that dominate search, social and tech.

This should be a a must-read for anyone who deals with social media and search, with marketing and online advertising, with community building.

Also, on this week’s show, we pay tribute to Shel Holtz and Neville Hobson’s FIR Podcast, which just hit the 1,000 episode mark. Sometimes weekly, sometimes biweekly and now monthly, Shel and Neville are the seminal PR podcasters. And they’re still going strong and providing insight that we can’t do without. Keep it up guys.

Finally, a shoutout to Martin on the completion of an important milestone. Huzzah Martin!

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Our theme music was created by Damon de SzegheoRoger Dey is our announcer. Inside PR is produced by Joseph Thornley.

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Roger McNamee is Zucked – Inside PR 538 by Joseph Thornley, Gini Dietrich, Martin Waxman is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

As radio fades, can podcasting survive the attention of advertisers? – IPR 537

Joe had a moment of surprise when he realized that, not only does he no longer listens to radio, he doesn’t even own a radio! Over the past few years, he had transferred his listening time from linear radio to on-demand podcasts. And he hadn’t even noticed the shift in his media consumption – until his wife threw out the last radio in their house.

A recent report out of the UK suggests that Joe isn’t alone:

Since 2010, around 840,000 15 to 24-year-olds have switched off for good, according to research from Enders Analysis. And among the 6.5 million or so who do still tune in, the amount of time they spend listening has plummeted 29% between 2010 and 2018.


Both Martin and Gini also have noticed a shift in their media consumption. Not just one that adds to their daily information diet. But a shift that has replaced one medium with another.

So, if podcasting is constituting a greater portion of many people’s media consumption, you just know that advertisers are eyeing it and entrepreneurs are looking to provide them with a new medium to reach consumers. We’ve seen Spotify’s big move, acquiring Gimlet and Anchor. This is unlikely to be the last move of this sort.

As others follow, what does that mean for the open podcasting system that has let enthusiast and professional podcasters coexist? Will services like Spotify start to push the enthusiasts off to the side, out of sight, as they promote their own professionally produced podcasts so that they can maximize revenue? Sound familiar? Substitute the words blog and Facebook for podcasts and Spotify.

So, is this the end? Not necessarily. It may be possible for two systems of podcasting to existing together, thanks to things like Patreon, which didn’t exist during the rise of Facebook and the decline of blogs, along with membership-oriented initiatives life that being advanced by outlets like Slate.

If you’re a listener to Inside PR, it’s probable that you too have made room for podcasting by reducing your consumption of other media. Have you done this consciously or has it crept up on you. Do you see a future for enthusiast podcasts like Inside PR — or will we soon go the way of MySpace?

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Thank you to the people behind Inside PR.

Our theme music was created by Damon de SzegheoRoger Dey is our announcer. Inside PR is produced by Joseph Thornley.

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As radio fades, can podcasting survive the attention of advertisers? – IPR 537 by Joseph Thornley, Gini Dietrich, Martin Waxman is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

As newsrooms disappear… IPR 536

We have our own news to break on this week’s Inside PR. Gini and Martin are going to be working together. Martin has joined the Spin Sucks team. Gini has been building Spin Sucks as a community for a decade – and growth has reached the point in which she needs help leading the content team. Enter Martin. Gini and Martin talk about the Spin Sucks editorial approach, in which Joe hears some traits of Jay Rosen’s community-interest-driven alternative model for journalism. We also talk about the role of the Spin Sucks Slack community.

We also talk about the acceleration of job losses in journalism. In one way, it might be like that old saying that, “I went broke very slowly for a long time, and then very quickly very suddenly.” So, there’s no doubt that the journalism job losses this year have been massive. But even more remarkable is where most of those losses have been this year — in digital media. Digital media, which only a couple years ago many investors and entrepreneurs were betting on as the platform that would replace traditional media. Clearly, online journalism has proven no less immune to the hoovering of advertising support by Google and Facebook. So, in 2019, we’re still waiting for the new model that will save journalism as we know it.

And talking about PR in a world of disappearing and shrinking newsrooms, Martin and Gini argue that PR pros must stay true to the core value of relationships while making the search for the new influencers and news brokers with whom they must establish working relationships.

Having said that, are we in a world in which we are playing for time. Do we need to find a new core to PR to replace the central role that media relations once played. At one time, we thought it would be social media. But that has fragmented. And it seems that the pace of change is accelerating. So, we continue the search for the next key leverage point.

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Our theme music was created by Damon de SzegheoRoger Dey is our announcer. Inside PR is produced by Joseph Thornley.

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As newsrooms disappear… by Joseph Thornley, Gini Dietrich, Martin Waxman is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

Data Laundering the Facebook Way – Inside PR 535

In late January, Facebook launched a PR initiative that, on its face, appeared intended to reframe in 2019 the issues that got away from them in 2018, AKA Facebook’s privacy offences that dominated the year since the Cambridge Analytica scandal became public. This week on Inside PR, Gini Dietrich, Martin Waxman and Joseph Thornley talk about this first phase of what by late February was unmistakably a concerted effort by Facebook to reframe the issues swirling around it.

Martin doesn’t buy Facebook’s argument that we are getting Facebook’s service for free? Not for a second. We’re paying — and the currency is our data. Gini argues that we are the product when it comes to social media. However, she accepts Facebook’s argument that they are not selling our data. Instead, she focuses on the need for each of us to make our own calculation about whether what we receive is a fair exchange for our attention and what Facebook learns about us. And Joe? Well he’s not buying Facebook’s arguments that they don’t sell our data. They do sell the intelligence and insight that comes from possessing our data. And, as far as he’s concerned that makes them “Data Launderers,” the digital equivalent of money launderers.

Martin picks up on this and says that we can see Facebook as not necessarily selling the data, but being the agent by which our data is used and obtains the value of using it. And they can do this because they are so big. Perhaps too big. And, says Martin, all you have to do is look at what Facebook is doing with WhatsApp, Facebook and Instagram — rolling up the data each has about us. Different data from what we view as different platforms gives them an even more granular portrait of us that they can draw on to the benefit of advertisers. What of the trust we established with these platforms when they gave us the reassurance of remaining discrete and protecting us from being rolled into an even bigger data bank?

Gini brings it back to a pragmatic reality. Facebook has become so effective, so pervasive, so dominant, can an advertiser ignore them? And that leads us to accept their assertions of good intent.

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Our theme music was created by Damon de SzegheoRoger Dey is our announcer. Inside PR is produced by Joseph Thornley.

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Data Laundering the Facebook Way – Inside PR 535 by Joseph Thornley, Gini Dietrich, Martin Waxman is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

Know your ISP knows if you know what it knows about you. – Inside PR 534

This week on Inside PR, we talk about the creep factor in social media and the need for us to be aware of the use of our data and to demand control back from the social platforms.

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Our theme music was created by Damon de SzegheoRoger Dey is our announcer. Inside PR is produced by Joseph Thornley.

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Know your ISP knows if you know what it knows about you. – Inside PR 534 by Joseph Thornley, Gini Dietrich, Martin Waxman is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

The Best You Can Be – Inside PR 533

This week on Inside PR, we talk about:

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Our theme music was created by Damon de SzegheoRoger Dey is our announcer. Inside PR is produced by Joseph Thornley.

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The Best You Can Be – Inside PR 533 by Joseph Thornley, Gini Dietrich, Martin Waxman is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

We’ve got resolutions – Inside PR 532

It’s our first show of 2019 and we decided to make it a more personal show – by talking about the things that are important to us personally and professionally – and what we plan to do about them in the coming year.

So, if you want to get some insight into what makes Martin, Gini and Joe tick, you’ll probably find out this week. And along the way, we hope that you may get some ideas for things you may want to do this year yourself.

Of course, we’d like to learn from you. So, please share your own resolutions with us. Look at the “It’s your turn” heading below for ways to connect with us.

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Our theme music was created by Damon de SzegheoRoger Dey is our announcer. Inside PR is produced by Joseph Thornley.

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We’ve got resolutions – Inside PR 532 by Joseph Thornley, Gini Dietrich, Martin Waxman is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

Can your communications business survive an economic downturn? – Inside PR 531

The past month has brought market and economic turmoil the likes of which we have not seen since 2008. And only one thing is certain. There will be many businesses that do not make it through the downturn.

So, what’s the smart agency head doing? Definitely not going all in with a bet on a single business line. Smart leaders are diversifying their revenue stream during this time of uncertainty. And as they do this, they have the best chance of identifying the most promising areas for growth and also being able to exit the business areas without a future.

That’s exactly what Gini Dietrich did following the crash of 2008. And since then she has built a very different business – a business that depends on a network of professionals with the range of skills necessary to drive multiple revenue streams. Diversification has been a successful strategy for Gini. And this week Gini Dietrich, Martin Waxman and Joseph Thornley pick up on a recent episode of Gini and Ghip Griffin‘s Agency Leadership Podcast to talk about Gini’s strategy and what others can learn from her experience.

Also on this episode, Joe asks Gini and Martin for advice on how they would respond to a pitch that struck Joe as ethically challenged and also how they react to being pitched on pitched on LinkedIn within minutes of accepting an invitation to connect with someone.

We’ll be back on January 1 with a New Year’s Resolutions episode.

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Thank you to the people behind Inside PR.

Our theme music was created by Damon de SzegheoRoger Dey is our announcer. Inside PR is produced by Joseph Thornley.

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Can your communications business survive an economic downturn? – Inside PR 531 by Joseph Thornley, Gini Dietrich, Martin Waxman is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.